Chloë Thomas
eCommerce MasterPlan
Trying to work out how to acquire more customers? Need to improve customer retention? Or just looking for some reassurance you’re on the right track? That’s what the eCommerce MasterPlan is here for. Every week we interview an e-Commerce business person (owner, manager or marketer) with a fascinating insight into successful online retailing. Their business might be a UK mail order retailer, an online-only store from Australia, or a brick and clicks business from the USA – but every one of them is doing something we can all learn from. Many of our guests are using Shopify & Klaviyo, but we also...
Where to listen?
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Episodes
Bisjoux Rose's Rebecca Clements Launching, and the power of influencer marketing 27.03.2017 35:42
Rebecca Clements was the owner and creative director of Crafty Pie an online only store selling modern wedding stationery and gifts. The business launched in 2012 and Rebecca grew it to a six-figure turnover before selling in late 2016. She’s also just bought BisjouxRose which will launch before this show goes live! We discuss starting, growing, selling, buying and launching!! There's lots of...
Shopify Startup Copper Dust share their approach to Popup shops, Wholesale Trade Shows and PR 20.03.2017 25:39
Vanessa Agyemang is the founder & designer of Copper Dust, a luxury British home décor brand specialising in handmade lampshades and limited edition illustrations. Launched in August 2014 in Autumn 2016 they get about 10 orders per month on the website. Wholesale has also been part of Vanessa's business - focusing on the boutique and interior designer markets. She's tested a lot of int...
Versakini's Kelsey Duffy launching a new fashion swimwear brand PR, Instagram, wholesale 13.03.2017 34:06
Kelsey Duffy is the founder of Versakini an online only and wholesale eCommerce store. They design and sell a unique take on the bikini. Launched in Summer 2015 the 2016 collection has sold over 1,000 units. We discuss the challenges of launching a new concept in swimwear, building the right team, how to outsource your social media and much more. This podcast uses the following third-party service...
LetterBox4You's Dominic Poznanski shifting from eBay to Woocommerce with 80% yearly growth 06.03.2017 31:00
Dominic Poznanski is the founder and director of LetterBox4You.co.uk. They’re an online only primarily B2B eCommerce business selling post boxes. The business started in 2012 and they are now steadily growing at 80% per year targeting a turnover in excess of £500,000 this year. We discuss being a single manufacturer business, and how to escape being reliant on Amazon and eBay. This podcast uses th...
Dotmailer's Skip Fidura brings us an exclusive eCommerce Email Marketing masterclass 03.03.2017 35:36
Skip Fidura is the Client Services Director at dotmailer, they've just released their latest "Hitting the Mark" report - packed full of email marketing ideas you can use, and reviewing the email marketing performance of the 100 biggest retailers in the world. PLUS he outlines the 3 biggest opportunities from the report, and how to take advantage of those opportunities in your business....
Temples & Markets' Judith Treanor: getting to $10k/m in year 1 w/ email marketing 27.02.2017 33:43
Judith Treanor is the Director and Founder of Temples and Markets an online only eCommerce business who are helping to trade artisans in South East Asia into a better life, and bringing unique products to a customer who wouldn't otherwise find them. After 12 months of preparation the website launched in November 2015, and now has 15,000 on the email list, and anticipates a monthly revenue of $...
Bathing Bunnies' Angela Taylor: product creation, selling online, and Not on the High Street 20.02.2017 29:23
Angela Taylor is the founder of Bathing Bunnies, an online only ecommerce store which designs and manufactures luxurious towelling gifts for babies and children. Founded in 2012, started selling in 2013 and the business is now 50:50 online and wholesale, selling to 100s of different distributors and 1,000s of happy consumers. We discuss the necessity of different routes to marketing, how to get st...
Michael E Gerber, author of Beyond the eMyth and small business guru talks eCommerce with Chloë 13.02.2017 36:50
Michael E Gerber is the author of over 28 business books, including the E-Myth itself which has sold over 5 million copies, and was named (all the way back in 1995), by the Wall Street Journal as the Bestselling Business book of all time. It’s also one of the most recommended books by the guests on this very podcast. In December Michael’s latest book launched – it’s called Beyond the eMyth, and it...
The Leprosy Mission's Andrew Grant eCommerce to fund charity, product ideas, email and more 06.02.2017 31:35
Andrew Grant is our first ever Charity / Not for profit eCommerce guest (can't believe it's taken this long to get one on the show!). Andrew runs the eCommerce store and digital marketing for the charity, which includes the wholesale site as well. In the last 12 months they did 42,000 orders - heavily weighted towards Christmas. We discuss the Google Adwords Grant for Charities, Email mark...
Stonemen's Johnnie Cass building a great relationship with your biz partner, going global 30.01.2017 34:02
Johnnie Cass is the co-founder and General Manager at Stonemen, an underwear brand who make the best underwear you can get. They sell online, and wholesale to stockists globally. They launched 6 years ago and now turnover $500,000 per year. We discuss how they founded the business, how he and his business partner meld their very different views to create a successful company, and the key tools inv...
Product Startup's Filip Valica - should you create your own product? how do you get it right? 26.01.2017 41:57
Filip Valica is the host of The Product Startup Podcast. He is a mechanical engineer with a passion for designing, building and improving products. We discuss the pros and cons of creating your own product, how to work through the design process to create something that your customers will want to buy! This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https:...
Love Aroma's Lewis Love 400% growth, achieving £1m turnover in 2 years selling Yankee Candles 23.01.2017 35:26
Lewis Love is the eCommerce Manager of Love Aroma a Bricks and Clicks retailer specialising in curating the best range of home fragrances. They launched offline in 2010, and online in 2014 and in 2016 is on track to do a £1 million turnover online, that’s 60,000 orders. In this show he reveals the path to launching the eCommerce side of the business, his tips for successful SEO and how to win on t...
