Endless Customers

Ep.56 - As world events impact buyer behavior, IMPACT's Mandy York shares how businesses can educate and connect authentically. Discover strategies for tailoring content to evolving demographics, building trust, and meeting customers' real needs - without getting mired in sensitive topics. Learn to be a responsive, trusted partner. —————— Check out the full article here 👉 https://www.impactplus.c...

Ep.55 - Discover how Brian Casey, one of IMPACT’s coaches, revolutionized his LinkedIn presence in just one hour using AI. Learn the secrets of creating engaging video content without being a tech expert, and why having content is important for your professional life. We walk through the AI video tool, OpusClip, and how it might be able to help you and your business. —————— Check out the full arti...

Ep.54 - Unlock the secret to actually getting form submissions with landing page videos! IMPACT's Lindsey Auten reveals how this simple tool can build trust, overcome user hesitation, and boost conversions. Learn best practices, real-world examples, and insider tips to create compelling videos that turn visitors into leads. —————— Check out the full article here 👉 https://www.impactplus.com/blog/...

Ep.53 - Does your website give visitors what they ACTUALLY need? Discover how a Learning Center can transform your site into an educational hub that guides potential clients through the buyer’s journey. Learn the key components, implementation strategies, and real-world benefits of this powerful tool for boosting engagement, qualifying leads, and establishing your business as an industry authority...

Ep.52 - Learn how to use AI correctly in your business with expert insights from Ashley Gross. Learn about affordable AI tools, productivity hacks, and strategies for introducing AI to your team. Perfect for business owners looking to boost efficiency and revenue. Get practical tips on building your AI tech stack, overcoming common challenges, and staying ahead of the curve. —————— Check out the f...

Ep.51 - Struggling to grow your business but not sure where to start? In this episode, Connor DeLaney reveals how to uncover the real challenges holding you back. Are you chasing leads when you should be fixing processes? Is your ‘revenue problem’ actually a strategy issue? Discover how to bridge the gap between where you are and where you want to be. Let’s transform your solid business into an in...

Ep.50 - Learn the true meaning of content marketing with IMPACT's John Becker as he reveals why a content manager is the problem-solver your business needs. Learn why in-house content creation can be much more effective than outsourcing, how to find the perfect fit for your team, and why education is the future of marketing. Discover how this role can transform your brand voice, boost your online...

Ep.49 - In this episode, Alex Winter and Allison Riggs reveal how to set effective KPIs, move beyond vanity metrics, and drive cultural change. Learn real-world success stories and practical steps to implement KPIs at every level of your organization. Ready to take your $5M+ business to new heights? This episode is your guide to measurable success! —————— Check out the full article here 👉  https:...

Ep.48 - Are you struggling with your marketing agency? Marcus Sheridan and Alex Winter uncover warning signs of restrictive partnerships in this episode. Learn key strategies to regain control of your content, website, and tools like HubSpot. Marcus shares tips for business owners to ensure their agency truly works for them—not just locking them out. Discover how to empower yourself, take ownershi...

Explore the future of search with Marcus Sheridan as he delves into whether AI technologies like OpenAI's ChatGPT can replace traditional search engines like Google. Marcus, a pioneer in marketing innovation, challenges businesses to adapt rapidly to evolving technologies rather than relying solely on Google for visibility. He dispels myths about his 'They Ask, You Answer' methodology, clarifying...

Ep. 46 - Struggling to stand out in your industry? Marcus Sheridan explains how to disrupt your market and become a thought leader by sharing content others shy away from. Discover the importance of addressing industry taboos and how transparency can set you apart. Hear how rule breakers became industry leaders by daring to innovate, and learn the power of putting customer needs first to attract o...

Ep.45 - Not getting the leads you want? Marcus Sheridan joins the show to talk about how to get not only more leads but the right leads. Learn about the benefits of self-selection tools, paid campaigns, and the importance of clear messaging. Learn how evolving your marketing mix and embracing new tools can keep you competitive in challenging times. —————— Check out the full article here 👉 https:/...

Ep.44 - In this episode, we delve into the inspiring journey of Mazzella Companies and how they rose to become an industry leader. Mike Minissale, Director of Marketing, and Mike Close, Corporate Marketing & Communications Manager, share their remarkable experience of integrating the "They Ask, You Answer" framework into their 70-year-old organization. If you're looking to drive significant gr...

