Erin Sparks
EDGE of the Web - The Best SEO Podcast for Today's Digital Marketer
EDGE of the Web is a weekly digital marketing podcast discussing all things in Digital Marketing: SEO, Social Media, Content Marketing, and more. Host Erin Sparks discusses the latest news and trends in the digital marketing industry as well as interviews with some of the top names in marketing. Visit our website at edgeofthewebradio.com to see all of our past shows and videos.
Author
Erin Sparks
Category
Podcast website
Latest episode
Jan 30, 2026
Where to listen?
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Episodes
SEO Spam and Good SEOs – Show 144 18.08.2015 45:51
The Industry's Favorite SEO Podcast #EDGETALK : Interviewing Chris Reed About Sparks Talk It's no secret there are some bad SEO eggs out there using spammy tactics. In fact, we get unsolicited emails every few days to remind us of this. "I visited your website and noticed that you are […] The post SEO Spam and Good SEOs – Show 144 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of...
Interview With Chris Reed of Sparks Talk – Show 143 11.08.2015 45:51
The Industry's Favorite SEO Podcast #EDGETALK : Interviewing Chris Reed About Sparks Talk Today we're going to have some fun. There's a growing meeting place that is taking root; it brings new ways of thinking in the areas of personal & business development, marketing, technology, motivation, and inspiration. We've got […] The post Interview With Chris Reed of Sparks Talk – Show 143 appeared first...
Essential Metrics – Call Tracking – Show 142 04.08.2015 45:51
The Industry's Favorite SEO Podcast #EDGETALK : An Introduction to Call Tracking Your sales prospects signal you in so many ways and come from so many places. Some directly type in your website, others might have seen some print collateral or traditional advertising. Others could have seen a TV ad […] The post Essential Metrics – Call Tracking – Show 142 appeared first on Digital Marketing Podcast...
When Reputation Management Hurts SEO- Show 141 22.07.2015 45:51
The Industry's Favorite SEO Podcast #EDGETALK : Top 5 Issues Wrecking Local SEO Reputation Management – anyone heard of this? Well, if you haven't heard of the phrase, you certainly understand the need for it as a business or consumer. If you have a business and have a poor online […] The post When Reputation Management Hurts SEO- Show 141 appeared first on Digital Marketing Podcast | SEO Podcast...
The Secret Sauce Behind Local SEO – Show 140 14.07.2015 45:51
The Industry's Favorite SEO Podcast #EDGETALK : Data Claiming For Local SEO Earning higher placement within Google search engine results can be an exhausting endeavor for many local businesses that serve a specific area or region. A business can dominate search results with a well-planned out strategy. We've got the […] The post The Secret Sauce Behind Local SEO – Show 140 appeared first on Digita...
How To Get Great Testimonials – Show 139 07.07.2015 45:51
The Industry's Favorite SEO Podcast #EDGETALK : Getting Testimonials From Your Customers It's an age-old tactic that's been working in marketing for decades. Why? Because it gives potential customers a reassurance that your product or service actually does what you claim it does. Testimonials are so effective that when a […] The post How To Get Great Testimonials – Show 139 appeared first on Digit...
How to Improve On-Page SEO – Show 138 30.06.2015 45:51
The Industry's Favorite SEO Podcast #EDGETALK : Changing Your Approach to On-Page SEO How many of you business owners wish you had the ability to read the minds of the individuals visiting your website? A recent article on Search Engine Land really got us thinking that maybe it's possible to […] The post How to Improve On-Page SEO – Show 138 appeared first on Digital Marketing Podcast | SEO Podcas...
Help Jesse Succeed & Social Fundraising – Show 137 16.06.2015 45:51
SEO Radio Podcast #EDGETALK : Help Jesse Succeed & Social Fundraising Media doesn't have to be all cute cat videos or television spoilers. Social Media can also be used for social good. The real power of social media comes through engaging a wide audience. What better way to do that […] The post Help Jesse Succeed & Social Fundraising – Show 137 appeared first on Digital Marketing Podcast | SEO Po...
