Laurel Mintz
Elevate Your Brand
Elevate Your Brand is the #1 marketing podcast for entrepreneurs and “wantreprenuers” looking for insider tips and secrets from the most exciting new and growing brands in Los Angeles and the US at large. Each week, entrepreneurial special guests join Laurel Mintz, founder and CEO of award-winning marketing agency Elevate My Brand, to discuss the marketing failures and successes that have brought their brands to the next level. Learn from real-life experiences and be inspired by leaders in your industry about how smart digital and experiential marketing can elevate your brand. If you’ve liste...
Where to listen?
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Episodes
Bringing Trust & Integrity Back to the Plant-Based Meat Industry ft. Tucker Garrison of CHi Foods | EYB 11.07.2023 31:19
Tucker co-founded CHi Foods in 2021, after ten years of pioneering novel plant-based proteins around the globe. He is a serial entrepreneur who founded his first company at the age of 13. An avid regenerative agriculture practitioner, surfer, global traveler, and eco-social entrepreneur, Tucker co-founded Imlak’esh Organics in 2012. Elevate Your Brand is the #1 marketing podcast for entrepreneurs...
Rebranding Pageantry for the 21st Century ft. Amy Emmerich of Miss Universe | EYB 04.07.2023 31:12
Ammy Emmerich is passionate about inspiring real people around her to do extraordinary things. As the Chief Content Officer at Refinery29, the leading digital lifestyle media company for women, Amy has more than 20 years of experience developing content and programming for brands including Refinery29, MTV Networks, Travel Channel, and Vice Media. Elevate Your Brand is the #1 marketing podcast for...
The Art of Listening & Embracing Feedback ft. Shubhra Sharma of Cria Hair | EYB 27.06.2023 30:45
Dr. Shubhra Sharma, founder and CEO of CRIA Hair , has a doctorate in Socio-cultural anthropology from the University of Texas at Austin. She has served as Associate Director of Women's and Gender Studies at Vanderbilt University, Nashville, TN and was the co-founding member of Khabar Lehriya, a rural women's newspaper in India, that is now the subject of an Oscar-nominated documentary,...
Driving Returns Through Diversity ft. Sarah Chen-Spellings of Beyond The Billion | EYB 20.06.2023 31:40
Based in Washington DC, investor & entrepreneur Sarah Chen-Spellings is Co-Founder of Beyond The Billion (launched as The Billion Dollar Fund for Women), the world's first and largest global consortium of over 100 venture funds and limited partner investors that have pledged to invest and are actively deploying beyond $1B towards women-founded companies. In under two years, the consortium...
From Frustration to Innovation: Empowering Black Beauty ft. NaChé Thompson of NaChé Cosmetics | EYB 08.06.2023 28:36
NaChé Thompson is an educator turned entrepreneur with a passion for developing products for an often overlooked population. She founded NaChé Cosmetics with a deep understanding of how the beauty industry tends to overlook Black women, especially those with darker skin tones. At NaChé Cosmetics, we know how frustrating it can be to search high and low for a lipstick shade that truly complements y...
Revolutionizing Reproductive Health ft. Dr. Katherine Zagone & Sara Mintzer of Clockwize | EYB 05.06.2023 30:21
Dr. Katherine Zagone, ND, Chief Medical Officer and co-founder of Clockwize , has been supporting women and couples easily conceive their healthiest babies for almost a decade. She’s excited to bring effective science, a warm heart, and an industry-changing approach to the world through Clockwize, Inc. Elevate Your Brand is the #1 marketing podcast for entrepreneurs and “wantreprenuers” looking fo...
How Personalization Can Revolutionize Your Customer Experience ft. Jake Karls of Mid-Day Squares | EYB 01.06.2023 29:28
Jake Karls is the co-founder and Chief Rainmaker at Mid-Day Squares. Building the next biggest chocolate snacking brand. As the Rainmaker, Jake focuses on achieving growth through the business of building genuine relationships – with investors, buyers, journalists, and building out the internal team. In Jake’s better-known role as Mid-Day Squares’s resident Social-Personality, he passionately in...
