Entrepreneur with Diane Moura

At some point when selling your services, you will likely be asked to deliver a formal or informal presentation, whether in person or on Zoom. Perhaps you will be invited to speak at a conference as an expert, or more informally at your local networking group as an introduction.  This naturally raises the question, “should I use visual aids?”.  Have you ever seen a U.S. President use Powerpoint du...

There are several fun idioms we use to express the passing of time.  When it’s passing quickly, we say that time flies. When we get something done just before the deadline, we say that it was at the eleventh hour. Today I’d like to add a new expression to our list.  COVID time.  COVID time doesn’t have anything to do with actual time of course, rather it relates to our perception of time.  Visit h...

A little over a month ago, I provided you with an overview of the latest marketing trends, including what people are searching for on Google.  But with this crazy COVID rollercoaster ride we’re on when one week we’re getting ready to open everything up, and the next week we’re shutting down with no idea when we’ll be able to get within 6 feet of another human being again, it seems time for an upda...

I was cleaning out some old files over the weekend and came across a spiral-bound notebook that triggered a bit of PTSD. So why did I hang onto a notebook that, to this day, gives me flashbacks? Because that class provided some of the best advice and training on public speaking that I have had in my career. The fundamental principle of being in front of an audience is to tell your story. Visit htt...

In this episode I interview Dr. Rafael Padro, co-founder of Mind & Soul Therapy and Acupuncture, a holistic mental wellness and pain therapy center in Miami.  We discuss the challenges of starting a business in a  relatively empty niche, as well as some helpful mental wellness tips for stressed out entrepreneurs. Visit https://getmymarketingplan.com/?utm_source=podcast and schedule your call t...

There are three circles to keep in mind when growing your business. Reaching out to your inner circle of those who know what your profession is about is not enough, you must expand to the outer circles of those who are associated to those you know, and those you do not know.  Visit https://getmymarketingplan.com/?utm_source=podcast and schedule your call today. We want to get to know you, understa...

Recently my ZenChange Marketing team hosted a webinar outlining detailed strategies on what has changed in marketing since the pandemic and how to grow your small business in 2021.  In this episode I share the content from that webinar.  It’s packed with information I hope you find valuable. Visit https://getmymarketingplan.com/?utm_source=podcast and schedule your call today. We want to get to kn...

Last March, we lost Casper, our little 14-year-old Maltese. As anyone who has had to make the most difficult decision possible about their 4-legged friend knows, it was rough. I have had dogs in my life ever since I was a kid, and I have been fascinated by their behavior. There is an incredible book called “Leader of the Pack” by Nancy Baer. She studied wolf behavior to provide insights into how w...

Not everyone thinks of musicians as entrepreneurs, but they start their journey as small businesses just as much as the rest of us. Aerosmith is an excellent example of a group of entrepreneurs with the right stuff. Financially, they’re a great example of revenue growth. The band signed with Columbia Records in 1972 for $125,000, and since then each band member has amassed a fortune of over $100 m...

These past few days reminded me of that famous quote from Charles Dickens, “It was the best of times, it was the worst of times.” Psychologists tell us that what dictates the amount of fear we feel is related to how much control we have over the situation. So how can we have more control over whether our current business will continue to earn enough money to sustain us?  Visit https://getmymarketi...

I’m not sure how many of you are checking out LinkedIn Learning videos, but if you sort through them, you’ll find some pearls that are worth sharing.  Last week I came across a course by Bob McGannon called Leading With Intelligent Disobedience . Bob proposes something he calls the 30-3-30 model. Visit https://getmymarketingplan.com/?utm_source=podcast and schedule your call today. We want to get...

Visit https://getmymarketingplan.com/?utm_source=podcast and schedule your call today. We want to get to know you, understand your goals, and help your business get found by the people searching for you. 

Visit https://getmymarketingplan.com/?utm_source=podcast and schedule your call today. We want to get to know you, understand your goals, and help your business get found by the people searching for you. 

Visit https://getmymarketingplan.com/?utm_source=podcast and schedule your call today. We want to get to know you, understand your goals, and help your business get found by the people searching for you. 

Last episode I talked about using psychology to make a good first impression.  Now let's dive into how to differentiate your strategy according to your buyer personas so that each person in your audience feels that you're speaking to them. Visit https://getmymarketingplan.com/?utm_source=podcast and schedule your call today. We want to get to know you, understand your goals, and help you...

S ome interesting applications of the world of neuromarketing that you can apply to help you sell more stuff.  Today we’ll start with how to make a good first impression online.   Visit https://getmymarketingplan.com/?utm_source=podcast and schedule your call today. We want to get to know you, understand your goals, and help your business get found by the people searching for you. 

In this episode I interview David Rogove, Steve Gelley and Derrick Doss, co-founders of Wemlo, the processing platform that is taking the mortgage industry by storm.  In addition to building an impressive technology, they have built an equally impressive company culture where employees feel like family and can't wait to come to work (no seriously, I've asked them directly!).  They share...

Moncy grew up in Key Biscayne, FL and after college and passing the bar has brought his skills as an attorney back to serve his local community to defend their rights against insurance companies in personal injury and property claims cases.  In this episode Moncy shares his story as well as tips on growing a successful law practice and building honest & genuine relationships with clients. Visi...

Are your employees fully engaged?  Did you know that the cost of disengaged workers to the American economy is $350-$500 billion annually?  And it's not just a corporate problem.  Here are some things to check on your own leadership to keep your employees engaged. Visit https://getmymarketingplan.com/?utm_source=podcast and schedule your call today. We want to get to know you, understand your...

Your company, and your personal leadership is being tested right now, so I thought it might be helpful to share some tips on leading through a crisis. Visit https://getmymarketingplan.com/?utm_source=podcast and schedule your call today. We want to get to know you, understand your goals, and help your business get found by the people searching for you. 

As long as companies are run by humans, we're bound to screw up sometimes.  But what happens next defines your maturity and culture. Visit https://getmymarketingplan.com/?utm_source=podcast and schedule your call today. We want to get to know you, understand your goals, and help your business get found by the people searching for you. 

Packed with tips on tools, processes and building a virtual company culture, this webinar goes from strategy to the operational details of what it takes for all or part of your business to go virtual.  Helpful for the current pandemic but with potential lasting guidance for companies who want to build a virtual component to their strategy for future competitive advantage. Visit https://getmymarket...

Diane looks into her marketing crystal ball at key trends your business needs to capitalize on for small business success over the next few years. Visit https://getmymarketingplan.com/?utm_source=podcast and schedule your call today. We want to get to know you, understand your goals, and help your business get found by the people searching for you. 

In this interview with marketing strategists and social media influencers Mallory and Bailey Mitchell we discuss all of the elements necessary for a successful marketing plan, and how to decide what to DIY vs. outsource.  Packed with really detailed tips this episode is not to be missed! Visit https://getmymarketingplan.com/?utm_source=podcast and schedule your call today. We want to get to know y...

I couldn’t possibly talk about leadership without referencing Superbowl LIV.  Even if you weren’t happy that Kansas City won, you have to respect coach Andy Reid.  This is a team that had not won a Superbowl in 50 years. Imagine holding onto a goal for that long, failing each year and disappointing the people around you, but still coming back and trying again the next  year. For 50 years. That’s t...