A Sit Down With Google – Show 136 09.06.2015 45:51
SEO Radio Podcast #EDGETALK : How To Create Powerful Evergreen Content For Your Website? How many of you business owners and marketers wanted to just be able to sit down and have a conversation with Google? To really ask some questions that have been bothering you like… What in the […] The post A Sit Down With Google – Show 136 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of th...
Content for Top, Middle, and Bottom Funnel – Show 135 02.06.2015 45:51
The Industry's Favorite SEO Podcast #EDGETALK : Are You Managing a Deceptive Brand? The moderns sales funnel looks less like a well-defined funnel and more like a maze of possible touch points. On average, prospects receive ten marketing touches through the course of a successful buyer's journey (ending in a […] The post Content for Top, Middle, and Bottom Funnel – Show 135 appeared first on Digit...
Stop Marketing Your Brand – Show 134 26.05.2015 45:51
The Industry's Favorite SEO Podcast #EDGETALK : Are You Managing a Deceptive Brand? Marketers: I need you to listen to me very carefully – STOP MARKETING YOUR BRAND! Self-Serving Content, billboard style tweets and "Hey! Look at how cool my brand is" Facebook posts do not market an experience that […] The post Stop Marketing Your Brand – Show 134 appeared first on Digital Marketing Podcast | SEO P...
How To Use SEO To Build Your Brand – Show 133 19.05.2015 45:51
The Industry's Favorite SEO Podcast #EDGETALK : Are You Managing a Deceptive Brand? It's obvious that Google and the other search engines are growing, with their technology and algorithm changes, to determine and understand web entities is gradually leaning towards how real people will normally perceive things from a traditional […] The post How To Use SEO To Build Your Brand – Show 133 appeared f...
Branding vs. Marketing – Show 132 12.05.2015 45:51
The Industry's Favorite SEO Podcast #EDGETALK : Post Mobilegeddon So you've got a business and you're ready to push your branding efforts online. The first question you encounter is "How do I go about with branding?" You probably think branding involves logos, color schemes, website design, brand mentions, social popularity, […] The post Branding vs. Marketing – Show 132 appeared first on Digital...
Post Mobilegeddon – Google Mobile-Friendly Update – Show 131 01.05.2015 45:51
SEO Radio Podcast #EDGETALK : Post Mobilegeddon As the dust and soot disperse, and the dark clouds separate to reveal the harsh, unforgiving sun…all we are left with is the hot hiss of the wind. Last week, life was abundant and mobile traffic was bouncing – now we are regaining […] The post Post Mobilegeddon – Google Mobile-Friendly Update – Show 131 appeared first on Digital Marketing Podcast | S...
Mobilegeddon – Google Mobile-Friendly Update – Show 130 21.04.2015 47:51
The Industry's Favorite SEO Podcast #EDGETALK : Google's Mobile-Friendly Update Businesses must have their websites mobile-friendly by April 21st, or face a significant drop in their online revenues. With Google stats showing that around 50% of searches are on mobile devices, businesses failing to prepare for the April deadline will […] The post Mobilegeddon – Google Mobile-Friendly Update – Show...
The Growth of Mobile – Show 129 07.04.2015 45:51
The Industry's Favorite SEO Podcast #EDGETALK : Mobile Marketing Checklist We're getting ready for it. The Mobile Update from Google. Google almost never lets us know what is about to happen with one of their changes in algorithm updates (that the tooling they do to make sure that the most […] The post The Growth of Mobile – Show 129 appeared first on Digital Marketing Podcast | SEO Podcast | Edge...
