Endless Customers

Business EN ↓ 156 episodes

Earn Trust & Win Customers In The Age Of AI. We believe that the future of marketing is buyer education. When you obsess about your customers’ needs, you can start producing the content they’re hungry for. This is how to build trust and close deals in the digital age. This is the pathway to Endless Customers. An IMPACT podcast.

Author

Endless Customers

Episodes

How A Culture Of Video Can Unlock Massive Growth Potential 14.02.2024 33:50

Ep.6 - In our sixth episode, we explore IMPACT client E.W. Motion Therapy’s story of success through in-house video marketing. Alex is joined by Zach Basner and Noelle Salls to talk about the transformative power of creating a culture of video within an organization. Noelle tells us how video not only connects deeply with their clients but also how they plan to use it to drive even more business g...

How To Create A Video Style Guide with Zach Basner 12.02.2024 35:54

Ep.5 - In our fifth episode, Alex Winter sits down with Zach Basner, a seasoned business coach to talk about why your company, regardless of its size, should create a Video Style Guide so your videos resonate with your audience and are always on-brand. —————— Check out the full article here 👉 https://www.impactplus.com/blog/video-brand-style-guide

AI Tools To Create Better Content with Briana Walgenbach 07.02.2024 26:09

Ep.4 - In this episode, IMPACT’s AI expert Briana Walgenbach explains how to use AI tools to boost efficiency and engagement — while keeping your unique and human brand voice intact. From brainstorming content ideas to finessing the final edit, you'll learn to make AI work for you and your business. —————— Check out the full article here 👉 https://www.impactplus.com/blog/speed-up-your-content-cre...

How To Create Content Your Buyers Actually Need With Marcus Sheridan 05.02.2024 20:31

Ep.3 - In this episode, Alex Winter and Marcus Sheridan are cutting through the marketing noise. Marcus explains why understanding your buyer’s deepest questions and fears is the only way to produce content that connects and converts. Marcus shares his “Big Five” content topics every buyer wants to know and talks about why getting personal with your stories can make your brand unforgettable. —————...

How Leadership Buy-in & Culture Drive They Ask, You Answer Success With Marcus Sheridan 31.01.2024 16:24

Ep.2 - Join Alex Winter and Marcus Sheridan, a bestselling author and partner at IMPACT, for a deep dive into making “They Ask, You Answer” a cultural cornerstone in your business. This episode is all about turning this concept of trust and transparency into your team’s second nature. Marcus breaks down how to get everyone on board, from the CEO to the sales crew, with real talk and practical tips...

Marcus Sheridan on The Origins of They Ask, You Answer & How it Saved His Business 26.01.2024 31:27

Ep.1 - Join Alex Winter as he welcomes Marcus Sheridan, speaker, author, and partner at IMPACT. Dive into Marcus’s journey from a hesitant ‘pool guy’ to a trailblazing digital marketing leader. Marcus tells the full story of how he turned a crisis into the groundbreaking “They Ask, You Answer” philosophy. It’s a tale of resilience and DIY marketing that ultimately reshaped the way thousands of bus...