Enlightenment of Change

"Grit is that 'extra something' that separates the most successful people from the rest.  It's the passion, perseverance, and stamina that we must channel in order to stick with our dreams until they become a reality."  – Travis Bradberry   YouTube: https://youtu.be/fgea2rqD5WI     Check Out These Highlights:  Twenty-five years ago, I set out on a journey to take control of my time and income to s...

"SEO doesn't happen in a vacuum. Every situation offers a unique set of variables."  -  Chuck Price. In this episode, my guest and I will discuss key SEO topics, including what to look for when hiring an SEO agency, weighing the risks and benefits of SEO, and when to hire an in-house resource versus an agency. We will also explore effective local SEO strategies and break down E-E-A-T (Experience,...

"Strong leadership companies have the ability to create new jobs for the community and to improve human life." -  Millennial, China. "Companies where people look up to and (who) do what is right to serve the communities they are involved in have the strongest leadership."  - Millennial, U.S.    My oldest son is on the cusp of Gen Y and Z, whereas my younger son is all Gen Z.  I am fascinated to he...

Great leaders are people who don't seek power but take responsibility because they have the capability and empathy to help others."  - Theodora Lai   When I started my career in the early 1980s, I was discriminated against because I was a female. That forced me to become resilient and take charge of my career. Being held back was not an option for me, so I chose to seek new opportunities to challe...

My motivational quote for today is by – Joshua J. Marine, "Challenges are what make life interesting; overcoming them is what makes life meaningful"  - Joshua J. Marine. I have learned that no one escapes tragedy or challenges in life.  There is no such thing as a perfect life or situation. That's life, filled with ups and downs!    Getting up, dusting off, and moving forward is the only control o...

"Ego says, 'I can do no wrong,' whereas confidence says, 'I can get this right.' Confidence says, 'I'm valuable,' while ego says, 'I'm invaluable.' " - Todd Henry   YouTube: https://youtu.be/NtI7h4pYTOM   Check Out These Highlights:     The Ego resides in the subconscious mind and creates identities. These identities help you get through challenging situations and keep you safe. They also keep you...

Connie's motivational quotes for today is by – Renee Rouleau,  "Be good to your skin. You'll wear it every day for the rest of your life." I turn 63 years old this November of 2024.  As I write my notes and see the #63 written out, I can't help but pause and think about the aging process and what it means. They say 60 is the new 40 and I kind of agree with this notion.  For me being healthy on the...

My motivational quote for today is by – Roy T. Bennett "It's never too late to change your life for the better. You don't have to take huge steps to change your life. Making even the smallest changes to your daily routine can make a big difference to your life."–  Roy T. Bennett.   Are you at a crossroads and ready to unapologetically pursue what else is possible in your life? Are you eager to fin...

My motivational quote for today is by – Brian Tracy  "Successful people are always looking for opportunities to help others. Unsuccessful people are always asking, 'What's in it for me?'" –  Brian Tracy. I love this quote; it helps set up today's show topic: Differentiation is the Key to Unlocking Sales. So, how can brands (and their sales teams) differentiate in a crowded marketplace to stand out...

Connie's motivational quote for today is by Jeannette Rankin,  "Men and women are like right and left hands; it doesn't make sense not to use both'" You've heard the expressions, Men are from Mars and Women are from Venus and you can't live with them, you can't live without them!  Why have these phrases and classifications been given through the years?    Guys and Ladies would you be interested in...

"Balance is not something you find, it's something you create"  – Jana Kingsford. I'm often asked how I have created balance while running and growing a business, especially when my kids were babies. The simple answer is that it wasn't easy. The better answer is that even though it wasn't easy, it depended on how my husband and I managed our work and home lives.    It was a team effort for us. Whe...

"Mompreneur: A Superhero who raises her babies while building a business" – Waypoint Writing.  When I started my business, my boys were babies. I wanted to control my time and earning power on my terms. I began by working three days per week while they were young, allowing me to control my time as a business owner and mom until they entered school.     Then, I loosened the reins and grew the busin...

