Employer Branding Podcast

Today we are talking to a health tech company offering on-demand healthcare concierge for employers, health plans, and health systems. Brandon Linn is the Program Manager, Talent Management & Development at Accolade, his responsibilities include employee engagement, talent branding, career development, and innovation spaces. Accolade Careers https://www.accolade.com/careers/ Connect with Brandon:...

Today we're talking to a professional services firm that’s built its employer brand from the inside by promoting authenticity, transparency, diversity inclusion, and culture. Erik Rivas is the Employer Brand Manager at Grant Thornton UK. Connect with Erik: www.linkedin.com/in/erikrivas/ Learn more about Grant Thornton: www.grantthornton.com/careers.aspx Subscribe to this podcast: https://employerb...

Today we’re speaking with a B2B tech company that's been doing employer branding for years before most organizations were concerned with employer reputation. Shannon Allen and Allison Bonner Bogart talk about their experience with EVP and recruitment efforts at SAS. Shannon Allen is the Head of Global Branding and HR Communications at SAS. Allison Bonner Bogart is part of the Global Lead Team for...

How do you attract talent to an organization known primarily as a job search engine? Today we interview Paul Wolfe, SVP of Global Human Resources and responsible for all things HR and employee-related at Indeed. Claim your Indeed company page: https://www.indeed.com/hire/company-pages Connect with Indeed: https://twitter.com/insideindeed Connect with Paul: https://twitter.com/PWolfe67 Subscribe to...

Today we have a very interesting and dynamic interview with Ariel Jolo, Global Employer Brand Manager for Medallia, an enterprise customer feedback management software platform that attracts talent by promoting culture, authenticity, and diversity. Connect with Ariel: https://ar.linkedin.com/in/ajolo Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https:...

Today we are talking with a global leader in connected car technology, lifestyle audio, innovation design, and analytics. We will learn how this company has figured out an Employee Value Proposition (EVP) that will be launching across no less than 30 countries. Kumari Williams is the Director of Talent Acquisition and Employer Branding for Harman International. Her team is pushing the message of g...

The Employer Branding Podcast - Episode 199 Building Brands People Want to Work For with Ellen Kapoor "At the end of the day, there is only one brand". Yep, you've heard it before - but how do you actually do it? Today we are learning from a company with 50,000 people and operating under 87 brands. How do you keep the trains running smoothly in an organization that expansive? In this interview, we...

Today we’re going to talk about creating an EVP - the DIY (do it yourself) approach. At the time of this interview, Susannah Sack was leading employer branding and recruitment marketing at the Johns Hopkins University Applied Physics Laboratory (APL). Connect with Susannah: https://www.linkedin.com/in/susannahsack/ Susannah's article: https://rallyrecruitmentmarketing.com/2019/01/define-your-emplo...

The public eye has recently cast a spotlight on company culture, leaving several companies wondering: how do you strike a balance between building a healthy culture that keeps employees happy and making sure that the company can continue to strive for its business goals? Course Hero is one company who is doing just that - navigating the way to a better culture and business success through a People...

This week we’re chatting with a large American bank that has been in the news a fair bit over the last few years. Today, we'll find out how they do employer branding from Aaron Kraljev, VP - Employer Brand & Candidate Advocacy at Wells Fargo. Aaron on LinkedIn: https://www.linkedin.com/in/kraljev/ Wells Fargo careers: https://www.wellsfargo.com/careers/ Workplace Innovation & Technology at America...

Today we’re talking to a tech company doing some very interesting things in HR and employer brand. Curious? Perfect, that’s what they’re all about! Becky Cantieri joined SurveyMonkey in September 2011 and drives its candidate and employee experience. Previously, she spent over 11 years at Yahoo! in various HR leadership roles. In this chat, we discuss curiosity, feedback, IPOs, the collective noun...

Today we’re going to attempt that age-old question causing sleepless nights across the world. Does recruitment marketing belong in talent acquisition or in marketing/communications? There are many schools of thought on this topic, we’re going to speak to someone that has been there, done that, got the t-shirt, wrote the article and did the podcast interview. Kathleen Back is a Candidate Attraction...

