e-Comas
eCommerce Made Simple with Jérôme de Guigné
Amazon expert and founder of e-Comas, Jérôme de Guigné, walks us through the world of Amazon and eCommerce. Each week, Jérôme talks with an expert in their field, be it marketing, listings, product or anything else that can help you and your brand succeed in selling online.
Where to listen?
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Episodes
Episode 27 - Choose the Right Funding Solution for Your Brand 14.02.2022 48:47
Welcome to eCommerce Made Simple with Jérôme de Guigné. Ready to expand your Amazon business but don’t have the funds? There are many financing options out there to help, but knowing which is right for you can be a challenge. Join us as Costas Anastassiadis from Storfund walks us through loans and daily cash advances. We’ll be weighing up the pros and cons of each - plus how you can best decide wh...
Episode 26 - How to Build Your Brand Story to Grow Your eCommerce Business 08.02.2022 59:58
Welcome to eCommerce Made Simple, with Jérôme de Guigné. Listen as we talk to specialist copywriter Sacha Gorelik about how to build your brand story for eCommerce success. An authentic brand story helps you build trust, stand out from competitors, and connect with your audience. But how exactly do you create one? Sacha will be giving us her top tips on defining your true brand story plus r...
Episode 25 - Amazon Translating to Success: How to Localise Your Business on Amazon 01.02.2022 55:16
Welcome to eCommerce Made Simple, with Jérôme de Guigné. Listen as Jana Krekic of YLT Translations and e-Comas's Jérôme de Guigné discuss how to maximise sales on different Amazon marketplaces. Welcome to eCommerce Made Simple, with Jérôme de Guigné. Selling on Amazon in a different country requires good knowledge of the local landscape, as well as perfect translations. Some fun bad translat...
Episode 24 - How to Expand on Amazon in Europe 25.01.2022 1:03:12
Welcome to eCommerce Made Simple, with Jérôme de Guigné. Jérôme de Guigné joins Gary Huang, Founder of the 7 Figure Seller Summit, to reveal his top tips on expanding on Amazon Europe. One of the key ways to scale your business is to expand it into new marketplaces. This way, you can take your existing product and sell it to new customers in new countries to grow your sales. However, it’s no...
Episode 23 - Live Commerce: 5 Best Practices to Get Started 18.01.2022 1:02:52
Welcome to eCommerce Made Simple, with Jérôme de Guigné. Join us as we talk to Antoine Leclercq, CEO at Caast. TV, about how streaming is transforming shopping habits and top tips on how you can get started with live commerce. Combine live video streaming with eCommerce and you get live commerce! It’s an innovative way to grow your brand awareness and connect with potential customers on a more per...
Episode 22 - Amazon DSP: When’s the right time? 06.12.2021 59:53
Welcome to eCommerce Made Simple, with Jérôme de Guigné. Joining Jérôme for this episode is Mark Pettit - Founder and CEO of Skye High Media. Amazon's Demand-Side Platform (DSP) enables you to target Amazon customers on and off Amazon properties. We talk to Mark Pettit from Skye High Media about when and why you should add it to your strategy. Join our next free Amazon webinar! For details and to...
Episode 21 - How to Drive External Traffic (And Why You Should) 30.11.2021 59:58
Welcome to eCommerce Made Simple, with Jérôme de Guigné. Joining Jérôme for this episode is Lazar Zepinic, Founder at Sellers Alley Off-Amazon traffic complements organic Amazon traffic perfectly for brands looking to grow on the marketplace. Join us as we talk to Lazar Zepinic from Sellers Alley about how you can discover even more potential with advertising off Amazon to grow your sales. We’ll c...
Episode 20 - Mastering Your Ads Strategy For Success. 23.11.2021 51:03
Welcome to eCommerce Made Simple, with Jérôme de Guigné. Joining Jérôme is Dr. Florian Nottorf, Co-CEO at Adference A clever advertising strategy is essential for Amazon brands looking to grow their sales. Dr. Florian Nottorf takes us through Amazon ads and some of the best practices you can apply to see better ROI on your Amazon marketing campaigns. Join our next free Amazon webinar! For details...
