Kelly Bennett

Emerging Brands Podcast

Business EN ↓ 300 episodes

Welcome to Emerging Brands Podcast® with Kelly BennettThis is the podcast where you'll discover the stories behind your new favorite CPG brands. Each episode dives into the brand and founder journey—how they launched, what sets them apart, and the strategy behind going to market. We talk plans for growth, practical advice for emerging founders, and where to shop the products making waves in food, beverage, wellness, and beyond. You'll also hear from industry experts—brand builders, investors, and operators—who should absolutely be on your radar if you're growing a CPG brand today. Whether you'...

Author

Kelly Bennett

Category

Business

Podcast website

sites.libsyn.com

Latest episode

Jun 22, 2026

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Episodes

Lisa Juarez, Founder Palm & Palma Design Studio 22.10.2023

Lisa Juarez, Founder Palm & Palma Design Studio helps emerging brand land on retail shelves with eye-catching packaging. She talks about how packaging increases customer loyalty, increase sales, and the ROI on good packaging. Lisa also shares her story behind launching her own studio, building her business, and the impact of doing what she loves. Lisa also shares a downloadable list of places to p...

Cat Meyer, Founder & CEO Head South 22.10.2023

Learn how Cat Meyer turned her (literal) dream for a product line into launching her brand 'Head South' within two years - setting out to disrupt the sigmas in sexual health and pleasure. Cat is an advocate for sex education and stepping into a new role as founder and podcast host to add her voice to the conversation. On this episode, Cat shares more of her founder and brand story (which involves...

Christina Dorr Drake, Co-Founder & CEO Willa's Oat Milk 30.08.2023

Christina Dorr Drake, Co-Founder & CEO Willa's Oat Milk shares how she and her sister started the brand inspired by their grandmother's oat milk recipe. After observing a gap in the plant-based milk market, Christina, her sister, and husband set out to bring a cleaner oat milk (think no gums and lower sugar) to consumers. Christina took her experience working with brands at agencies along with her...

Janel Abrahami, Founder and Host Lunch Break podcast 27.08.2023

Whether you're a corporate go-getter, an entrepreneur, or someone exploring the intersection of both, Janel's wisdom and experiences will guide you towards creating a fulfilling and diverse career path that aligns with your passions and aspirations. Tune in, be inspired, and embark on your own journey to building a multi-hyphenate career!

Pop Up Grocer 27.08.2023

Pop Up Grocer was founded by Emily Schildt as a destination to discover new grocery items and emerging brands. With a focus on better-for-you products, standout packaging design, and rotating features, Pop Up Grocer has become a go-to space for curious consumers and CPG enthusiasts alike. Emily shares the inspiration behind their very first pop-up, how the brand has evolved, and why creating oppor...

Bianca Barratt, Founder The Scoop 27.08.2023

Bianca Barratt, Founder The Scoop, is a journalist for Forbes, Vogue, Sunday Times, R29, and more. After years of getting pitched stories; Bianca is teaching founders how to (better) pitch their brand stories to attach media attention. She breaks down the most important aspect of a good media pitch. This episode is a must listen if you're looking to cut through media noise.

Katie Mastropieri, Lifestyle + Wellness Partnerships at Instagram 27.08.2023

Katie shares her own entrepreneurial journey (that landed her on late night national tv!) to finding her dream job at Instagram working with Lifestyle and Wellness Partnerships and Creators. We talk about content creation, building a brand online, and insight tips to make your content stand out. Such a fun episode!

Joy Fennell, Founder The Future in Black 27.08.2023

Joy Fennell, Founder The Future in Black shares how she turned her 20+ year experience as an editorial makeup artist in New York City, into a new career and business as an AI designer after health issues. She also talks about creating equitable opportunities for Black creatives in technology. And, Joy shares how her immersive design studio is taking beauty and fashion brands into the future.

Nina Zilka, Co-founder & CEO Alder New York 27.08.2023

Nina Zilka, Co-founder & CEO Alder New York, shares how she and her best friend started a skin care brand with no background in skin care. She talks about the journey of taking their formulation to small batch manufacturing, where sustainability plays a role in their brand, and why skin care doesn't have to be complicated. PS. I use their skin care and LOVE it!

Breana Teubner, COO at TYB 27.08.2023

Breana Teubner, COO at TYB talks about her 20+ year experience building brands. She shares about activating a brand locally, why brands need to invest in community, and applying web3 technology for better customer engagement.

Claire Hueg, Founder Persephone Planet 27.08.2023

Claire Hueg, Founder Persephone Planet shares how she is cultivating engaged communities online for brands. She talks about the need for kindness, thoughtfulness, and intention behind content creation. Claire also shares her brand story and finding her niche.

Delaney Vetter, Copywriter & PR Strategist 27.08.2023

Delaney Vetter is a copywriter and PR strategist for food and beverage brands and CPG brands. She shares her insight on how good copy, branding, and founder stories can help your brand cut through the noise. 

