The Ethical Coaching Company

Empowered Leadership Discussions - Small but Mighty Edition

Business EN ↓ 56 episodes

Empowered Leadership Discussions: The Small But Mighty Edition is hosted by us, Kirsty Waite and Tienie Loubser, founders of The Ethical Coaching Company and authors of Small But Mighty, the business leader's guide to growth, people and performance. Each week we share honest conversations about what it really takes to grow a small business well. The podcast is made for SME founders and the leaders growing small teams alongside them, who want practical thinking they can actually use.

Author

The Ethical Coaching Company

Category

Business

Podcast website

www.kirstywaite.com

Latest episode

Jul 9, 2026

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Episodes

Episode 30 - Empowered Leadership Discussions Series: Setting & Managing Expectations 19.09.2024

In this episode, Kirsty and Tienie discuss the importance of setting and managing expectations in leadership. They explore how time and assumptions can lead to miscommunication and share practical tips for fostering clear, collaborative conversations. By taking a few minutes to clarify expectations upfront, leaders can avoid issues down the line and empower their teams to succeed. This audio was t...

29 - Is being Ethical enough? 26.07.2023

Managing partner of Primate Digital Agency & Podcast host of ‘About This Storm’ Rebecca McIntyre-Smith joins Kirsty this week to explore their ‘No dicks’ policy in business. Rebecca runs a people-first digital agency and shares the challenges that come with that. We explore if being ethical is enough. Should we be aiming for more, planet, and social impact…. or should we not? Is it possible to...

28 - Can you be ethical AND profitable? 29.06.2023

Feel good, ethical marketer Karen Webber is on a mission to help people take messy imperfect action to help build better businesses. Karen and I discuss building a business that is BOTH ethical AND profitable, can you really have both or are they mutely exclusive? After working in the traditional marketing agency for many years, Karen left to create her own businesses to do marketing differently....

27 - So What - Why are you different. 14.06.2023

People analytics explorer and strategic leader Tienie Loubser brings rich conversation and insight to the Thriving in Business podcast this week. Tienie has been a key supporter of Kirsty’s and The Ethical Coaching company all the way through to the evolution of what it is today. With vast coaching experience, knowledge, and a fresh perspective of how the coaching industry can thrive authentically...

26 - Regulation in the Coaching Industry - Can we tame the beast? 31.05.2023

Female empowerment specialist and shining star in the coaching industry Lucienne Shakir joins Kirsty on this week’s episode of Thriving in Business. Lucienne is a cheerleader for ethical coaching just as much as Kirsty - join them to explore how we tame the beast that has become the ‘coaching industry’ the key distinction between being an awesome salesperson and an awesome coach and the impact whe...

25 - How One Moment Can Change Your Business with Heather Pownall 17.05.2023

Digital media & marketing expert Heather Pownall joins Kirsty this week on the Thriving in Business Podcast, Heather is a long-time supporter and client of Kirsty’s and has recently been at the forefront of helping with the launch & has also joined the advisory board of The Ethical Coaching Company. Hear first hand how one chance meeting between the two changed both of their businesses and...

24 - Joining the Movement 10.05.2023

Join Kirsty as she chats to Lego-loving Rory Berry as they discuss the Ethical Coaching Movement further. Rory is one of the trusted partners of The Ethical Coaching Company. He is passionate about helping businesses become more heart centric. Hear what it's like being on the other side of The Ethical Coaching Co. and the hoops you have to jump through to be part of the trusted team! They con...

23 - Kirsty has BIG NEWS. The Ethical Coaching Company is BORN 03.05.2023

The first episode in the THIRD series of Thriving in Business Podcast is a very special one as Kirsty talks about her brand NEW business! And is interviewed on her own podcast by Louise Fernando. The Ethical Coaching Company was born out of Kirsty being fed up with unethical and moral practices she was seeing on the loop in the coaching world and decided to take some responsibility for her little...

22 - Nicki Clark - Putting your people first and doing what you love - Founder of UMi a unique business that is employee owned and put's their people at the forefront of everything they do. 23.04.2023

The final episode of the Inspiring and Pioneering Women podcast comes to you from the truly inspiring Nicki Clark OBE. Nicki is the Co-Founder and Chief Exec of UMi - Nicki joins me to share her story and thoughts on building an employee-owned organisation that is focused on the 'triple bottom line'  People-Planet-Profit. UMi is a truly special business with a magical culture and ethos w...

21 - Louise Fernando - Removing judgement and shame about having a career and a business. Creating a life that works uniquely for you with Louise Fernando 19.01.2023

The ninth episode of my Inspiring and Pioneering women podcast series come to you from the phenomenal Louise Fernando. Louise is blowing the doors of what the social norms are for starting and running a business. She has chosen to maintain in her successful career alongside running her successful coaching practice. She is determined to remove the negative stigma and judgement around this being see...

20 - Dr Sarah Alsawy-Davies - Utilising your entrepreneurial mind and spirit to create diverse thriving businesses and survive in a male-dominated industry 12.01.2023

Dr Sarah Alsawy-Davies - For the eighth episode of my Inspiring and Pioneering women podcast series I was joined by a lady with the most fabulous entrepreneurial mind the lovely Dr Sarah Alsawy-Davies. From her time in the NHS to creating an incredible property portfolio to founding her own Clinical Psychologist practice, Sarah is a master at doing things her own way. A true entrepreneur. 💜✌️ Res...

