Epixel Podcast

Africa and middle east are the growth potential zones for direct selling business. In between 2019 and 2024, the retail sales of Africa/middle east regions experience a decline in their retail sales of 22.5%. For more precise, Africa region experiences a decline of retail sales about 21%in 2019 to 2023, and middle eastern region faced a decline of 29% in retail sales for the same period of years....

Network marketing has become a successful business model over the years. But before achieving the success, they were faced with so many challenges inside and outside the industry. The common challenges are classified as internal challenges and external challenges. Internal challenges include compensation plan management, team collaboration, payout management, decision making, distributor managemen...

Direct selling business always tries to enhance their business by adopting latest strategies. Let's discuss top marketing strategies used by the direct sales business to take your business to new horizons.   An established customer base: Companies should be well aware who are the customers interested in your products. A newbie in the industry does not reach a potential customer suddenly...

Many direct selling companies are expanding their business into international markets. In the aim of expanding, they often forget to build a strong relationship with the existing customers, distributors and also in the existing market. Let's discuss the Sprawl impact metrics to show you the effects of overexpansion on your business. In international expansion, there is a difference between sprawl...

Direct selling growth in America is vast and generous.  From the year 2019 to 2023, direct selling industry in the Americas grew from US $58,654 million to US $62,632 million which is about 6.8% increase overall. The top 7 direct selling markets in the Americas are United States($36,660 million), Brazil ($7,962 million), Mexico ($6,874 million), Canada ($2,352 million), Colombia ($2,312 milli...

A truly effective MLM software should not be limited just to a range of tasks it becomes the centre of your network marketing company. An MLM software need to handle everything, from how flexible your compensation plan might be (whether it is binary, unilevel or hybrid etc.) to full automation for commissions and bonuses complete with real-time payments. In addition, the software is incorporated w...

Between 2019 and 2023, Europe’s direct-selling industry demonstrated resilience, with retail sales rising overall by 8.6% — from US $33,824 million in 2020 to US $36,149 million in 2023. Despite a slight drop in 2022, the market rebounded in 2023 with a 3.4% increase, signaling a strong recovery. This trajectory highlights Europe as a stable region for MLM and direct-selling ventures, even amid ec...

The direct selling business has changed dramatically due to new technology --from the traditional door to door sales ,these changes have affected every corner and pockmark of our society right through to fully digitalized virtual ecosystems. There are ten major technological trends that are changing this industry such as innovation of language, generative AI, business intelligence, cloud computing...

CrowdStrike’s update led to a widespread Windows outage, triggering the dreaded Blue Screen of Death globally. This incident didn’t spare the direct-selling sector: MLM companies lost sales momentum, communications stalled, and inventory systems froze. The crisis pushed many direct-selling businesses to rethink their IT resilience embracing disaster recovery plans, business continuity strategies,...

Heatmaps of influence as a powerful visual tool for multi-level marketing (MLM) companies. By mapping network activity through color-coded hexagons, it reveals where recruiting and sales are strongest and where they’re lagging. Rather than relying on broad geographic averages, this insight helps leaders tailor strategies locally, spotting clusters of growth, compliance risks, or weak spots. Throug...

These are the ten common causes of MLM companies failure and they are, 1. Ineffective marketing strategies  2. Poor leadership and teamwork  3. Lack of proper training and support  4. Insufficient compliance  5. Unrealistic revenue expectation  6. Inaccurate commission management  7. Scalability issues  8. Poor products and services  9. Increased distri...

Direct sales can enhance one person’s individuality and capability from the very beginning. It offers 10 personal benefits for an individual, beginning with entrepreneurship you can learn to manage people and make strategic plans. As you help other people learn, the better are your ability to relate socially with people. Heading up a group will make your decision and thinking far better. Regular b...

Binary MLM plan is the most common and popular compensation plan in direct sales business. In a binary plan, there is left and right legs. That is also called as weaker leg and pay leg. Most network marketing companies with binary MLM plan run on weekly commission cycles making it favorable for the distributors to earn for their efforts sooner.  Hosted on Acast. See acast.com/privac...

In 2025, direct-selling companies are embracing a “convergence revolution” by merging human relationships with cutting-edge technology. Key innovations include AI for prospecting and personalized training, augmented reality for product demos, blockchain for transparent commissions, and DAO-based decision-making. Social commerce strategies like live-stream selling and social analytics are shaping e...

A framework called the Regulatory Readiness Index assigns network marketing organisations a composite compliance score based on four domains: claims made by products/distributors, clarity of refund/return policies, data and consent management, and subscription-autoship practices. Each domain is scored and combined into an overall readiness number. This helps leadership decide whethe...

In network marketing business, lead generation is an important process that leads to business success. There are ten practical approaches for effective lead generation. Deploying social media to establish brand credibility, forming email lists and initiating email campaigns to increase interactions with prospective customers, developing attractive landi...

Direct sales business success mainly depends on their compensation plans. Two such popular compensation plans are binary and matrix compensation plan. Lets discuss the key differences between them.  For a matrix plan, they have fixed width and depth. If the distributor number exceed the width, they are placed as the downlines of their downlines. They have Matrix completion bonus; level/positi...

In direct selling the two common compensation plans are a binary compensation plan and a hybrid compensation plan. Lets know the difference of these two models in certain aspects:  Structure:   Binary: It is a simple two-leg model one leg placed left and other one in right. swhere  The two legs must eventually be in balance with each other.  Hybrid: It has a  flexible stru...

Nowadays network marketing is a successful business model. They describes the model that uses a network of distributors selling goods or services directly to customers and outlines how to develop your network: define your vision and niche,study your market, understand compensation plans, use appropriate tools and polish your personal brand. It lists key advantages such as scalable income, leveragi...

Customers are the important part of a direct selling business. In a direct sales business, a customer’s first three purchases provide strong signals of their long-term value to a brand. Observing patterns like switching categories, speed of re-order, cart size, and complementary items can help forecast lifetime value. They suggests creating bundles and offers that balance value and margin, rather...

There are two most popular compensation models used by the direct selling companies: unilevel and matrix compensation plan. The unilevel compensation model in direct selling allows unlimited direct recruits all placed on one level below their sposnsor, while the sponsor can earn commissions down through multiple levels. The initial investment in unilevel plan is low because of its simple structure...

Delivering a successful MLM business needs thorough market analysis of which includes understanding the preferences and habits of your target audience, and also the level your direct sales business is currently in. After that, choose a compensation plan that can make the direct sales company profitable and at the same time offer good earnings to their distributors. By taking good advantage of...

A genealogy tree in a network-marketing business visualizes all their distributors in a structure, by starting with the company or top admin at the top, then the sponsor distributors, then their downlines who are also distributors, and so on. The genealogy tree shows for each sponsor or distributor who recruited them, their sales, commissions, rank, package purchased and how their team is placed....

In a multi level marketing business, a fair payout plan establishes a fine line. It should be one that motivates top producers, while also reinforcing middle and new members. The commission fairness index (CFI) could provide one health-score to evaluate whether the compensation pay is more for the top tiers, the mid term distributors are being motivated well, and new joining distributors would be...

In the competitive world of network marketing, automation is needed to remain in front. The correct combination of tools can render mundane work irrelevant; direct sales business entrepreneurs can instead focus on strategy and growing their business. Some essential solutions include lead-capture pages that turn visitors into sales leads, campaign manager tools that permit the coordination of multi...