Event Marketer's Toolbox

In this episode of Event Marketer’s Toolbox , Chris Dunn and Caitlin Carey sit down with Sean Gannet , Executive Producer and Chief Story Technician at SFG Productions , to explore how storytelling can shape every element of an event—from the agenda to the follow-up strategy . Drawing from his work with TED, Software AG, and other major brands, Sean breaks down how viewing attendees as the “hero”...

Why do some events thrive while others struggle to get attendees to show up? In this episode of Event Marketer’s Toolbox , Vanessa O’Connor joins Chris Dunn & Caitlin Carey to break down what makes events worth attending in a world full of distractions.  From field marketing strategies to white-glove experiences, Vanessa shares how to create high-impact events that drive engagement, build rela...

Your booth is set up, your team is ready—but is your messaging actually stopping attendees in their tracks ? In this episode of Event Marketer’s Toolbox , Jim Panagas , founder of Corporatevoice , joins Chris Dunn & Caitlin Carey to break down how to craft messaging that grabs attention, engages attendees, and drives real post-show conversations. Your booth has 3-5 seconds to make an impact If...

Most trade show booths look the same—generic pitches, aggressive badge scanning, and forced conversations. But what if humor could change that? In this episode of Event Marketer’s Toolbox , Jon Selig , a former enterprise sales pro turned stand-up comedian, joins Chris Dunn & Caitlin Carey to explore how humor can break the ice, make brands more memorable, and create real engagement at events....

Turning an event into an engaged, long-term community takes strategy, consistency, and the right approach. In this episode of Event Marketer’s Toolbox , hosts Chris Dunn and Caitlin Carey sat down with Liz Lathan , co-founder of Club Ichi , to explore how event professionals can move beyond one-time gatherings and build lasting connections. Events as a Revenue Driver, Not a Cost Center Many event...

In this episode of Event Marketer’s Toolbox , Matt Beran , IT service expert and host of Ticket Volume , joins Chris Dunn & Caitlin Carey to break down what separates great events from forgettable ones. With over 23 years in customer service and IT service management, Matt shares his firsthand experience attending and speaking at events worldwide. The Two Essentials for a Great Event – Content...

In this episode of Event Marketer’s Toolbox , Adam Centamore of Eat, Drink, Learn joined Chris Dunn & Caitlin Carey to explore how culinary experiences can elevate corporate events.  Adam shared his expertise in designing intentional food and beverage moments that go beyond just serving meals—they create connection, engagement, and storytelling opportunities. Start with the Event’s Purpose  Ev...

In the latest episode of Event Marketer’s Toolbox , hosts Caitlin Carey and Chris Dunn explored the transformative role of digital experiences in trade shows and corporate events.  Joined by digital strategist Tyson Vasapoli of Blue Hive Exhibits , they uncovered key insights on how digital elements can enhance storytelling, capture attendee interest, and provide valuable data. Digital is More Tha...

In this episode of Event Marketer’s Toolbox , hosts Caitlin Carey and Chris Dunn sit down with Brendon Hamlin of Hamlin Creative to explore the role of video in event marketing.  Brendon shares insights from his extensive career in film, television, and experiential marketing, emphasizing how storytelling through video can amplify brand experiences beyond the event itself. Video is More Than Docum...

In this episode of Event Marketer’s Toolbox , hosts Chris Dunn and Caitlin Carey are joined by guest Dana Esposito , a seasoned expert in experiential and functional design.  Together, they explore the intersection of creativity and strategy in event marketing.  Dana shares valuable insights on crafting memorable events, solving client challenges, and fostering trust through storytelling and team...

In this episode, hosts Caitlin Carey and Chris Dunn are joined by Emily Knight , founder of EFK Event Strategies, to discuss creating impactful and memorable events.  Emily shares insights from her 20+ years of experience in the Boston event industry, covering her journey from hospitality to launching her own business.  They explore themes, attendee experiences, and strategic planning for both non...

This episode of Event Marketer’s Toolbox dives into the critical challenge of demonstrating the ROI of events. Hosts Caitlin Carey and Chris Dunn welcome industry pro and data expert Chris Dancy , known as the "world’s most connected human," to discuss how data-driven strategies can empower event marketers to elevate their impact. Dare Table’s Evolution Chris Dancy shared insights from h...

The Event Marketer’s Toolbox has officially launched! Hosted by Chris Dunn and Caitlin Carey , this podcast is your go-to resource for practical tools, actionable insights, and expert advice tailored to trade show marketers and corporate event planners. In this inaugural episode, Chris and Caitlin share their vision and dive into the essential strategies for making your events stand out in a compe...