Hannah Cole, Founder Sunlight Tax 27.08.2023

Hannah Cole founder of Sunlight Tax, a company dedicated to helping creative professionals navigate the complexities of taxes and financial management, talks about her journey from being a professional artist to becoming an accountant and starting her business. Also sharing helpful advice for creative business owners on quarterly taxes!

Kristen McGuiness, Founder Rise Writers & Rise Books 27.08.2023

Kristen shares her journey from starting a book coaching business to the realization that she could fill a gap in the industry by working with clients who might not have traditional publishing opportunities. And shares the story of a client predicting her future as a book publisher. Listen and learn your many paths to publishing. 

Sarah Maguire, Founder Sarah Maguire PR 27.08.2023

Sarah shares her journey from agency work to launching her own PR consulting agency, specializing in the food and beverage industry. Discover the leverage of founder-led brands and why they're gaining traction in the media landscape. Learn about the key factors that make a brand ready for PR, and gain insights into effective networking strategies for emerging brands. Tune in for valuable tips and...

Robin Kramer, Founder Red Boot Consulting 27.08.2023

Robin shares her journey from growing up in the retail industry to working with major brands like Williams Sonoma, and eventually launching her own consulting business to help emerging jewelry designers succeed in the wholesale market. We dive into the power of networking, the importance of in-person interactions, and the value of building meaningful relationships with buyers. Robin emphasizes the...

Marissa Freeman, Founder The Village 27.08.2023

Marissa shares her advice would be to embrace the journey, process, and building a brand brick by brick. Understand that building a brand is a gradual, takes time and experimenting. Instead, focusing on consistently putting in the work, refining your ideas, and building community. Learning how it takes a village to reach the visions of your wildest dreams!

Isobel Wynn, Designer & Founder of House of Wynn 27.08.2023

In this episode, I sit down with the inspiring designer Isobel Wynn, Founder of House of Wynn. We talk about Isobel's design work, her nomadic lifestyle, and business. She shares the bold move she made to approach potential clients with personalized emails, showcasing her passion for their brands. Isobel shares powerful advice to embrace imperfection, follow your passions, and trust the journey, r...

Alli Ball, Founder & CEO, Food Biz Wiz 27.08.2023

Discover the secrets to building successful food businesses with Alli Ball, the founder and CEO of Food Biz Wiz. Alli takes you on a journey through her own experiences as a former grocery buyer, revealing the challenges and triumphs that led her to create an industry-changing program, Retail Ready. Gain invaluable insights on how to navigate the complex world of food and beverage retail, demystif...

Shana Rehwald, Founder Me Est Me 27.08.2023

Shana shares her inspiring journey as she discusses her brand story and designing products to help individuals navigate life transitions and reconnect with their authentic selves. You'll learn Shana's entrepreneurial path, her approach to building an intentional brand, and her practical advice on networking, cold emailing, and following intuition. Tune in for a dose of motivation, authenticity and...

Melina Peterson, Founder & CEO of Cornerlight Digital 27.08.2023

I attended a workshop in Soho from Shopify and I had such an amazing experience that I wanted to share with you all today. I'm so excited to introduce you all to a special guest, Melina Peterson. She hosted the workshop I attended and enjoyed how she explained the breakdown of digital marketing and ads. In this episode, you will learn more about running ads in your business. Get your pens and pape...

Rachel Klein, Founder & CEO of Revival Food Co 27.08.2023

I stumbled upon Rachel's incredible almond butter on Instagram, and trust me, it's so good you'll finish a jar in two days. In this episode, Rachel takes us through her unconventional journey, from her accidental start making almond butter in her kitchen, to becoming a sought-after brand in over 1500 stores nationwide, including Walmart. Discover how Rachel's passion for health and wellness led he...

Lauren Hanson & Katie Beitzel, Co-founders Ur Fancy Shop 27.08.2023

Co-founders Lauren Hanson & Katie Beitzel discuss their journey as the co-founders of a local shop called Ugly Rugly. Lauren, a fashion designer with a fine art degree, started making rugs out of recycled fabric, which became their signature product. Katie, with a background in fashion business management, was a customer of Ugly Rugly and eventually became a business partner. Together, they opened...

Sara Berks, Founder Minna 08.05.2023

I'm excited to introduce Sara Berks to the podcast! Sarah is the founder of Minna (a brand I have become obsessed with!). Minna's textiles and home decor has been taking over my New York City apartment and I love their shop in Hudson, New York. In today's episode we talk about Sara's backstory into how Minna came to be, working with fair trades, and Minna's vision and much more!

Phoebe Sherman, Founder Girl Gang Craft 24.04.2023

Girl Gang Craft is an amazing marker market in Salem, Mass and Oakland CA. Girl Gang Craft is run by Phoebe Sherman. She is the founder, podcast host, and coach and focuses on helping makers building their small businesses. I'm such a huge fan of Phoebe's work, watch her videos and listen to her podcast. I'm so excited to have her in this episode to talk about how she started and built Girl Gang C...

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