eCommerce MasterPlan

Matt Edmundson was the CEO of the Jersey Company, a group of health, wellness and beauty companies that deliver products and services to over 120,000 loyal customers in the UK and Europe. Pre-pandemic (yes, that long ago!) he was on the show talking about how he’d grown Jersey Beauty to achieve global sales of $75million, that’s over 7 million products shipped. He’s back on the show because this y...

Sarah Curran, MBE has a phenomenal history in fashion retail – founder of MyWardrobe, 4 years at director level at Shop Direct (that’s very.co.uk), AND non-exec director at French Connection. Right now she is mostly the Managing Director EMEA at True Fit the world’s largest connected data set for fashion that’s helping retailers improve customer experience and sustainability. We discuss what it&#3...

Eugene Ravitsky is the President at FactoryPure an online retailer selling generators and other very heavy items! Founded in 2013 they’ve been at least doubling sales every year, have been high on the INC 5000 list for the last 2 years. This year they are on track for over $35m. We get into the nuts and bolts of how he's guided the business to this level of growth AND the key pillars of their...

Larissa Loden is the CEO and visionary of Larissa Loden Jewelry, a handmade jewelry business she launched 15 years ago, and has been full-time in for the last 5 years. They sell via wholesale in over 600 retailers and via their own eCommerce store, This year sales are on track to hit $2m. We talk about their pivot to focus less on physical retail, and more on online retail. the management style/st...

Gergana Damyanova is the co-founder and CEO at blonde gone rogue -- a sustainable and ethical online-only fashion brand. Founded in 2017 in Amsterdam, moved to London, and went full time in 2019, and this year they’re on track to go over £350k in annual sales. We cover a LOT about how they've built their brand and product sustainably, how they're building their marketing team, why they&#39...

Bec Slack is the owner of CleverStuff Educational Toys. Founded in 2010 Bec & her husband took over the business in 2015 and are now selling over $1m of toys every year. Listen to discover the secret sauce my guest has used to create a successful business selling products that are available from many other retailers. Including email, ads, SEO, customer connection, and much more. Get all the li...

Megan Tellez is the CEO and designer at Glass Ladder & Co. A fast-growth DTC fashion accessories brand founded in 2017 by 2019 they reached $1m, and this year are experiencing double last year’s sales. We get into some fascinating topics... including why she's turned off all their Facebook Ads, how she's leveraging their organic social media activity... AND the power of email underpinn...

Leane Tilley is a qualified tea sommelier and master herbalist and founder of Kineta. Pre-pandemic sales were evenly split selling wholesale to retailers in the UK, exporting, and selling DTC via their website ilovematchatea.co.uk. Over the last year, they’ve embraced the direct customer relationship and grown the DTC sales to 80% of sales. Leane founded the business in 2015 and they now do 1,500...

Dan Nephew is the Director of Systems and Operations at Lovepop, a bricks and clicks seller of magical pop-up greetings cards. Founded in 2014, they gained Shark Tank investment in 2015 and last year grew 44%. We discuss why Ops is so crucial right now, how it's been key to enabling the growth of Lovepop. Lots of tips in here for businesses large and small - PLUS we talk about Headless too. Ge...

Martin Thornalley is the founder of Red Rock Games. A retailer of board and card games he founded in October 2020. Nearly 12 months in they are anticipating sales of £180k in the first year. Martin's been full time in the business since day 1, and we chat about how he's chosen what areas to focus on, the good and bad that's happened in the first year, why he decided to sell on WooComme...

Nick Ernst is the co-founder at Snap Supply, an appliance replacement parts specialist who serve the consumer and wholesale markets. Founded in Oct 2017, they are now doing over 9,000 orders per month. We discuss what led Nick to launch the wholesale side of the business, why YouTube is a crucial marketing channel, plus how he uses the data from various tools to simplify and streamline processes,...

Jeremy Bodenhamer is the author of Amazon bestseller “Adapt or Die: Your Survival Guide to Modern Warehouse Automation” and the CEO of ShipHawk. Get all the links and resources we mention at eCommerceMasterPlan.com This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/ --- Download our ebook... https:/...

