Epixel Podcast

Customer retention is an important process in direct selling business. Direct sales companies are adopting innovative strategies and methods to enhance customer retention. But most of their strategies fail. Here comes autoship. Autoship in network marketing is automating the repeating order process and letting your customers get your product on a regular schedule without needing to log i...

Both traditional and network marketing come with their own sets of strengths and weaknesses. Network marketing centers around cultivating long-term relationships through personal interaction. Distributors earn commissions not only from their own sales but also from those made by their recruited team members. They benefit from residual income, high earning potential, and various incentive programs....

Direct selling and network marketing are two models which sounds similar but has different characteristics. Direct selling is a model where products and services are distributed directly to customers. This model mainly focuses on building long term customer relationships, flexibility in work schedule and work independently. People who are planning to start their own business can choose direct sell...

There are different types of business model and popular business model now companies adopting are direct selling and personal selling . Both the model have their own advantages and differences. Let's discuss some of them.  Direct selling is the distribution of products and services through independent distributors. This type of business model is dependent on prior relationships and networks....

There are numerous types of business models and one such popular business model is the network marketing and MLM. So, what is network marketing and MLM ? Let's discuss.  Network marketing is a category comes under the direct selling business model refers to a chain of distributors selling products and services on a commission-based payment system. The commission structure of network marketing...

Business is always trying to enhance their product sales and customer relationships. There are two common approaches for this. Direct selling and direct marketing are two popular approaches.   In direct selling, products are sold to the customers through independent distributors. In direct selling no investment is required, and they can change their marketing patterns according to the custome...

Businesses always adopt latest strategies to enhance their business growth. Multi-level marketing is a business model where products are sold directly through the independent distributors. Let's know some of the basic difference between MLM and traditional marketing methods.  With MLM, it can directly connect with people whereas in traditional marketing, they just release ads hoping that peop...

Every individual dream to be their own boss and create their own business but a few of them can achieve this dream. MLM or Multi-Level Marketing is a platform where they can earn an income by being their own boss. So, what is MLM?  MLM or multilevel marketing is a business model where products or services are distributed through independent distributors under the name of an MLM company. Here...

Network marketing is a successful business model which thrives by giving individuals an opportunity to earn an extra income. In network marketing , products are distributed through independent distributors where they can earn commissions. People often confuse network marketing to be a scam, but many companies has already found themselves in a successful position by incorporating into this model.&n...

Direct selling has become a successful business model with a lot of opportunities. Direct sales provide complete entrepreneur freedom and trustful personal connections. According to WFDSA 2023 report, the direct selling industry has created a $167.7 billion retail sales. There are some core principles of the direct sales industry  Relationship marketing: Direct sellers build successful custom...

Distributors are the important part of a direct sales business. Direct sales companies cannot recruit distributors by considering multiple factors. But they can categorise these distributors based on their work styles.  Distributors use social media platforms such as Instagram, Facebook and LinkedIn to post reliable and helpful content for engaging and educating the customers. Also, by postin...

Direct sales companies usually introduce new types of bonuses in their business to attract and retain their distributors. One such important bonus is level completion bonus. Level completion bonus (LCB) are rewards given for the distributors for their achievements in the building process of network marketing organization. LCB’s usually receive rare attention but they can emphasize balance and stea...

Today, direct sales companies use impact-driven leadership bonuses to evaluate distributor performance. Earlier they were using volume-based targets for measuring the progress of their work. Studies show that leadership development bonuses act as intrinsic motivation multipliers, enhancing both individual and team performance. These innovative bonuses can create a reinforcement mechanism that unit...

Direct selling is a successful business model where distributors play as success driving factors. Earlier days, direct sales companies stick to give more commissions for their distributors for encouraging them more. But now, they are constructing more theories for encouraging their distributors. Rank advancements are no longer considered as increment but as a motivating career ladder for distribut...

Direct sales business has become a successful business model due to its distributors. It is essential for the companies to retain them with proper commission payouts in real time. Traditional commission payout system faces a lot of issues like low pay etc. So there comes the need of digital wallet systems . Companies who adopted this digital wallet strategy has already obtained a growth in distrib...

For any business success, communication is the key. As technology progressed, thw way businesses communicate has also changed. Direct sales companies are adopting smarter communication tools . With these tools, the distributors are able to communicate with each other without bothering about their rank. Also the distributors feel valued and motivate them to become aggregators of information, not ju...

Direct selling has become a successful business model over the years. Studies show that the direct sales industry is expected to generate a revenue of $215.12 billion in 2025 globally. Even though it is a successful mode, 50% of the distributors leave this direct sales business. It is mainly due to lack of insight. Now, direct sales entrepreneurs are making use of advanced analytics dashboards whe...

For a direct selling business, distribututors play an important role. It is essential for the direct sales business to train their distributors so that they can enhance business to new horizons. Direct sales business are now using advanced training strategies to enhance the productivity of their direct sales distributors. With the use of digital training platforms , distributors can move from...

Direct sales business success not only relies on consistent recruitment and thorough product knowledge. A well-functioning shipping system is also an important factor. Having an efficient shipping system is necessary for a direct sales business. Why is shipping infrastructure considered to be importantt?  Distributor retention rates: Delay in shipment creates a frustration among the distribut...

In a direct selling business, providing accurate and correctly payouts is efficient for a direct sales business success. Direct sales business incorporates advanced features for providing this. An important factor that helps direct sales business to provide timely payouts is dynamic compression .  Dynamic compression is nothing where downline structures are automatically rearranged and commis...

Businesses are always upgrading their business with latest strategies so that they can withstand in the competitive market. One such important strategy is personalization. Personalization in direct sales help the companies to reach new business heights. By introducing personalization into the business, they can have so many advantages.   One such advantage is increased customer retention. If...

Direct sales companies have been incorporating advanced digital marketing strategies to stand out in the competitive market. The core purpose of incorporating digital marketing strategies itself is increasing customer engagement. Let's discuss some of them.   Community building is one such successful tactic used y the companies. The brands can build and nurture a group of people who share sam...

Direct sales companies are always upgrading their business strategies by using thorough market research. Surveys is an important tool for this market research. As per DSN, there are seven important survey trends for direct sales business.  AI algorithms have changed the way companies doing business. This AI algorithms can identify patterns and trends that may not be immediately visible. For t...

Marketing is important in a business. Why is it so? Without marketing, people do not know about a brand and what that brand offers. From older days, businesses are adopting innovative strategies to enhance their business growth. As time progressed, business people are adopting advanced strategies so that they can enter growth zone. Direct selling is a successful business with a lot of opportunitie...

Technology has played a vital role in reshaping all the industries. Business models such as affiliate marketing, DTC, social media marketing etc has already became digital models by leveraging the technology. Direct selling, which is a successful business model has also leveraged technology and has brought up drastic changes and business growth. From lead generation to providing training, technolo...