Kelly Bennett
Emerging Brands Podcast
Welcome to Emerging Brands Podcast® with Kelly BennettThis is the podcast where you'll discover the stories behind your new favorite CPG brands. Each episode dives into the brand and founder journey—how they launched, what sets them apart, and the strategy behind going to market. We talk plans for growth, practical advice for emerging founders, and where to shop the products making waves in food, beverage, wellness, and beyond. You'll also hear from industry experts—brand builders, investors, and operators—who should absolutely be on your radar if you're growing a CPG brand today. Whether you'...
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Episodes
Cob 29.12.2025 26:56
Jess Davidoff co-founded Cob alongside tennis legend Novak Djokovic to fix a personal pain point: the lack of safe, nutrient-dense snacks for her son following a severe corn allergy diagnosis. After an exhaustive search for the perfect alternative, she discovered sorghum, a climate-smart "supergrain" that pops just like corn but without the hard kernels or digestive baggage. Supported by Djokovic'...
The Good Food CFO 29.12.2025 41:57
Sarah Delevan is a Financial Consultant and founder of The Good Food CFO, bringing over 15 years of experience in building sustainable food systems. Her mission is to help purpose-driven food businesses—from farmers to CPG producers—achieve profitability by design through a values-driven financial approach that prioritizes long-term resilience over "growth at all costs." Having worked in nearly ev...
Glimpse 29.12.2025 21:59
Merry Nebiyu is the driving force behind the rapidly expanding ecosystem at Glimpse, where she has built a network of over 750 consumer founders, operators, investors, and partners. In just six months, Merry has successfully scaled the Glimpse community into seven different cities, proving that a localized, high-touch approach is key to modern networking. She is a firm believer that community-led...
Oddbird 22.12.2025 26:02
Moa Gürbüzer transitioned from a career as a family therapist to launch Oddbird, which is now Europe's leading non-alcoholic wine brand. Oddbird is on a mission to change society's relationship with alcohol through premium, dealcoholized wines. Driven by a desire to create a more inclusive and mindful drinking culture, Moa founded the brand to offer traditionally crafted wines that are made alcoho...
Tursh 22.12.2025 23:14
Meena and Tabi founded Tursh to honor their Afghan heritage and their mother's cherished recipes. This entrepreneurial journey is driven by a desire to share the rich, tangy flavors and the joy of bringing people together through food. The co-founders bring a powerful combination of skills to the brand: Meena is a Physician Assistant by day, applying her discipline and operational expertise to Tur...
Juicy Brick 22.12.2025 37:35
Grace Bryan is the Co-Founder and CEO of Juicy Brick, a London-based creative innovation agency dedicated to building high-impact food and beverage brands. After spending over a decade navigating the challenges of CPG startups and global corporations, she recognized a critical gap. Grace and her team created Juicy Brick to fill this need, offering a full-service model that starts with trend-led wh...
Oh So Easy! 15.12.2025 27:53
Oh So Easy! is breaking new ground as the first globally inspired baking mix brand in the U.S. Founded by Ava Lichauco and Bianca Fernandez, the brand partners with professional bakers to co-create mixes that celebrate immigrant and third-culture voices through dessert. From Ube Blondies to Miso Caramel Brownies to Spiced Yellow Cake, each mix is designed to deliver scratch-level quality with joyf...
Three Hive Strategy 15.12.2025 27:09
Naomi Honig brings a rare depth of experience to the consulting world, having spent her early career in food and hospitality, both as a chef and in operations, centered on the pillar of nourishing people. She spent almost a decade helping to operate and scale the Boulder-based, mission-focused restaurant group, The Kitchen, while simultaneously co-founding her own successful CPG company, Birch Ben...
Jubilee's 15.12.2025 27:08
Ashley Waldma, CEO and founder of Jubilee's, is leveraging her deep professional background, which includes management consulting and five years as a Product Manager at YouTube, to solve a widespread problem for modern families. Founded in 2024, Jubilee's is a "super milk," designed as an easy nutrition solution specifically for picky eaters, driven by Ashley's personal experience with her two you...
Gato 08.12.2025 26:45
Co-founded by Gabriella Labi and Tonya Reznikovich, Gato is a better-for-you treat brand reinventing indulgence with clean, nut-butter-stuffed, chocolate-covered Medjool dates. Gabriella, a wellness entrepreneur, began crafting these elevated, real-ingredient treats from her kitchen, pairing high-quality chocolate with creamy nut butter and dates. When Tonya joined as co-founder, they turned this...
Huwa 08.12.2025 26:57
Huwa is more than just olive oil; it is a direct connection to heritage, storytelling, and craftsmanship, rooted deeply in Palestine. Co-founder Bilal, raised between Little Palestine in Chicago and summers in Aqraba, Palestine, is building on his family's legacy that spans hundreds of years of olive oil production. Today, they continue to harvest olives just as their ancestors did, preserving gen...
Cotto 08.12.2025 27:37
Cotto reimagines classic dips with high-protein whipped cottage cheese and clean, simple ingredients to create lighter, fresher versions of nostalgic flavors. Founded by Kendall Kransdorf, Cotto was inspired by her personal journey to recreate classic foods with wholesome ingredients. Kendall brings deep CPG experience, from strategy work at Boston Consulting Group to hands-on product development,...