Andrew Lees is the co-founder at Grassracks and an ex-aerospace engineer who’s turned his hand to creating a line of bamboo board, bike and ski racks. Founded in 2012, they are now doing $200k a year, with 30% annual growth. Get all the links and resources we mention at eCommerceMasterPlan.com This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spo...

Becky Hopkin is the managing director of our favourite ad agency Digital Gearbox. With her team of Google and Facebook Ad specialists, Becky drives sales to many eCommerce brands AND ran the advertising for the recent eCommerce MasterPlan Virtual Summit. Becky and Chloe are talking through how they worked together to create a brilliant ad campaign - so LOTS of advice in here about how to get the b...

Eliska Krajickova is the founder of Sparkle Moments. A Czech Republic minimalist jewelry brand founded in 2018 it is now on track for £80k this year, with growth at 150% YoY. She shares some brilliant tips for gaining sales from organic Instagram, her VIP club, and lots more ways a small brand can make the most of its small size to compete against the huge brands. Get all the links and resources w...

Jordan West is the co-founder of Little and Lively, a baby clothes business founded in 2015 that does over a million a year. And which has been the spring board to much, much more…. We discuss how he started and grew sales, his top marketing advice, why he's bought other brands, AND how to work successfully with your significant other. Get all the links and resources we mention at eCommerceMas...

Chip Walker is a brand, business, and cultural strategist. He’s a co-author of the bestselling book ‘ Activate Brand Purpose: How to harness the power of movements to transform your company ’. As head of strategy at StrawberryFrog Chip’s recognised for his expertise in brand creation and brand re-invention – working on brands as diverse as Goldman Sachs, Lexus, Jim Beam, and Heineken! We're ch...

Matt Dryfhout is the founder and CEO at BakBlade a men’s grooming brand founded in 2009 they now do over 8-figures a year with growth at 15-20%. We discuss many of the areas that have made BakBlade such a success including product development, mindset, choosing where to sell, and much more. Get all the links and resources we mention at eCommerceMasterPlan.com This podcast uses the following third-...

Dhruv Saxena is Co-founder at Shipbob a tech-first 3PL whose latest round of funding has valued them at over $1bn. They have over 24 fulfilment centres throughout the USA, UK and Australia, and with plans to open another 35 this year – I’m amazed, and very grateful Dhruv has time to come and chat with us! We're talking about all the ways in which by getting your fulfilment set up right you can...

Tom Mucklow is the founder at Aurora Mornings, a DTC supplements company. Founded in 2020 they already doing 1-2,000 orders per month. We chat about the mindset necessary to achieve this, how he's chosen what to outsource, what marketing methods led to the growth AND what he's got planned for the next year. Get all the links and resources we mention at eCommerceMasterPlan.com This podcast...

Trevor Crotts is the CEO and founder at Buddy Brands. A pet products company founded in 2011 they have now become multiple dog brands which combined have annual sales of substantial 7 figures. Get all the links and resources we mention at eCommerceMasterPlan.com This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-p...

Kristi Soomer is the founder and CEO at Encircled a Canadian female-founded sustainable clothing brand. Launched in 2012 they are now a multi-million dollar business. And she’s also the host of the Brave and Boss Entrepreneurs podcast. Get all the links and resources we mention at eCommerceMasterPlan.com This podcast uses the following third-party services for analysis: Spotify Ad Analytics - http...

Julie Macken is the Deputy Queen Bee of Neve’s Bees a family business turning the produce of their beehives into totally natural skincare. Founded in 2017 in the last year they’ve switched to eCommerce going from just £10,000 to £50,000 in annual online sales. She takes us through how she shifted the business from primarily wholesale and events, to almost entirely eCommerce. Plus how that's ch...

Camilla was a VC in the ’80s, then she founded two predictive modelling companies in biopharma (one with a $95M buyout one year after launch, and the other is the basis of CERTARA which IPO’d again Dec 2020 and quickly rose to a $4B valuation). She then earned an MFA (that’s a masters in fine arts) in fashion design, and ran her own eCommerce label for five years. Most recently she’s founded the i...

Jessica Principe is the founder of All Girl Shave Club, a razor subscription service for women. Founded in 2016 they now serve 1,000s of women across north America every month. We discuss launching, and growing a Subscription business. Including customer retention and product development. Get all the links and resources we mention at eCommerceMasterPlan.com This podcast uses the following third-pa...