eCommerce Fastlane: Shopify Growth Strategies—Where AI Efficiency Meets Human Connection

On today’s episode, I sat down and had a chat with Jeff Cohen, the Chief Marketing Officer of Seller Labs. They’ve developed a suite of tools that will help you grow your business through the Amazon Marketplace.  If you sell on Amazon currently or are looking to expand your brands reach by selling on Amazon, this is a perfect episode for you. Seller Labs solves many problems that Amazon sellers ar...

Welcome to Episode 22. On today’s episode, I sat down and had a chat with Brad Redding, the co-founder of Elevar, an automated analytics platform. This solution mines your data, automates the analysis, and provides curated insights to help you take action. You can consider Elevar your trusty 24/7 data analyst assistant that is always working to provide optimization and marketing tips. i8zye7ie Tod...

Welcome to Episode 21. On today’s episode, I sat down and had a chat with Erik Christiansen, the Co-founder & CEO of JustUno, an incredibly popular conversion rate optimization suite for Shopify store owners. Today you’ll learn: How to maximize your existing traffic with an improved conversion rate How to consistently grow your stores email list Learn about real-time behavioral targeting and t...

Welcome to Episode 20. On today’s episode, I sat down and had a chat with Arjun Ohri, the Co-founder & CEO of ShopMessage.me. They are a purpose built Facebook Messenger Marketing Automation Platform that is helping Shopify store owners start conversations that build more valuable relationships with your customers, which drive millions in extra revenue Today you’ll learn: Why Facebook Messenge...

Welcome to Episode 19. On today’s episode, I sat down and had a chat with Josh Enzer the co-founder of Swell Rewards. They've developed an incentive marketing platform that helps Shopify store owners drive more revenue and lifetime loyalty. Swell can help enhance your full marketing strategy, improving performance in customer acquisition, customer retention, and most importantly, customer lifetime...

Welcome to Episode 18. On today’s episode, I sat down and had a chat with Ari Yahalom from Gift Wizard. You'll learn about the exciting opportunity that store owners have with the use of gift cards as part of multichannel customer acquisition and retention strategy. We also discuss a recent technical breakthrough with how gift cards can be purchased and redeemed online and in-store.  Hosted on Aca...

Welcome to Episode 17. On today’s episode, I sat down and had a chat with Rytis Lauris the CEO of Omnisend. We discuss why omnichannel is the real holy grail of marketing automation. You’ll learn, what omnichannel means in marketing automation, how it helps to expand your targeted reach and retain more customers which ends with having more sales.  Hosted on Acast. See acast.com/privacy for more in...

Welcome to Episode 16. On today’s episode, I sat down and had a chat with Nathan Resnick the co-founder of Sourcify. They are an automated sourcing platform that provides a straightforward way to source products from overseas factories. You get pre-vetted factories, real-time messaging with suppliers, product specification tools, and a team of dedicated sourcing experts to make running your produc...

Welcome to Episode 15. On today’s episode, I sat down and had a chat with Brett Bernstein the co-founder of Gatsby. He discusses the small change you can make on your site to increase conversions and streamline your micro-influencer strategy. Most brands or Shopify store owners, don’t know the personas or individuals buying their products online. They also don’t know which of those customers ARE b...

Welcome to Episode 14. On today’s episode, I sat down and had a chat with Matt Goodman the co-founder of Okendo. A platform you may not have heard of yet but they have developed a compelling solution that adds the “like” and “trust” factor to your Shopify product pages in the form of ratings and reviews that builds excitement and creates a compelling reason for the site visitor to click the BUY bu...

Welcome to Episode 13. On today’s show, I’m chatting with Chad Rubin the co-founder of Skubana, a platform that unifies your ecommerce operation and acts as the central nervous system of your Shopify stores operation. We discuss the fragmented solutions that have ruled the commerce landscape for so long. Many Shopify store owners have come to accept that stitching together software, public and pri...

Welcome to Episode 12. On today’s show I’m chatting with Björn the founder of FORSBERG+Two. He discusses the Shopify notification emails, and the simple changes you can make to generate more revenue for your store. You really can optimize your Shopify notification emails to sell more and match your brand perfectly. You can also include product recommendations, discount codes, and promotions. All 1...