Interview With Social Net Watcher on Social Media & Kids – Show 128 31.03.2015 45:51
The Industry's Favorite SEO Podcast #EDGETALK : Social Media and Children Social Media and Children – There's certainly enough concern about this subject to not only warrant a show on the topic, but truly an ongoing conversation. Social Media use by teens, unfiltered communication, is the cause of a huge […] The post Interview With Social Net Watcher on Social Media & Kids – Show 128 appeared firs...
Lead Acquisition – Time to Respond – Show 127 17.03.2015 45:51
The Industry's Favorite SEO Podcast #EDGETALK : How Quickly Are You Responding To Your Online Leads? Imagine walking into Nordstrom's to look at shoes, only to be shoved out the door and told you'll be contacted in 24 to 48 hours. Now imagine this happens to ALL Nordstrom's customers, but […] The post Lead Acquisition – Time to Respond – Show 127 appeared first on Digital Marketing Podcast | SEO P...
Lead Acquisition – Persuasive Content – Show 126 10.03.2015 45:51
The Industry's Favorite SEO Podcast #EDGETALK : How To Get Web Visitors to Come Back If you've been listening to the show this year, we have taken a long look at some pretty important topics in the areas of online marketing. Recently, we've been talking about pretty straightforward, GETTING LEADS […] The post Lead Acquisition – Persuasive Content – Show 126 appeared first on Digital Marketing Podc...
Optimizing Online Forms For Conversion – Show 125 03.03.2015 45:51
The Industry's Favorite SEO Podcast #EDGETALK : How To Optimize Your Online Forms Some people hate forms. In fact, nearly everybody hates forms. Fill this in, give me your details, do not pass go until you've told me you mother's maiden name. How rude! When you are pumping time and […] The post Optimizing Online Forms For Conversion – Show 125 appeared first on Digital Marketing Podcast | SEO Podc...
Lead Acquisition – Why You Need To Have Live Chat – Show 124 24.02.2015 45:51
The Industry's Favorite SEO Podcast #EDGETALK : 5 Reasons Why You Need Live Chat Well, you've done it. You crossed that line, committed a budget to digital marketing. So you have your paid ads, your SEO, your Social Media – all running. Now that you upped your game, laying out […] The post Lead Acquisition – Why You Need To Have Live Chat – Show 124 appeared first on Digital Marketing Podcast | SE...
Lead Acquisition for PPC – Show 123 10.02.2015 45:51
The Industry's Favorite SEO Podcast #EDGETALK : 5 Tips to Improve Your PPC ROI So, you have set up a PPC campaign and now you're waiting for the leads to roll in…but they are not! Didn't you get sold on the fact that this will get you right in front […] The post Lead Acquisition for PPC – Show 123 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web .
Achieve Virtual – A Client Success Story – Show 122 03.02.2015 45:51
The Industry's Favorite SEO Podcast #EDGETALK : Achieve Virtual – A Client Success Story We talk about numerous strategies that can help your business succeed online, but we don't often bring a spotlight on our own client success stories. Well, we thought it would be great to do just that, […] The post Achieve Virtual – A Client Success Story – Show 122 appeared first on Digital Marketing Podcast...
5 Reasons To Do PPC in 2015 – Show 121 28.01.2015 45:51
The Industry's Favorite SEO Podcast #EDGETALK : How to Protect Your Website and Social Media Accounts From Being Hacked Have you been on the fence about deciding to run advertisements online? I bet you have heard stories, sometimes horror stories, about running ads on Google, Bing, and Facebook. If you […] The post 5 Reasons To Do PPC in 2015 – Show 121 appeared first on Digital Marketing Podcast...
Rook Security on Social Account Hacking – Show 120 20.01.2015 46:21
The Industry's Favorite SEO Podcast #EDGETALK : How to Protect Your Website and Social Media Accounts From Being Hacked There's certainly talk now of online security. There are reports of hacking of Sony by reportedly North Korea, as well as the ISIS hack on the US social media accounts. This […] The post Rook Security on Social Account Hacking – Show 120 appeared first on Digital Marketing Podcas...
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