Episode 19 - How to Make the Most of Streaming. 17.11.2021 57:32
Welcome to eCommerce Made Simple, with Jérôme de Guigné. Joining Jérôme for this episode is Matt Anderson, MD at marketplace amp As one of the leading over-the-top (OTT) platforms, Amazon’s Fire TV presents a huge advertising opportunity for Amazon brands. We talk to Matt Anderson about all-things Amazon OTT advertising, including what it is, how it can help you grow your brand and its host of oth...
Episode 18 - Enhancing Listings For Success On Amazon. 08.11.2021 55:39
Welcome to eCommerce Made Simple, with Jérôme de Guigné. Joining Jérôme is Prateek Haralalka, Customer Success Manager from DataHawk. Imagine making Amazon sales without paying for ads - with the right SEO strategy you can! Join us as we talk to Prateek Haralalka from DataHawk about everything you need to know about Amazon SEO. We’ll be covering keyword rankings, clever SEO strategies, and top tip...
Episode 17 - Content That Converts. 01.11.2021 1:02:23
Welcome to eCommerce Made Simple, with Jérôme de Guigné. Joining Jérôme is Mert Bürian, Account Director at eBusiness Institute Find out how high-quality content can improve conversions and sales on Amazon. We’ll be talking to Mert about the importance of great product content, including best-in-class examples and tips on how you can enhance your content to engage users. Join our next free Amazon...
Episode 16 - How To Grow Your Business With Helium 10. 24.10.2021 51:08
Welcome to eCommerce Made Simple, with Jérôme de Guigné. Joining Jérôme is Karyn Thomas, Brand Evangelist at Helium 10 Powerful Amazon selling tools are key to long-term success on the marketplace. Join us as Karyn tells us all about the all-in-one Amazon software, Helium 10, and how it can help you easily manage and grow your Amazon business. Join our next free Amazon webinar! For details and to...
Episode 15 - Optimising Your Amazon Reviews Strategy. 19.10.2021 59:11
Welcome to eCommerce Made Simple, with Jérôme de Guigné. Joining Jérôme is Colleen Quattlebaum, Marketing Manager at eComEngine. Find out how Amazon seller feedback and product reviews can help accelerate your brand’s growth. We’ll be talking to Colleen about ways to get more reviews on Amazon and how you can perfect your Amazon reviews strategy for 2021 and beyond. Join our next free Amazon webin...
Episode 14 - Managing Multi-Marketplace Catalogues. 06.10.2021 59:05
Welcome to eCommerce Made Simple, with Jérôme de Guigné. Joining Jérôme is Rovaira Dasig, EMEA Growth Lead at Salsify. Extending across multiple marketplaces is the next step for any Amazon brand wanting to grow sales and exceed business goals. But brands rarely do this alone. Join us to learn more about the value that agencies and technology can offer brands looking to win on Amazon. Join our nex...
Episode 13 - All About Amazon Fees. 14.09.2021 1:00:10
Welcome to eCommerce Made Simple, with Jérôme de Guigné. Jérôme speaks with Yoni Mazor from GETIDA Knowing how to minimise Amazon fees from cutting into your bottom line is key to succeeding on the online marketplace. Learn about the different types of fees Amazon sellers face, and how you can lower these fees to improve your profit margins on Amazon. GETIDA is a technology company that is e...
Episode 12 - Manage Working Capital to Grow Business. 07.09.2021 52:43
Welcome to eCommerce Made Simple, with Jérôme de Guigné. Jérôme is joined by Daniel Marsland from Payoneer. Improving efficiencies in working capital processes is key to business success. We explore sustainably increasing available working capital and top tips for effectively managing working capital to grow your business in 2021. Get started with Payoneer today at http://tracking.payoneer.com/SH2...
