Steve Hutt | Shopify and eCommerce Expert

eCommerce Fastlane: Shopify Growth Strategies—Where AI Efficiency Meets Human Connection

Business EN ↓ 486 episodes

Running a Shopify store? You already know success isn't about finding the right app—it's about knowing which strategies actually work at your specific stage of growth. I'm Steve Hutt, and I've lived every level of the ecommerce journey. From eBay Power Seller shipping products from my garage, to co-founding and scaling VisionPros.com (an optical DTC startup) through to a successful exit, then spending 6+ years as a Shopify Merchant Success Manager helping 100+ brands from startup to enterprise scale, including working with teams at Tentree, Dr. Squatch, Bulletproof Coffee, Salt & Straw Ice Cre...

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Author

Steve Hutt | Shopify and eCommerce Expert

Category

Business

Podcast website

ecommercefastlane.com

Latest episode

Sep 29, 2026

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Episodes

110: Incredible Image Editing AI Assists Shopify Brands With Scaleable Photo Retouching 22.10.2020

Growth Mindset? Invest In Yourself Today! Being an entrepreneur truly is a life of learning. All it would take is a new idea, a strategy, a Shopify app, or a marketing platform to be the next thing you need to improve efficiencies, drive more revenue, and build lifetime customer loyalty for your Shopify brand. My guest in today’s episode is Brian Guidry, Partner and Chief Growth Officer from Pixel...

109: Maximize Revenue And Profitability Through Data-Driven Omnichannel Analysis 12.10.2020

Growth Mindset? Invest In Yourself Today! Being an entrepreneur truly is a life of learning. All it would take is a new idea, a strategy, a Shopify app, or a marketing platform to be the next thing you need to improve efficiencies, drive more revenue, and build lifetime customer loyalty for your Shopify brand. My guest in today’s episode is Dan LeBlanc the Co-Founder and CEO from Daasity . They ar...

108: Convert 3x More Customers And Build Brand Loyalty With The Best Mobile Shopping Experience 09.10.2020

Growth Mindset? Invest In Yourself Today! Being an entrepreneur truly is a life of learning. All it would take is a new idea, a strategy, a Shopify app, or a marketing platform to be the next thing you need to improve efficiencies, drive more revenue, and build lifetime customer loyalty for your Shopify brand. My guest in today’s episode is Eric Netsch, the Founder and CEO from Tapcart .  They are...

Launch And Scale A Profitable Affiliate And Influencer Marketing Strategy 02.10.2020

Growth Mindset? Invest In Yourself Today! Being an entrepreneur truly is a life of learning. All it would take is a new idea, a strategy, a Shopify app, or a marketing platform to be the next thing you need to improve efficiencies, drive more revenue, and build lifetime customer loyalty for your Shopify brand. My guest in today’s episode is Alex Markov the CEO of Refersion . They are a Certified S...

106: Accelerate Your Influencer Marketing Success With Scalable Product Seeding 23.09.2020

Growth Mindset? Invest In Yourself Today! Being an entrepreneur truly is a life of learning. All it would take is a new idea, a strategy, a Shopify app, or a marketing platform to be the next thing you need to improve efficiencies, drive more revenue, and build lifetime customer loyalty for your Shopify brand. My guest in today's episode is Cody Wittick, the Co-Founder and Managing Partner from Ky...

Choose The Best Shopify Apps Through The Plus Certified App Program 07.09.2020

Growth Mindset? Invest In Yourself Today! Being an entrepreneur truly is a life of learning. All it would take is a new idea, a strategy, a Shopify app, or a marketing platform to be the next thing you need to improve efficiencies, drive more revenue, and build lifetime customer loyalty for your Shopify brand. My guest in today’s episode is Matt O’Leary, who leads Technology Partnerships at Shopif...

104: Build Mutually Beneficial Partnerships With Influencers, Press/Media, And Other Shopify Brands To Sell More Together 31.08.2020

Growth Mindset? Invest In Yourself Today! Being an entrepreneur truly is a life of learning. All it would take is a new idea, a strategy, a Shopify app, or a marketing platform to be the next thing you need to improve efficiencies, drive more revenue, and build lifetime customer loyalty for your Shopify brand. My guest in today’s episode is Jason Goldberg the President & Co-Founder of Carro . ...