Matt Warren on founding, growing & exiting two 7-figure turnover eCommerce businesses 19.01.2017 40:17
Matt Warren founder of our series sponsors Veeqo – but don’t worry this isn’t a pitch episode - nope. Rather we’re going to dive into what led Matt to create Veeqo in the first place – As before Veeqo Matt was a serial eCommerce business owner and it was His own experiences running eCommerce businesses that led him to create Veeqo. First came Blitz Enterprises – a five year project which Matt grew...
Pt B: Shop America's Gerjo van den Berg How to systematise your business for Growth 16.01.2017 34:36
Gerjo van den Berg is back on the show for a second time to share how he's systematising his buisness to be able to grow to the next level. We've split this show into two parts, and this second part is all about how Gerjo went about changing his business for the better. Gerjo runs Shop America an online only eCommerce store supplying American products (from sweets to salad dressing) to cus...
Pt A:Shop America's Gerjo van den Berg How to systematise your Business for growth 16.01.2017 22:12
Gerjo van den Berg is back on the show for a second time to share how he's systematising his buisness to be able to grow to the next level. We've split this into 2 shows this first part is all about how bad it got, and how he realised that things didn't have to be that way. Gerjo runs Shop America an online only eCommerce store supplying American products (from sweets to salad dressing...
FE International's Thomas Smale - Buy or Build? How should you get started in eCommerce? 12.01.2017 34:49
Thomas Smale co-founded FE International in 2010. It is now the world’s largest website brokerage focused on eCommerce, SaaS, and content websites! Thomas is joining me today to discuss “Buy or Build” – if you’re not yet in eCommerce should you start you own business, or buy an existing one? We discuss this in depth, plus how to get started on the buying path. This podcast uses the following third...
Equichoice's Chantal Wellavize - great customer service tips and a 600% roi marketing method 09.01.2017 34:52
Chantal Wellavize is the founder of Equichoice, a bricks and clicks store selling ‘the products your horse would choose’. The business started in 2006 as a bit of hobby and online now does 10-15 orders per day. She talks through the challenges of balancing her two very different businesses, and how Equichoice has given her the flexibility to create her own work life balance. This podcast uses the...
Experts View: The Marketing Method More People Should be using in 2017 05.01.2017 25:27
Each of our eCommerce experts makes the case for a marketing method they believe more of us should be using in 2017. There's a big range of topics here - with some great marketing ideas for all of us, whatever our business type, size, or product. This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-polic...
Best Self Co winning Shopify Build a Business Competition; 100,000 orders in year 1 02.01.2017 36:46
Cathryn Lavery and Allen Brouwer are the co-founders of Best Self Co. It’s an online only eCommerce business that started by selling just one product, and is now branching out into digital content. The product is a daily planner to help you optimise your day. There are 2 reason’s I’m very excited to have them on – obviously I’m a big fan of planning and goals so it’s great to be able to bring this...
Experts View: The Most Interesting Thing in eCommerce in 2016 26.12.2016 29:26
Our group of eCommerce experts outline what they each believe was the most interesting thing in eCommerce in 2016 - what do you think? do you agree? or not? either way these will spark some ideas of how to grow in 2017. We cover a (impressively) wide range of topics from mobile to advertising, to strategic focus - it's all in here. A real thought provoker! This podcast uses the following third...
Thinkific's Greg Smith how he's achieved 40% monthly growth thro customer focus 19.12.2016 31:46
Greg Smith is the co-founder and CEO of Thinkific an SaaS eCommerce business which sells a software platform for creating and selling online courses. Thinkific was founded just over 4 years ago, now they have around 20,000 websites using the system, and are achieving 40% month on month growth. We discuss how he's grown the company, how they focus on the customer and customer service. Plus we d...
Efficiency Books for Christmas 2016 - the ones you want in your stocking 12.12.2016 20:53
My top 5 Efficiency Books to read over Christmas 2016. Taking you through the 5 books Chloe thinks every eCommerce Business Person should consider reading to get them ready for 2017. And no I don’t think you should read all 5, you know I’m all about efficiency and focus! Rather you should listen to this review then pick the one that best meets your challenges and opportunities for 2016. Reviewed b...
Winter National's Tamsin Burford put the products AND customers at the heart of your business 05.12.2016 33:38
Tamsin Burford started Winter National 10 years ago as a result of wanting to start a fashion boutique. Winter National is an online only store selling designer women's skiwear. It's a very niche and seasonal business. In the podcast Tamsin discusses how she makes the most of the niche and seasonal nature of her business. And how she aims to give her customers the best experience possible,...
Party Packs' Kate Turner: 30 years building a £5m turnover eCommerce business 28.11.2016 34:16
Kate Turner started her business in 1986 selling boxes of party supplies to pubs in the UK - when the internet came along she used it to start selling to consumers as well as businesses. Launching her first website in 1996 the business is now 50:50 B2B and B2C sales, and is processing 11,000 orders every month. listen to hear how Kate's achieved this, and much more. This podcast uses the follo...
The Cornish Fishmonger's Rob Wing: selling fish online, why customer service is essential 21.11.2016 31:39
Rob Wing is the founder of The Cornish Fishmonger. He started the B2C eCommerce site to increase the sales of his traditionally B2B wholesale business - and the eCommerce side is now driving 1,000 orders a month. Whilst the core focus remains wholesale, he and his team have put a lot of effort into making sure their customers are well looked after to make sure they get a great experience from the...
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