EmpowerU

What started as an idea and a dream to now becoming a reality. We now offer previews for sires, regardless if they go on display or not. But to kick it off, it couldn’t be more fun! Raymond Gonnet takes time to sit down and explain his thoughts on a bull he’s announcing to the industry at Denver. Naughty By Nature is as unique as they come. Take a listen on what all he entails and how he can serve...

It feels great to be back in the studio to finish out the season, and we are thrilled to have Mr. Ryan Johnson and his wife Samantha on the platform. From breeding decisions, selection criteria, and the show ring’s evolution is all found in this episode. Ryan has built his firm from the ground up and his story and mindset that’s built his success is something that we loved inquiring about. You don...

Variety, dependability, and a persistent amount of quality is what we thought of when we did the preview. Devon Fraker and Jared Holmes have put together their absolute best females to offer. From purebreds, to club calves  these are types and kinds that can produce for you! It all happens on SteerBidder on the 27th!  Empowerment Is Here.  Link 🔗: https://steerbidder.auctioneersoftware.com/auctio...

What’s better than covering a sale of clubby females that are as good as any in the industry? Rockin H entrusted us to cover their entire sale, and it’s flat awesome. There’s so much variation in type and kinds, color, and opportunities. Rockin H has been working hard to build a reliable program, and they have sure done that! There's a special one at the end that we all believe is a pretty special...

What is so cool about doing these previews is witnessing all the different pedigree’s and how those transpire into the quality. This sale is very unique, a diverse set of breds and a donor cow at the end that is extremely nice! Quality does not leave this sale, no matter what lot you’re looking at. Mr. Wilson sat down and talked about every lot, and described what they can do for you! Check it out...

Very near opportunity here! Mr. PD Miller had the chance to sit down and dive into all the lots, and it just doesn’t get better. Every lot has something to offer to either the club club or show heifer industries! It’s deep, it’s diverse, and it sure is fun to listen and learn about what all these females are built on. The sale happens on the 27th on SC Online Sales.  Empowerment Is Here.  Link 🔗:...

We are very grateful for the opportunity to represent both of the ward family’s online sales. Both equally as important, both fully loaded with quality, and both have amazing people behind them. Don’t miss out on the opportunity to get your hands on some awesome genetics! It all happens on SC Online Sales on December 21st!  Empowerment is here.  Ward Brothers Merry Christmas Heifer Sale  Link 🔗:...

Wow, we are really pumped up for this sale, not because the quality it offers, but because the potential it has for you as a buyer. The opportunities are endless with so many different variations of matings. The donors are phenomenal, the flushes are the best to offer, the embryos are innovative, and the people are the kind you want to do business with. This is what it’s all about. Take a listen a...

We are finally getting back in the jist of things, and we couldn’t be happier to represent Trademark Genetics once again. They are offering an opportunity of a lifetime with this lot in the angus elite sale that’s being hosted in Las Vegas today! Madison hops on to explain to anyone that is interested her thoughts and opinions on what all this female truly processes. It’s only one lot, but it sure...

Now I know we said no episodes this week, but we were afforded the opportunity to go over the entirety of this sale. For lack of better words, the 12 live lots in this sale is worth the trip to Mt Vernon, Missouri. Mr. Chan Phillips sits down with us and goes through every lot, and discusses their goals, predictions and thoughts. If you’re in the business to make elite ones out of angus or simment...

Arguably one of the most versatile episodes we’ve published so far, Mr. Blaine Rodgers has gone through it all, and explains how we have progressed since he started his venture in this industry. Not only do we discuss the in’s and out’s of his genetics, but also hear out his take on the show ring and judging aspects. This episode is fun, and we hope everyone loves this midwestern edition!  Empower...

By far one of the shortest previews we’ve done so far, but that’s not to say it’s one of our best. The quality of this set is just as good as any, and Mr. Cole Murphy dives into every lot and breaks them down for anyone that’s interested. Looking for holdover prospects? They got you. Looking for heifer prospects? They have them. Needing a new sire for your program? They have one that is flat impre...

