Etsy Success podcast

You’ve got the goods that holiday shoppers want. The question is: Do they know it? Follow these tips to put that seasonal sparkle on your shop and make it easy for people to see why they should buy from you. What did you think of this audio article? Help us improve our future audio content by taking this short survey: etsy.me/audioarticlesurvey

Welcome to part two of our series on Etsy Search! This week, Amy and Isabella take things to the next level, and discuss how to convert visits to orders. The two shop optimization specialists (and Etsy sellers!) offer tips on how to optimize your listings for conversion and use shop stats to inform your Etsy SEO strategy. Plus, hear them critique three listings as examples to show how their advice...

This week, we’re kicking off a series on Etsy Search with two experts, Amy Fierro and Isabella Diaz. Not only are Amy and Isabella shop optimization specialists at Etsy, they’ve also been selling on Etsy for years (twelve and eight, respectively)! In today’s episode, the shop owners share exclusive insights on how Etsy search works, proven techniques for brainstorming keywords to help you get foun...

It’s not always about developing a new product or changing your inventory. Sometimes you already sell something that fits a new trend! In addition to sharing what trends are on the rise for this holiday season, Etsy Trend Expert Dayna Isom Johnson explains how you can use them to inform your keywords strategy (if they’re relevant to your items, of course). Find out what search terms are gaining tr...

Etsy sellers are full of passion and commitment to their craft, but forging your own path doesn’t come without its challenges. In this special Shop Talk episode, Etsy shop owners share stories about the hurdles they faced and how they overcame them.  To submit your own story about a challenge you overcame, check out this Forums post for instructions.

Do you want a chance to win $20,000? Attention from the press? Bragging rights for winning an international award? Of course you do! And how might you get that chance? By entering one of your one-of-a-kind items for consideration in the 2021 Etsy Design Awards between now and June 25th!  Get expert advice from last year’s Grand Prize winner, Adrian Martinus , and vintage category winner, Fash...

In this special audiobook-style episode, listen along to learn about dos and don’ts when adding tags, and brainstorm new keywords with these proven techniques. What did you think of this audio article? Help us improve our future audio content by taking this short survey: etsy.me/audioarticlesurvey

What colors and patterns will be popular this season? Which styles from decades past will buyers search for? How can I bring these themes and motifs into my business? Learn the answers to these questions and many more from our trend expert, Dayna Isom Johnson. Hear Dayna chat about how the latest trends are showing up across categories, then answer listener questions! Get more insights about upcom...

Many people have changed their approach to online shopping over the past year, and Etsy buyers are no exception. That’s why we’re talking to an expert from our research team about what shoppers are doing differently now and what to expect in the coming months. Armed with comprehensive survey results and responses from in-depth focus groups, Michelle Nielsen shares key data points to help you make...

You already impressed a new customer with your product, but how do you make sure that good impression lasts past the first sale? Sharon of soy candle shop Herma May joins us on today’s episode to share her top tips for earning loyal buyers. From packaging with a “wow” factor to going above and beyond for customers, find out how Sharon builds meaningful relationships that keep shoppers coming back...

Our trend expert responds to seller questions about what’s on the rise this year. With exclusive insights on everything from checkerboard print to Zoom-leisure looks, Dayna Isom Johnson shares data on the themes and motifs that have just begun to emerge. Plus find out which trends from last year are still going strong in 2021. For more on 2021 trends, read our latest Marketplace Insights report .

In the Shop Talk segment of our show, we ask Etsy sellers to answer a question and then we play a selection of those answers for all of you. Whenever we ask for the story behind your shop name, we always get far more answers than we can feature. Today we’re sharing a special roundup of stories that we didn’t have space for in last years’ episodes.

In our second installment of Meet the Maker, we called up Laura Preston of textile shop Vacilando Quilting in San Marcos, Texas. The quiltress tells the story behind the business she launched while roaming the US in a travel trailer. Find out how the former oil painter turned a spontaneous road trip into a six-year adventure, changing the course of her life in the process.