Ep.43 - Austin Mock, a talented video producer and content creator at IMPACT, joins the show to share his professional insights on AI video tools. Whether you're a seasoned video professional or just starting out, this episode offers valuable perspectives on the practical use of AI in video production, helping you navigate the challenges and seize the opportunities presented by these emerging tech...

Ep.42 - In this episode of Endless Customers CEO & Founder Bob Ruffolo shares Impact’s strategic shift toward becoming an AI-first company. Fostering a culture of experimentation and innovation is critical for your employees to understand. As AI continues to evolve, businesses that embrace this mindset will undoubtedly be better positioned to thrive.  —————— Check out the full article here 👉...

Ep.41 - Join Brian Casey, Head Coach from IMPACT, to learn why discipline and accountability matter more than quick wins, and how starting simple with tools like smartphone videos can boost your sales. Plus, discover the benefits of 90-day planning cycles for achieving long-term goals. Want growth in your business? This one’s for you. —————— Check out the full article here 👉 https://www.impactplu...

Ep. 40 - Explore the major CRM contenders, HubSpot vs. Salesforce, in this episode of Endless Customers. Will Smith, a HubSpot trainer at IMPACT, breaks down what each platform does well, and what each one could do better. Which one is right for your business? Listen and find out! —————— Check out the full article here 👉 https://www.impactplus.com/blog/hubspot-vs-salesforce-which-one-is-right-for...

Ep. 39- In this episode, Alex chats with Jason Azocar, CEO of HubSearch, about the crucial role of finding the right HubSpot experts. Jason explains how HubSearch specializes in connecting businesses with vetted HubSpot administrators so business owners can be confident with their new hires. —————— Check out the full article here 👉 https://www.impactplus.com/endless-customers-podcast/hire-top-tie...

Ep. 38 - Explore the impact of Google’s new AI Overview feature and it's effects on SEO in this episode of Endless Customers. Mandy York, IMPACT's content and video expert, joins Alex Winter to discuss how businesses can adapt to these radical changes. Mandy reviews the good, the bad, and the ugly to ensure you have all the info you need to make an informed decision for your business.  —————— Chec...

Ep.37 - In this episode of Endless Customers, Chris Duprey, talks about how mutual understanding and collaboration are important for the growth of your business. Learn a few practical exercises that your sales and marketing teams can each do to lead to significant improvements in close rates. —————— Check out the full article here 👉 https://www.impactplus.com/blog/the-sales-perspective-sales-vs-m...

Ep.36 - Explore how to overcome the common disconnect between marketing and sales in this episode of Endless Customers. IMPACT Head Coach, Allison Riggs, discusses practical strategies for aligning these teams to create better content and drive business growth. —————— Check out the full article here 👉 https://www.impactplus.com/blog/the-marketing-perspective-marketing-vs-sales

Ep.35 - Cary Weston joins Endless Customers to discuss leveraging AI in marketing and sales. Cary, a They Ask, You Answer Certified Coach, shares insights from his coaching and his podcast, ‘The ChatGPT Experiment,’ revealing how AI can be a powerful tool for solving problems and enhancing customer interactions. —————— Check out the full article here 👉 https://www.impactplus.com/blog/future-of-ai...

Ep.34 - Join Alex Winter and Mary Brown on Endless Customers as they explore the StoryBrand framework’s power to transform business websites. Learn how to use storytelling to make your message clear and engaging, and give your users a better website experience. —————— Check out the full article here 👉 https://www.impactplus.com/blog/using-storybrand-to-optimize-website

Join Chris Duprey in exploring how AI can transform the way you sell. Discover tools for real-time feedback on your presentation skills and personalized follow-ups to refine communication and get results. Learn how AI enhances, not replaces, human interaction in sales. —————— Check out the full article here 👉 https://www.impactplus.com/blog/using-ai-to-increase-sales

Ep.32 - Learn how Berry Insurance, a family-owned business with a century-long history, has transformed its marketing strategy using the ‘They Ask, You Answer’ methodology and HubSpot. Dive into how Senior Marketing Manager Corin Cook and her team utilize HubSpot to enhance their marketing efforts, making every piece of content count. —————— Check out the full article here 👉 https://www.impactplu...