Ryan Roghaar and Michael Smith
EGGS! The Podcast
Eggs is podcast that centers around creativity in all forms. From building businesses, personal projects and constructing brands to crafting music empires, finding social fame, fortune and more—we discuss whatever, whenever, with whomever in search of patterns, expertise, shared experience and knowledge. Along with our guests—usually experts in a field or subject—we drill down to uncover the steps taken and the hurdles crossed in pursuit of excellence, aiding our listeners in chasing down their own dreams and taking their "egg" from coup to table. Eggs is a show co-hosted by Mike Smith "DJ Ont...
Author
Ryan Roghaar and Michael Smith
Category
Podcast website
Latest episode
Jul 9, 2026
Where to listen?
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Episodes
Eggs 449: Kind Copywriting (That Sells) with Cath Reohorn 15.01.2026 59:19
Summary In this episode of EGGS: The Podcast, Ryan engages with Cath Reohorn, founder of Kind Copy (https://www.instagram.com/kindcopyuk), who shares her unique journey from a psychology lecturer to a copywriter. They discuss the importance of empathy in copywriting, the shift from selling to helping, and the current state of marketing, particularly in the fitness industry. Cath emphasizes the sig...
Eggs 448: Building a Successful Sales Team from Scratch with Kevin Downey 08.01.2026 57:16
Summary In this episode, Kevin Downey shares his entrepreneurial journey, discussing the founding of his agency and the principles that guide his work ethic. He emphasizes the importance of lead generation and effective email outreach, while also differentiating between the roles of sales reps in business development. Kevin provides insights into building a successful sales team and the necessity...
Eggs 447: Standing Out in a Crowded Legal Market with Jonathan Rosenfeld 01.01.2026 51:01
Summary In this conversation, Jonathan Rosenfeld, an attorney and entrepreneur, discusses the evolving landscape of law and marketing, particularly the impact of AI on the legal profession. He emphasizes the importance of standing out in a competitive market, leveraging niche marketing strategies, and utilizing platforms like YouTube for growth. Rosenfeld shares insights on the significance of per...
Eggs 446: 2025 EGGY Awards - Annual Award Show 25.12.2025 32:29
Summary This episode of Eggs celebrates the 2025 EGGY Awards, back after a year's hiatus, highlighting memorable conversations and insights from the past year. This is our opportunity to express gratitude to listeners and guests, emphasizing the importance of their contributions to the show's success, and share some of the best moments of 2025. Takeaways The 2025 Eggies celebrate standout...
Eggs 445: The Key to Success: Spotting Market Gaps with Jay Sapovits 18.12.2025 59:04
Summary In this episode, Jay Sapovits shares his entrepreneurial journey, highlighting the importance of identifying market gaps, taking action, and building relationships. He discusses his transition from various industries to founding Ink'd Stores, emphasizing creativity in branded products and the significance of authenticity in business. Jay also addresses the challenges posed by social me...
Eggs 444: The Hidden Cost of Delegation with Kayvon Kay 11.12.2025 1:10:51
Summary In this conversation, Kayvon Kay, Mike, and Ryan Roghaar explore the themes of identity, commitment, and the importance of genuine communication in achieving success. They discuss how personal identity shapes actions and outcomes, the pitfalls of merely stating intentions without real commitment, and the significance of measuring productivity through clear goals. The discussion also delves...
Eggs 443: Closing the Gap Between Belief and Breakthrough with David Neagle 04.12.2025 59:13
Summary In this episode, David Neagle shares his transformative journey from a struggling forklift operator to a successful entrepreneur and author of The Millions Within. He discusses the pivotal moments that changed his mindset, the difference between faith and belief, and the importance of taking action towards one's goals. Neagle emphasizes the need to identify what one truly wants and to trus...
Eggs 442: The Power of Storytelling in Business Strategy with Guillaume Wiatr 27.11.2025 1:00:49
Summary In this engaging conversation, Guillaume Wiatr, a business strategy consultant and leadership coach, shares his insights on the importance of crafting a strong strategic narrative for businesses. He discusses his journey from France to the U.S., the role of leadership in narrative development, and how employee engagement can shape a company's direction. Guillaume emphasizes that a narr...
Eggs 441: The Future of Marketing: AI and Programmatic Advertising 20.11.2025 59:18
Summary In this conversation, Chris Carr, a digital marketing expert and founder of Farotech, discusses the evolution of marketing with a focus on AI and programmatic advertising. He shares insights on how AI is reshaping the marketing landscape, the importance of personalized targeting, and the relevance of email marketing. The discussion also touches on the implications of the metaverse for adve...
Eggs 440: Experiential Marketing in the AI Age with Ondar Tarlow 13.11.2025 57:40
Summary In this engaging conversation, marketing consultant Ondar Tarlow shares his journey from finance to the world of action sports and marketing. He discusses the rise of action sports, the impact of brands like Red Bull, and the importance of data-driven marketing for small businesses. Ondar emphasizes the need for flexibility in marketing strategies, especially with the advent of AI, and hig...
Eggs 439: The Art of Hard Work: Avoiding the "Talent" Trap with Kevin Murphy 06.11.2025 1:08:52
Summary In this conversation, Kevin Murphy recounts his inspiring journey from a challenging upbringing in the Bronx to building a thriving career as an illustrator and entrepreneur. He highlights how hard work, confidence, and taking risks are essential to success in the arts. Kevin discusses the crucial role of education and mentorship in honing artistic skills, questioning the idea that talent...
Eggs 438: Mixing for the Human Element with Chris Leonard 30.10.2025 1:03:52
Summary In this conversation, Chris Leonard shares his extensive journey in the live audio industry, detailing his early experiences, the transition to professional gigs, and the intricacies of monitor mixing versus front of house mixing. He discusses the role of technology in live sound, the challenges of life on the road compared to corporate audio work, and his involvement in high-profile event...
