Engaging Marketeer

“Don’t start your own business, it’s too risky.” How many times have you heard that? Probably from someone who’s never run a business, never taken a risk and never stepped outside their comfort zone. In today's episode of The Engaging Marketeer, Darren shares why listening to other people’s fears can quietly destroy your ambitions. That little voice telling you...

What if your marketing didn’t just sell a product - but told a story powerful enough to land you on Netflix? That’s exactly what Peter Murphy Lewis is doing. In this episode, Peter joins Darren to talk about his journey from SEO trailblazer to documentary producer, and how he’s helping brands create long-form storytelling assets that build trust, authority and serious commercial...

Ever been baffled by a “marketing expert”? Some of those in the industry don’t "accidentally" confuse you - they do it on purpose. They want you overwhelmed. Because if you don’t know what they’re saying, it makes them look smarter. And if they seem smarter, they think you’ll pay more. In this week’s episode of The Engaging Marketeer, Darren calls out thes...

From zero experience to six-figure deals - with someone else footing the bill! On this week’s episode of The Engaging Marketeer, Darren sits down with Suzanne Elsey, the property developer who’s grown her business by thinking smarter - not spending harder. Suzanne shares how she’s used investor funding to get projects off the ground, turned tired spaces into high-value homes (inc...

Target audience not engaging with your posts? Your content is going NOWHERE In this week’s episode of The Engaging Marketeer, Darren is back on the warpath - and this time, he’s tearing into LinkedIn engagement pods. You know the ones. A WhatsApp group full of business owners who’ve all agreed to like and comment on each other’s LinkedIn posts, regardless of what they say -...

From pageants to Marvel – the many lives of Jaada Lawrence-Green! Actress. Model. Singer. Business owner. Jaada Lawrence-Green started her career at the age of one - yes, one - and she hasn’t slowed down since. In this episode of The Engaging Marketeer, Darren chats with Jaada about what it’s really like working in TV and film, how she ended up on Marvel’s Black Widow, and...

Does your logo look cr*p? Your website even worse? It’s probably because you tried to do it all yourself. In this episode of The Engaging Marketeer, Darren breaks down why some businesses look better, perform better and grow faster. It’s not luck  - it’s outsourcing. If someone’s better than you at something, use them. That’s not lazy. That’s leadership. Fr...

Has one person ever COMPLETELY changed the course of your life? In today's episode of The Engaging Marketeer, Craig Black, a once-professional football player, shares how a life-changing conversation with a teacher did just that - changed everything. He's since gone on to work with global brands, carving out a name for himself with his bold personal style of graphic design while staying true to hi...

STOP taking advice from people who don't have a clue! Have you ever found yourself on the wrong end of business advice - no matter how well-intentioned - only to have that person completely f*ck everything up for you? On this week's episode of The Engaging Marketeer, discover why you should STOP listening to people who have no idea what they're talking about, and trust yourself instead. About your...

Want to write content that CONVERTS? Of course you do. Well, here's the secret... stop worrying about being TOO SPECIFIC. If you're scared that doing so will put people off, you're probably right - but is that necessarily a bad thing? For more exclusive tips on how to write content that attracts (and SELLS) to the RIGHT people, tune in to the full episode now with Will Slater of 43 Clicks North -...

Have you used an image from Google on your website? You could be charged THOUSANDS Yep, you heard right - contrary to popular belief, you can't just nick any old image from the internet. Most of these are licensed - and can come at a hefty price. Find out how you can avoid getting smacked by a fine of £1,000 (or more!), and what to do instead, by checking out today's episode. About your host...

An online disguise to catch predators In today's episode of The Engaging Marketeer podcast, we dive deep into a serious and difficult subject—exposing internet predators. This week's guest is Christopher Duff, a former High-Tech Crime Special Agent who spent years posing online as underage children to catch predators in the act. This episode contains content that may be disturbing for some l...

Is THIS mistake costing you business... without you even realising it? If you think hiring a professional web developer is expensive, you don't even want to KNOW how much using an amateur could cost you. There are certain things you can cut corners on in life, but having a poorly designed website is not one of them. Would you use a business if their website looked like sh*t? We think not - so why...