The Key to Scalability and Organic Growth ft. Jackie & Louise Wilkie of blk. Beverages | EYB 30.05.2023 28:39
Two sisters, Jackie and Louise, brought up on natural foods, now considered organic, have always had an interest in nutrition. A family business manufacturing natural and organic products lead them down the path to creating healthy recipes for their customers. The sisters blk. journey started when they were looking for ways to support their mother's health while undergoing cancer treatments....
Shattering Glass Ceilings & Advancing Women's Economic Access ft. Julie Castro Abrams of How Women Lead | EYB 04.05.2023 32:08
Julie Castro Abrams, CEO of How Women Lead , is a gender and racial justice activist who has spent the majority of her career working to build great women owned companies and economic access for women. She works with top executive women to change structures that are unequal. Her leadership impact includes changing laws on women on corporate boards, doing movement building to ensure women put board...
Reimagining Women’s Healthcare Industry With THC Vaginal Suppositories & ft. Patty Pappas & Carrie Mapes of Hello Again | EYB 02.05.2023 31:00
Carrie and Patty founded Hello Again vaginal suppositories in 2019, after extensive research and development of a product to address the experience of menopause. Since then Hello Again has created additional products to help women of all ages feel like themselves again. Hello Again currently has four product lines: Hello Again Everyday, Hello Again Sleep, Hello Again Period and Hello Again Hangove...
Optimizing Marketing With Analytical Expertise: Manny Cabral of First Horizon Bank | EYB 27.04.2023 32:19
On this episode, we're joined by Manny Cabral, Senior Vice President of Marketing Insights and Analytics at First Horizon Bank. With his extensive experience in analytics, Manny has developed and deployed a wide range of tools and strategies, including brand valuation and ROI, consumer and commercial behavioral segmentation, regression and forecasting, data visualization, marketing automation...
Empowering Women's Voices & Transforming the Finance Industry ft. Nicole Wiley of 100 Women | EYB 25.04.2023 28:42
Ms. Wiley is the Chief Operating Officer and Chief Development Officer of 100 Women in Finance . She leads the internal operations and development functions for the organization and provides direction to 500 volunteer practitioners globally. The organization, which has registered members in 32 locations, is focused on empowering women in the finance industry and inspiring the next generation of pr...
The Power of Accessibility ft. Brain Health Expert, Cristina Poindexter of Parable | EYB 20.04.2023 30:23
Cristina is the Cofounder & CoCEO of science-backed braincare company, Parable . A pioneer in consumer wellness, she brings a decade of experience running product innovation and marketing teams at Headspace and Google. An alumna of Yale, a two-time start-up founder, and dual Italian-American citizen, Cristina’s drive to make braincare part of the everyday wellness journey is inspired by her pe...
The Impact of Business Philosophy ft. Amy Cohn of Joydays | EYB 18.04.2023 30:24
Amy Cohn, a former media and tech exec and cancer survivor, launched Joydays with one simple mission: to provide low glycemic, better-for-you cookies that are still packed with those classic flavors you know and love. Joydays was founded with the belief that everyone should have the chance to joyfully indulge in their favorite snacks without compromising health or having to worry about spikes in t...
Modernizing A Legacy Brand ft. Miryha Fantegrossi of Wacoal | EYB 13.04.2023 29:09
With over 20 years of industry experience, including product and design roles at brands like Jockey and Hanes, Miryha has clear vision, innate passion, and the proven ability to drive transformation and innovation. Her eye is expertly trained to spot the challenges women face with intimate apparel. With these in mind, Miryha creates solutions that marry technology with first-in-class fit, comfort...
Building A Beauty Brand With A Purpose ft. Tiffany Schade of Sacred Child Beauty | EYB 11.04.2023 25:58
Sacred Child Beauty founder and CEO, Tiffany Schade is bringing benevolence to the beauty industry as a change-maker of cosmetics. Her line of clean, non-toxic, cruelty-free, and highly pigmented products is suited for people of all identities to look and feel their best. Elevate Your Brand is the #1 marketing podcast for entrepreneurs and “wantreprenuers” looking for insider tips and secrets fro...
