Steve Hutt | Shopify and eCommerce Expert

eCommerce Fastlane: Shopify Growth Strategies—Where AI Efficiency Meets Human Connection

Business EN ↓ 474 episodes

Running a Shopify store? You already know success isn't about finding the right app—it's about knowing which strategies actually work at your specific stage of growth. I'm Steve Hutt, and I've lived every level of the ecommerce journey. From eBay Power Seller shipping products from my garage, to co-founding and scaling VisionPros.com (an optical DTC startup) through to a successful exit, then spending 6+ years as a Shopify Merchant Success Manager helping 100+ brands from startup to enterprise scale, including working with teams at Tentree, Dr. Squatch, Bulletproof Coffee, Salt & Straw Ice Cre...

Author

Steve Hutt | Shopify and eCommerce Expert

Category

Business

Podcast website

ecommercefastlane.com

Latest episode

Jul 9, 2026

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Episodes

Drive More Revenue For Your Shopify Ecommerce Business With Zero-Party Data. Featuring Ben Parr of OctaneAI 18.01.2022

In today’s episode, my guest is Ben Parr, the President and Co-Founder of Octane AI. They are the zero-party data marketing platform that’s helping thousands of Shopify and Shopify Plus e-commerce merchants to collect zero-party data and personalize their stores to drive growth. Octane AI is the leading zero-party data marketing platform for Shopify and Shopify Plus merchants like you. This year y...

Expand Sales By Exposing Your Shopify Brand To A Global Retail Ecosystem 17.01.2022

In today’s episode, my guest is Roy Avidor the CEO and Co-founder of Cymbio. They help Shopify brands to easily increase and accelerate their digital sales channels through marketplace and dropship automation. Imagine getting access to over 600 retailers and scaling your brand? This is all possible today with the Cymbio platform. WHAT YOU WILL LEARN TODAY The advantages of multi-channel retailing....

Recruit, Manage And Grow Revenue With Groups Of People Who Love Your Brand 17.01.2022

In today’s episode, my guest is Mike Schmidt, the Co-Founder of Dovetale . They are an influencer marketing app for Shopify merchants. They help brands to build community, recruit influencers, track sales through affiliate codes/links, send gifts and automate payments to these creators. It's a timely conversation with tons of learnings around the benefits and tactics to implement a successful infl...

Personalize Your Shopping Experience In Real Time For Collections, Search, And Recommendations 17.01.2022

In today’s episode, my guest is Zohar Gilad the Co-Founder and CEO of FastSimon. They are a shopping optimization platform for SMB all the way through to Enterprise retailers powered by Shopify Plus. Their app provides AI search, visual search, collection filters, collection merchandising, and personalization for fast-growing Shopify brands. Let’s jump in and learn more about how FastSimon is assi...

Maximize Your Shopify Store Profits With Automated Segmentation And Actionable Insights With Valentin Radu Of Omniconvert 16.01.2022

In today’s episode, my guest is Valentin Radu the CEO & Founder of Omniconvert . Through their technology, they help Shopify brands to grow by using data to improve retention and customer lifetime value. Consider your new north-star strategy of Customer Value Optimization (CVO). The continual process to identify your most valuable customers by aligning your products and marketing to attract, c...

The World’s Fastest-Growing Shopify Brands Acquire The Most New Customers Through Referrals 03.01.2022

In today’s episode, my guest is Manish Goyal the Founder and CEO of Friendbuy . They are a Referral Marketing Platform that helps Shopify ecommerce merchants to accelerate customer acquisition through referral programs. Referrals are an incredible channel for dynamic business growth. It lowers your customer acquisition costs and increases your customer lifetime value. Let's learn more about expand...

Discover Your Shopify Brand Insights And Grow Faster With Automated Business Intelligence 03.01.2022

In today’s episode, my guest is Yasmin Nozari the Co-Founder and COO from Peel Insights . They are an automated business analysis system built for Shopify brands that are committed to growth. Peel is designed for DTC Shopify brands to quickly understand trends in their business and react to the most promising cohort signals, without the need for any technical skills. They share all the intel Shopi...