103: Shoppable Quizzes: A Game Changing Technology To Drive Engagement And Personalized Brand Experiences 24.08.2020

Growth Mindset? Invest In Yourself Today! Being an entrepreneur truly is a life of learning. All it would take is a new idea, a strategy, a Shopify app, or a marketing platform to be the next thing you need to improve efficiencies, drive more revenue, and build lifetime customer loyalty for your Shopify brand. My guest in today’s episode is Matt Schlicht and Ben Parr from Octane AI . Over the past...

102: A Profit-Driven Approach To Performance Marketing Through Paid Media Feedback Loops 16.08.2020

Growth Mindset? Invest In Yourself Today! Being an entrepreneur truly is a life of learning. All it would take is a new idea, a strategy, a Shopify app, or a marketing platform to be the next thing you need to improve efficiencies, drive more revenue, and build lifetime customer loyalty for your Shopify brand. My guest in today’s episode is Simon Poulton the Vice President of Digital Intelligence...

101: Build Authentic Customer Relationships Through Powerful Automation, Deep Segmentation, And Automated Data Science 05.08.2020

My guest in today’s episode is Jake Cohen, the Head of Product Marketing for Klaviyo . They are a marketing automation platform that incorporates email, SMS, and signup forms to help Shopify brands make money on day 1 and scale with them as they grow. What You Will Learn Today Why now is an epic time to be an ecommerce entrepreneur What Shopify brands should be doing now to future-proof scalable g...

100: Shopify Is Building The World's First Retail Operating System To Arm Resilient Entrepreneurs 22.07.2020

Today is an exciting day… A milestone… A time to reflect… A time to celebrate… Today is the 100th episode of eCommerce Fastlane!! It’s been an incredible 2-year journey of growth. Personally, professionally, and most importantly the impact the show has had with knowledge sharing from subject matter experts in commerce including our Agency Partners, Marketing Platform partners, and App Partners in...

Turn Insight Into Action By Targeting The Customers And Prospects Who Will Profitably Grow Your Shopify Business 13.07.2020

My guest in today’s episode is Cary Lawrence, the Co-founder and General Manager at SocialCode. They are a full-service marketing partner that combines media, data-management, creative, and marketplace strategies to help brands grow revenue and be more profitable.  Cary spearheads SocialCode’s Audience Intelligence Platform (referred to as AIP), an industry-leading technology that enables disrupto...

98: Proven And Scientifically Tested Digital Marketing Truths From A Seasoned Shopify Partner 02.07.2020

My guest in today's episode is Jordan Brannon, the President and COO of Coalition Technologies. They are a long time Shopify design, development, and marketing agency that specializes in driving growth to small and mid-sized Shopify brands. They’ve been a Shopify Partner for a decade and are now a Certified Shopify Plus Digital Marketing Partner. Well known in the ecosystem for supporting complex,...

97: Protect Your Shopify Brand From The Dark Web And Sophisticated Fraud Attacks 24.06.2020

My guest in today’s episode is Shoshanah Posner the Director of Business Development at NoFraud . They are an online fraud prevention company that helps identify fraudulent orders while ensuring the highest order approval rate. Chargebacks, unfortunately, are a part of doing business online. While many can be disputed effectively by providing proof that the items were shipped, it is almost impossi...

96: Commission-Based Advertising Across 25M+ Premium Online Destinations To Guarantee More Revenue And Return On Ad Spend 19.06.2020

My guest in today’s episode is Cooper Harris the Co-Founder & CEO from Klickly. They are a 100% commission-based SaaS advertising platform that helps Shopify brands take control of their return-on-ad-spend.  Their unique solution allows consumers to buy directly in-ad from over 25M+ premium website properties. And the best part, you get to choose your own commission that results in actual conv...

95: Deepen Your Customer Connection And Monetize Your Knowledge Into A New Shopify Revenue Stream 14.06.2020

My guest in today’s episode is Greg Smith the Co-Founder and CEO from  Thinkific . If you are known for your expertise and find yourself being asked for similar advice regularly, or if you have ever wanted to package up your wisdom and deliver it to help others, then you might have considered creating an online course or membership site. Greg created his first online course 15 years ago, to share...

