Endless Coffee Cup: Digital Marketing Education

In large part, B2B sellers have not developed virtual selling skills. A recent survey showed that the B2B virtual selling process is broken - but it is not because of the technology! Rather, when virtual presentations remove the sizzle, buyers don't see much substance. In the world of B2B sales, personality, charm, and instincts tend to rule the day and win customer's hearts and minds. However, wh...

Early this year, Dutch publisher Nederlandse Publieke Omroep stopped using third-party cookies and went to contextual-only advertising on their network of websites. In doing so, they saw a 62% increase in ad revenue compared to the prior year! Learn more about your ad choices. Visit megaphone.fm/adchoices

Nolan Higdon, author of The Anatomy of Fake News, joins Matt again to talk about the post-election analysis of clickbait, fake news, and issues of digital literacy. This conversation reaches into many related facets, such as critical thinking, content marketing, ad fraud, and logical fallacies. Listen in to hear why Matt speculates that the “straw-man” fallacy no longer exists. Learn more about yo...

Have you ever stopped to think about all of the “free” things that you use every day? Email, Search, Web Browsers, Social Media, Apps, News & Information all cost money, and they have to be paid for somehow. By using these, you are not the customer. The advertiser is the customer, and because of this relationship, the makers of these products answer to the advertisers, not to you. Learn more about...

Are marketers and marketing media ignoring the economic realities of the pandemic? At the time of this recording, the United States unemployment rate is 7.9% with 10.7 million jobs lost since the start of the lockdowns. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this podcast, an interview with Nolan Higdon, author of The Anatomy of Fake News. Matt interviews Author Nolan Higdon about his recent book, The Anatomy of FAKE News. In a lively discussion, Nolan covers the historical roots of fake news (further back than you might imagine) and the features of fake news that make it so dangerous. Learn more about your ad choices. Visit megaphone.fm/adchoices

Keywords are the foundation for digital marketing. They provide in-depth marketing data of searcher intent, word associations, and buying factors. So why is this important tool so overlooked? And why is Google slowly taking keyword data away? Learn more about your ad choices. Visit megaphone.fm/adchoices

Is the Traditional Sales Funnel an Effective Tool in Modern Digital Marketing? Is it it dying because sales and marketing can’t agree? Many marketers are not able to track leads beyond the hand-off to sales, which prevents them from measuring the quality of those leads. Learn how breaking down silos, corporate politics and walled data is critical for the modern selling process. Learn more about yo...

Can we trust studies that claim to decode Google? Many SEO companies employ tests and studies to understand the nuances of Google's algorithm. However, are these studies valid or do they have any statistical significance? Learn more about your ad choices. Visit megaphone.fm/adchoices

My guest is Dr Augustine Fou, an Ad Fraud expert. If you don’t follow his updates and content on LinkedIn, then I highly recommend that you do, as it will simply blow your mind how much ad spend is wasted on bots, inflated views, and networks of fraudulent websites. Grab your coffee, sit back and strap in for this wild ride into the world of ad fraud, some things may shock you, so be careful not t...

Matt and Ashley met up and recorded a socially-distanced podcast a few weeks ago. Of course, the conversation turned to the overwhelming amount of fake news surrounding COVID-19. But beyond fake news, there is a substantial problem in people’s ability to discern what is true and what is false information online.  Learn more about your ad choices. Visit megaphone.fm/adchoices

Classes are moving online! But is that a good thing? Many are complaining that instructors don’t know how to use the technology, and it might be leaving a bad impression of online/distance learning. Learn more about your ad choices. Visit megaphone.fm/adchoices

How does a training manager measure the effectiveness of their training? There are significant obstacles. Most notably competing priorities, lack of data, or simply not knowing where to start. Beyond that, what type of assessments should be used to show that the training was effective?  Learn more about your ad choices. Visit megaphone.fm/adchoices

As the world events have forced us to do business through the internet, the only external personal interaction is through our webcams. In this episode, Stewart Bewley joins Matt to talk about how we can master our personal presence through the webcam. Learn more about your ad choices. Visit megaphone.fm/adchoices

Did you know that there is a part of your brain that makes decisions quicker than your rational, logical thought? Your unconscious mind reacts quickly to stimulus, which then influences our reactions and rational thinking. For years, advertisers have known and realized that there are techniques that tap into the unconscious mind faster and more effectively than traditional, rational approaches. Ch...

In this episode, Matt and Ashley discuss Google’s latest major algorithm update, Algorithm Bert.  Here’s the interesting part: There is nothing that anyone performing search engine optimization can do to optimize for this algorithm. However, if you have been regularly publishing helpful information to educate your audience and provide helpful content, you’ll probably benefit.  Learn more about you...

Content marketing is a huge buzzword, but what it stands for really isn’t all that new. Strip away the buzz and you have attention-grabbing content. That’s it. As every piece of content, it’s about leveraging marketing channels in a smart and strategic way to make sure that content gets in front of the right people at the right time. So, what is content marketing truly at its core, and why is ther...

Influencer Marketing has heated up over the past years as one of the latest, shiniest objects in marketing. But does it deliver? Matt and Ashley delve into this topic and provide examples of influencer marketing done well and done poorly. Learn more about your ad choices. Visit megaphone.fm/adchoices

By nature, the majority of business owners are not marketers. As such, many see taking time to think about marketing the same as going to the dentist. In a recent study, 86% of business owners prefer to spend their time on activities other than marketing! Of course, marketing plans go out the window when stuff it’s the fan. As boxer Mike Tyson famously said, “everyone has a plan until they get hit...

Ashley Schweigert returns to talk through the many details of setting up a Google Ads account. From targeting keywords, understanding keyword match types, setting budgets and then dealing with the Quality Score. There is a lot to unpack when it comes to Google Ads, and Matt and Ashley attempt to help people navigate through the confusing layers of setting up a campaign. Learn more about your ad ch...

Kim Krause-Berg joins Matt to talk about recent developments in Accessibility. Past court rulings put websites in the same class as a commercial business; they have to accommodate and provide for anyone to access their store just as much as their website. Fortunately, accessibility is just good business practice. Why would you limit the people that would purchase or access your information? Many t...

Preparing Marketers for the Age of Automation Michael Stebbins, Chairman of OMCP, joins Matt to discuss the skills of the 21st Century Marketer. Michael brings data from the 2019 OMCP Role Delineation Study conducted earlier this year, as well as interviews with hiring managers. Though the study is not published yet, the finding support the trends that Matt sees in the field: Soft Skills are incre...

Longtime associate Ashley Schweigert joins Matt to talk SEO. Recently, Matt ran across a training video that claimed that SEO Best Practices have changed over the years, and he has some dispute with that claim. Join Matt and Ashley as they discuss what HASN'T changed over the years in SEO! Learn more about your ad choices. Visit megaphone.fm/adchoices

Sue and Matt wonder if social media and networking technology has reduced the value - and the effort- of making a good pitch. Especially pitches made through Email and LinkedIn Requests. Matt believes that the bar is so low right now that any personalization or research will pay off dividends. What would the business world look like if every pitch relied on research and personalization rather than...

Matt is joined by Stewart Bewley of Amplify. Stewart helps people to find their true voice. Stewart talks about the power of speaking with “your true voice” and the confidence that it brings to you as the speaker. With non-verbal being the majority of how we communicate, it is so important to focus our expressions, bodies, and intonation along with the content of what we are speaking. Stewart ends...