This week, we’re bringing you a special episode of the podcast that might just have you adding new items to your cart. We chat with jewelry maker Alicia Goodwin of Etsy shop Lingua Nigra about how she built a business inspired by her childhood dreams. Find out what makes her creation process so unique, which celebrities are wearing Lingua Nigra pieces, and why customers keep coming back to Alicia...

From interesting insects to outdoor celebrations, find out which trends have been popping up this season. Our trend expert shares updates on how shoppers are gifting differently in 2020, plus find out what’s on the rise for New Year’s.

Etsy seller Latoya Johnston of the Etsy shop Fresh Seed Glow shares her experience as a co-captain of the new Black-Owned Etsy Shops Team . Since launching the group with fellow shop owner Alicia Goodwin, Latoya has gained meaningful connections with other members and insightful tips that directly impacted her shop. Find out how the Team provides a safe space for mutual support among sellers, and...

Etsy’s trend expert Dayna Isom Johnson talks about top holiday trends, from sunny citrus to DIY decor. Find out which motifs are on the rise, what gifts will be at the top of shoppers’ lists, and how people will look to Etsy to celebrate Halloween, Thanksgiving, and beyond. Read our holiday 2020 shopping trends report for more trend insights and tips at etsy.me/sellertrends.

Get tips from an experienced seller and an Etsy expert on how to get the most out of your Etsy Ads campaign. First Etsy Product Manager Arjun Malhotra shares insights into how Etsy Ads works and how to build a campaign to help you reach your business goals. Then Brie Moore of Etsy shop Breezy Tee explains how she came up with an advertising strategy that took her business to the next level. Learn...

Get top tips from some of the 2019 winners and Etsy's trend expert on how to submit an entry that's sure to dazzle this year's judges. First we chat with Sian Zeng , whose magnetic dinosaur print wallpaper won last year’s Grand Prize. Then hear from Vicky and Stam of Etsy shop Eating the Goober about how they snagged the Earth-Friendly Award with their upcycled, transformable sandals. Finally, tre...

From backyard movie theaters to drive-by birthday parties, our resident trend expert Dayna Isom Johnson shares how shoppers will be spending their days this summer. Find out the creative ways buyers are approaching their usual warm weather activities and what they’ll be searching for on Etsy to bring their plans to life. To learn more about trends on the rise right now, check out our Seller Handbo...

To celebrate Earth Month, we talk with Devi Chand about how she transforms magazine pages and newspapers into beautiful beads for her jewelry shop, Papermelon . Devi left her office job with no safety net to pursue a creative career in 2009, and since then she’s built a sustainable business inspired by her colorful surroundings in India and connected with both like-minded customers and eco-conscio...

Our trend expert gives a sneak peek into what’s heating up across categories this year and shares her pro tips on how to get featured. Learn how to put these trends to work in your shop, plus get an in-depth look at 2020 wedding trends. And, as always, Dayna will answer questions you submitted in the Forums. Read Dayna’s wedding trend guide and our early 2020 Marketplace Insights report to find ou...

Social Media Specialist Brigette Muller shares tips on how to attract shoppers through your social channels during the busy season. Find out how to put that holiday shine on your photos, captions, and hashtags, plus learn how often to post and which trends to incorporate into your photography. Brigette also gives the inside scoop on how to increase your chances of getting featured on the Etsy soci...

How important is it to offer gift wrap? Is it helpful to update your listing tags for the holidays? Do shoppers care about thank-you notes? Get the answers to these questions and more from Senior Market Researcher Rosa Levitan. Rosa joins us in the studio to share how, when, and why buyers shop on Etsy for the holidays, and what motivates them to purchase. Plus, find out how to use these insights...

Attributes are one of the most important factors in helping items appear in relevant searches. That’s why this week we’re chatting with Senior Taxonomy Manager Jenny Benevento about best practices on how to use them. Jenny shares her top tips for adding accurate attributes to listings to help connect your items with the right shoppers, plus she dives deep on how and why attributes are created. Lea...