Arlen Robinson

eCommerce Marketing Podcast

Business EN ↓ 421 episodes

The eCommerce Marketing Podcast walks you through everything that goes into ecommerce marketing -- from inbound marketing to paid advertising to conversions. Learn the strategies top marketing experts use to grow their businesses.

Author

Arlen Robinson

Category

Business

Latest episode

Jul 7, 2025

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Episodes

How AI can Transform Paid and Owned Marketing Channels - with Richard Harris 14.08.2023

Richard Harris is the Founder and CEO of Black Crow AI, which delivers AI/ML infrastructure as a service to companies of any size. Black Crow uses machine learning to predict the future of key enterprise KPIs, in real-time, and activates those predictions in hyper-practical ways to improve profitability. Before founding Black Crow, Richard was the founder and CEO of , which grew to over $175M in a...

The Brand Narrative Process - with Ryan Kutscher 07.08.2023

Ryan Kutscher is an award-winning writer, creative director, and the Founder of Circus Maximus, a branding, innovation, and advertising agency for any business that wants to build the king of brand consumers actively seek out.  In this episode, you will learn What is the brand narrative process Why is establishing a brand narrative essential for ecommerce businesses How can ecommerce businesses we...

Supercharging D2C & B2B Engagement with AI - with Lamees Butt 31.07.2023

Lamees Butt is the SVP Of Global Alliances and Channels at Zoovu where she spearheads strategic technology partnerships and relationships. She has over 10 years of experience in shepherding digital transformation efforts and forging partnerships at companies like Mercedes-Benz UK, Salesforce, and Zoovu. In this episode, you will learn How is AI changing the ecommerce marketing landscape, particula...

Influencer Marketing, Social Commerce and Livestream Commerce - with Alessandro Bogliari 25.07.2023

Alessandro Bogliari is the CEO & Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency that helps brands engage with Gen Z and Millennials on TikTok, Instagram and YouTube. In this episode, you will learn A case study where influencer marketing significantly boosted an ecommerce business How can ecommerce brands identify the right influencers for their products or se...

Navigating the Fast Lane of Social Media-Driven Demand - with Allison Vernerey 17.07.2023

Allison Vernerey works as a Vice President, Product at Zmags. Previously, she held positions at The Home Depot and Decathlon. Allison graduated from Duke University and is currently based in Boston, United States. In this episode, you will learn Which social media platforms are known for their rapidly shifting trends and how can eCommerce marketers stay ahead of these trends to maximize their resu...

The Next Generation of AI in eCommerce - with Blake Van Leer 10.07.2023

He is currently the EVP & GM of Proto AI's eCommerce division, a first of its kind AI product, which helps online retailers increase revenue and conversions through auto optimizing product recommendations while personalizing the customer journey. Additionally, he serves as Special Advisor to Kathy Ireland®, where he has helped Kathy Ireland Worldwide's B2C retail brand scale from $2B to $3.1B in s...

How to Build an Effective Brand Identity - with Jason Byer 03.07.2023

Jason Byer is the Marketing and Partnerships Manager at Crowdspring, a Chicago-based branding company that helps businesses, agencies, and nonprofits of any size create high-quality marketing materials through crowdsourced design contests. He is skilled in marketing operations, demand generation, ABM, and analytics reporting. He has a Master of Science in Digital Marketing from Rensselaer Polytech...

Facebook Ads, Ad Tracking and a Strong Mindset - with Vash Tomanec 26.06.2023

Vash is a 25-year-old serial entrepreneur who has built three successful seven-figure businesses. He took his marketing agency BullAds specializing in eCommerce Marketing from 0 to $1,000,000 in 2 years and has helped generate more than $50,000,000 for his clients. In this episode, you will learn What are the key components of a successful Facebook ad campaign for ecommerce businesses The most com...

Omnichannel Marketing and the Power of Diversification - with Andrew Maffettone 21.06.2023

Andrew is an e-commerce marketing expert with over 15 years in the industry, he is the Founder of BlueTuskr, a full-service marketing company for e-commerce sellers and the host of The E-Comm Show podcast. In this episode, you will learn What is omnichannel marketing is and why it's so crucial for e-commerce businesses today What are the key channels that e-commerce sellers should consider when im...

Balancing Brand Control in Affiliate Partnerships - with Lauren Lee 12.06.2023

Lauren Lee is ClickBank's Ecom Expert who works with e-commerce brands to unlock new sales channels with affiliates. She believes there is always a solution to scale brands, and you can always find a way to exceed goals. Lauren has partnered with top Fortune 100 companies like Walmart, Amazon, and Apple leading their affiliate marketing strategies and offer campaigns, and is helping brands like yo...

Purchasing Power: The Art of Cutting Costs 06.06.2023

Sebastian Herz has been an accomplished Amazon seller since 2014. He has not only built two successful brands but also managed to bring his own products to thousands of offline retail stores, including the largest national retail chains in Germany. Currently, Sebastian is the co-founder of Zignify Global Product Sourcing, a company that has sourced over 2,000 products, saved their clients a stagge...

Micro-Influencers: Your Brand's Secret Weapon 30.05.2023

Tomer Hen is the co-founder of Switch Supplements, as well as two other influencer-led DTC brands. With his expertise in influencer marketing, Tomer has helped numerous brands establish and maintain authentic relationships with influencers, with his Influencer Relationship Profits OS. Tomer has been listed in the Forbes 30 Under 30 list, and he's the father of Milo, a 3-year old Golden Doodle. In...

