EDGE of the Web - The Best SEO Podcast for Today's Digital Marketer

We came across a very important article from Dan Taylor this week regarding the possibility of site indexing being the most coveted goal for SEO's of the future. Coupled with an article from Search Engine Roundtable regarding Google's ability to ascribe quality to different sections of your site - I think we have some clear perspective of the SEO future to come! (see, Erin can write!) Article from...

It couldn't be more timely! Michel Fortin, long time SEO professional, has recently written a fantastic article regarding "user-first" SEO principles, a concept that he has been championing for sometime. The article came out just weeks before the Google Helpful Content Update algorithm change that came in August of 2022. This is exactly where Google is telling us where to go with the user and Mich...

Robots can recognize other robots, right Modie (Mordy's AI name)? Alright, we evidently were advertising SERP's Up, the new Wix podcast, as Mordy' threw promos everywhere in the show. Yup - very proud to be able to roll out that show with Wix! On OUR show, we covered articles from Search Engine Land, and Search Engine Roundtable and followed a conversation on Twitter and Linked in regarding Google...

Dawn Anderson shares her expertise of semantic relationships of content for the EDGE audience, in this second part of her interview with Erin Sparks. They dive in the machine learning concepts that are being honed right now for search engine to better understand th relationship between topics and the method of semantic distancing. Search machine learning is sorting out what is valuable and relevan...

So the whole SEO world turns on its ear, and we hold it back until the third article? Really, an update like this deserves top billing! We are here at the onset of the Helpful Content Update (HCU), and there's much discussion about how big this really is. Inside take: it's going to be big! We covered several articles from Search Engine Land, Journal, and Roundtable. But most importantly, we discov...

Dawn Anderson joins Erin Sparks to discuss the history of Google updates and the pursuit of "cleaning" up the web. Dawn shows her expertise and knowledge in the science of SEO. She gives context to the timeline of updates in light of the new Google Helpful Content update just released. We discuss the continued goals of spam removal and increasingly helpful content promotion in search. Listen as we...

In our second segment with Tim Schmoyer, founder of VideoCreators.com, we walk through what it takes to create YouTube Shorts with success. It's not for the faint of heart, truly. Learn about the steps to adhere to and the audience's desires in Shorts. Tim also shares his story of content creation burnout and the stresses and issues it caused. Tim provides a good deal of transparency into how he g...

Does Mordy really think that we going to answer our live chat WHILE doing the show? Seriously. Articles from Search Engine Journal, Land, and Roundtable, are on deck as we dig through some Google update information for you. We take a pause and unpack a story from last week: Olga Zarzeczna had her entire 188-point technical SEO audit plagiarized by someone who published it as his work on Amazon! Mo...

Tim Schmoyer joins back up with the EDGE to discuss a dissonance that has to be figured out: we can't use our Google SEO mindset for YouTube optimization. It's not going to work, and we learn why it doesn't on today's show. Sneak peek: It's about engagement and emotion…that's what feeds the algorithm. Be sure to check out the Video Creators YouTube channel at https://www.youtube.com/user/videocrea...

Late in the week for recording due to a power outage at the studio, we jump into this week's news from Search Engine Land and Search Engine Roundtable. Sizable changes in the Quality Raters Guidelines from Google.  Please make sure you read up on those.     Also, we have offered up a Public Service Announcement to the entire SEO community.  [00:18:19]    [00:03:38] Just trust Google with your attr...

In this second segment of our interview with Barry Adams, we unpacked further some SEO tips for the news publishing industry. We delve into misconceptions about how Google processes news sites. We also find some shocking points, including how Google looks at titles in news posts. We finish up with a discussion about truth in the news industry and how that affects rank. Be sure to check out the fir...

Did Mordy literally try to piss off every one of our sponsors this week?  Boy, it felt like it.  Drop in as we cover Search Engine Journal and Content Marketing Institute articles.  Dig in and have a bite of digital marketing news this week with Erin, Mordy, and Jacob! [00:04:43] All's Fair in SEO and Relinking [00:11:15] EDGE of the Web Title Sponsor: Site Strategics [00:13:16] Clickbait caused $...

Barry Adams returns to the EDGE to share key SEO tips for the news publishing industry. We delve into what Barry has seen from over 50 news site audits as the most common opportunities to leverage in the news ranking race. Be sure to check out the second part of the interview: we continue with these key SEO points as well as a focus on expertise and truth as it applies to  News SEO.   [00:04:55] C...

