Lars Markull
Embedded Finance Review
Welcome to the Embedded Finance Review Podcast, hosted by Lars Markull. Join us biweekly as we delve into the transformative world of embedded finance. Each episode features in-depth conversations with the builders and shapers of embedded finance, who are integrating financial services into everyday products and experiences. We go beyond the surface to explore the relevant details, ensuring a comprehensive understanding of how embedded finance is reshaping vertical SaaS, marketplaces, and more. Perfect for professionals, enthusiasts, and anyone curious about the evolving financial landscape.
Author
Lars Markull
Category
Podcast website
Latest episode
Jun 11, 2026
Where to listen?
Podcasts in the app Replaio Radio Coming soonPodcasts are coming to the app soon. Install now and be the first to see a whole new take on podcasts
Episodes
What's next for Banking-as-a-Service in Europe and Saudi Arabia with Sophie Guibaud 17.04.2025 32:52
In this episode of the Embedded Finance Review podcast, host Lars Markull speaks with Sophie Guibaud, a Fintech executive with extensive experience at companies like Bankable, Fidor Solutions, and Fiat Republic. Sophie shares insights on the evolving Banking as a Service (BaaS) landscape and her recent experience in Saudi Arabia's growing FinTech ecosystem Key Highlights: Sophie traces BaaS evolut...
The Complex World of Travel Payments with Eric-Jan Krausch of 1-CP 03.04.2025 39:56
In this episode, Lars Markull speaks with Eric-Jan Krausch, founder of 1-CP (One Click Procurement), a corporate payment solution focused on the travel industry. Eric shares his unique insights into the complex payment structures in travel and how these create opportunities for embedded finance products. The conversation covers the intricate value chain of the travel industry, from direct hotel bo...
Jobs To Be Done - Why Embedded Finance Must Solve Real Problems with Paul Staples 20.03.2025 38:51
In this episode of Embedded Finance Review, host Lars Markull sits down with Paul Staples, an Embedded Banking Non-Exec and Board Member who previously built embedded banking offerings at HSBC and Clear Bank. Five years after Angela Strange's famous "every company will be a fintech" prediction, Paul shares why non-financial brands launching financial products are failing when they re...
Reinventing Banking for Property Managers - with Enrique Sanchez from IESA (Aareon Spain) 06.03.2025 33:19
Embedded Finance Deep Dive: Reinventing Banking for Property Managers Enrique Sanchez from IESA (Aareon Spain) shares how his company created a specialized digital banking solution for homeowners associations. Learn about the pain points in traditional banking for property managers, the benefits of embedded financial services, and how technology can streamline complex administrative processes. An...
Embedded Car Financing in Saudi Arabia with Ali Tabbalat from EmFlex 20.02.2025 34:02
Host Lars Markull talks with Ali Tabbalat about how his company EmFlex is transforming car financing in Saudi Arabia through embedded finance technology. Ali explains how EmFlex helps consumers get pre-approved financing in minutes while shopping for cars online, a dramatic improvement over the traditional week-long process. Rather than competing with banks, EmFlex provides the technology that ena...
Why does a pet retailer offer insurance products? With Christopher Meyer-Mölleringhof from Fressnapf 06.02.2025 29:12
In this Embedded Finance Review Podcast episode, host Lars Markull speaks with Christopher Meyer-Mölleringhof from Fressnapf, Europe's leading pet care retailer. They dive deep into how Fressnapf is revolutionizing pet insurance through an innovative embedded approach. Christopher, who leads Fressnapf's pet insurance business, shares insights on transforming the company from a traditional...
Are in-car payments the future of automotive commerce? With Mark Gerban from Pairpoint 23.01.2025 38:33
Explore the future of in-car payments with Mark Gerban, former Mercedes-Benz executive and current Head of Product at PairPoint. Learn how car manufacturers are transforming vehicles into payment devices, enabling seamless transactions for parking, charging, and drive-through services. Discover why some approaches work better than others and how emerging technologies like embedded SIMs reshape aut...
How can banks fight back in embedded finance? With Hessel Kuik from Bizcuit 09.01.2025 31:26
In this episode, Lars Markull sits down with Hessel Kuik, founder of Bizcuit, to explore how traditional banks can compete in the embedded finance space by integrating non-financial services. Hessel shares how Bizcuit enables banks to offer accounting and invoicing features directly within their banking apps, creating a seamless experience for SMEs and entrepreneurs. The conversation covers the ev...
Recap 2024: The biggest stories in embedded finance with Sam Boboev 12.12.2024 41:20
The year is almost over. In this episode, we recap what has happened in the world of embedded finance over the past 12 months. Sam Boboev, the founder of the Fintech Wrap Up newsletter and Product Manager at TPF, joins me to discuss the biggest developments in embedded finance. Sam and I picked our personal six biggest areas within embedded finance, and we explain what happened and why. We cover r...
Which brands should get into embedded insurance? With Nikolaus Sühr from Kasko 29.11.2024 37:19
In this episode, I speak with Kasko co-founder and CEO Nikolaus Sühr. Nikolaus is an Insurtech expert; with him, we are diving into the world of embedded insurance. We are talking about: - What are the most common embedded insurance products - How do brands usually build such products - What is the role of traditional insurance - Nikolaus' journey in embedded insurance - And much more Visit our we...
Did Switzerland reach the embedded finance tipping point? With Manuel Thomet from Synpulse 14.11.2024 40:51
In this episode, I am speaking with Associate Partner Dr. Manuel Thomet from management consultancy Synpulse. Manuel and his team have published the first study about embedded finance and banking-as-a-service in Switzerland. The study was conducted with an academic partner and you can download it via embedded-finance.ch. I am speaking with Manuel about the embedded finance landscape in Switzerland...
