eCommerce MasterPlan

Jay O’Neill is an in-house specialist at growing retailers through digital marketing, CRO, and tech stack optimisation. Here's some of his achievements: scaled soak.com from £2 to £80million drove digital growth at Holland & Barrett took Bathroom Mountain from £0 to £40million in 18 months  Who better to chat to about how to grow your sales from 7 to 8 figures?!    Hit PLAY to hear:   The...

Every January, we create an episode that serves as your comprehensive guide to achieving success in the year ahead.  We ask each of our guests "What's your Top Tip for eCommerce Success in 2025?" Here's our expert line up:  Jay O’Neill from Tap Digital,  Jim Herbert from Patchworks,   Lucia Locatelli from Doofinder,  Emilie Benoit from Shopify,  Miya Knights from Retail Technology...

David Mannheim is the author of “The Person in Personalisation: The Story Of How Marketing's Most Treasured Possession Became Anything but Personal”. AND founder of Made With Intent.  Hit PLAY to hear:   Why most personalisation isn’t personal—and how to fix it  The surprising link between empathy and customer retention  Netflix’s 10-year lesson on making personalisation work  The one question...

Diego Mandelbaum is the CEO at KF Beauty, a privately owned beauty company based in the UK, who own one of the most recognizable make-up brands launched in the last few years Wunderbrow.com. Founded in 2015 they now sell globally via their Shopify store and Amazon and some small select wholesale partners. And all in all they do 15,000 orders a month.  Hit PLAY to hear:   The 80/20 rule that transf...

Mirry Christie is founder of sustainability consultancy B·ABLE and Jules Haines is the founder at award winning luxury interiors resale platform Haines. They both have STACKS of brand-side experience helping eCommerce businesses grow and become more sustainable especially in the home and gardens space. Which is what their new venture The Green Room is all about – helping the home and garden indust...

Joy Young is the eCommerce and Marketing Manager at Beards & Daisies, sellers of plants and flowers. Founded in 2015, they now sell via their B2C Shopify store which does over 10,000 orders a month, wholesale customers like Dunelm, and have a team dedicated to looking after business customers for everything from corporate gifting and interior design to commercial installations.    Hit PLAY to...

Ian Leslie is the CMO at US B2B homewares brand Industry West. It all started with Industry West in 2010… now they have a Shopify store and B2B sales reps, with sales of over $20m a year.    Hit PLAY to hear:   The roles of design and user experience in eCommerce  Simplicity enhances customer satisfaction  How customization contributes to B2B success  Why aligned teams are key to growth  The impor...

Warren Jonas is the CEO and co-founder at Wild & Stone sellers of eco-friendly household products. Founded in 2018, the range now includes over 100 eco-friendly products which they sell via their Shopify store and 1,000 wholesale partners. Sales are now over £1,000,000 a year.    Hit PLAY to hear:   Starting with a clear mission & vision  Using a customer-focused approach  Sustainability a...

Amitai Sasson is the VP of eCommerce at Overstock Art, an online art gallery selling reproductions of the great masters and original works. Founded in 2002, they now sell via their custom website, Amazon, and provide drop ship services for large retail partners. Overstock Art now has over 500,000 customers and annual sales of 8 figures.    Hit PLAY to hear:   The role of SEO in a niche business  D...

Once upon a time, Lucy Bloomfield ran her own eCommerce skincare business and achieved crazy levels of growth. And since 2018 she’s been helping other business owners to achieve huge leaps in sales without allowing the rest of the business to fall apart.  Lucy joins us to share her system for doubling sales without slashing prices or ramping up ad spend. If you’re looking to increase profit, avoid...

Malina Zarb is the Marketing and eCommerce Director at Zone3, the world’s highest rated triathlon brand. Founded in 2006, Zone3 now sell via their Shopify store and wholesale channels, in total doing £9million a year about 45% of which is DTC.    Hit PLAY to hear:   What Zone3 is all about  How to balance niche markets  The importance of community in building and scaling a brand  Sustainability an...

Mike Stevens is one of the DTC pioneers, with 8 years at Innocent Drinks back in the 2000s, and then founding good-for-you confectionery brand Peppersmith, which over 10 years he scaled all the way to exit in 2018. He’s also the author of the excellent and bestselling and award-winning book “The Direct to Consumer Playbook: The Stories and Strategies of the Brands that Wrote the DTC Rules”.    Hit...

Shri Kanase is the founder of Yoru Marketing, where he and his team run Google Ads and YouTube Ads for some of the biggest eCommerce brands in the world, and have helped 100s of brands scale. In fact… Yoru Marketing is one of the fastest growing and top rated Google Ads PPC Marketing Agencies in the USA because they’re all about your results. Hit PLAY to hear: Why account structure matters All abo...

