Essential B2B | Sales | Marketing | Revenue

For this episode of the Essential B2B podcast, Joe was joined by Céline Schillinger , author of Dare To Un-Lead, TEDx Speaker and Founder and CEO at We Need Social Céline was a delightful guest and it was really lovely to get to know her beyond her appearance on the B2B Sales Playbook!  Lead Forensics LinkedIN Lead Forensics TikTok Lead Forensics Instagram Lead Forensics Twitter Lead Forensics Fac...

The Power of Emotion: Creating Content that Converts Are you tired of creating content that seems to tick the boxes, but falls flat? Joe was joined by Christina Garnett MBA , Award-Winning Advocacy Strategist for HubSpot to explore the secrets to taking your content from 'meh' to 'amazing!' 🏆 Lead Forensics LinkedIN Lead Forensics TikTok Lead Forensics Instagram Lead Forensics...

For this episode of the Essential B2B podcast, Joe was joined by Nicole Connors , VP of Performance at Darktrace! Nicole was a delightful guest and it was really lovely to get to know her beyond her appearance on the B2B Sales Playbook ! This is a great chat, full of wisdom and inspiring stories! Enjoy! Lead Forensics LinkedIN Lead Forensics TikTok Lead Forensics Instagram Lead Forensics Twitter L...

This episode of Essential B2B is with Travis Tyler , Senior Digital Content Creator for PandaDoc . Travis offers up loads of expert knowledge and tips and tricks for boosting your content for 2023! He also brings in HUGE energy right from the very start of the podcast, which makes for a really enjoyable listen! Remember to stick around to the end of the episode to hear a summary of the key points!...

Are you struggling to make the most of your marketing budget in a recession? Joe was joined by Claire Daniels , CEO of award winning marketing agency Trio Media to chat about Maximizing ROI from your marketing budget in a recession. Discover the key tactics for building organic presence, fueling all marketing efforts with SEO, customer-first marketing strategies, investing in the future of what wo...

For this episode of the Essential B2B podcast, Joe was joined by Antoine Marsden , Co- Founder and Chief Sales Officer for Sales DRIIVN . Antoine chats about starting his business with his business partner, outlines something he isn't necessarily a fan of on LinkedIn and talks about his achievements and motivation. This is a really great listen! Enjoy! Lead Forensics LinkedIN Lead Forensics T...

This episode is the audio from a webinar we previously ran, entitled Getting past the Gatekeeper. It features a conversation between Lilah Waite, Chief Marketing Officer for Lead Forensics and Matthew Hall, a Sales Leader for Lead Forensics, as they gather expert tips from across the sales spectrum to help you to get past the gatekeeper, to reach more prospects and to enable you to engage in many,...

For this episode of the Essential B2B Podcast, we're bringing you the audio from a previous webinar- Building Rapport. Gary and Tyler chat through the importance of creating a connection with your audience, clients and prospects and how bonding can go a long way to breaking down barriers. Enjoy! Lead Forensics LinkedIN Lead Forensics TikTok Lead Forensics Instagram Lead Forensics Twitter Lead...

A slightly different episode for you today- we're excited to announce that Lead Forensics is bringing you a brand new show- The B2B Sales Playbook. Listen HERE! In this podcast, our host, Joe Ducarreaux, picks the brains of industry experts, innovators and sales leaders to draw up a series of playbooks full of actionable tips and tricks for you to take away and run with! In this first episide...

We’ve got a different kind of episode for you today! Joe's learned a lot about sales and marketing over the course of creating this podcast and has spoken with some truly inspirational people.  If you’re a regular listener, you’ll know that he always asks for one top tip from his guests at the end of each episode, so we’ve collated all the top tips from some of the great guests we’ve had over...

For this episode of the Essential B2B Podcast, Joe was joined by VP of Strategic Engagements at Directive , Brady Cramm ! They talk about Brady's podcast, Original Marketing Podcast , how B2B has been influenced by B2C and go through some of Brady's suggestions for inspirational thought and sales leaders! Enjoy! Lead Forensics LinkedIN Lead Forensics TikTok Lead Forensics Instagram Lead...

For this episode of the Essential B2B podcast, Joe was joined by Head of B2B Influencer Marketing for Stori, Shivi Jalota . Shivi offers up lessons in how B2C influencing strategy can be applied into the B2B world, gives insights onto some of her favourite campaigns she’s worked on and how important travelling and books are for her decompression. Enjoy! Lead Forensics LinkedIN Lead Forensics TikTo...

