eCommerce MasterPlan

Last week I was back in the warm hug of the DCA world again – that’s the UK’s Direct Commerce Association. It was their Annual Summit (which usually pulls in the big guns – so great for networking with the best). The good news for all of you is that there were also some stella presentations that I shall be sharing with you shortly. It was a full single day, with various streams and special worksho...

Tom Hunt is in charge of growth at sTitch Leggings – selling leggings for men. They launched in Dec 2012, and in March 2017 had their best month yet, turning over £5k. Tom has also recently launched a SaaS business called “Sneez” to publicise Sneez they’ve set themselves a challenge to get sTtitch Leggings up to £100k per month. Despite failing in the Dragon's Den (the UK's Shark Tank) Thi...

Simon Rigby is the founder of Delicious Coffee. Simon is a coffee lover who’s turned that passion into an online only business selling delicious coffee, and everything you need to make it. He launched in early 2016 and now has over 1,000 customers. This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/...

Mark Morris is the Managing Director of Introversion Software a highly respected independent game developer and publisher. Since launching in 2001 they’ve brought 5 critically acclaimed video games to market – including the BAFTA award winning Prison Architect, which has sold over 2 million copies to date. This podcast uses the following third-party services for analysis: Spotify Ad Analytics - ht...

Yanne Root is the founder of Violent Little Machine Shop. Violent Little Machine Shop is an online only & wholesale business distributing their unique and crazy tactical patches (and many other items). They launched in June 2013 and now approaching their 50,000th order. Really interesting interview about following your own path, the freedom of eCommerce to be you, and be where you want, Email...

Christine Nicholson is the founder of Divine Legs an online only business selling tights (that’s pantyhose for our American listeners) individually and as subscriptions. Christine started Divine Legs in 5th August 2016 she hit 100 orders in the first 100 days, and things are continuing to grow, 25% of whom are subscribers. We discuss how she came up with and executed her 100 orders in 100 days str...

Our host Chloe Thomas attended Channel Advisor's Catalyst conference in Manchester last week, and has distilled the whole day down into this show of takeaways for the smaller eCommerce retailer. Packed with inspiration, thought-provoking bits, and some top tips. Including updates from Channel Advisor, Amazon, Mary Portas and Julie Deane CEO of Cambridge Satchel Company - enjoy! This podcast us...

Connor Gillivan has built a 7-figure businesses trading drop-shipped items on Amazon. Connor has also founded a business called Freeeup which you can use to outsource technical yet time-consuming eCommerce tasks to their band of 400 and growing vetted freelancers (think Upwork but for eCommerce!). AND Connor has just published a brand new book “Free Up Your Business: 50 Secrets to Bootstrap Millio...

Shirine Modad-Neill is the founder of Full Disclosure a online fashion boutique bringing customers a curated selection of luxury lingerie, sleepwear and swimwear from established and under-the-radar designers. Launched in Aug 2014, with high price points, they now 1-2 orders per day, from £50-£2000 per order. We discuss how they get 30% of their customers to buy again, their personal approach to c...

Our host Chloe Thomas attended the DCA Digital Marketing Day last week, and now brings you her quick picks of the top takeaways from the event. Including great advice on how to get started with Optimisation and Personalisation. AND how Funky Pigeon has reworked their automated emails to create huge results. This podcast uses the following third-party services for analysis: Spotify Ad Analytics - h...

This is our second "Ask Chloe" episode. Chloe Thomas (our host) answers 6 questions posed members of the eCommerce MasterPlan World Facebook group. Including lots of email marketing advice, product photo tips, mistakes for eCommerce startups to avoid, how to improve your marketing when there's just you! And the best ways to increase site visitors and sales. Have a listen! And join the...

John Warrillow runs The Value Builder System a statistically proven methodology for increasing the value of your company. We discuss the role subscription and customer life time value has in power the growth of any business. This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/ --- Download our ebook....