Today we’re talking to an American wireless voice and data provider that you have probably heard of. Is it a blessing or a challenge to be a well-known consumer brand when it comes to employer branding? Depends on how you deal with it. We're speaking to Tisha Leslie, Director of Employer Brand at T-Mobile US. In this interview, she shares why the objective of T-Mobile's employer brand is to "make...

Today we’re talking to an American financial services company that’s based its employer brand on storytelling, life-cycle mapping, being present and authenticity by showcasing its people in the stream of content. Just wait till you hear about the casting calls! Riana Maus is a Communication Brand Specialist and helps manage UMB's employer brand messaging and recruitment marketing. She's a story-te...

Today we’re speaking to a tech company in the travel industry, which surely makes for interesting subject matter in terms of employer branding. But how do they do it? Kayla Chance is the Employer Brand Digital Media Specialist at HomeAway, a world leader in the vacation rental industry, where you can book beach houses, cabins and condos with more than two million places to stay in 190 countries. K...

How do you do employer branding when you’re the only recruiter or talent person in your company? Today we can speak to a digital services company to learn more. Bottle Rocket is one of the world’s premier mobile development firms, responsible for designing and building apps. Some of its clients include National Geographic, BET, A&E and the studio is also a multiple Apple Hall of Fame award winner....

EDF Energy is one of the UK’s largest energy companies and the largest producer of low-carbon electricity, producing around one-sixth of the nation's electricity from its nuclear power stations, wind farms and coal & gas power plants. Neil Daly is Employer Brand & EVP Manager, accountable for defining and promoting EDF Energy's internal & external reputation and image as an employer and a place to...

This week we’re talking to an American supermarket chain that specializes in selling organic products. It has some 500 stores in North America and the United Kingdom, most of us have experienced it as consumers, but what about the employee experience? We'll hear all about it from Andres Traslavina who is Director of Global Recruiting at Whole Foods Market. Be sure to subscribe to this podcast: htt...

This week we’re talking to an employer branding pioneer inside a growing tech company. We'll learn why making the marketing department your best friend is key to a successful employer brand function. Plenty of useful tips & tricks in this episode from Ben Hutchings, Senior Talent Partner and Employer Branding Specialist at digital identity management company ForgeRock. Ben on LinkedIn: https://www...

Today we're speaking with Alex Her, currently working at Informatica. Alex provides employer branding, marketing and solutions for Informatica's worldwide recruitment needs for Tech, Sales, Client Services, Product, and Marketing. He strives to provide innovative solutions, top notch content marketing, game changing employer branding and recruitment marketing strategies, while providing the highes...

Do you value values? How about values such as: - Open company, no bullshit - Build with heart and balance - Don’t #@!% the customer Devin Rogozinski is Head of Talent Marketing at Atlassian, in this interview we learn how the global tech company does employer branding based on a strong set of values. Devin on LinkedIn: https://www.linkedin.com/in/devinrogozinski/ Atlassian values: https://www.atla...

How do you attract & retain talent for a specialist role that is threatened by the march of the robots and one that is probably not the first career that springs to mind for millennials? Jason Crowell is the Recruiting and Retention Manager at Brady Trucking in Colorado. In this episode, he shares how they sell the experience to prospective talent. Connect with Jason: https://www.linkedin.com/in/j...

Today we’re heading to the emerald isle and speaking to one of the Big 4 accounting firms. How do you balance being a global enviable employer with local talent challenges? All shall be revealed in today’s episode with Caroline McAniff, Head of Recruitment and Employer Branding at EY Ireland. Employer Branding Academy Course: http://bit.ly/2KXF8oo [15% discount with promo code: linkhumans] Carolin...

Today we’re speaking to an American department store chain founded in 1858 in Cincinnati Ohio. How do they manage employer branding? All shall be revealed in this interview with James Marable who is Manager, Employer Brand at Macy's. James on LinkedIn: https://www.linkedin.com/in/jmarable3/ Macy's Jobs: https://www.macysjobs.com/ Episode show-notes: https://employerbrandingpodcast.com Employer Bra...

Today we’re speaking to one of the biggest law firms in the world, we’ll learn how they take a federal approach to employer branding and even have an internal score for maturity. Tarek Dawas is Global Head of Resourcing at Allen & Overy in London and in this episode he shares how the firm operates, what the culture is like, what talent challenges they have and how employer brand fits into it all....