Guy Blaskey is the founder at Detrash watches, where he’s on a mission to both create the most efficient eCommerce company possible AND be a force for good by creating sustainable products and supporting 1% for the planet and Surfers Against Sewage. Guy founded Detrash in January this year and started selling in June exclusively via it’s Shopify store.  Guy was previously on the show talking about...

Scaling Smarter: How GiftsOnline4U is Transforming the Gift Business with Asgar Dungarwalla     Asgar Dungarwalla is the Founder of GiftsOnline4U, the award winning personalised gift retailer. They sell over 2,500 products via their WooCommerce website, marketplaces, and wholesale to both the B2C and B2B markets. Founded in 2012 they now do £750,000 per year.    Hit PLAY to hear:   Why personaliza...

Judith Harvey is the eCommerce lead at Naturisimo, the home of ethical beauty. Founded in 2008 they now sell via their Shopify store with 7-figure sales.    Hit PLAY to hear:   Naturisimo’s personalization journey  The challenge of maintaining Naturisimo’s identity while promoting the brands they carry  How to effectively use brand stories  Retaining customers through education and brand associati...

John Sills is the Author of the ‘leadership book of the year 2023, “The Human Experience: How to make life better for your customers and create a more successful organization”, AND managing partner at The Foundation Growth Consultancy where they help organisations achieve customer led success.    Hit PLAY to hear:   The importance of human experience in eCommerce and what led John to write his boo...

Lauren Duncan is the Head of eCommerce at Philip Kingsley, creators and sellers of Trichological Hair and Scalp products. Founded in the 1950s, Philip Kingsley now sell via their Magento eCommerce store, wholesale via salons and other retailers, and run 2 clinics in London and New York. Their number one Hair Mask sells one unit every 30 seconds worldwide!    Hit PLAY to hear:   The clinical side o...

Jenna Tanenbaum was Head of Growth at DTC toilet paper success story Who Gives a Crap for nearly 4 years. And she now runs performance creative and UGC marketing agency Ostrich.    Hit PLAY to hear:   How Jenna got her start in eCommerce  What she learned as Head of Growth at WGAC  Lots of advice about how to build your business for growth Tips for handling content creation challenges today     Ke...

Rosie Mangiarotti is the founder & CEO at Perkies, creators of innovative undergarments. Founded in 2019, Perkies sells via their Shopify store, Amazon, and wholesale, and is now growing 100% year on year.    Hit PLAY to hear:   Why you should solve real pain points in your business  How Perkies adapted and evolved their product line  Rosie’s collaboration with the Breast Cancer Research Found...

Nick Feint is the founder at Stone Arrow Jewellery. A multichannel jewellery retailer selling recycled glass jewellery from New Zealand. Founded over 25 years ago they now sell via their own physical and eCommerce stores, as well as wholesale, totalling around $500,000 a year and are growing at a steady annual 20%.    Hit PLAY to hear:   Adaptability in business  Turning challenges into opportunit...

Wizz Selvey is a powerhouse with a constant stream of ideas and insight (that’s what her clients say!). Wizz helps brands navigate the retail space in the UK, helping them standout, build brand awareness and grow through both DTC sales AND selling through retail partners. Wizz and I have been sharing tips on LinkedIn for AGES so it’s great to finally be able to chat – AND to bring that chat to all...

Stuart Davis is the co-founder, CEO, and everything else!! at Dubs – a footwear brand on a mission to disrupt the kids’ shoe industry. They’re clearly having an impact as (at the time of recording) they’ve just been shortlisted for FOUR awards at the Drapers Footwear Awards!! Launched in 2022 they’re selling via their Shopify store and stockist network.  Hit PLAY to hear:   Fixing a personal probl...

Nick Hussey is the founder and managing director at FRAHM Jacket, a men’s clothing brand that exclusively sells by pre-order. Founded in 2018 they did £2.2million via their Shopify site in 2023.  Hit PLAY to hear:   Why honesty and transparency are key for any brand  The role of preorders in building a successful business  Thinking long-term  Practicing sustainability in your business  Why product...

Bryan Marville is the founder of apparel business WORN, where he’s on a mission to dismantle America’s relationship with commodity cotton basics and fast fashion. Founded in 2018, they sell via their Shopify store and wholesale channels, and are now a 7-figure business.    Hit PLAY to hear:   Why prioritizing product quality is key  How to do effective brand scaling  Building a loyal tribe of cust...