Maximize Brand Impact with Content Optimization - with Reid Carr 24.05.2023

With over 25 years of marketing experience, Reid Carr built Red Door Interactive to be a fiercely independent, nationally renowned, full-funnel marketing agency. RDI was founded to help enterprise clients fuse brand with performance marketing to help them break through creatively and grow market share. With decades of experience in strategy development and brand and performance marketing, Carr spe...

How to Target the Right Customers - with Aditya Varanasi 15.05.2023

Aditya Varanasi is the Founder and Chief Executive Officer at Awarity, where they disrupt the advertising industry by making world class marketing more affordable and sustainable for up-and-coming companies. He graduated with a B.S. in Chemical Engineering from Purdue University and earned his MBA from the Kellogg School of Management. He spent 14 years at PepsiCo where he pioneered new ways to un...

Simple Ways to Improve eCommerce Sales - with Matt Ranta 08.05.2023

Matt Ranta is a partner and head of Digital & eCommerce with Nimble Gravity which is a consultancy specializing in data science, digital strategy, e-commerce, near-shore engineering teams, analytics, and organizational strategy. They work with companies ranging in size from startup to those with billions in revenue, and across varied industries such as endangered species protection, healthcare, DT...

Why Pricing Is the Only Thing That Matters - with Bryan Trilli 02.05.2023

Bryan Trilli has bought or started 6 different businesses in 5 different industries in 4 different states from a brick-and-mortar service business to the #1 online company for computer vision training in the world. After running a successful lead-gen agency, Optimized Marketing, Bryan decided that if his team truly is great at marketing, they should cut out the middle-man and buy and build compani...

How to Build Powerful Backlinks - with Joshua George 26.04.2023

Joshua is the owner and founder of ClickSlice, an award-winning SEO agency based in London. He has been involved in the SEO industry since 2015 and has quickly made a name for himself as an established global lecturer who pioneers making SEO education more accessible across the globe. In this episode, you will learn The concept of backlinks and their importance in eCommerce SEO How to evaluate the...

Creating Hyper Targeted Ads Using Audio - with Paul Kelly 18.04.2023

Paul Kelly is the chief revenue officer of A Million Ads, a leading firm specializing in dynamic audio ads for hundreds of brands, like Target, Under Armour and Ford. His role allows him to speak to brands daily and manage a new era of personalization in audio that is both privacy compliant yet still capable of meeting the individual customer's needs. Prior to A Million Ads, Paul shaped and active...

Using Primal Storytelling to Grow Your Business - with Anthony Butler 10.04.2023

Anthony Butler is the founder of the digital marketing agency Can-Do Ideas and the author of Primal Storytelling, Marketing for Humans. A highly regarded expert in brand storytelling and digital marketing, Anthony graduated from the United States Military Academy at West Point and the US Army Ranger School. He is a combat veteran and commanded an infantry company in Iraq during the invasion of Bag...

Increasing Revenue Using Order Bumps - with Greg Writer 04.04.2023

Greg Writer is the Founder and CEO of Launch Cart.  Often referred to as "The Entrepreneur's Best Friend", Greg Writer has spent the past 15 years coaching thousands of entrepreneurs to raise capital, market their businesses, and ring the cash register.  He has over 35 years of experience in corporate finance, capital formation, executive level management, mergers and acquisitions, software develo...

Importance of Privacy in Marketing Personalization - with Kelsey Jones 27.03.2023

With over a decade in the industry, Kelsey Jones is a forward-thinking, dynamic marketing specialist. Putting strategy and sales front of mind in everything she does, Kelsey helps shape and deliver real results for customers in her role as Global Head of Product Marketing for SAP Emarsys. In this episode, you will learn Why is personalization so important in your messaging to customers and prospec...

Million Dollar Email Marketing Strategies - with Mounir Bourferdou 20.03.2023

Mounir Bouferdou has gone from an international student to a retired semi-pro soccer player and former civil engineer solving real-life architectural problems to an entrepreneur co-founder of The Greenhouse solving eCommerce brands' digital marketing problems. Before The Greenhouse, Mounir Co-founded 2 eCommerce brands that failed; the third time's a charm co-founding The Greenhouse while in my la...

EU & UK Market Expansion Simplified - with Riki Hooker 15.03.2023

With 25 years of overseas trade experience, Riki has built and scaled a dozen international businesses from manufacturing, distribution, online marketplaces and ecommerce via the UK in Europe, APEC and North America. Focusing on seamless trade routes and an expert in the myriad of cultural trading differences, Riki joined Global E-Commerce Experts in 2020 as General Manager to reinforce the team t...

Why Every Small Business Needs to Monitor NPS - with Antonella Pisani 08.03.2023

Antonella Pisani is the founder and CEO of Dallas-based Eyeful Media, a digital marketing and consulting firm focused on performance marketing and digital strategy for mid-market companies. In this episode, you will learn What is a net promoter score and why is it important? What tools and resources are required for a brand to calculate their net promoter score? What are the primary benefits for c...

Elevating eCommerce Advertising with AI - with Mati Ram 02.03.2023

Mati Ram is the Founder and CEO of AdScale and Hi-Tech entrepreneur with over 20 years of experience. He is passionate about building new companies and bringing innovative solutions to the market. In this episode, you will learn Why is AI a game changer when it comes to elevating ecommerce advertising What are some practical ways that any ecommerce business can take advantage of AI to improve thei...

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