JanesHaus 01.12.2025 31:41
After a decade spent turning big ideas into bigger brands through design, engineering, and C-level strategy, Jane Miller grew tired of tech culture's broken rules and stifling politics. She realized innovation was being drowned out by ego, not collaboration. So, she walked away from the chaos to build the creative environment she wished existed. JanesHaus Creative Agency is the result: a studio wh...
Dancing 01.12.2025 26:36
As the mother-daughter duo behind Dancing, Lauren Russell and her mother sought a way to connect deeply with the rich Sonoma landscape. Their project soon blossomed into a vision far greater: a sensory collection celebrating life through taste, touch, and aroma. Born from a bond between two generations—one rooted in New York, the other in California—Dancing creates limited-release wines and fragra...
If Only Creative 24.11.2025 36:21
Motivated to cultivate a more equitable and supportive environment for creatives, Marisa Sanchez-Dunning, a Chicana woman, founded If Only Creative in the Bay Area in 2022. If Only Creative is a full-service creative studio that helps brands build and execute everything from brand design and strategy to social media management and trend-setting commercial photography. Central to Marisa's vision ar...
FirstLook 24.11.2025 33:40
Brian Folmer is deeply passionate about helping founders secure the capital they need to build their dream companies. Recognizing the challenge consumer brands face in connecting with early-stage investors, Brian founded FirstLook and FirstLook Ventures to bridge that gap. FirstLook is a private, early-stage investor community that offers a unique, tangible experience: members receive a monthly bo...
goodwipes 24.11.2025 26:44
Tired of the uncomfortable, not-quite-clean feeling from dry toilet paper, friends Charlie Siciak and Sam Nebel set out to revolutionize the bathroom routine. They noticed a gap in the market for a genuinely effective, sensitive-skin-friendly, and truly flushable wipe—and thus, goodwipes was born in 2013. goodwipes is an innovative personal care brand dedicated to an elevated, confident clean. Spe...
The Angel Group 17.11.2025 27:06
Alyssa Arnold is a seasoned operator and strategic advisor with over 14 years of experience spanning M&A, operations, and scaling high-growth businesses, including founding Wildwood Growth Partners and ATex Energy. Now, as a partner at The Angel Group, Alyssa is focused on fueling the next generation of CPG companies. The Angel Group is a private investor community dedicated to investing in breako...
Mom Snacks 17.11.2025 30:18
While navigating the demands of motherhood and a busy career, Maggie Slavonic, a mom of two and former Emmy-winning creative director, recognized a significant gap: healthy, convenient, and truly nourishing snacks built specifically for the unique nutritional needs of mothers. This personal realization, combined with her expertise as a functional nutritional therapist, sparked the idea for a brand...
Veriti 10.11.2025 35:31
In the competitive world of retail, emerging brands with mission-driven, clean-label products often struggle to compete with the massive marketing budgets of legacy players. Eleanor Hayden, Founder and CEO of Veriti, experienced this challenge firsthand as an in-house marketer for successful emerging CPG (Consumer Packaged Goods) brands. Since 2021, Veriti has operated as the essential shopper mar...
She's the Sauce 10.11.2025 43:56
While building a dynamic career in food and beverage marketing for industry giants like Uber, Walmart, and Gopuff, sauce lover Nicole Glabman was simultaneously navigating intense personal hormonal and gut health challenges. This journey, combined with her love for flavor and over seven years of industry experience, sparked an idea: to reimagine the everyday condiments that are the backbone of our...
Nomie 07.11.2025 24:35
For 15 years, Roopa Annadatha mastered the art of bringing products to market at a massive scale, leading operations for global innovators like Apple, Microsoft, and Peloton. Yet, her most challenging and inspiring role was becoming a mother of two. The turning point came during a long travel day, observing her 18-month-old survive on pretzels and Goldfish. That moment crystallized a profound real...
OKO 03.11.2025 27:47
Chef Jane Coxwell has cooked all over the world—from the South of France and the villages of Southeast Asia to a 305-foot superyacht—serving some of the biggest names in fashion and media, including over a decade as Diane von Furstenberg's private chef. Known for her elegant yet approachable style, Jane built her career on the belief that good food should be simple and full of life. Her latest pro...
Phoenicia Diner 03.11.2025 35:44
For years, guests have traveled to the Catskills to get a taste of Phoenicia Diner's legendary fluffy pancakes. The diner became a modern classic, famous for its comfort food and classic Americana style. But when guests kept asking for the secret to that signature fluffiness, owner Michael Cioffi realized he had an opportunity to bring a piece of the diner experience right into their homes. Now, b...
The Libi Project 03.11.2025 28:22
After earning a business degree and moving to Italy to pursue a master's in World Food Cultures, Carli gained a profound understanding of the cultural, political, and social forces that shape our global food systems. Upon returning to New York City, she honed her skills in brand, operations, and training at industry leaders like Eataly and Hot Bread Kitchen. Seeing a need for a dedicated space for...
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