eCommerce MasterPlan

Steven Sashen is the co-founder and Chief Barefoot Officer of Xero Shoes. Selling via their international Shopify stores, Amazon, and wholesale. They launched in November 2009 and in 2024 did just under $68 million.    Steven returns to the show to reveal how Xero Shoes jumped to nearly $68M — and the real decisions behind that growth.    Hit PLAY to hear:   How Xero Shoes leapt from $6M to $68M —...

Carter Eve is the founder and designer at Carter Eve Jewelry, a brand committed to sustainability and ethical practices creating delicate fine jewelry and distinctive designs. Founded in 2020 they now have annual sales of $1.2M with a 25% year-over-year growth rate. Selling exclusively via their Shopify site.    In this episode, Carter reveals how she scaled her luxury jewelry brand to $1.2M using...

Caleb Slater is the managing director at Cards2Cash a platform enabling customers to sell unwanted gift cards. Founded in 2022 (when Caleb was just 16) it operates on a custom website, has recently expanded into Ireland, and has already grown to over £500k in annual sales.    In this episode, Caleb reveals how he scaled Cards2Cash with smart SEO, clever payment optimisation, and a huge focus on tr...

Hilary Large is the owner at Wardrobe at The Cross, a women’s fashion boutique. Launched in 2023, they sell via their physical high street store, and via their Shopify website and have already built to 100s of orders a week.    In this episode, Hilary shares how she’s blending the best of in-store service with online scale — from personally calling first-time customers to building a brand rooted i...

Davies Roberts is co-CEO and co-founder of Flare Audio, the sound technology company who retail headphones, earplugs, and ear tools. Founded in 2010 they now sell globally via their Shopify store, Amazon, and a few retail partners, and are achieving around £5million in sales a year. Back on the show for the third time, Davies shares the biggest challenges and breakthroughs Flare Audio has faced —...

Ben Boughton-White is the Operations Director at Dorwest, experts in herbal pet care since 1948. Selling globally via wholesale, marketplaces, Crufts! and their own Shopify store, they now do over 50,000 order a year, and were recently named Online Business of the Year at the Pet Industry Federation Awards.    Ben shares how Dorwest — a 75-year-old family-run pet care brand — brought its heritage...

Julie Macken is the Deputy Queen Bee of Neve’s Bees a family business turning the produce of their bee hives and local beekeepers into products that are now certified 100% natural. Founded in 2017, they switched focus to eCommerce in 2021. They now sell via their WooCommerce store, wholesale, and a couple of events, and have now reached £100,000 a year and have just sold their 80,000th product.  S...

In this WWYD episode, eCommerce Director Jaime Hill – whose career spans Monsoon, FatFace, Jack Wills, Oak Furnitureland, Hurtigruten, and more – joins host Chloe Thomas to share how she’d approach one of the biggest challenges facing eCommerce leaders today.     Jaime dives into where to start, how to prioritise quick wins vs. long-term impact, and why real efficiency begins with your people, not...

Chris Forbes is the co-founder at Cheeky Panda, leading the bamboo revolution selling toilet paper, period products, kitchen roll and more. Founded in 2016 they now sell via multiple international Shopify sites, and a plethora of wholesale and marketplace locations. Turnover is now £15,000,000 a year, and did I mention they’re a B Corp?    In this episode, Chris Forbes reveals how The Cheeky Panda...

Isobel Ridley is the founder at Lavender Hill, a women’s fashion brand focused on ethically made luxurious staples. Founded in 2013 then now sell exclusively via their Shopify store, turning over around £500,000 a year.    In this episode, Isobel shares how she built a profitable, sustainable fashion brand by focusing on what works—core products, smart use of AI, and old-school PR that still deliv...

Bert van Son is the founder at MUD Jeans, the first and only circular jeans company in the world. Founded in 2012 they’ve been a BCorp since 2013. Selling via their Shopify store, their own store in Amsterdam, and over 250 stockists across Europe.    In this episode, Bert shares how MUD Jeans is redefining what it means to be a sustainable fashion brand — from leasing jeans to turning old denim in...

Janis Thomas is an eCommerce & Subscriptions Expert, recently named in the Top 100 UK Marketing Influencers list.    In this episode of the special WWYD? (What Would You Do?) series, Janis answers the big question:  What would you do as a Head of eCommerce tasked with massively improving operational efficiency — especially when growth at your brand has stalled?    Hit PLAY to hear:     🚨 Why...