"Governing is about making tough decisions, but it's also about figuring out a better way to do things." – Mike DeVine. So, I am mixing things up and doing a solo show! Recently my husband and I watched a movie produced by Ron Howard called Hillbilly Elegy, a very honest memoir about JD Vance. I promise this is not a political show, and it doesn't matter which side of the aisle you sit in politics...

"Customer-centricity should be about delivering value for customers that will eventually create value for the company" – Robert G. Thompson. The root of sustainable growth is having customers who buy and evangelize your company. However, surveying all visitors and customers does not show why the customers buy. To decipher this, you have to blend qualitative and quantitative research.     My guest...

  "Creativity involves breaking out of expected patterns in order to look at things in a different way", Edward deBono.  As I reflect on my life and having a dad who was an engineer by trade, I was taught how to look at any situation, problem, or life event through a lens of logic. This is funny because I remember as a kid loving to draw and create pictures of landscapes with horses, colorful suns...

"Many companies have forgotten they sell to actual people. Humans care about the entire experience, not just the marketing, sales, or service. To really win in the modern age, you must solve for humans."  — Dharmesh Shah. I truly enjoy having marketing experts on my show because sales and marketing are very different.  They are married and need each other but have very different skills.  Since I'm...

"Focus on doing the right things instead of a bunch of things."  – Mike Krieger. Today, we are shifting gears and not discussing business and careers.  Instead, my guest and I will discuss what you need to know to navigate the college admissions process successfully.  As a parent who has been through the entire college process and experience, I wish I had known my guest a decade ago. I hope that m...

"Every success story is a tale of constant adaption, revision, and change"  – Richard Branson.  When I started this show over a decade ago, I asked a friend what they thought about me starting a podcast and if it would be worth the time and money to host a show.  Her response made so much sense because I could not see the forest from the trees.  She said, "Do you have an hour or two each week to h...

"Our DNA is like a genie in a bottle, except they are genes in our body, connected to the unified field of the universe. They react to our thoughts to make our wishes a reality by attracting people, things, and experiences which we desire & think about most."  – Lacey Knight   One of my favorite studies on human memories and habits transmitted through our ancestral DNA is by Dias and Ressler.  Ove...

"Of course, I'm a publicity hound.  Aren't all crusaders?  How can you accomplish anything unless people know what you're trying to do?" – Vivien Kellems. Publicity gets us noticed and helps us build an innovative brand that people learn to respect and trust. Strategies exist to help us grow our brand and be seen in our markets. Business Capital is one of those strategies. Business capital is Powe...

"The human capacity for burden is like bamboo- far more flexible than you'd ever believe at first glance." ― Jodi Picoult. I am a visual learner, and this quote hit home for me.  I know that if I do not remain healthy in my mind, body, and spirit, I will never be able to attain the lofty goals I have set for myself and my business.  I also know that what may work for me won't work for you and vice...

"I think every working mom probably feels the same thing:  You go through big chunks of time where you're just thinking, this is impossible – oh, this is impossible.  And then you keep going and going, and you sort of do the impossible" – Tina Fey As a working mom and business owner for my kids' entire lives, juggling my professional and personal life is always a challenge and something to be mind...

"The victim mindset dilutes the human potential. By not accepting personal responsibility for our circumstances, we greatly reduce our power to change them."  – Steve Maraboli . I all too often hear my clients say things like, "I have no choice with X situation, so I just put my head down and keep working." This always makes me pause because I have learned that we always have a choice, yet sometim...

"Success is never a straight line, and it will never be. Part of achieving that goal are the hardships along the way.  When it gets difficult, it is often right before you succeed."  – Chris Darrett   Lately, I have heard many of my clients share that they feel overwhelmed by their daily tasks. The workload due to organizational changes is such that everything feels like a priority, and the workin...

"When you begin to talk in stories, your black-and-white words turn into color.  Your drab requests turn into a mission.  People find you to be more compelling.  And once that happens, others will see that stories work, and they'll start telling stories, too."   – Annette Simmons   YouTube: https://youtu.be/2afTeYmOg8Q     Check Out These Highlights:     As a multisensory learner, I learn much eas...