Crystal Carter, Head of SEO Communications at Wix joins the EDGE crew in Mordy's stead to cover all of the hot topics, including the hottest topic, the HEAT!  Stay cool with us as we tackle news from Search Engine Roundtable, TechCrunch, Social Media Today, and Esquire.     Be sure to RateThePodcast.com/EDGE today!   [00:06:06] Amazon sues FB group admins because of fake reviews [00:11:42] EDGE of...

There was a huge bit of news that is stirring up a good deal of conversation in the SEO circles on social media. Patrick Stox and Ahrefs released a study representing almost 150,000 websites and nearly 9 billion total clicks for one month of data. He studied Google Search Console, and the clicks reported from the console were incredibly different from the click data available from the API call.  T...

Greg Finn of the Marketing o'Clock podcast comes on to step in for Mordy while he's at #MozCon! Oh wait - Mordy crashed the party! We thought we had a break from him! Join us as we dive into articles from Search Engine Land and Search Engine Roundtable.  We're trying something new out - a BarryBlast!  Rapidfire Barry Schwartz articles are really the only way to keep up with the guy! [00:03:20] New...

Bill Hartzer, SEO veteran, and speaker joins Erin Sparks to discuss the history of technical SEO audits, the best tools to analyze log files, and key information to delve into to understand your site better. They don't stop there! Join us to learn about domain name protection - what you don't know will hurt you - today on the EDGE! [00:01:10] RateThisPodcast.com/EDGE [00:01:21] Introducing Page On...

We take a moment to not talk SEO on the show this week. Believe that?  Actually, we do sew in some key concepts about search regarding the investment in SEO in light of this time of inflation as well as the sheer fact that Google can't remove Nazi pictures from simple search results.  Articles from Search Engine Journal, Social Media Today, Buzzfeed, and Search Engine Roundtable.   [00:06:12] Meta...

Norm Vogele of Page One Power joins the EDGE to discuss the concept of inbound marketing as a romance, one that has to be carefully managed and developed over time.  Nuggets of gold in this show are aplenty, so many to count. We learn about the value of links at this time, the way to develop content for the pitch that is valuable to the conversation, and the reconnaissance necessary to know the ga...

A chunk of the EDGE conversation this week revolves around the potential monetization of information with the news that Google is paying Wikimedia for access to its information for Knowledge Panels.  Are we going down the road of a two level content visibility, the paid content and the rest of us?    And then their are Mordy's socks. We cover news from Search Engine Journal, Search Engine Roundtab...

Erin and Mordy have fun while Jacob's away and try out a new podcast recording platform.  Wow - did we hit a wall with lag.  We're not saying which platform, but man, do you really sell that?  Stories from Search Engine Land and Search Engine Roundtable, we cover a good deal of road on the concept of podcast processing on the search engines side of things. Come on, Google, give us the NLP money!  ...

Here's an episode that takes on a news item and dives into the philosophical and metaphysical (no, not a new Facebook virtual world).  Covering stories from Search Engine Land and The Verge, the EDGE team parks on the side of the machine learning road to discuss the reality of Artificial intelligence and sentience.  Jump in and listen to our take on the AI news and give us a tweet to let us know y...

Jason Barnard returns for the second segment of his interview with EDGE of the Web to discuss Brand SERP optimization. Jason, The Brand SERP Guy, helps us understand how to optimize certain features in the Brand SERP.  Erin and Jason have a great time walking through the rich elements of the BrandSERP and discussing mistakes to avoid in the process of owning the real estate of your brand! We also...

Erin, Mordy, and Jacob get lost along the way in this episode, covering stories from Search Engine Land and Search Engine Journal.  Ahrefs has rolled out a new search engine that they have been working on for three years. Could Yep.com be a Google killer?  Only time will tell.  Join us as we pull the car over to the shoulder of the road and talk about censorship, big tech regulation, and paid ads....

Jason Barnard has joined Erin on the EDGE again to discuss his new book, The Fundamentals of Brand SERP for Business. Jason, The Brand SERP Guy, is blazing the trail of Brand SERP education and we're unpacking concepts around this on this podcast as well as the second segment.  But, Is Brand SERP SEO?  Are Brand SERPs a ranking factor for keyword ranking?  We're covering these questions and so muc...