Steve Honight is UK Brand Manager for Newton Running. Newton Running is an American business who design, wholesale, and retail their running shoes. The newtonrunning.co.uk business launched in the UK on 2009, and has been managed by Steve and his team for the last 2 years looking after both the wholesale and website sales in the UK, Steve’s business turns over $1million per year, including over 20...

Our host Chloe Thomas attended Internet Retailing Expo last week, and now brings you her pick of the top takeaways from the event. Very much focused on devices, development, and keeping yourself and your business on track. This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/ --- Download our ebook......

Suzy Moore is the founder or So Suzy Stamps a bricks and clicks retail business that has been trading for 3 years and has over 1,900 customers. The website is on Bigcommerce and the majority of the marketing is powered by the community she's built around the business, and the card designers who promote her products. Suzy is a master of using community to grow your business. She's also laun...

Nick Brackenbury is co-founder and CEO at NearSt. NearSt are on a mission to get all of us back into our high street shops. They believe finding and buying something from a real shop nearby should be faster and easier than ordering it online. They came out of a 9m closed beta period in May 2016 and is growing quickly – 250 london shops in 6 categories and anticipate 1000 stores on the platform by...

Rebecca Clements was the owner and creative director of Crafty Pie an online only store selling modern wedding stationery and gifts. The business launched in 2012 and Rebecca grew it to a six-figure turnover before selling in late 2016. She’s also just bought BisjouxRose which will launch before this show goes live! We discuss starting, growing, selling, buying and launching!! There's lots of...

Vanessa Agyemang is the founder & designer of Copper Dust, a luxury British home décor brand specialising in handmade lampshades and limited edition illustrations. Launched in August 2014 in Autumn 2016 they get about 10 orders per month on the website. Wholesale has also been part of Vanessa's business - focusing on the boutique and interior designer markets. She's tested a lot of int...

Kelsey Duffy is the founder of Versakini an online only and wholesale eCommerce store. They design and sell a unique take on the bikini. Launched in Summer 2015 the 2016 collection has sold over 1,000 units. We discuss the challenges of launching a new concept in swimwear, building the right team, how to outsource your social media and much more. This podcast uses the following third-party service...

Dominic Poznanski is the founder and director of LetterBox4You.co.uk. They’re an online only primarily B2B eCommerce business selling post boxes. The business started in 2012 and they are now steadily growing at 80% per year targeting a turnover in excess of £500,000 this year. We discuss being a single manufacturer business, and how to escape being reliant on Amazon and eBay. This podcast uses th...

Skip Fidura is the Client Services Director at dotmailer, they've just released their latest "Hitting the Mark" report - packed full of email marketing ideas you can use, and reviewing the email marketing performance of the 100 biggest retailers in the world. PLUS he outlines the 3 biggest opportunities from the report, and how to take advantage of those opportunities in your business....

Judith Treanor is the Director and Founder of Temples and Markets an online only eCommerce business who are helping to trade artisans in South East Asia into a better life, and bringing unique products to a customer who wouldn't otherwise find them. After 12 months of preparation the website launched in November 2015, and now has 15,000 on the email list, and anticipates a monthly revenue of $...

Angela Taylor is the founder of Bathing Bunnies, an online only ecommerce store which designs and manufactures luxurious towelling gifts for babies and children. Founded in 2012, started selling in 2013 and the business is now 50:50 online and wholesale, selling to 100s of different distributors and 1,000s of happy consumers. We discuss the necessity of different routes to marketing, how to get st...

Michael E Gerber is the author of over 28 business books, including the E-Myth itself which has sold over 5 million copies, and was named (all the way back in 1995), by the Wall Street Journal as the Bestselling Business book of all time. It’s also one of the most recommended books by the guests on this very podcast. In December Michael’s latest book launched – it’s called Beyond the eMyth, and it...

Andrew Grant is our first ever Charity / Not for profit eCommerce guest (can't believe it's taken this long to get one on the show!). Andrew runs the eCommerce store and digital marketing for the charity, which includes the wholesale site as well. In the last 12 months they did 42,000 orders - heavily weighted towards Christmas. We discuss the Google Adwords Grant for Charities, Email mark...