19 - Kaye Jones - Carving your own path and creating a business that no one else is doing 15.12.2022

The seventh episode of my Inspiring and Pioneering women podcast series comes to you from the INCREDIBLE Herstorian like no other Kaye Jones. Kay has created her very own unique path to power her mission of bringing women's history to the front and centre of discussions, platforms and stages. When you are walking a path that very few women have it takes bravery. Which, this incredible lady ha...

18 - Louise Westra - Looking after yourself from the inside out to catapult your business performance 08.12.2022

For the sixth episode of my Inspiring and Pioneering women podcast series I was joined by the incredible Louise Westra. Using her vast knowledge, qualifications and first-hand experience Louise has created a very unique business as a skilled Natrupath, using scientific-based research to get business owners thriving from the inside out! 💜✌️ Resources: - Join my community: https://kirstywaite.kartr...

17 - Helen Hill - What it really takes to create a multi-hyphened business completely unique to YOU 01.12.2022

The fifth episode of my Inspiring and Pioneering women comes in the form of self-confessed multi-hyphened business owner the fabulous Helen Hill. Helen has created an incredibly unique business based on her individual talents, passions and desires. The story of someone who has experienced the darkest of work experiences to dig deep and turn it around spectacularly to create an incredible business...

16 - Giada Nizzoli - Going against the grain in your industry to create a new way that works for YOU 24.11.2022

The fourth episode of my Inspiring and Pioneering women comes to you from the 80's loving, plant collecting contagiously sparkly Giada Nizzoli. Giada is leading her own way and going against the grain of all the SHOULDS she was taught about creating a copywriting business. Not letting other people's judgments stand in her way of creating a business on her own terms and that feels good to...

15 - Lisa Johnson - Why if we dont start doing something about the lack of integrity in the online coaching world it is going to implode 17.11.2022

The third episode of my Inspiring and Pioneering women comes to you from the truly inspiring Lisa Johnson.  As Lisa builds her incredible business empire there is one thing that shines through that is really inspiring and that is her commitment to building a business based on real integrity and her courage to speak out and lead the way in creating a morally better online world in an industry with...

14 - Running a VA agency whilst travelling the world and home-schooling two boys with Lisa Tennant 10.11.2022

The second episode of my Inspiring and Pioneering women comes in the form of the absolute powerhouse that is Lisa Tennent. Lisa is a living and breathing example of how to live life to the fullest. Not letting her business stand in the way of creating an incredible adventure for her and her family but actually building a business that enables her to incorporate her adventures and travels into it....

13 - Closing the doors on a successful six figure business to follow your creative passion with Kerry Lyons 03.11.2022

This week I am joined by Kerry Lyons the incredible coach for creatives. Kerry shares her journey to building a thriving six-figure brand only to burn it down ( her own words), shut the doors on it and follow her creative dream. Racking up titles such as illustrator, wallpaper designed, creative coach and many more on the way.  Creating an aligned business is more than just a bank balance or title...

12 - The thing you are probably doing to trick yourself into thinking you are taking action! 14.09.2022

Join me this week for a really interesting episode to explore the things you are likely doing in your business that you think are moving your business forward when in reality they could be keeping you stuck! I share three specific times throughout creating my business where I have fallen into these traps and how you can spot it and overcome it quickly!  Please let me know if you have experienced t...

11 - Who Is In Your Inner Circle? Are They Supporters, Inspirations or Drains? 07.09.2022

Join me this week to discuss the importance of the people you surround yourself with and the impact they can have on both you and your business.  I share the archetypes you should or shouldnt be surrounding yourself with and where you can findyour like minded tribe! Give it a listen and let me know your experiences and thoughts on the discussion. 💜✌️ Resources (hyperlinked below): - Create an epi...

10 - Is Hustle Culture ALL Bad? 31.08.2022

Discussing the controversial topic of The Hustle Culture. In this episode, I  chat all about the good, the bad and the ugly. The judgement surrounding working hard and if the opposite of the hustle culture is really serving our business. Give it a listen and let me know your experiences and thoughts on the discussion. 💜✌️ Resources (hyperlinked below): - Aligned for Succes Group Programme Aligned...

9 - Sick of boring businesses? Let's start making business FUN! 24.08.2022

In this episode, we chat all about making business fun!! We look at why we think professionals should = boring, the challenges and fear around the perception of having fun in business and where this comes from. And how you can inject your own sense of fun and joy into your business. This episode was inspired by a chat I had with the wonderful Louise Shanahan on her 15 Minute Freelancer podcast (Ch...

8 - What to do When Things Go Wrong in Business! 17.08.2022

In this episode, we look at when things go wrong in your business. When we don't get the project, lose the client or just generally drop the ball on something.  We unpack what it really means and what we can actually do about it and how we can help adjust our mindset to deal with the challenges.  💜✌️ Resources (hyperlinked below): - Aligned for Succes Group Programme Aligned for Success Grou...

7 - How to Use 'Intention' as a Superpower in Business 10.08.2022

In this episode, we look at how you can use the power of intention to create strides forward in your business goals. What it really means to create a business with intention and why you would want to. Kirsty shares how you can slow down and tune in to start creating your business with purpose and intention.  💜✌️ Resources (hyperlinked below): - Aligned for Succes Group Programme Aligned for Succe...

6 - Creating Superstar Returning Clients 03.08.2022

In this episode, we look at how you can convert your dreamy superstar clients into returning customers. Kirsty shares 5 top tips to help you keep your clients coming back for more. Finding a new client reportedly costs five times as more as re-signing an existing client! So this one is definitely worth a listen.  💜✌️ Resources (hyperlinked below): - Join my community Newsletter Sign Up Link (kart...

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