Russell Steed and Emerson Hammer

Ecommerce Unlocked

Business EN ↓ 31 episodes

Whether you're just starting out with an idea for a product, or you are years into your business and looking to take it to the next level, we are here to help you get to the next level. From marketing to operations and product design to management, we'll cover it all! We interview founders and operators of successful brands, giving you actionable, up-to-date information that you can quickly apply into your business. Now, let's powerup!

Be sure to visit the podcast's website and support the creator: ecom-unlocked.captivate.fm

Author

Russell Steed and Emerson Hammer

Episodes

6: Sell And Thrive on Amazon With A New Or Existing Brand With Josh Rawe 09.02.2022 52:17

Amazon is a beast, but it's becoming even more important to sell your product on their platform. In this episode we discuss what it takes to sell on Amazon, why you should or shouldn't sell on Amazon, and who you should hire to help you do it. Josh is the founder of a top tier Amazon consulting agency and shares all of his expertise on how to approach Amazon as an existing brand or as a new produc...

5: When and Why You Should Work With a Third Party Logistics Warehouse With Braden DiCristofano 03.02.2022 32:04

As your product goes from idea to international best-seller you'll go through various growth stages. Working with a third party logistics (3PL) company can really help you go from a basement operation to a full-fledged business. However, working with a 3PL comes with its own issues and isn't right for every brand, in this episode we get into all those details. You'll hear how Braden first took the...

4: Ecommerce Return Rates Are Going Up And How You Can Take Advantage Of It 14.01.2022 33:43

It's no secret that return rates just come with operating a product based eCommerce business, but how much time and effort do you put into making sure your return policy is a great marketing tool? 67% of customers check the return policy before purchasing and 92% will buy from you again if the returns process is easy. It's time to use the power of returns to increase your sales and promote custome...

3: Is Going Into Retail Right For Your Product? 04.01.2022 43:15

From Target to Home Depot, Eric Child has over 16 years of experience in creating products and selling them direct to consumer and through big box retailers . In this interview we dive into when it makes sense to take a product into retail, how to work with the big dogs, mono-branded vs. big box, is the retail industry dying, and so much more!

2: Why You Should Start Using SMS to Market Your Product 13.12.2021 35:31

SMS marketing is a relatively new marketing channel and many brands have yet to jump in. In this episode we will talk through where SMS marketing is currently at, where it's going, and how you can start taking advantage of it's amazing benefits today! SMS Benchmarks Platforms we talked about today: Postscript Emotive Attentive Klaviyo Be sure to subscribe and leave a comment below!

1. Introducing The Product Powerup Podcast 09.12.2021 10:40

We're excited to launch the Product Powerup Podcast! Product Powerup was created back in 2017 with the vision to give product based businesses a forum to learn, grow, and share. After many successful events in Salt Lake City, Utah, we are now expanding that expertise and vision to larger audiences. In this episode we introduce the hosts, Emerson Hammer and Russell Steed, as well as the vision and...