Scaling Your Shopify Store Involves A Lot Of Work. There Is A Way To Work Smarter, Not Harder 03.01.2022

In today’s episode, my guest is Sara Du the Co-Founder and CEO of Alloy . They are a no-code automation tool that helps Shopify stores to power their growth. By using automated workflows (called recipes), merchants no longer need to hire an assistant or engineer to help run the day-to-day operations. Everything you do can be automated including offload marketing, customer service, shipping, fulfil...

Get Featured Across The World's Most Well Known And Trusted Publishing Brands 03.01.2022

In today’s episode, my guest is Chris Wirasinha the Co-Founder and CEO of Linkby . They are a platform that helps Shopify brands get more editorial coverage from premium publishers like Forbes Shopping, Bustle, Daily Mail, and more. Linkby can get you featured with full articles on premium news and lifestyle publishers and you only pay for the clicks back to your Shopify store. WHAT YOU WILL LEARN...

Learn How Social Commerce Is Driving DTC Success For Shopify-Powered Brands 31.12.2021

In today’s episode, my guest is Ali Sammour, co-founder of Flatlay . They are a company that helps creators and Shopify brands partner with one another through community and commerce. They are an end-to-end social commerce marketplace and marketing platform for brands and creatives. They support brands to activate their community while sourcing content at scale. This is a timely and extremely impo...

Turbo-Charge Your Growth By 25-50% With First Party Data & Machine Learning 05.12.2021

In today’s episode, my guest is Richard Harris, the CEO, and Co-Founder of Black Crow AI. Their mission is to help Shopify merchants turbocharge their new customer acquisition, at lower CAC, via machine learning. Using only 1st party data inside Shopify, Black Crow predicts the future value of 100% of your site visitors, in real-time as they shop--how likely they are to purchase, repeat purchase,...

Focus More On Creative That Will Sell And Less On Creative That Is Clever 19.11.2021

In today’s episode, my guests are Meredith & Ben the founders of Biddyco. They are a creative-driven performance marketing agency that helps Shopify DTC brands to sustainably scale their paid traffic. With ad costs rising and tracking becoming more opaque, it’s harder than ever for brands to profitably acquire new customers. Biddyco are leaders in designing scroll-stopping ad creative, optimiz...

Pricing Is Not Just Discounting. Learn Data-Driven Competitive And Profitable Pricing Tactics 19.11.2021

In today’s episode, my guest is Burc Tanir the Co-Founder and CEO of Prisync . They are a pricing optimization software company that helps Shopify merchants automatically track their competitor prices and apply dynamic repricing strategies on their storefront. WHAT YOU WILL LEARN TODAY What is competitive price intelligence Why "cost-plus" is a poor way to price a product How to uncover your compe...

Generate Maximum Profit By Optimizing Your Data-Driven Decisions 18.11.2021

In today’s episode, my guest is Kobi Melamed, Product Manager at BeProfit . They are an online profit calculator app that connects all types of data sources to provide Shopify brands with a 360-degree view of their key business metrics. As data streams from countless different channels, keeping business finances in sync can be a challenging, almost impossible task at times. The BeProfit app turns...

Sell More, Work Smarter, And Future Proof Your Growth Strategy With A PIM 01.11.2021

In today’s episode, my guest is Jon Marsella, the Founder and CEO of Jasper PIM . They are an eCommerce acceleration tool that helps Shopify merchants to quickly organize, automate and syndicate their product information accurately, saving time, reducing errors, and increasing sales velocity. Today you’ll learn why it’s imperative to have a single source of truth for product data. WHAT YOU WILL LE...

Hidden Opportunities To Drive Bigger ROI From Your Discount And Coupon Strategy 01.11.2021

In today’s episode, my guest is Kathleen Booth the CMO of Clean.io. They have a Shopify app called cleanCART that helps online retailers build more profitable discount strategies and protect their user experience, brand and revenue by controlling the ways that coupon extensions interact with their websites. We have been taught to believe that coupon extensions (like Honey) drive incremental revenu...

