Mark McClennan, APR, Fellow PRSA

EthicalVoices

Business EN ↓ 100 episodes

Real ethics stories from real communication pros

Author

Mark McClennan, APR, Fellow PRSA

Category

Business

Podcast website

ethicalvoices.libsyn.com

Latest episode

Jun 1, 2026

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Episodes

Too many beers: ethics and client conflicts – Ken Kerrigan 01.08.2022

This week on Ethical Voices, Ken Kerrigan, a Vice President at Infinite Global, discusses a number of important ethics issues, including: 1) Too many beers – Ethics and client conflicts 2) Can corporations really be ethical media enterprises? 3) The death of truth and the need for regulation

Paddle your own ethical canoe – Filomena Fanelli 25.07.2022

This week on EthicalVoices, Filomena Fanelli, CEO of Impact PR & Communications discusses a number of important ethical issues, including: 1) Why we need to trust but verify 2) How to make your employees understand and live your values 3) Ethics and predatory lending

How to Effectively Counsel Those That Want to Make Unethical Decisions 20.06.2022

Cathy Morley Foster, the principal at Morley Foster Consulting, discusses a number of important ethics issues, including: 1) How to effectively counsel those that want to make unethical decisions 2) The importance of expertise and common sense

The ethical importance of knowing when to say "No" – Natasha Koifman 13.06.2022

Natasha Koifman, President of NKPR, one of Canada's most powerful and innovative women in public relations discusses a number of important ethics issues including: 1) The ethical importance of knowing when to say "No" 2) How to empower your employees to make tough ethical decisions 3) The blurring of paid and owned media

The Role of Ethical Leadership in Building Influence: A Female Perspective 06.06.2022

Dr. Juan Meng , the Associate Professor of Public Relations at the University of Georgia, and Dr. Marlene Neill, APR, Fellow PRSA , an Associate Professor and Graduate Program Director at Baylor University, share insights from a recent journal article they authored titled The Role of Ethical Leadership in Building Influence: Perspectives from Female Public Relations Professionals .

How Can Old School Strategies Counter Disinformation? - Ellen Crane 28.03.2022

Ellen Crane, APR, Fellow PRSA. founder of Women Elevated, addresses a number of important ethics issues, including: 1) What to do when your ethical values diverge from your employer's values? 2) How can old school strategies  counter disinformation

Ethical Issues in Merging the Science and Art of Public Relations: Aaron Kwittken 14.03.2022

Aaron Kwittken, the founder and chairman of KWT Global and the founder of PRophet, discusses:  1) An issue he still regrets not speaking up on 30 years ago 2) Ethical issues in merging the science and art of public relations 3) How augmented intelligence can help enhance our profession 4) How do we create belonging in a hybrid environment?

What Ethics Lessons Can We Learn from Ted Lasso? EthicalVoices Interview with Dan Farkas 07.03.2022

Dan Farkas, a lecturer of strategic communication at the Ohio State University, discusses a number of important ethics issues, including: 1) Why we need to think slow cooker rather than Instant Pot when it comes to PR measurement 2) How can you ethically blend empathy and accountability? 3) What is the most engaging PRSA ethics case study? 4) What ethics lessons can we learn from Ted Lasso?

What To Do When a Competitor Intentionally Causes Panic – Rick Batyko 14.02.2022

Rick Batyko, the chief marketing officer for the YMCA of Greater Cleveland, discusses a number of important ethics issues, including: 1) What to do when your competitor intentionally causes panic 2) How to effectively fight disinformation 3) What the PR industry needs to do next

The Need for Accountability – Laura Tomasetti 31.01.2022

Laura Tomasetti, the founder and CEO of 360PR+. Laura discusses a number of important ethics issues, including: 1) Why you always have a choice 2) How to make sure everyone understands your mission and values 3) The need for the industry to hold itself accountable

What do you do when you fire a client who has prepaid you? 18.10.2021

Lisa Gerber, the CEO of Big Leap Creative and host of Breaking Trail podcast. She discusses a number of important issues, including: 1) What do you do when you fire a client who has prepaid you? 2) Building trust through stories 3) Why telling the right story is even more important than telling a story well

Why businesses need to stick to their purpose and avoid wokewashing 13.09.2021

Rebekah Iliff, a writer, humorist, and the founder of WriteVest, a writers' collective focused on developing thoughtful, creative invoice, and voice-driven content for brands discusses: 1) A shotgun isn't the answer. What to do when your competitor copies your language and claims 2) Why businesses need to stick to their purpose and avoid wokewashing 3) Fighting vanity metrics