How to solve payments for the construction industry? With Jarvey Moss from Saible 01.11.2024 37:02
Today we dive into the world of construction. We are speaking with Jarvey Moss, who is the founder and CEO of Saible. Saible is a British construction payment startup. Jarvey does not come from the construction or payment industry but has seen firsthand the challenges that the current payment flows put onto some of the players in the industry. In this episode, we are speaking about the current tec...
Does every bank need an embedded finance strategy? With Sarina Deuble from McKinsey 18.10.2024 38:52
In the latest episode of the Embedded Finance Review Podcast, Lars Markull engages with Sarina Deuble from McKinsey, discussing the evolving landscape of embedded finance and its impact on the banking sector. The conversation highlights the historical context of embedded finance, comparing it to previous financial distribution channels and examining its growth, particularly over the last five year...
A deep dive into the European banking and payment ecosystem with William Lorenz 04.10.2024 41:44
In this episode, I am speaking with William Lorenz. William is a two-time fintech founder with more than 20 years of experience. Currently, he works as a fractional fintech advisor. We discussed the key ingredients for a successful embedded finance product launch, what William thinks many teams underestimate when building fintech products and what he looks for when identifying a new banking partne...
How does Embedded Finance work in Pakistan? 20.09.2024 43:53
In the newest podcast episode, I spoke with Vladimira Briestenska and Nadeem Shaikh . They are co-founders of Neem , a fintech and embedded finance infrastructure provider in Pakistan. Emerging markets like Pakistan are often fascinating because the market dynamics, leapfrogging of technology and adoption of new services are so different to Western countries. I spoke with the two about • How P...
Fintech meets healthtech: How Nelly is building a financial service provider for the healthcare industry 06.09.2024 37:54
Today we are speaking with Niklas Radner, the cofounder and CEO of Nelly Solutions. Nelly provides a digital patient onboarding and payment solution for doctors in Germany and other European markets. In this episode, Niklas explains why they have chosen patient onboarding as their first product, what other financial products they are launching, and why he thinks it was beneficial for them that non...
How does embedded lending work around the globe? 27.08.2024 38:23
Ankit Singh is the co-founder of Vaya, a US-based embedded lending provider. Previously, Ankit was instrumental in the launch of OCEN in India. OCEN can be described as a public infrastructure for embedded lending. In this podcast, we dive into the world of embedded lending. We discuss how India launched the public infrastructure for embedded lending, why Ankit founded Vaya in the US, and where he...
Why did Swiss retailer Coop shut down its banking product and how can retailers succeed in embedded finance? 13.08.2024 35:37
In this episode, I am speaking with Borut Hrobut who has extensive experience working with retailers on financial products. The Swiss retail giant Coop announced in early August that its pulling the plug on its banking product, which was launched just nine months before. With Borut, I am speaking about what likely has happened at Coop and how they could have prevented it. We also give tangible adv...
Why did UniCredit acquire Vodeno and Aion Bank? 30.07.2024 38:33
In this episode, Lars Markull is speaking with Shaul David, a London based embedded finance expert. Shaul was head of banking at the British banking-as-a-service provider Railsr from 2019 to 2023 and has extensive experience in the sector. Last week, Italian bank UniCredit announced that it is acquiring Polish banking infrastructure provider Vodeno and Belgian Aion Bank. Both companies jointly off...
How Mews is turning a hotel-focused SaaS product into a fintech play 16.07.2024 33:53
In this episode, I am speaking with Mews' CEO Matt Welle about how his company is turning from a SaaS into a fintech business. Mews targets hotels and provides them the technical backbone to operate. The startup is based in the Netherlands and achieved unicorn status in March 2024 with a $110 million fundraise. Initially the company focused purely on SaaS and was collaborating with payment pro...
Evergreen: Can utility providers embed investment products? 02.07.2024 30:27
I spoke with Iven Kurz, CEO and founder of Evergreen. Evergreen is a German asset manager that started with a direct to consumer investment product, but in the past few years it also partnered with various fintech startups . Most recently, it started to engage with various non-financial brands . In this episode we discuss: Why Evergreen started to engage with non-financial brands How big the embed...
Cloover: How embedded lending can transform renewables 18.06.2024 33:38
In our latest episode of the Embedded Finance Review podcast, we sit down with Peder Broms, the co-founder and CEO of Cloover. Cloover is revolutionizing the renewable energy sector by offering software and consumer financing products for hardware installations like photovoltaic systems. This episode dives into the innovative solutions Cloover provides, the challenges of the renewable energy marke...
Metro FS: Why a food wholesaler is building embedded finance products for the hospitality industry 04.06.2024 32:06
In the inaugural episode of the Embedded Finance Review Podcast, Lars Markull interviews Michael Zyber, CEO of Metro Financial Services. Metro is a traditional food wholesaler founded in 1964 that has ventured into the fintech space to offer innovative financial solutions. In this episode, you will learn: Strategic Rationale: Explore the reasons behind Metro's decision to launch financial ser...
Introducing the Embedded Finance Review Podcast 27.05.2024 1:43
I am excited to launch my embedded finance-focused podcast where I interview the builders and shapers of embedded finance. Hear more about my motivation in this short teaser episode, and make sure to follow the podcast. On June 4th, I will publish the first episode with a decades-old German corporate that has launched a card product already and is now aiming to increase their financial product off...
Similar podcasts
Replaio is not a podcast publisher; show names, artwork and audio belong to their authors and are distributed through public RSS feeds.