Eggs 437: The Death of Hourly Billing with Jonathan Stark 23.10.2025 1:07:38
Summary In this episode, Ryan and Mike interview Jonathan Stark, a consultant and author, who shares his journey from software development to coaching on value-based pricing. They discuss the pitfalls of hourly billing, the importance of understanding value, and the significance of the 'why' conversation in client interactions. Jonathan emphasizes the need for a shift in perspective from s...
Eggs 436: The Power of Niche Marketing in B2B with Joe Sullivan 16.10.2025 53:46
Summary In this conversation, Joe Sullivan, co-founder of Gorilla 76, discusses his journey in industrial marketing, the importance of deep expertise in B2B marketing for manufacturers, and the strategic decision to charge for initial consultations. He emphasizes the need for high-quality content in marketing, the evolving landscape of SEO, and the significance of measuring marketing results effec...
Eggs 435: Design. Deploy. Develop yourself with Caleb Mellas 09.10.2025 50:32
Summary In this episode, we explore the journey of Caleb Mellas, a senior software engineer and tech lead at Olo Inc. Caleb shares his transition from landscaping to software engineering, the challenges of freelancing, and the impact of imposter syndrome on his career. He discusses his experiences at Wisely, the acquisition by Olo, and his recent shift into engineering management. Throughout the c...
Eggs 434: The Intersection of "AI" and Human Connection with Peter Murphy Lewis 02.10.2025 44:57
Summary In this engaging conversation, Peter Murphy Lewis shares his entrepreneurial journey, emphasizing the importance of human connection, the role of AI in marketing, and the value of authenticity in building relationships. He discusses the challenges faced by businesses today and offers actionable strategies for small business growth, highlighting the significance of attention and the effecti...
Eggs 433: Transforming webinars from simple sales tools into thought leadership opportunities with Logan Lyles 25.09.2025 52:52
Summary In this conversation, Ryan Roghaar interviews Logan Lyles, founder of DemandShift, about the evolution of webinars in B2B marketing. They discuss the importance of authenticity, delivering value, and building trust with audiences. Logan shares insights on creating engaging content, overcoming barriers to entry, and the technical aspects of running successful webinars. The conversation also...
Eggs 432: Navigating the Challenges of Real Estate Investing with Alan Siebenaler 18.09.2025 53:03
Summary In this episode of Eggs! The Podcast, hosts Ryan Roghaar and Mike Smith interview Alan Siebenaler, a seasoned real estate investor and agent with over 22 years of experience. Alan shares his journey in real estate, discussing the challenges he faced, including managing properties in tough markets and navigating his first investment deal. He emphasizes the importance of value-add strategies...
Eggs 431: Building a better world online, niching down and authentic storytelling with Eric Ressler 11.09.2025 1:02:21
Summary In this conversation, Eric, the founder and creative director at Cosmic, discusses the intersection of digital strategy and social impact. He shares insights on how organizations can effectively engage their communities through authentic storytelling and marketing. The discussion covers the evolution of Cosmic as a niche agency, the challenges of social impact marketing, and the importance...
Eggs 430: Sharing Authentic Stories with Dan Davis 04.09.2025 1:01:49
Summary In this conversation, Ryan and Mike interview Dan Davis, founder and CEO of Stiry, a company dedicated to sharing authentic stories through impactful videos. Dan shares his journey from a business background to discovering his passion for filmmaking, the challenges he faced as an entrepreneur, and the importance of authenticity in storytelling. He discusses the significance of personal sto...
Eggs 429: Conquering Uncertainty - The Only Way is Through with Scott Stirrett 28.08.2025 51:22
Summary In this conversation, Scott Stirrett discusses the importance of embracing uncertainty as a vital skill for personal and professional growth. He shares insights from his book, 'The Uncertainty Advantage,' emphasizing that adaptability and a positive mindset towards uncertainty can lead to new opportunities. Scott also highlights the significance of building a strong professional ne...
Eggs 428: Winning the Cybersecurity War with "Kaizen" and Christian Espinosa 21.08.2025 52:13
Summary In this conversation, cybersecurity expert Christian Espinosa shares his journey from military service to entrepreneurship, emphasizing the importance of emotional intelligence and effective communication in the tech industry. He discusses the vulnerabilities in medical devices, the significance of hiring for cultural fit, and the steps to improve leadership skills. The discussion also cov...
Eggs 427: Unlocking Business Growth with Jason Kruger 14.08.2025 53:43
Summary In this episode, Jason Kruger, a partner at Citrin Cooperman, shares insights on the importance of accounting in business growth and decision-making. He discusses his journey from public accounting to entrepreneurship, the challenges of scaling a business, and the significance of building strong relationships with financial institutions. Jason emphasizes the need for financial education am...
Eggs 426: From Studio to Stadium - Life on the Road and the Art of Live Sound with Ken "Pooch" Van Druten 07.08.2025 1:02:11
Summary This week's special guest is Ken "Pooch" Van Druten. Ken is the co-founder and director of sound at NVDVM. In layman's terms, he's a kick-ass front-of-house sound engineer for some of the biggest musical groups on the planet. Ken came on the show to tell us the amazing story of his life so far, coming up through the ranks of the music business to his current post as t...
Eggs 425: From Turntables to Technology with DJ Qbert 31.07.2025 1:04:44
Summary In this engaging conversation, DJ Qbert shares his journey from a young turntablist to a world-renowned DJ and innovator in the hip-hop scene. He discusses his early influences, the evolution of DJ techniques, and the importance of community and collaboration in the DJ culture. Qbert also delves into the transition from vinyl to digital technology, the significance of teaching and sharing...
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