Welcome to Episode 11. On today’s episode, you’re going to learn that expanding globally doesn’t have to be scary. I sat down and had a chat with Tommaso, the Co-Founder of Easyship.com. Thankfully, there’s a lot to learn from some of the top international ecommerce websites that successfully expanded internationally, and there are some repeatable concepts and trends that you can apply to your Sho...

Welcome to Episode 10. On this weeks episode, I have a chat with Mike Potter, the co-founder, and CEO of Rewind. He talks about the misconceptions of cloud-based software, like the Shopify Platform and some of the challenges that store owner can face in regards to their data and day to day operations of running an ecommerce store. Hosted on Acast. See acast.com/privacy for more information.

Welcome to Episode 9. This week, I have a great chat with Chris Blockus from Nosto. They are a Shopify Technology Partner who leverages the power of big data to build a deep understanding of your store and every visitor interacting with it. With this data, Nosto can then predict and automatically deliver the most relevant recommendations on-site, through emails, pop-ups, as well as Facebook and In...

Welcome to Episode 8. This week, I have a great chat with Charlie Casey, the Founder & CEO of LoyaltyLion. They are a very popular data-driven loyalty and engagement solution on Shopify. You’ll learn what the key drivers for loyalty programs are, what you need to ask yourself before you get started and most importantly, what metrics you need to measure success. Hosted on Acast. See acast.com/p...

Welcome to Episode 7. This week, I have a great chat with Agata, the VP of Marketing from Klaviyo. It’s an extremely popular email marketing platform with a tight integration to Shopify. She talks about email automation and it’s capabilities, to increase sales, retention, and most importantly build brand loyalty. Hosted on Acast. See acast.com/privacy for more information.

Welcome to Episode 6. Have you ever wondered who your customers really are? ...or how to find your most influential and valuable customers from Shopify? That’s exactly what we are going to discuss today! This week, I have a great chat with Blaine Farr who is the Chief Operating Officer of  Wooly.com . They are a platform that matches customers in Shopify to their complete social profiles to help s...

Welcome to Episode 5. Have you ever considered implementing a loyalty and rewards program for your Shopify store?  …if so, this episode is for you. You’ll learn how to maximize your customer’s lifetime value by rewarding your customers for completing profitable actions. This week, I have a great chat with Steve Deckert who is the Co-Founder and Head of Business Development for  Smile.io Hosted on...

Welcome to Episode 4. Have you ever considered offering a subscription option for the products you sell on your Shopify store?  …if so, this episode is for you. You’ll learn how to increase customer loyalty and lifetime value by having a subscription option. Ultimately repeat customers are 7x more valuable than one-time purchasers. This week, I have a great chat with Chathri Ali who is the Head of...

Welcome to Episode 3. Are you struggling with improving the conversion rate on your Shopify store?  ...if so, this episode is for you. You’ll learn the most effective way to retarget your site visitors and their journey of awareness and consideration of your products through to a conversion, and ultimately retention with satisfied and loyal customers. This week, I have a great chat with Reza the c...

As you grow your Shopify store, have you ever struggled with how to improve the customer service experience you deliver?  Getting a little overwhelmed by an influx of repetitive requests? ...if so, this episode is for you. You’ll learn about how to provide a unified support experience across all channels, and how to use automation to automatically respond to common support requests. It's time to l...

Have you ever struggled with ways to increase your average order value in your Shopify store? That’s exactly what we’ll help you with today! You’ll learn how to create upsells, cross-sells, post-purchase upsells, and even smart upsells. My goal is to help you leverage my experience and those of my expert guests in order to build brand awareness, conversions, and brand loyalty with your online stor...

Welcome to Episode Zero! This is an introduction to me and the eCommerce Fastlane Podcast. The purpose of this first episode is to share some context of my entrepreneurial journey in eCommerce for the past 18 years…and more importantly, setting the stage for future episodes how you can leverage my experience and those of my expert guests in order to build brand awareness, conversions, and brand lo...