Elevated Marketing DOT Podcast

Have you heard? Apple has announced that they too will jump into advertising. What does this mean for everyday users? How about advertisers? Follow along as the digital marketing team talks about Apple joining the advertising game. Tired of vague marketing advice? So are we. This podcast brings you real, in-the-trenches conversations about what actually works no scripts, no fluff, just honest stra...

Not sure how to measure the success of your email marketing? This week, the digital marketing team talks about measuring the success of your email marketing. There are many metrics that can tell a story of how your email marketing efforts are performing. Follow along to learn more! Tired of vague marketing advice? So are we. This podcast brings you real, in-the-trenches conversations about what ac...

What are warm audiences? How do you create a warm audience? Follow along as the digital marketing team talks about creating warm audiences in the Facebook Ad platform. There are many possibilities when creating warm audiences, listen to learn more! Tired of vague marketing advice? So are we. This podcast brings you real, in-the-trenches conversations about what actually works no scripts, no fluff,...

This week, the digital marketing team talks about creating cold audiences in Facebook Ads. There are many ways to do so, follow along to learn about the endless possibilities when creating cold audiences. There are different research tactics and strategies to find the right cold audiences - listen to learn more! Tired of vague marketing advice? So are we. This podcast brings you real, in-the-trenc...

This week, digital marketing experts talk about email automations. What are email automations and how do they help your marketing funnel? There is a lot to explore with this topic. Follow along to learn about email automations and helping your marketing funnel. Tired of vague marketing advice? So are we. This podcast brings you real, in-the-trenches conversations about what actually works no scrip...

This week, the digital marketing team talks about driving offline events with Facebook and Instagram. There are many ways to drive offline events, organically and with some ad budget. There are many components needed in order to get your audience through your funnel, follow along to learn more! Tired of vague marketing advice? So are we. This podcast brings you real, in-the-trenches conversations...

This week, the digital marketing team talks about email marketing and how it is part of the ad funnel. There is a lot that goes into email marketing, but even more comes before that. Follow along to learn more about email marketing and implementing it into your ad funnel. Tired of vague marketing advice? So are we. This podcast brings you real, in-the-trenches conversations about what actually wor...

This week, the team takes a deep dive into Google Analytics 4. There is a lot to go over with the transition from Universal Analytics to Google Analytics 4. Follow along to learn about Google Analytics 4 and what to look for when you begin your journey into Google Analytics 4.  Tired of vague marketing advice? So are we. This podcast brings you real, in-the-trenches conversations about what actual...

This week, the digital marketing team talks about Google Ads and how to choose the marketing objective. There are several types of Google Ads, and along with those options, come even more marketing objectives. It is important to know which objective is the best option for your campaigns. Follow along to learn more about Google Ads and marketing objectives. Tired of vague marketing advice? So are w...

This week the digital marketing team talks about Google Shopping Ads. What are they and how do Google Shopping Ads work? Follow along to learn about the tips and tricks of Google Shopping Ads! Tired of vague marketing advice? So are we. This podcast brings you real, in-the-trenches conversations about what actually works no scripts, no fluff, just honest strategy and real-time insights.

Have you forgotten about Pinterest Ads? Or maybe you're hesitant to try Pinterest Ads? This week, the digital marketing team lays out all the information you need to know about Pinterest Ads. Follow along to learn the ins and outs of Pinterest Ads and how to use them to your advantage. Tired of vague marketing advice? So are we. This podcast brings you real, in-the-trenches conversations about wha...

Holiday Marketing already? That's right, it's not too late to start planning your holiday marketing. This is a big time for e-commerce. Follow along as the digital marketing team talks about e-commerce and holiday marketing. Tired of vague marketing advice? So are we. This podcast brings you real, in-the-trenches conversations about what actually works no scripts, no fluff, just honest strategy an...