From anxious skier to international coach! On today's episode of The Engaging Marketeer, Darren is speaking to Louise Pode, founder of ProAbility and self-professed former anxious skier.  Louise's goal was to fall back in love with the sport to enjoy family time again - and it was through the formation of that goal, and creating the right environment around it, that led to incredible opportun...

You WILL get more exposure by doing THIS Google's AI Overviews has changed the way business' rank on Google. Will you see the same levels of traffic you used to? No. But can you still appear in the search results? YES! Tune in to this episode of The Engaging Marketeer to find out how to beat the system and get your website back in its rightful place - front and centre of your target audience. Abou...

From Ukraine war zone to wordsmith! This week on The Engaging Marketeer, Darren sits down with Maiia Zlotnikova, a Ukrainian student who left Kyiv in the hope of building a better life. Maiia was just 16 when the war broke out…. now, at 19 years old, she’s made a name for herself by building a business from scratch. If you’re looking for words of advice from someone who’s...

Guaranteed way to generate leads REVEALED If your website is the digital equivalent of the Sahara desert (look out for that tumbleweed!) when it comes to leads, you're not going to want to miss this week's episode of The Engaging Marketeer. Discover how you can put steps into place TODAY to start getting the quality leads you want, by making sure your dream audience can actually find you. And no,...

Do YOU run your business, or does YOUR BUSINESS run you? In this week's episode of The Engaging Marketeer, Darren is speaking to Philip Chantry of ActionCOACH, who shares his expert advice on how to grow, scale and potentially sell a business. Drawing on real world experience, Philip shares his insights on how to create a business that doesn't rely solely on YOU - so, if you're struggling with you...

Have you been SCAMMED? If you've ever paid a parking fine that you thought was a bit unfair, you probably have been. In today's episode of The Engaging Marketeer, Darren is declaring war against companies (and one in particular) that rip people like you off every year - to the tune of MILLIONS. If you, or someone you know, is currently being forced to pay a parking fine, you'd better watch this ep...

£57.4 billion LOST last year That's the figure that poor mental health cost UK organisations due to lost productivity. This is where Hardeep Mann steps in. Working with teams to break cycles of stress and burnout, Hardeep offers his coaching skills to transform workplaces from places of woe to wow! Connect with Hardeep: Website: https://www.hmann.coach/ LinkedIn: https://www.linkedin.com/in/...

No one cares about your lead magnet! Wondering why your lead magnet is gathering dust on your website? It's probably because it's BORING. Tune in to today's episode of The Engaging Marketeer to discover what one is and how to create a genuinely sexy lead magnet that will grab people's attention. About your host: Darren has worked within digital marketing since the last century, and was the first i...

How does a 30% sales increase in 3 months sound? If you haven't yet clocked on to the benefits of setting up a TikTok Shop, you could be massively missing out. Often, it's not even the sales you get through TikTok Shop that make up the huge increase in revenue - it's your activity on the social media platform that drives conversions. Discover how you too can boost your brand's visibility and incre...

If you don't do THIS, you will struggle to get business Not listing your address on Google Business Profile can mean you're missing out on a LOT of money from customers - given that most of them probably don't even know you exist. If there's a reason you need to hide your address on Google, you can still take steps to avoid the negative implications. Tune in now to discover what these are, and how...

"Half of my life has been a lie" In this week's episode of The Engaging Marketeer, @ Darren is speaking to Ash Lawrence, AKA the Flip Flop Psycho, on why so many people fail in sales and business. A Tottenham Hotspurs fan, Ash is no stranger to failure - but if you're looking to reframe the way you VIEW failure (particularly if you suffer from Impostor Syndrome) you're going to want to check out t...

Want to hear something EXCLUSIVE? This week's installment of The Engaging Marketeer has taken on a slightly different format - that's because Darren delivered this talk at Colony Networking - fitting for International Networking Week! In this episode, Darren bares all (not literally) about why he does what he does - and how understanding your WHY can be transformative. About your host: Darren has...