Ethics, Chickens and Biases 30.08.2021

This week, Amy Coward, APR,  the President of AC Public Relations, discusses a number of ethics issues, including: 1) How to respond ethically when someone with an agenda attacks you 2) Effective ways to approach your boss to tell them they are acting unethically 3) Why you need to remember – what you allow, you condone

What to do when the story you are told just doesn't add up 23.08.2021

Andrew Healy, co-founder of Water & Wall, an award-winning marketing and communications agency, discusses a number of important ethics issues, including: 1) What to do when the story you are told just doesn't add up 2) How to deal with content exhaustion 3) Misperceptions around financial services and ethics

The five most dangerous words in the world 16.08.2021

Linda Recupero, the Senior Vice President and Global Head of Enterprise Communication for Assurant discusses: 1) What to do when a colleague lies 2) The evolution of ethics globally 3) The five most dangerous words in the world

Transparency and the industrialization of disinformation 09.08.2021

Michelle Olson, the 2021 national chair of PRSA and the managing director and head of the Phoenix office for Lambert discusses a number of important ethics issues, including: 1) How to fight the constant little drips of ethical challenges we face every day 2) Transparency and the industrialization of disinformation 3) The importance of universal key messaging

Ethics, data privacy and looking back 02.08.2021

Wendy Glavin, the founder of the Wendy Glavin Agency, discusses several important ethics issues, including: 1) Ethical issues of giving notice 2) What to do when you are asked to change something that is factually correct 3) Ethical failures in data use and privacy 4) Why we need to look back

What to do when you are faced with nearness and drinking bias 26.07.2021

Melissa Vela-Williamson, APR, an award-winning public relations expert, national columnist and host of the great Smart Talk Series podcast discusses: 1) What to do when you are pressured to inflate numbers? 2) What to do when you are faced with nearness and drinking bias 3) The ethics issues of multicultural appropriation

What can PR professionals learn from the open source community? 19.07.2021

Laura Kempke, the Vice President of Communications for Acquia discusses several important ethics issues, including: 1) What to do when executives lie frequently? 2) Dealing with misinformation and the increasing need to take a stand 3) What can PR professionals learn from the open source community?

What to do when your boss doesn't value honesty as much as you do? 12.07.2021

Gary McKillips, a freelance writer, broadcaster, and correspondent for AP Radio Sports and MLB on Sirius XM. discusses: 1) What to do when your boss wants you to fire a high-performing employee they do not like 2) What to do when your boss doesn't value honesty as much as you do 3) Ethical issues with SpiderTech and sports public relations

Truth is a Negotiated Reality 28.06.2021

Jeff Hahn, the owner and principal of Hahn Public, discusses ethics and his new book - Breaking Bad News: The Definitive Crisis Communication Guide for Brands. He also discusses several important ethics issues, including: 1) Why truth is just a negotiated reality 2) How to successfully nudge people into their proper swim lanes 3) Demystifying crisis communication

How Can We Improve Fashion Industry Ethics? 21.06.2021

Jessica Kelly, the Founder and CEO of THR3EFOLD, a leader in the ethical fashion space, discusses several key ethics issues, including: 1) Where should we start in improving fashion industry ethics? 2) Why all auditing bodies aren't created equal 3) What everyone can do to improve ethics in the fashion industry 4) How can you maintain your moral compass when there is be pressure to succeed at all...

Respond, Don't React to Unethical Behavior 14.06.2021

Kami Huyse, the CEO of Zoetica, a social media agency, who for me was first and best known as @kamichat discusses a number of important ethics issues including: 1) Why you need to respond and not react to unethical behavior 2) What one question should you ask friends facing difficult situations? 3) Why ethical PR people act like ombudsmen 4) What is the best thing PR pros can do in difficult situa...

Best Practices in Internal Communications Ethics 07.06.2021

Elizabeth Pesci, APR, Fellow PRSA, discusses a number of key ethics issues including: 1) How to handle a reporter friend asking you to disclose confidential information 2) Best practices in internal communication ethics 3) What ethics challenge spans the past, present and future?

Don't Confuse Doing the Right Thing with Being Seen Doing the Right Thing 17.05.2021

Jim Hoggan, a bestselling author, president of Hoggan & Associates, and founder of DeSmog discusses a number of key topics including: 1) Don't confuse doing the right thing with being seen doing the right thing 2) Why even if you are right, you can be in the wrong 3) The ethical dangers of tribalism 4) The heart vs. the mind

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