Authentic Storytelling for Successful Marketing ft. Jim Mollica of Bose | EYB 06.04.2023 28:12
Jim Mollica joined Bose in 2021 as the company’s first global chief marketing officer. He oversees the brand’s strategic and creative direction, as well as its connection to consumers across all platforms and touch points. Jim specializes in digital transformation and storytelling, drawing on more than 25 years of marketing, media, digital commerce, and revenue-generation expertise. Elevate Your B...
Redefining Inclusive Fashion ft. Anna Graham & Mere Abrams of Urbody | EYB 04.04.2023 32:39
Urbody is a gender-inclusive underwear and activewear brand created by and for the LGBTQ+ community that designs functional affirming styles tailored to the needs and variety of body types across the entire gender spectrum. We believe everyone deserves to get dressed for the day with confidence, starting with what's underneath. Elevate Your Brand is the #1 marketing podcast for entrepreneurs...
Bringing Spain's Culinary Treasures to Your Table ft. Aaron Luo of Mercado Famous | EYB 30.03.2023 33:14
Aaron Luo is co-founder and CEO of Mercado Famous. A serial entrepreneur and co-founder of luxury handbag brand Caraa, he also has more than a decade of global managerial experience across corporate finance and operations with General Electric Company. Born in Shanghai, China and raised in Madrid, Spain, Aaron is a graduate of the University of Massachusetts at Amherst and holds an MBA from Case W...
From Family Cookie Jar to Big Box Retailer ft. Robert Petrarca of Maxine's Heavenly | EYB 28.03.2023 31:36
Robert Petrarca is the Co-Founder and CEO of Maxine's Heavenly and has led the organization through double digit growth for the last three consecutive years. Maxine's, a recently venture-backed consumer goods organization in the Natural Foods space, has quickly become a category leader in the industry, propelling better-for-you snacking into the future. Robert is a two-time founder, havi...
Empowering Consumers With Revolutionary, Homemade, Plant-Based Milk ft. Alicia Long of Nutr | EYB 23.03.2023 29:35
For the past 2 years, Alicia has built a brand to change the way we milk. Alicia is the Co-Founder and CEO of Nutr , a wellness brand with a signature product that makes nut and plant-based milks at home, at the push of a button. Elevate Your Brand is the #1 marketing podcast for entrepreneurs and “wantreprenuers” looking for insider tips and secrets from the most exciting new and growing brands...
Science & Storytelling: The Marketing Secrets of a Unisex Fragrance Brand ft. Holly Ridel of 0.2 | EYB 21.03.2023 29:04
Aside from her creative design talents, Holly Ridel has a successful and long-term track record in identifying niche markets and emerging fashion trends long before they are accepted into the mainstream. In 2016, Holly launched 0.2 Fragrance , as a unisex fragrance that incites the emotional high of that first glimpse, every time. The scent is carefully designed to inspire anyone, anywhere to meet...
The Secret to Building a Successful Social Impact Brand ft. Christine Prydatko of Simple Spirits | EYB 07.03.2023 27:40
Christine is a serial entrepreneur with a passion for CPG, media and technology. She is a founding partner of Simple Spirits , a collective of social impact brands in the alcoholic beverage industry. She is also the co-publisher of James Lane Post and co-founder of Hamptons Tech Week. Elevate Your Brand is the #1 marketing podcast for entrepreneurs and “wantreprenuers” looking for insider tips and...
Empowering Retailers With Email Marketing ft. Tracey Wallace of Klaviyo | EYB 16.02.2023 30:25
Tracey Wallace is the Director of Content Strategy at Klaviyo , the marketing automation tool powering owned marketing profitability for retailers. Before Klaviyo, she was the Head of Marketing at two early-stage start-ups, and was the Editor-in-Chief at BigCommerce. She's spent the last decade in the ecommerce industry, researching trends and helping ecommerce founders and marketers navigate...
Revolutionizing The Lab Testing Industry with Same-Day Results ft. Rachael McCrary of Gather Labs | EYB 14.02.2023 29:48
Rachael McCrary is the founder and CEO of Gather Labs , the first vertically-integrated, high-complexity CLIA laboratory to offer same-day lab results for over 100 diagnostics tests. A seasoned entrepreneur and innovator in the challenging fields of technology and fashion, McCrary has harnessed her passion for creating practical products and solutions to fill the gaps in many core consumer experie...
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