EDGE of the Web - The Best SEO Podcast for Today's Digital Marketer

Eli Schwartz joins us on the second part of his interview on the EDGE, discussing how to achieve Blue Ocean status with your SEO strategy.  Learn some key points on how to acquire that valuable knowledge of customer need and experiences by tried and true methodology. Lastly - learn why you shouldn't care about Position Zero. Make sure you check out his new book, "Product-Led SEO: The Why Behind Bu...

Celebrating 10 Years of our SEO podcast - we had a great time covering digital marketing news from Barry Schwartz, Roger Montti and Kirk Williams.  We strolled through memory lane with a video montage of all of the studios we have been in over the years. Please check out the video on YouTube.  Lastly, we just have to share Mordy's new job - throwing in as many curse bombs as he can get away with t...

Eli Schwartz has helped in honing a much better perspective of understanding where SEO really needs to reside: Product-Led SEO.  On this podcast we cover his career, his struggles in the early days of SEO as well as his new book, "Product-Led SEO: The Why Behind Building Your Organic Growth Strategy". It's a great take on how SEO is really about the customer needs, not the rank you receive.  Dive...

Erin, Mordy and Jacob cover the digital marketing news of the week with articles from Roger Montti, George Nguyen, Brock Cooper and Danny Goodwin.  Oh yeah, and Mordy tries to pitch you buying a ticket to hear him speak at Brighton SEO.  So that happened….. [00:05:06] New Feature on Mobile: "People Search Next" [00:09:29] Google changes the majority of Title Tags [00:16:47] Our Poll This Week [00:...

The second part of the Joe Martinez and Michelle Morgan (Paid Media Pros) interview. We discussed how marketers have to adapt to new platforms and metrics inside the new paid ad setting we are finding ourselves in, in 2022.  The theme of the show today is Adapt, and do that nimbly.  Join the Paid Media Pros as the share some great thoughts in studio with the EDGE!  [00:04:16] What have we lost fro...

Well, Mordy may have blown all of the headlines even before the intro, but we did cover some great stories from Henry Powderly of SEL, Roger Montti and Barry Schwartz. Make sure that you check out this week's poll.  Plus, we found our mission, after 10 years - SEO Bobbleheads! [00:03:37] There's someone new at Search Engine Land! [00:06:18] Is your content being outranked by a site that just used...

Joe Martinez and Michelle Morgan of Paid Media Pros join the EDGE team IN STUDIO!  They have so much information to share with our listeners when it comes down to changes in privacy and how it affects digital marketing.  We went everywhere. Have a look at the time stamps…..can't contain it all in one description.  This is where we have to go as digital marketers this year and into the future.   [0...

We're feeling very blessed with our new sponsors, Ahrefs and Inlinks!  Listen to the team as Erin actually wears a color during recording!  Great articles from Mordy, Barry Schwartz and Michael Stelzner for this week's digital marketing news!  Be sure to participate in our episode poll on Twitter. [00:04:04] Deep dive the December Product Review Update [00:14:13] DUCKDUCKGO passing 1 Billion Searc...

The EDGE team tackles the Steelers entering the playoffs, key articles from Matt Southern, George Nguyen and Sean Hollister, as well as a poll regarding out take on Shopify getting Yoast. But what is most notable this week is the lack of a Barry Schwartz. 04:46 Google Launches Shops Section in Mobile Search 12:28 Ahrefs.com | Title Sponsor of EDGE of the Web 13:32 Shopify SEO Gets Easier With Yoas...

Welcome back to the EDGE for a new year of SEO and Digital Marketing News in 2022!  We started off in rare form with a resolution of #MoreMordy from the Head of Communications at Semrush.  Covering articles from Barry Schwartz and Miriam Ellis of Moz, we dug into Local SEO stories and stats.  Check out our new poll running on Twitter as well - chime in there and we'll cover the recent poll every s...

Darren Shaw of Whitespark.ca joins the EDGE in the second of two parts as we dive into the persistent Local SEO Myths. We covering a great deal that Darren has seen for years and we kill them off, one by one. Darren is a fantastic resource for understanding the true impact that Google My Business (now Google Business Profile) has on a local service company's customer relationship and conversions…...

The end of the year is here and we covered so much on today's show.  Not really - it was a Matrix 4 bashfest.  A couple of news items, yadda yadda and how bad could a movie suck?  Truly?  Thanks to Barry Schwartz, Matt Southern, Kevin Indig and Garret Sussmann for their articles, but the thanks really goes to Warner Brothers for making the Matrix 4, what a great gift to end the year with.   Specia...