Andrew Steel is the eCommerce Director at Charles Bentley. Founded 160 years ago as manufacturer of chimney sweeping brushes, they now balance selling brushes and cleaning products via wholesale and dropshipping to some of the UK’s largest retailers and running their own home and garden eCommerce store. Annual Sales are now at around £30million across the group.    In this episode, Andrew shares t...

James Rutter is the Chief Strategy Officer at COOK, home of award-winning frozen meals and puddings. Founded in 1997, and a BCorp since 2013! COOK now sell via their bespoke website, 111 shops across the UK, and via wholesale. And in the last 15 years they’ve grown from £30million to being on track for £150million in annual sales this year, of which about 1/5 are online.    In this episode, James...

Jeremy McCarty is the Chief Subscription and Content Officer of iFIT, a global leader in connected fitness via their NordicTrack, Pro-form, and Freemotion brands.  In this episode, Jeremy reveals the proven framework he uses to build and scale subscription success at iFIT — a strategy that helps attract the right customers, keep them engaged, and grow loyalty over time. He shares how iFIT blends p...

Abhishek Chandra is the Chief Revenue Officer at GoKwik. Founded in 2020 their focus is on helping eCommerce brands unlock their growth by solving crucial challenges across the eCommerce funnel. Which is exactly what he’s here to help us all with in this episode!    Listen to discover why WhatsApp is the future of eCommerce — and how to use it to boost sales before your competitors catch on!    Hi...

Ian Leslie is an eCommerce CMO who’s also done stints in SaaS marketing, journalism, and education. Probably best known for his 10 years driving 15x eCommerce revenue growth at B2B eCommerce furniture brand Industry West, where (as regular listeners to this show will know) he was always up to something different with his marketing budget – that usually paid off!  WWYD is a brand new format for the...

Charles Chakkalo is the Founding partner of Joey’z, an Amazon-first homewares brand. Since 2010, he’s been building a lean, everything-in-house Amazon operation focused on practical, everyday consumer goods. They also now sell across Walmart and eBay and even have a Shopify store too. In total, annual sales are now over $10million with growth at 20% year on year.    In this episode, Charles shares...

Elina Panteleyeva is the founder of Dood Woof, a dog brand focused on Doodles. Founded in 2023, they hit $600k in year one, and are on track for sales of $2million this year. They’re already multichannel selling on their Shopify store, TikTok Shop, and Amazon.    In this episode, Elina reveals the exact strategies she used to grow fast, build a loyal community, and sell premium products without co...

Babs Noelle is the Ringleader at Alara Jewelry, sellers of artisanal, eco-conscious fine jewelry both designed in house, and supplied by renowned designers too. Founded in 2004 they now sell via their physical retail store, atelier by appointment only, at special events AND via their Shopify store. In total the company does $2.9m a year with 13% year on year growth, and the eCommerce store is boom...

Sanya Ristic is the Director of Innovation and Client Relations at illuminise, the UK’s leading Certified Adobe Commerce & Magento Agency, ranked #1 on Clutch.co. Sanya and her team create and maintain high-performance Magento 2 eCommerce websites that boost sales and improve conversion for their clients across B2B, B2C, and D2C.    AND Sanya’s bought one of her clients along: yes, we’ve got t...

Lynn Power is the co-founder and CEO at MASAMI a premium haircare brand. Founded in 2019 they now sell via their Shopify store and wholesale via Faire. Currently sales have reached just under $1million. Lynn’s also the founder of the Power Beauty Collab which she launched  in 2022 as a way for indie brands to help each other grow.    In this episode, Lynn shares the smart, scrappy strategies that...

Klim Yadrintsev is the founder and CEO at Allure, a luxury multi-brand fashion boutique based in the south of France. They sell via their physical store, and WooCommerce website. Founded in 2020 they now do around $2 million in sales a year, with annual growth at 20-30%.    In this episode, Klim breaks down the 3 strategies behind Allure’s rapid growth—and why retention, not ads, is their real sec...

Ian McBeth is the Head of eCommerce at home furniture business Oak Furnitureland. Founded in 2003 as an eBay store! They now sell via their custom online store, telesales, and their 70 stores, selling over £230 million of furniture in the UK every year. Ian’s experience runs far beyond the world of furniture with past roles at Craft Gin Club, hair brand Josh Wood Colour, Vivobarefoot, Ted Baker an...

JM Craddock is the CEO and owner of La Matera, a belt brand focused on creating artisanal products that last. Founded in 2012 they now sell via their Shopify site and wholesale channels are on track for $4 million this year. JM’s experience goes much further back though, as he was the first employee at Chubbies, including a key role in developing the returns system that became the first version of...