This episode of the Essential B2B podcast features a conversation with Sales TikTok sensation, Michael Manzi! Mike is responsible for over $50m in sales and has amassed over 10m views across his two TikTok accounts. In this conversation, he tells Joe how he got started with TikTok during the pandemic, what qualities make an effective Sales Leader and brings some real honesty when asked about what...

This episode features a chat with Global Sales Director at Webeo , Stuart Calver ! Stu is a lovely guy with some excellent insight on what makes a great sales leader, but the real takeaway from this conversation with him is on the importance of goalsetting. Stu illustrates how important this concept is to him and how it affects his work and personal life. Enjoy! Lead Forensics LinkedIN Lead Forens...

This episode of the Essential B2B podcast features Global Head of Enterprise Sales for Lead Forensics, Tom James ! Joe and Tom chatted about how important it is to stay on track as the year comes to a close, how he keeps his sales team motivated as the year comes to a close and what characteristics make a great salesperson! Enjoy! Lead Forensics LinkedIN Lead Forensics TikTok Lead Forensics Instag...

For this episode of the Essential B2B podcast, Joe was joined by Melissa Glass , Senior Events Manager for Lead Forensics! Melissa talks us through how she got started in the events industry, how they should be viewed as "experiences" involving a whole team and how much she loves networking with new people! Enjoy! Lead Forensics LinkedIN Lead Forensics TikTok Lead Forensics Instagram Lea...

In this episode of Essential B2B, Joe was joined by author of The Revenue Zone and co-founder of LeadSmart Technologies, Tom Burton! Tom talks through lessons he's learned in his career, gives an incredible answer to the question of his greatest achievement and how he has huge love and respect for entrepreneurs. He also talks through how Lead Forensics and LeadSmart Technologies were able to...

On this episode of the Essential B2B podcast, Joe was joined by Solutions Architect for IFS, Paul Ducarreaux! Paul has sold software for many years, even starting his own company to be the only seller in the UK of a particular solution. In this chat, he goes over how important it is to not only have the sales techniques and characteristics to get a deal over the line, but also the technical knowle...

On this episode of the Essential B2B Joe was joined on the Essential B2B podcast by Connor Phillips , from Naomi House & Jacksplace - hospices in the South of England for children and young people with life-limiting conditions. Connor came into the Lead Forensics offices recently to run a Hustle Challenge, where the entire marketing department was tasked with collecting items which would be us...

On this episode of the Essential B2B Podcast, Joe was joined by Lead Forensics ' own Sales Evangelist and Charming Human - Tyler Witt ! Tyler is a fascinating, determined and genuinely lovely person, who gives considered answers to all of Joe's questions.  Tyler offered up some excellent sales tips and focussed on the importance of communication with your prospects. They also spoke about...

Influencer marketing has exploded in popularity over the years, and B2B marketers are taking note. Today’s network effect can’t be overstated. People with bigger networks get a wider reach, and a positive shoutout or recommendation can have a massive impact on your brand. To help you deliver results using influencer marketing, we’ve gathered a panel of B2B Influencers and marketing experts to shar...

For this episode of the Essential B2B Podcast, Joe was joined by Founder and Director of Shogun Social, James Gayle ! James tells us how he started Shogun Social from his bedroom and how it's rapidly grown in the past 2 years, gives key reasons as to why your business NEEDS to be on TikTok, and what his thoughts are on relative newcomer to the socials game, BeReal. He also chats through his t...

For this episode of the Essential B2B Podcast, Joe was joined by Brand Experience Marketing & Content Manager for Collaborate , Ollie Biddle ! They chat initially about some examples of being Creatively Unpredictable, leading to Ollie telling the story of the time he marched a life-size Darth Vader into Google's offices! Ollie then opens up about how running keeps him inspired and motivat...

This week, Joe was joined by Taylor Setterfield , Account Manager with LEAP Create !  Taylor talks through how she got started with LEAP Create, how she has been inspired by the phrase "be creatively unpredictable" and even the time she jumped out of a plane!  This is a great chat and Taylor's enthusiasm for her job really shines through!  Enjoy this episode! Lead Forensics LinkedIN...

This week, Joe was joined by CEO of Trio Media , Claire Daniels!  Claire talked through how she took over Trio as its CEO, the positive results that they have seen through their 4 day work week trial and how she takes inspiration, not only from positive events, but through negative experiences too. Claire is a fascinating person and in this chat, she demonstrates the importance of understanding yo...