We welcome our new title sponsor, Ahrefs as part of the EDGE team.  Welcome back!  We're coming in for a landing of this year's news items with UPDATES!  Get your UPDATES here!   [00:02:47] Updates…get your updates here! You know what would make the holiday week even better? Product review updates from Google! [00:10:00] John Mueller says you can't even tell which SEO efforts have changed your ran...

Mordy's back with the EDGE team, talking about the news of the day.  We covered stories from Roger Montti, Barry SChwartz and Patrick Stox of Ahrefs. Really interesting one there - pretty bold move to disavow ALL links to 3 of your top articles to see if links do, in fact, mean what we think they mean to SEO.  Let's all pull a Mordy and listen now to the EDGE! [00:04:17] Hey Alexa, do you now that...

Andrew "Optimisey" joins the EDGE team this week, covering just a fraction of the hot digital marketing news.  There's so much happening, it was tough to pick but we settled on these headlines to get to you.  Covering news from Search Engine Roundtable and Brodie Clark, with a hot take on Google's playground, we finished with a hearty Happy Birthday to an 18-year-old SER!  Thanks, Barry, for these...

Mordy's back from vacation and we're covering his review of the November Core Algorithm update from Semrush. We're back to trolling each other with the regular jabs. Covering news from Search Engine Journal and Search Engine Land this week. [00:04:21] The Mobile-First Indexing Deadline is Gone.  [00:09:12] How Does One's Site "Fit Into the Internet" [00:21:57] Discussing the November 2021 Core Upd...

Darren Shaw of Whitespark.ca joins the EDGE again (been a while) to discuss Local SEO, Google Business Profile as well as his annual Local Search Ranking Factors survey from 40 of the top Local SEO professionals in the business. Get up to date on what affects local search engine optimization and where Entity SEO works into the Local SEO concepts, today on the EDGE. [00:05:02] What Does Whitespark...

Jason Barnard and Lily Ray join Erin Sparks on an EDGEFlash - a breaking digital marketing news episode.  When it happens, we will get it to you as soon as possible!  We uncovered a relationship of factors that lead us to believe that this is not just another core update!  Breaking news, here on the EDGE! [00:02:24] The social media outcry regarding the November Google Core Algorithm updates [00:0...

Covering a lot of (Site)Ground here on the show today with Erin Sparks and Mordy Oberstein.  Learning about the carbon emission expense of IndexNow, SiteGround sites being deindexed from a 4-day DNS outage and how machine written content may not be so bad in the future.  Bonus on this episode: see Erin lose it when Mordy calls our toll-free number for the podcast. That's conversion optimization, b...

Mordy missed this episode!  Please publicly shame him, if you would!  We covered pretty important news - GMB is gone!  What's in a name, really.  The news is really about the changing way to edit your Google Business listing, and what is going away.  More news to check out from Search Engine Land and Search Engine Journal today on the EDGE.   [00:03:15] Goodbye Google My Business!  [00:07:42] Goog...

In our second segment of our Victor Zhitomirsky interview, we unpacked the caching and optimization tools available to help speed up your websites.  Understanding the part that JavaScript plays in the rendering speed is a must.  We dive into difference caching systems and hosting providers, arming you with an incredible set of options to future-proof your site speed.   [00:07:12] Caching and Optim...

We go "Meta" on today's episode.  Mordy wants to rename our firm's name, Jacob wants to rename Indianapolis, Erin renames Morday, it's all-Meta All-the-time today on the EDGE.  Find out our take on Facebook-to-Meta, Google's evaluation on spammy links and domains and, yup - a take on the AMP debacle, yet again. Stories covered from SEL, The Verge and SER today on the EDGE.   [00:04:57] What if the...

With Core Web Vitals prominent in the SEO community dialogue, we wanted to take a moment to dive deep into understanding the issue.  We researched and found a world of caching and optimization tools, and then tripped across and tested one that had somewhat of a contentious discourse in the public square.  We reached out to the author of an article crying "FOUL!".  Let's learn about the CWV issue a...

It was an all-skate for Google topics this week on the EDGE.  The EDGE team covered articles from Search Engine Land and Search Engine Journal with a sidebar regarding Shaquille O'Neal's appearance without podium on a Formula 1 race (serious squirrel chasing). Dive into the potential serious connotations of alleged ad throttling from Google related to AMP.  Find about this and Mordy's helpful tips...

Rollin, rollin, rollin...keep that mobile search rolling!  Mordy, Jacob and Erin review the biggest news from last week - the Infinite Scroll on Google's mobile search:  did we just lose a psychological barrier that kept us in query revision mode?  Are long tail phrase optimization strategies going to lose here?  Also covered in our episode this week is the low performance of WordPress in Core Web...