Dr. Vicki Rackner

Engaging Doctors: The Podcast for Financial Advisors Who Work with Doctor Clients

Business EN ↓ 41 episodes

Helping financial advisors accelerate their practice growth by attracting, engaging and serving more doctor clients.

Author

Dr. Vicki Rackner

Category

Business

Podcast website

www.buzzsprout.com

Latest episode

Jul 2, 2026

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Episodes

How to Speak with Doctors about Burnout 30.06.2025

Have you ever wondered how to speak with your doctor prospects and clients about burnout? In this podcast, listen in on Dr. Vicki Rackner's presentation she made for doctors. For more tips and strategies to grow your practice by working with more doctor clients: Visit Engaging Doctors and sign up to get weekly tips. Follow us on Facebook .  Follow us on Youtube .  Follow us on Linkedin

Why Every Financial Advisor Needs A Medical Dream Team 21.05.2025

Wealth-building is a team sport. While most financial advisors function like lone wolves there are many advantages to building a "Medical Dream Team"--the team of professionals doctors need to thrive.  Click here to download the Medical Dream Team checklist.  Click here to learn more about the Cracking the Physician Code course.  For more tips and strategies to grow your practice by work...

Financial Advisors Ask, "Should I Attend Medical Meetings?" 14.05.2025

Are you a financial advisor who wonders, "Should I invest to attend medical meetings to engage more doctor prospects?" You'll take away: *The business argument for attending medical meetings *The kinds of meeting choices you haves *Ways to optimize the ROI *Questions to answer before paying the sponsorship fee. Click here to download your complimentary "Medical Meeting ROI Calc...

5 Mistakes Financial Advisors Can Avoid 03.05.2025

Are you a financial advisors interested in working with more doctor clients? In this episode, you will learn the 5 most common mistakes to avoid. If you're serious about working with more doctor clients, click here to learn more about the Cracking the Physician Code course, delivered LIVE beginning May 20th, 2025.  For more tips and strategies to grow your practice by working with more doctor...

Jump on July 1st Marketing Opportunities 23.04.2025

Did you know that July 1st is like New Year’s Day in medicine? Doctors are coming to your community, and you have a natural opportunity to reach them. In this week’s episode of the Engaging Doctors Podcast, I share a practical guide to connecting with new doctors without pitching your services. You’ll learn: How to identify doctors moving to your town The one phrase that builds instant trust Creat...

New Book "How Doctors Build TrueWealth" is in Production!!! 16.04.2025

It's been four years in the making.  Finally, my new book How Doctors Build TrueWealth is in production. It helps physicians make conscious choices about how they earn, spend, invest and protect their money to create the lives they want.  This is a book that financial advisors can give away to attract and engage more doctor clients. In this podcast, learn: 1. What the book is about 2.  Why it...

Helping Clients Manage Money Anxiety 10.04.2025

Do you have clients in the grips of money anxiety--especially in the face of market volatility? Your goal is to help your clients make prudent financial choices. However, please remember that many of your clients respond to financial losses as if they're being chased by the saber-toothed tiger. Their nervous systems are responding as if their life is threatened. Managing money begins with man...

What Financial Advisors Need to Know about Med Mal Lawsuits 03.04.2025

When a doctor faces a malpractice lawsuit, the emotional and financial toll can be overwhelming. As a financial advisor, how can you provide real value and support during this critical time? In this episode, Dr. Vicki Rackner shares her personal experience of being sued and offers key insights into how you can strengthen relationships with your physician clients when they need you the most. Check...

Financial Advisors: Protect Doctors from Scams and Fraud 27.03.2025

If you are a financial advisor and want to have more conversations with doctors, join the conversations they are already having in their heads. Doctors worry about theft and fraud and scams. In this episode you will learn: 1. Why doctors are targeted by scammers. 2. What some common scams are 3. How you can deliver value as a financial advisor. Click here to listen to an on-demand training about h...

Financial Advisors: Pharma’s Secrets to Winning Doctor Clients 19.03.2025

 In this episode of Engaging Doctors , Dr. Vicki Rackner reveals seven powerful marketing lessons financial advisors can learn from the pharmaceutical industry to attract and engage physician clients. Discover how pharma's data-driven strategies—such as strategic gifting, education-based marketing, influencer engagement, and digital transformation—can be ethically applied to build trust and g...

The 10 Laws of Physician Engagement 13.03.2025

Are you a financial advisor looking to build strong, lasting relationships with physician clients? Understanding how doctors think, make decisions, and manage wealth is key to success in this unique market. In this episode, Dr. Vicki Rackner, a retired surgeon and physician engagement expert, reveals The 10 Laws of Physician Engagement—proven strategies to help financial professionals connect with...

Financial Advisors: How to Sell to Doctors 06.03.2025

If you're a financial advisor, you market differently to doctors than to business-minded prospects. it's like adjusting your driving habits when you drive in England. In this podcast episode, learn about the "B2D Swap" to conduct business with doctors (b2D) more effectively. Click here to download  The 9 Money Mistakes Doctors Make.   Click here to download The Myth of the Rich...

Getting Past the Doctors' Gatekeeper 28.02.2025

If you're a financial advisor struggling to get past the gatekeeper and connect with doctors, you're not alone. Many advisors find traditional outreach methods ineffective when dealing with physicians. Why? Because doctors have built-in barriers to protect their time. In this episode of The Engaging Doctors Podcast , Dr. Vicki Rackner, a retired surgeon turned consultant, shares why brea...

The Business Argument for Working with Doctor Clients 18.02.2025

Are you a financial advisors interested in accelerating the growth of your practice? In this episode, discover the compelling business arguments for working with doctor clients. You will learn the many opportunities in the medical market, and learn why doctors represent ideal clients for financial advisors. For more tips and strategies to grow your practice by working with more doctor clients: Vis...

Why Financial Advisors Struggle to Attract Doctor Clients..and How to Fix It! 18.02.2025

If you're a financial advisor struggling to connect with doctor clients, you're not alone. Many advisors try traditional marketing strategies that work with business owners—only to find they fall flat with physicians. Why? Because doctors are wired differently. In this episode of The Engaging Doctors Podcast, Dr. Vicki Rackner, a retired surgeon turned consultant, reveals the #1 mistake...

The Secret to Success in the Medical Market 18.02.2025

Marketing to doctors is like navigating a sailboat to your desired business destination of accelerated growth.  Think of doctors’ innate perspectives and behaviors as the wind. And it blows in a different direction than you’re used to because “Suits”—business minded prospects— behave differently than “white coats” —doctor prospects. Sometimes marketing to doctors feels like sailing into the wind. ...

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