This week the digital marketing team dives into a complicated topic. Google Ads has many ins and outs when it comes to bidding. Follow along as the team talks about the different bidding strategies and how to choose the right one for your campaign objective. Tired of vague marketing advice? So are we. This podcast brings you real, in-the-trenches conversations about what actually works no scripts,...

This week, the digital marketing team talks ad strategy and staying up to date. Digital marketing moves fast, will you keep up with it? Follow along as the team talks about ad strategy and ways to combat constant changes. Tired of vague marketing advice? So are we. This podcast brings you real, in-the-trenches conversations about what actually works no scripts, no fluff, just honest strategy and r...

The digital marketing team talks about TikTok Ads and why your business should consider getting behind them. TikTok ads may fit your business more than you think. Follow along to learn more about the in's and out's of TikTok Ads. Tired of vague marketing advice? So are we. This podcast brings you real, in-the-trenches conversations about what actually works no scripts, no fluff, just honest strate...

Are you still questioning short form videos? This week the digital marketing team talks about short form videos and why they are important for your online presence. Short form videos are moving quickly... Will you follow this marketing trend? Tired of vague marketing advice? So are we. This podcast brings you real, in-the-trenches conversations about what actually works no scripts, no fluff, just...

This week is all about Google Performance Max Campaigns. In this episode, the digital marketing team talks about audience-only targeting and the ease of Google Performance Max Campaigns. Follow along for tips and tricks to this ad style! Tired of vague marketing advice? So are we. This podcast brings you real, in-the-trenches conversations about what actually works no scripts, no fluff, just hones...

This week, the digital marketing team talks about Google Ads and the best optimization techniques. Google Ads Agencies don't have a book of written rules for Google Ads optimization, but there are techniques that can help elevate your results. Follow along to learn about optimizing Google Ads. Tired of vague marketing advice? So are we. This podcast brings you real, in-the-trenches conversations a...

There are many different routes to take when it comes to Facebook Ad Creative - that's what makes it fun! However, there are universal tips that can help when it comes to improving results. This week, the digital marketing team talks about Facebook Ad Creative and all of the steps you can take to improve your results and overall boost your business. Follow along for more insight! Tired of vague ma...

This week, the digital marketing team talks about Connected TV ads. Connected TV ads have a high success rate, and are manageable for small businesses. Follow along for tips and tricks when it comes to Connected TV ads. Tired of vague marketing advice? So are we. This podcast brings you real, in-the-trenches conversations about what actually works no scripts, no fluff, just honest strategy and rea...

Did you know that buyers' behavior is based on emotion? It is important to know that the words you use in your marketing do in fact impact a buyer's decision. Messaging requires attention to detail and strategic intention. This week, the digital marketing team talks about compelling words to use in your marketing. Follow along for guidance for tugging on emotions in your marketing. Tired of vague...

Are you having trouble building landing pages that will convert for Google Ads? This week, the digital marketing team talks about building landing pages for Google Ads. There is more that goes into a landing page than you may think. Follow along as the digital marketing team lays out all you need to know about converting landing pages for Google Ads. Tired of vague marketing advice? So are we. Thi...

Finding the right target audience is imperative to your marketing strategy. This week, the digital marketing team talks about finding a target audience. There are several tools you can use to find the right target audience. Tired of vague marketing advice? So are we. This podcast brings you real, in-the-trenches conversations about what actually works no scripts, no fluff, just honest strategy and...

Expanding on SEO is crucial to your online presence. Do you want to find success in your SEO efforts? Listen to the digital marketing team talk about SEO trends that you should be paying attention to. Tired of vague marketing advice? So are we. This podcast brings you real, in-the-trenches conversations about what actually works no scripts, no fluff, just honest strategy and real-time insights.

ROI, we all want it. However, should that be the only focus that ad agencies set out to achieve? Follow along this week as the digital marketing team talks about ROI and all of the things that play into it. Tired of vague marketing advice? So are we. This podcast brings you real, in-the-trenches conversations about what actually works no scripts, no fluff, just honest strategy and real-time insigh...