Episode 11 - Growth: How Service Providers Can Help. 31.08.2021 43:57
Welcome to eCommerce Made Simple, with Jérôme de Guigné. Jérôme talks with Kristina Mertens from Sermondo. Working with service providers gives you access to the expertise to help you grow your Amazon brand. We chat about the benefits of working with industry experts and how she helps Sellers find the best service providers for their needs. If you’re serious about success on Amazon, subscribe to e...
Episode 10 - Amazon Pricing Fundamentals. 24.08.2021 1:27:24
Welcome to eCommerce Made Simple, with Jérôme de Guigné. Jérôme’s guest is Paulina Masson of Shopkeeper Pricing can be a tricky business. Too low, you don’t make enough money. Too high, you might not sell enough of your products. So, what's the best line to take? This week’s podcast could have all the answers. We guide you through how to price your products on Amazon to ensure they stand out again...
Episode 9 - All About Compas. 24.08.2021 41:02
Welcome to eCommerce Made Simple, with Jérôme de Guigné. Jérôme is joined by e-Comas' own Claudiu Clement. Sometimes, it doesn’t help to hide your light under a bushel, and so this week’s podcast is dedicated to our own auditing tool, Compas! Compas from e-Comas reveals where your company is doing well and where you are lagging behind, acting like a compass in helping you follow future directions...
Episode 8 - Get the Best From AVS. 17.08.2021 42:14
Welcome to eCommerce Made Simple, with Jérôme de Guigné. This week, ex-Amazonian Christian Fischer talks with Jérôme. They chat about how to make the most out of Amazon Vendor Services - what it is, how it works, who it benefits and how. If you’re serious about success on Amazon, subscribe to eCommerce Made Simple and you will get all the tips, tricks and inside scoops on Amazon and all other plat...
Episode 7 - Automate Your Business. 30.07.2021 46:17
Welcome to eCommerce Made Simple, with Jérôme de Guigné. Jérôme and Christopher Khoo of KhooCommerce explore the benefits from automating the back end of your Amazon account. If you’re serious about success on Amazon, subscribe to eCommerce Made Simple and you will get all the tips, tricks and inside scoops on Amazon and all other platforms. Whether you're an Amazon novice or the biggest brand on...
Episode 6 - UK-EU sales and the new Customs Border. 05.07.2021 52:11
Welcome to eCommerce Made Simple, with Jérôme de Guigné. Jérôme guest is Andy Hooper, CEO of Global E-commerce Experts. They talk you through what has changed for Sellers and Vendors, how to approach your UK and EU strategy, and additional resources you might need, and why you need them. Join our next free Amazon webinar! For details and to register, go to: https://www.e-comas.com/webinar Next pod...
Episode 5 - Amazon Japan: Why and How! 28.06.2021 50:29
Welcome to eCommerce Made Simple, with Jérôme de Guigné. John Cant from Rising Sun Commerce tells Jérôme how you can establish your brand on this huge marketplace. Amazon Japan represents a massive, if daunting, opportunity for sellers in Europe and the US. We aim to help you become more successful on Amazon by sharing all the tricks of the eCommerce trade! Whether you're an Amazon novice or...
Episode 4 - Amazon.se: Grow in Sweden. 21.06.2021 58:39
Welcome to eCommerce Made Simple, with Jérôme de Guigné. Jérôme's guest is Amazon advisor Anna Nordlander. We aim to help you become more successful on Amazon by sharing all the tricks of the eCommerce trade! Whether you're an Amazon novice or the biggest brand on the platform, we always have kernels of knowledge for you to uncover. Join e-Comas founder and Amazon expert, Jérôme de Guigné, and sta...
Episode 3 - Expanding into France. 14.06.2021 54:31
Welcome to eCommerce Made Simple, with Jérôme de Guigné. Jérôme talks to Lawrence Taylor, founder of Retail 4 Brands. They chat about the unique eCommerce market of France, and how to succeed in it. We aim to help you become more successful on Amazon by sharing all the tricks of the eCommerce trade! Whether you're an Amazon novice or the biggest brand on the platform, we always have kernels of kno...
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