Elevate Your Direct Sales Business with Kelly Northcott

If you’re listening to this podcast, you want to make money, and in this episode, I break down how having consistent $1,000 a month in sales as your baseline will benefit your business.  I also talk about how training your team to have $1,000 months will benefit your business and your team culture.  You’ll learn: Why a $1K month is the sweet spot for direct sellers The benefits you’ll receive when...

In this three-part mini-series, I’m walking you through the three areas of life where I made the most progress in 2025, the lessons that made that exponential growth possible, and how you can apply the lessons to your business. In this episode, I’m sharing how I healed from deep emotional grief after losing both my mom and my dog, and what finally lifted the emotional fog I didn’t even realize I w...

We’re wrapping up the series on why so many people say no by talking about how to get more yeses.  In this episode, I explain: Why collecting nos isn’t helpful (even if it sounds like a good idea). How to get more yeses without posting more, copying and pasting messages, or sounding spammy. What a good offer actually is (and how most direct sellers are missing this step). Why your energy and your...

If you stay in this business long enough, you're going to hear a lot of nos, even from your friends and family. In this episode, we’re talking about how to stop taking no personally because if you make every one of them mean something about you, it’s going to be really hard to keep going. You’ve probably been told “it’s not personal,” and that might feel true sometimes, but sometimes it still...

This episode continues the series where I’m answering the question, “Why am I getting so many nos?” It’s a big answer, and we’re going to unpack it from several different angles—starting with the decision process that every buyer goes through. Once you understand this process, you’ll stop taking the nos personally, you’ll stay in the game longer, and you’ll get more yeses. We’ll talk about: The fo...

In this episode, we're getting into the nuts and bolts of how to get people's contact information at events so you can follow up, build relationships, and get sales down the line. Whether you're doing vendor events, online parties, or in-person workshops, your top priority should be collecting contact info. Because if you can’t follow up, you’re leaving sales and future business on...

In this episode, we’re talking about how to be more intentional with your direct sales business by creating a business bucket list. This isn’t about setting exit plans or walking away from your business. It’s about making the most of your business while you still have it, so whenever the time comes to move on, whether it’s next year or 20 years from now, you do it with a sense of completion, not r...

This is busy season, and when you start looking, you’ll find lots of opportunities for your business as well as your personal life, and it’s easy to overcommit or tempting to say yes to things that won’t help you reach your goals.  Every yes is a no to something else.  Saying yes to one vendor event means that you’re saying no to another vendor or party that day. In this episode, I’m sharing the s...

In this episode, I’m walking you through the core concepts behind The Message Method and why it’s the one thing every direct seller should be doing. If you’ve ever felt frustrated that no one responds to your posts or engages with your content, this episode is going to explain why and what to do about it. You’ll learn why great content isn’t enough, why most people don’t take the first step (even...

In this episode of the Stop Doing That, Do This Instead series, we’re talking about something that all direct sellers need to hear at some point in their business, and that’s waiting for people to come to them. Posting consistently, sharing specials, and talking about your business are great, but they’re not enough to get you the results you want.  People aren’t going to reach out to you. They’ll...

If your content could be posted by anyone else in your company without changing a word, it’s not helping you—it’s helping them. In this episode, we’re diving into the problems with using generic content (even if it looks good), how it’s hurting your business, and what to do instead to build trust, connection, and long-term success. Generic content hurts your business because: It creates a connecti...

In this episode, I give you an alternative to asking your friends and family to help you reach your goals.  It's the next installment of the Stop Doing That—Do This Instead series, and the "do this instead" is something all direct sellers should do. Telling people you've been challenged or that you have a big goal will get you results because even bad practices work if you do t...

We’re continuing our Stop Doing This—Do This Instead series, and in this episode, we’re tackling one of the most common (and cringiest) direct sales habits: cold messaging. You might know them as “hey girl” messages.  No one wants to send cold messages, and I don’t think anyone is saying to her team, “Send this message to everyone you know, even if you haven’t talked to them in years.” I think thi...

This is the first episode in a new series called Stop Doing This and Do This Instead, and we’re kicking it off with something that seems harmless but can quietly sabotage your business: blindly copying what other direct sellers are doing. Just because someone is getting results doesn’t mean their strategy is the right fit for your business right now. Your business might be in a completely differen...

It’s harder than ever for direct sellers to build a successful business, especially for the direct seller who is building a part-time business, and most direct sellers aren’t seeing the sales or growth they used to.  This decline in numbers is mainly because there’s a serious training gap in the industry. Direct sales is a simple business, but it isn’t a skill-less business. You can’t copy and pas...

We’ve spent the last few episodes talking about your business ecosystem, and in this one, we’re putting it all together. This episode is about how to guide someone through the entire customer lifecycle—from contact to customer to repeat buyer and beyond—using systems that are simple, intentional, and actually work. Here’s what we cover: What the customer lifecycle looks like in a direct sales busi...

In this episode, we’re talking about the front half of your ecosystem: customer acquisition, and how it is the key to your success.  If social media is your only tool for getting new customers, you’re business is probably stagnant, or it could even be going backwards. The algorithm isn’t designed to help you build a business. And while social media can support your growth, it can’t be your entire...

Last week, we talked about how your business is like an ecosystem. This week, I’m explaining how to use social media to serve your ecosystem. This episode focuses on social media and its role in your ecosystem. Social media is not a customer acquisition tool. If you're relying on it to grow your customer base, you're going to be stuck in maintenance mode, or worse, headed toward burnout...

In this episode, I walk you through a conversation I had with a seasoned leader whose team went from selling thousands a month to just a few hundred. And while that drop might be dramatic, the story isn’t uncommon. But instead of blaming the market or the model, we’re going to talk about what’s really going on. If The Very Hungry Caterpillar is one of your favorite books, like it is mine, you’re g...

Reaching out is one of the most important things you can do as a direct seller, but it’s also the most avoided activity.  I explain the four different types of reachouts and how and when to use them so that you build a connection without pushing the relationship. I also give you examples of each type. I walk you through the Connection Checklist and show you how to check each reachout to make sure...

I just wrapped up The Connection Workshop, where I taught direct sellers how to reach out without feeling salesy or spammy.  In this episode, I’m diving into one of the most important things we covered—the mindset behind reaching out. Whether you’re brand new or you’ve been at this for a while, initiating conversations is one of the most foundational skills in your business. But—it’s also one of t...

In this episode, we're diving deep into one of the simplest (and most powerful) habits you can build for your business — reaching out! We’ll talk about: Why messaging is way more important than posting (and how few people even see your posts!). How to send messages that aren't spammy and actually start real conversations. The importance of warming people up before making an offer. Why pl...

In this episode, we're digging into why May is the secret transition month that determines how your entire year plays out. I'll walk you through the natural business seasons from January to December, show you how most direct sellers unintentionally stall their momentum, and explain why what you do in May impacts your December (and sets up your entire 2026). We'll also cover: How to...

Parties are the best way to build your business. A lot of direct sellers wonder how many parties they need to do to reach their goals, and that’s what we explore in this episode. If you are not building a team or working toward a big incentive like a trip, one party a week (four a month) will be a good rhythm to get you in front of enough new people, get the experience you need, and build your cus...

116. Stop Focusing on Party Sales. Do This Instead. Parties are the most effective way to meet new people, create connections, sell products, book more parties, get recruit leads, and train your team; however, most direct sellers put too much focus on selling at their parties, and as a result, they miss out on the other five benefits.  If you want to get all six outcomes from your parties, your fo...