Get Access To Capital, Proprietary Technology And The Greatest Minds In Growth And Operations 25.10.2021

In today’s episode, my guest is Allan Fisch the Co-CEO and Co-Founder of Moonshot . Moonshot Brands buys and grows Shopify and Amazon businesses. They assist founders that think their brands have touched the ceiling by giving them access to capital, proprietary technology and the greatest minds in growth and operations. They also give founders a seat at the table to continue building alongside the...

Optimize Your Shopify Thank You Page And Unlock An Additional 8% In Revenue 23.10.2021

In today’s episode, my guest is Eric the Co-Founder of StilyoApps , the company best known for their wildly popular ReConvert App .  ReConvert is an app that helps merchants generate more revenue by implementing 1-click upsell funnels integrated into the Shopify checkout, including a drag & drop interface for the thank you page with 16 different widgets. This is a great conversation with tons...

Livestream’s Next Wave: 1:1 Live Shopping Increases Conversions 7X 22.10.2021

In today’s episode, my guest is Tyler Murray, the Co-Founder and CTO from GhostRetail . They have built the world’s first 1:1 live video shopping platform that provides a complete in-store experience online. It enables Shopify retailers to tap into a new revenue stream from a personalized, guided, and seamless web-based shopping experience. It takes the live shopping consumers love to the next lev...

Progressive Shopify Brands Know The Future Of Retail Marketing Is Omnichannel 22.10.2021

In today’s episode, my guest is Brent Spicer the CEO and Co-Founder of Marsello . They are a customer marketing platform that helps omnichannel retailers bridge the gap between their sales channels, through a seamless integration of marketing tools. You'll learn how to turn visitors into customers and customers into repeat customers. Marsello has everything a Shopify brand needs to capture in-stor...

Ditch Support Tickets And Differentiate Through Radically Personal Customer Service 20.10.2021

In today’s episode, my guest is Mike McCarron the VP, Sales and Strategic Alliances of Gladly . They are a service platform that treats customers like people, not tickets, which allows agents to communicate seamlessly across all channels. It's referred to as "radically personal" customer experience. Gladly centers customer service around the person, not a case, which gives agents full visibility o...

Get Exponential Growth Opportunities With Strategic Conversion Rate Optimization 17.10.2021

In today’s episode, my guest is Justin Christianson the Co-Founder and President of Conversion Fanatics . They are a full-service conversion and experience optimization company. They assist Shopify-powered brands to grow and scale through strategic testing to help understand the wants and needs of site visitors. This is a great conversation with tons of learnings about following the data and itera...

Social Proof Is One Of The Most Powerful Reputation Multipliers For A Shopify Brand 16.10.2021

In today’s episode, my guest is Matt Hollingsworth the Chief of Staff of Stamped.io . They are a Ratings and Review app and also a Loyalty and Reward solution. They help Shopify brands to leverage UGC (user-generated content) and loyalty programs to grow and scale a brand’s retention efforts. Let's jump in and learn more about Stamped and how they are assisting Shopify brands (at scale) to improve...

Beat The Competition And Turbocharge Your Growth With Trusted Accurate Data 11.10.2021

In today’s episode, my guest is Ari Messer, the Co-Founder of Littledata . They are an analytics connector that helps Shopify brands get accurate data in the tools they already use. Littledata makes it ridiculously easy to connect sales, marketing and customer data. They empower thousands of data-driven Shopify stores to make better decisions to accelerate growth. Let's jump in and learn more abou...

Massive Profit This Holiday Season Through Empathy & Authentic Customer Connections 08.10.2021

In today’s episode, my guest is Rosa Hu the VP of Product Marketing from Yotpo . They are an eCommerce Marketing Platform that helps accelerate the growth of online businesses through reviews, SMS marketing, loyalty programs and more. Their range of services and solutions cater to Shopify brands by empowering them to intelligently engage and retain customers by delivering desirable and profitable...

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