Event Engine Podcast

How do you create unforgettable events that spark meaningful connections and delight attendees year after year? One company has spent decades perfecting their recipe. Since the 1970s, VOK DAMS has pioneered corporate events that spark lasting buzz. In this episode, we trace how current CEO Colija Dams and his family built VOK DAMS' legacy across 50 years of event innovation. From analog to digital...

Ever feel like once your event ends, so does your connection with attendees? Learn how to cultivate attendee loyalty that lasts in this eye-opening chat with Cvent’s Felicia Asiedu. Discover strategic ways to nurture post-event communities through thoughtful content plans, small meetups, and meaningful digital touchpoints. You’ll gain insights on the role marketers and event planners each play in...

Struggling to choose social platforms and create content that sells tickets for your event? In this practical episode, host I chat with marketing veteran Rachael Dines to share social media marketing tactics to boost your next event. Learn how to select platforms strategically based on where your target audience spends time. Get tips on creating engaging content like speaker videos, event teasers,...

Does sustainability feel daunting? Are you overwhelmed when trying to work out the most eco friendly way to deliver your in-person event? The good news is you don't have to do everything at once! Starting with a few small wins, you can easily build up to an event that reduces it's impact on the environment, and maximises the experience of your attendees creating memories that will last a lifetime....

Struggling to get the word out about your event? Tired of expensive video productions that feel out of touch? What if the secret to selling your next event was already in your attendees' pockets? In this episode, Dan Gable shares how smartphone videos filmed by attendees could provide authentic, cost-effective event promotion. Discover new techniques to capture organic event moments that professio...

Artificial intelligence is transforming marketing across industries, and event marketing is no exception. But between the hype and fear, what is the real impact? In this episode, host Lee is joined by Alex, founder of digital media agency Clickmakers , to peel back the curtain on how AI and machine learning are enhancing creativity, strategy, and results for event marketers. Alex shares fascinatin...

In the ever-evolving world of event management, creating lasting memories for attendees is the ultimate goal. But how can we achieve this while also making sustainable choices that are not only good for the planet but also enhance the brand of the event? In this episode of Event Martech, host Lee Matthew Jackson and guest Mads Kjer of Ticketbutler , a seasoned professional in the event industry, d...

Attending an event can be an amazing experience, but it's not always easy to ensure that everyone feels included and valued. In this episode Lee explores why promoting diversity and inclusion is crucial, what creating a welcoming space for all attendees entails, and shares actionable strategies to ensure everyone feels included. Full show notes: https://eventmartech.com/diversity-inclusion-creatin...

Choosing between in-person or virtual events? Explore key advantages of both formats in this episode to make an informed decision that aligns with your goals, engages your audience, and fits your budget. Full show notes: https://eventmartech.com/in-person-or-virtual/

As the world faces environmental challenges like climate change and plastic pollution, event planners have the power to make a positive impact and create events that align with attendees' values. Discover how prioritising sustainability can connect you with like-minded sponsors, boost your brand's reputation, and leave a lasting legacy. Full show notes: https://eventmartech.com/five-sustainable-ev...

Tired of technical glitches and frustrated attendees during your virtual events? Look no further! In this episode we're revealing the secret sauce to hosting successful digital events that keep participants engaged and coming back for more. Full show notes: https://eventmartech.com/digital-event-best-practices

Struggling to drive traffic to your website in order to sell tickets? With so much competition out there, it can be tough to stand out in search engine results. In this episode, we're joined by Daniel Hutt, head of content for ZeroToMastery, to explore one of the easiest ways to increase traffic to your event website: schema markup . Full show notes: https://eventmartech.com/boost-event-website-tr...

Ready to create an unforgettable experience for your attendees? Say goodbye to the mundane and hello to the extraordinary as we explore the world of unconventional event venues in this episode of the Event Martech Podcast. Lee gets personal as he shares his experience organizing an international conference at a local community church . He goes beyond his story and provides insights into the benefi...

Are you struggling to attract high-value sponsors to your event? Today I'll be sharing a game-changing strategy that helped me turn my in-person conference from a loss to a profitable and vibrant event.  By the end of this episode, you'll have a clear understanding of what room run rate is and how to use it to position your event to potential sponsors. This will give you the edge you need to creat...

Virtual events have become essential during the Covid19 outbreak. Yet is virtual the right word? Virtual suggests something is not quite real, yet we as event organisers are creating something that is very real to all involved. Full show note: https://eventmartech.com/virtual-vs-digital-events/

Sponsorship is a huge part of the success of many events around the world. As we experiment over the virtual and hybrid events, how can we elevate our in ways that honours their commitment to the community, and provides as much if not more value during these times for all. Full show notes: https://eventmartech.com/sponsorship-options-for-virtual-events

To say we're getting used to the current lockdown is likely to be far from true. Whether we're working way more or less than usual, the time of 'business as unusual' is here for some time yet. For those finding themselves with more time on their hands, the average day is probably bringing new challenges - but we can still use this rare season to put our pausing to good use. Full show notes: https:...

The magic of a physical event is those random interactions, and the new people you meet at your table or in the hallway. While we are in lockdown, how can we create virtual events that facilitate this form of interaction? We explore some ways to create magical moments and fresh connections during your virtual events. Full show notes: https://eventmartech.com/facilitating-serendipity-at-your-virtua...

The events industry has been rocked by the current global crisis. Whilst businesses took for granted the freedom of movement, and gathering together, most have been forced to stay home. As event organisers our thoughts naturally look to the future. What will events look like next year? What should I do now to prepare? Full show notes: https://eventmartech.com/the-future-of-the-events-industry/

The tectonic plates on which the events industry sits have shifted in recent weeks in a way never previously experienced. Evolution of the entire sector is inevitable, and while many gatherings have been cancelled or postponed, others have gone virtual. Now more than ever we all need community. We need the valuable education and accelerated industry developments that can only be facilitated by com...

We are in unprecedented times. Event organisers around the world face the choice of cancelling, postponing or going virtual. We believe the world needs events, so we have taken ours virtual in 2020 and in this episode we share how you can do this too. Full show notes: https://eventmartech.com/converting-to-a-virtual-event

Since launching my conference, some members of my global community have asked if we will offer a live stream of the event, and so we already had an offsite engagement strategy in place for this year. I'm glad we did since I've received a few concerned emails from a minority who have said they are expecting to not be able to travel and would like to benefit from the live stream. In this episode I'l...

Frustrated that social media marketing is not working for you? Are you wondering how to use social media to build your online audience and promote your event? In this episode I will share some social media strategies for growing your reach and attracting more people to your event. Full show notes: https://eventmartech.com/social-media-strategy-for-your-event

Content marketing helps you to lead with value, build an event brand and grow your business, yet do you ever struggle to produce good content? Are you disappointed with the results your content achieves, or perhaps you don’t seem to have the time to create something new and worthwhile? Full show notes: https://eventmartech.com/content-marketing-for-event-organisers

There are so many moving parts to an event and it is easy to lose track of potential sponsors, exhibitors, partners and attendees. How can you ensure you and your team manage leads well to ensure your event is a success? Full show notes: https://eventmartech.com/managing-multiple-leads/