94: Learn The Secrets Of Influencer Marketing By Building Meaningful And Trustworthy Connections 03.06.2020

My guest in today’s episode is Brandon Brown the Co-Founder and CEO from Grin . They have developed a software tool built to enable direct-to-consumer brands to scale influencer marketing.  As more and more people spend time on their phones instead of socializing in real life, research shows that the average screen time is up to over 5 hours per day, which is an 18% increase pre-Covid. It’s predic...

93: Get Your Products Optimized And Listed On Hundreds Of Different Search, Social, Affiliate, And Marketplace Channels 31.05.2020

My guest in today’s episode is David Waltzman the Director of Strategic Partnerships from Feedonomics .   Feedonomics combines best-in-class technology and service to list your products everywhere people shop online, including Google Shopping, Amazon, Facebook, and 100's of other marketplaces around the world. Feedonomics services many of the world's most prolific advertising agencies and Shopify...

92: Evolve Into Data-Driven Marketing By Using AI To Foster Meaningful Relationships And Automate Lifecycle Marketing Activities 26.05.2020

My guest in today’s episode is Jerry Jao the Co-Founder and CEO from Retention Science . They are a personalization and customer data platform (CDP) that helps Shopify brands to deliver more personalized messages to create meaningful and personalized relationships with their customers. If you have the desire to learn the strategy and the technology necessary to build lifetime customer loyalty for...

91: Delight Your Buyers And Future-Proof Your Brand Through Amazon Prime, Walmart 2-Day, eBay Fast ‘N Free, And Wish Express 13.05.2020

My guest in today’s episode is Michael Krakaris, the Co-Founder of Deliverr . They are a fulfillment provider that helps multi-channel eCommerce merchants access nationwide 2-day delivery, no matter where they sell. Amazon Prime Walmart 2-Day Delivery eBay Fast ‘N Free Wish Express 2-day delivery is valuable because buyers today expect fast delivery, but many Shopify brands cannot offer it outside...

90: Get Rapid International Growth By Connecting Your Shopify Brand To US & International FBA Accounts And Leverage The Power And Reach Of Amazon 01.05.2020

My guest in today’s episode is Todd Trimakas, the founder of ByteStand . They are a Shopify app developer with apps that simplify the connection between Shopify and Amazon both in the US and abroad. Back in 2016, while selling on Amazon, Todd had a problem, and out of pure necessity taught himself to code in order to fix his own business challenges. It turned out that his problems were shared by s...

89: How To Get You And Your Team Aligned, Data-informed, And Proactive For Growth During These Challenging Times 24.04.2020

My guest on today’s episode is Jonathan Smalley, the Founder and CEO of Yaguara , a platform that helps Shopify merchants work better using their data. It’s been designed to aggregate and present data for all levels across your Shopify organization. It’s a platform that will help you get the insights you need to work better and together with your team. Data without context leads to confusion. Yagu...

88: Get The Knowledge, Skills, And Technology To Succeed With Facebook And Google Ads With An Autonomous, Omnichannel Ad-Buying Machine 17.04.2020

My guest on today’s episode is Yahav Hartman, CEO at Madgicx.com. They are becoming a market leader in the field of paid advertising and omnichannel ad optimization for Facebook and Google. They have created a powerful all-in-one platform for automation tactics, AI audiences, ad creation, creative insights, bidding & budget optimization, all paired with a strategic dashboard. This is a compell...

87: Drive More Brand Awareness And Skyrocket Your Revenue Through New PowerBuy Technology 09.04.2020

My guest in today’s episode is Bruce Watanabe the CEO from PowerBuy . He discusses the PowerBuy concept and shares details on their newly released, patent-pending Shopify App. It allows Shopify brands to drive more brand awareness, earn more money, potentially go viral, while decrease advertising costs. What You Will Learn Today What is the PowerBuy technology that is available for Shopify brands...

86: Conversion Optimization: Make Better Educated Marketing Decisions Based On Data And Facts To Drive Exponential Growth Opportunities 30.03.2020

My guest in today’s episode is Justin Christianson, the Co-Founder of Conversion Fanatics. They are a marketing agency that focuses exclusively on strategic conversion rate optimization strategies that help Shopify brands realize true scalability and sustainable growth. What You Will Learn Today Is A/B testing the same as conversion optimization? Areas that a Shopify brand should focus its efforts...

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