egta's Expert Series

What is the role of attention in media planning? What challenges does attention as a new KPI resolve, from an agency perspective? How does attention enrich the understanding of campaign success? These are just some of the topics touched upon in this edition of egta's Expert Series where we proudly welcomed Nicolas Grand ( SVP Transformation, Global Investment, Omnicom Media Group ) to the virtual...

Why does the media industry have such a sustained interest in the topic of attention? How has attention research evolved? What is the mission of The Attention Council in all this? These are just some of the topics touched upon in this edition of egta's Expert Series where we proudly welcomed Andy Brown ( Chief Executive Officer, The Attention Council ) to the virtual stage.

How will the ad market be impacted by the launch of Netflix’s ad-funded tier? Who are the likely subscribers – and what to think of the reported $65 CPM? These are just some of the topics touched upon in this edition of egta's Expert Series where we welcomed Ampere Analysis ’ Executive Director and Co-Founder Richard Broughton to the virtual stage. Eager to dig deeper into the topic? Be sure to do...

Who are the winners of the Streaming Wars? Will AVOD revenue cannibalise existing linear TV revenues?  These are just some of the topics touched upon in this edition of egta's Expert Series where we proudly welcomed media analyst Ian Whittaker (Founder, Liberty Sky Advisors ) to the virtual stage.

What is the size of the addressable TV market? How are clients are approaching this ad format and what are their expectations? What steps are needed to scale up addressable among SME? These are just some of the topics touched upon in this edition of egta's Expert Series where we welcomed Dr. Oliver Vesper ( Co-CEO, MD Media & Operations, smartclip Europe ) to the virtual stage for a discussion...

How can brands and broadcasters create better consumer experiences and focus on consumer centricity? What are the the upcoming challenges for our industry with regards to evolving technology, measurement and consumer interaction? These are just some of the topics touched upon in this edition of egta's Expert Series where we welcomed Ben Jankowski ( Founder and CEO, Modern Media Solutions ) to our...

What are the key implications of changing media habits for sales houses and how can they react to trends of hybrid media consumption, new shopping services, screen-free media and increasing willingness of consumers to pay for media subscriptions? These are just some of the topics touched upon in this edition of egta's Expert Series where we welcomed Dan Calladine , Head of Media Futures at Carat G...

Which key projects have kept Kantar busy this year and what are the key focus areas in 2022? These are just some of the topics touched upon in this edition of egta's Expert Series where we welcomed Bas de Vos ( Senior Director, Product (Audience), Media at Kantar ) to the virtual stage for a discussion on the present and future of audience measurement according to Kantar. Hear about Kantar’s visio...

What are the benefits of an advanced cross-industry OTT measurement? Are broadcasters ready to collaborate and share their data? What are the barriers and what can we learn from a successful case of broadcaster collaboration in Japan? These are just some of the topics touched upon in the latest edition of egta's Expert Series where we welcomed Aki Tsuchiya , Founder of Streamhub for an in-depth di...

What are the opportunities for TV companies when it comes to cross-media measurement and attribution? Is Europe ready for convergent TV and if not, what is holding it back? What do advertisers and broadcasters have to gain from working with TVSquared? These are just some of the topics touched upon in the latest edition of egta's Expert Series where we welcomed Jo Kinsella ( President TVSquared ) t...

How will innovation in audience measurement support the evolution of media currencies over the next years? What are the main success factors for data integration? These are just some of the topics touched upon in the latest edition of egta's Expert Series where we welcomed Roland Abold ( Vice-President Sales and Commercial Excellence at GfK ) and Timo Thomsen ( Vice-President Strategy, Product &am...

Why is data integration so important for cross-media audience measurement? What are the main success factors for data integration?  These are just some of the topics touched upon in the latest edition of egta's Expert Series where we welcomed Roland Abold ( Vice-President Sales and Commercial Excellence at GfK ) and Timo Thomsen ( Vice-President Strategy, Product & Innovation at GfK ) to...