EVENT ABOUT IT: Event Marketing, Strategy & Business Growth

In this Dynamic Dialogue After Show, host Megan Martin and guest Will Curran dive deeper into the future of event experiences, exploring how wearable tech, AI, and real-time data are reshaping the way we plan, design, and deliver events. Will Curran is a renowned event technology innovator, founder of Endless Events, creator of the #EventProfs community, and Vice President of Go-to-Market for Nort...

In this episode of The After Show, host Megan Martin sits down with Anca Trifan, a powerhouse in event tech, AI strategy, and wellness advocacy. With over 20 years of experience, Anca has built a reputation as a leader in AV production, AI integration, and event technology strategy. As the host of Events: Demystified Podcast and Senior Manager of Strategic Partnerships, Event Technology & AI a...

This is The Event About It After Show, where Rachel Kopczyk flips the script and interviews Megan Martin on why this podcast was created and what she hopes to change in the event industry. Megan, an award-winning speaker and expert in marketing, event design, and community building, shares her insights on leveraging events for business growth and creating unforgettable experiences. From radical ev...

Are you using “Register Now” as your call to action? Or sending your emails at 9 a.m. sharp Monday morning, it’s time for an email marketing intervention. This episode is your no-BS guide to fixing the mistakes clogging up your campaigns and killing your event ROI. Our guest, Jay Schwedelson , has tested over 15 million subject lines and isn’t afraid to drag bad email habits into the light. Jay is...

Did a Hurricane Just Hijack My Trade Show ROI?! with Adam Saad What do you get when you mix a hurricane, a $25K trade show booth, and one very real contact center expert? A wildly relatable episode of Event About It that proves ROI waits for no natural disaster. Host Megan Martin sits down with Adam Saad, former Salesforce top seller turned tech stack whisperer, for a hilarious and heartfelt convo...

In this episode of Event About It , host Megan Martin welcomes event industry trailblazer Will Curran for an honest, high-energy conversation that’s equal parts inspiring, insightful, and just plain fun. From living out of his car in 2024 to getting engaged at Crater Lake and buying a house, Will shares the highs, lows, and wild pivots of a year that reshaped his personal and professional life. ​W...

In this episode of Event About It , host Megan Martin welcomes Anca Trifan —AI expert, event tech strategist, and the powerhouse behind Tree-Fan Events. Anca Trifan is crafting event experiences so unforgettable, even your AI assistant will be jealous. As the host of Events: Demystified Podcast and Senior Manager at Meetings & Incentives Worldwide, Anca is at the forefront of integrating AI in...

In this episode of Event About It , host Megan Martin sits down with Rachel Kopczyk—aka "Lady on TV"—to dive into her journey from broadcast journalism to live event hosting and podcast production. Rachel shares how her reporting background helped her transition into the event space and become the production mastermind behind Event About It. Through five engaging segments, including the fan-favori...

Welcome to Event About It! Where event-led growth meets the wildest behind-the-scenes stories. Hosted by Megan Martin , this podcast unpacks the strategies that help businesses grow through events, while also diving into the unexpected, chaotic, and downright unbelievable moments that happen when people come together. Ever had an event go completely off the rails? We’ve got those stories. From beh...