We are back, and halfway through season five. Honestly, if you asked us how long we've had Mr. Jaecke on our list to interview, we'd tell you entirely too long. We finally got the opportunity to sit down and discuss some major topics that have been needing answers. Not only do you get the story behind Mr. Jaecke's success, but also how we can be better as an industry. Mr. Jaecke is known for stand...

Next up on deck is the QB Cattle – Bullnanza Breeding Stock Edition, and trust us—this one lives up to the hype. After breaking down the steers, Kolten pulls back the curtain on the breeding side of his program… and it’s loaded. We're talking cornerstone donors, eilte bulls, and premium new semen—each one built to be a game-changer and fast-track your program to the next level. These offerings are...

We had the privilege of sitting back down with Mr. Kolten Thigpen—only this time, things changed as we dove into the elite American stock he's bringing to the table. Up first: the QB Cattle Spring Born Studs Sale. Sure, the offering may be small in numbers, but every single lot is FLAT GOOD. If you're in the market for American steers that turn heads and rack up banners, this is where your search...

Now we know this is a little change of pace, but we can guarantee there is something for everyone in this episode. Troy Sloan is no slouch in the show pig industry, and he demonstrates that in this episode! Not only do we discuss everything that Troy has built at Team Sloan, but we also dive into the differences he's noticed over the years that have changed the industry. Although we changed lanes,...

Want to know the ins and outs of Kennedy Ventures? Here's your opportunity to hear the whole story, as well as what all goes on behind the scenes. Blake's story is as unique as any, but his brand and niche in marketing are even better. In this episode, not only do we discuss how marketing has evolved, but also how it's caused issues in our industry. This is one of the most realistic, yet honest pe...

We had the opportunity to sit down with Mr. Jeremy Skoglund and talk about his cattle out in North Dakota. What we find the most intriguing is how there are so many options in terms of holdover steers and very unique breeding pieces. Not only can these heifers perform in the ring, but. also can perform for you as a generator. Awesome genetics, good cattle, great preview. Take a listen and check ou...

Arguably one of our absolute favorite podcasts EVER. This preview is rich in history, content, knowledge, and entertainment. The Waldrip Bro's are no slouches in the show calf industry, and they sure offered their best take on every lot in this sale. Now, the coolest thing about this episode is that we have all three brothers on here, including Mr. Jagger Horn. However, a lot of talking can happen...

The American Royal has become one of the most renowned national shows in the nation. To be able to do a post-game sort of that show is truly an honor. It’s honestly more of an honor to do this with Mr. Scott Schaake, and wow, this is good. EVERYONE has heard his speech, but do you know the story behind it? Well, you can find out if you tune in. While you do that, you’ll also hear Scott’s thoughts...

Like DJ Khalad says, "Another one", this sale preview gig has become more and more sought after. We couldn't be more grateful for the opportunities we have had, and the Lafrentz team in Oklahoma sure makes it fun! This sale is so diverse and so deep in terms of quality; regardless of what kind of female you're seeking, there's bound to be one for your program. Make sure to check out the link below...

Just now kicking off season five, and it couldn't have started any better. Jared Boyert sits down with the team and explains the background of his career and how it's evolved him as a person and caretaker of his operation. To have the opportunity to go back on the history of his cowherd and that has had a tremendous impact on the show cattle industry is just flat impressive to hear. Tune in if you...

Yes! It’s our first steer sale preview, and honestly, to do a set this deep for the first time is flat awesome. From lots 1 to 30, there is much diversity, but all quality. Cassidy Carroll and Bryden Barber sit down and go in-depth about every lot, discussing the future and past. If you’re looking for state fair, national, or AWESOME slick steer calves, tune in. You don’t want to miss out on this...

Show steer and heifer enthusiasts! This is the episode you’ve been waiting for. Laramie goes into depth about his past and how it's created the vast success at Priest Genetics. From shows, to types and kinds of cattle, promo sire’s and the history of his cow base is all found here. Young or old, this episode is rich in content that anyone can gain knowledge from. Tune in and find out what you can...

Special episode here! Weis Cattle is having their 5th annual online sale on October 12th!  In this episode we go over the entirety of the sale, the genetic backings, the stories, and all the hype! We are really excited to see how this sale turns out, and grateful for the opportunity! This is a new venture for the platform and it’s been a real big hit! If you’re seeking after your next show heifer...