eCommerce Evolution

Are you ready to crack the YouTube ads code?  Ready to learn how to win now and into the future even as privacy issues are causing media buyers to pull their hair out? Here’s the Audio from a recent, wildly popular webinar I presented at.  We had just over 2,000 people attend to hear our Winning Formula for Scale for YouTube ads for eCommerce. This presentation is fast-paced and full of practical...

Several of my successful eComm friends are selling all or a portion of their businesses right now.  It makes sense.  Ecommerce valuations are at an all time high.  Also, when you consider that entrepreneurs make 50% or more of all the money they will EVER make from their business when they sell it - you have to be thinking about when and how you want to sell your business.     In this episode I in...

Nearly every day we have eCommerce companies reaching out to us wanting to know how to grow their eCommerce brands using YouTube ads.  YouTube ads are both exciting and mysterious to most store owners.   In this episode, I’m bringing you insights from some of the best and brightest minds at OMG Commerce. This is the audio recording from a recent YouTube ads expert panel that I moderated.  This was...

Prime Day 2021 was a year of firsts.  It was the first year Prime Day took place in the 2nd quarter.  From 2015 to 2019 Prime Day was in July.  In 2020, due to the pandemic, Prime Day was moved to October and became the de facto kickoff to holiday shopping.   This year was also the first year that Prime Day experienced year-over-year growth of 10% or less .  But when the 2-day event brings in $10-...

You want low CPMs (like the early days of Facebook)?  You want massive engagement from eager shoppers?  Are you looking for a little virality to go with that?  Then you need to consider TikTok and SnapChat ads.  I’ve had more clients and other agency friends ask about TikTok and Snap ads in the last few weeks than I can ever remember before.  Both platforms are still in their infancy from an ads s...

Every website is leaking sales and conversions somewhere.  While I love talking about driving more traffic, sometimes the best thing you can do for your business is improve your conversion rate.  In this episode, I interview the founder of Conversion Crimes, Quinn Zeda and we discuss the most common eCommerce conversion crimes she sees.  If you fix even a few of these you’ll see a meaningful impro...

Ryan McKenzie is doing what he can to help save the planet.  His super-effective laundry detergent strips are keeping millions of plastic laundry jugs out of landfills each year.  He also wants to save your brand from bad video advertising. I invited Ryan on the show again because his approach to video advertising is just awesome.  Here at OMG Commerce, we have the privilege of running all of his...

If you think the Amazon marketplace is wild right now, you should have seen it in 2003.  My guest today is Jason Boyce.  Jason is a former Top 200 Seller on Amazon - a spot he held for 10 years before selling his company.  Now he’s frequently interviewed and quoted in the media on all things Amazon.   He was recently interviewed for a PBS Frontline Documentary called Amazon Empire: The Rise and Re...

The death of email has been boldly proclaimed and then retracted so many times I’ve lost count over the last 10 years.  Finally, I think most people agree that email marketing is here to stay, at least for the foreseeable future.   This episode is a double-header in terms of topic but still delivered in the same amount of time as usual.  It’s a “two topics for the price of one” special! Itay Paz i...

Andrew Morgans is a true OG when it comes to success on Amazon.  Andrew is the founder of Marknology (think marketing combined with technology ) an Amazon brand accelerator and the host of the Startup Hustle podcast.  He’s been helping brands grow on Amazon for 9 years.  Needless to say, a LOT has changed on Amazon in 9 years and Andrew has seen a little bit of everything.  In this episode, we go...

This is a special episode. My very first podcast appearance as a guest was on Austin Brawner’s Ecommerce Influence podcast back in 2015. Austin is one of the sharpest minds in Ecommerce. He’s either friends with or has consulted with some of the biggest names in DTC Ecomm like MVMT Watches, Pura Vida Bracelets, Snack Nation, and many more. On this episode, Austin and I interview each other! We div...

Prime Day is one of the biggest shopping events of the year.  We now fully expect Prime Day to land in June of 2021 (at the time of recording this podcast we were still uncertain of whether it would be June or July).  OMG’s Amazon Director, Chris Tyler and Amazon Specialist Amber Norell join me for this week’s episode to break down what we’re expecting for this year’s Prime Day and what you need t...

Matt Clark knows what it takes to scale a business.  He’s the CEO of Amazing.com the creator of the most successful information product of all time - Amazing Selling Machines.   He’s also the co-owner of Lifeboost, a company that he and his business partner Charles Livingston have grown from just $17k per month in sales to over $2 million in monthly sales in just a few short years.  So that begs t...

Myth: marketing texts are annoying. Truth:  bad marketing texts are annoying.  Good text messages foster customer loyalty and drive sales.   Ready for the 4 Keys to powerful text marketing right now?  While text marketing isn’t overly complex, there is certainly a right way and a wrong way to approach it.  81% of all shoppers have signed up for text messaging from a brand.  Customers are clearly o...

How would you like to generate a whopping $250k in sales on a new product launch without running Facebook ads and without offering deep discounts?  Sound impossible?  It’s not.  It’s the magic of Gated Launches . So what’s a gated launch?  It’s a product launch that’s only available to VIPs or top customers.  While it may sound complex, it’s really not.  It does take some work to build a VIP commu...

If you’re like me, then you're fascinated by the stories of “tech geniuses.”  I never get tired of hearing the origin stories of great tech startups and geniuses behind them (The Social Network is still one of my favorite movies).  In this episode I interview Shawn Livermore, author of the new book Average Joe: Be the Silicon Valley Tech Genius. Shawn’s new book uncovers some of the magic behind b...

How quickly can you find the following key metrics from your business? Contribution margin.  Inventory turn ratio.   Return on inventory (the other ROI).   If you struggled a bit finding those answers (or if you just want to go to the next level), you need to listen to this episode with John Canetta.  This episode was super fun for me and the content is what separates eComm companies who just get...

Brennan Agranoff was building spreadsheets at age 13.  He learned a little HTML in High School.   Growing up playing club basketball in Oregon with Nike HQ in his backyard, Brennan saw the appeal of custom socks as a young teen.  So he launched his first eComm brand called HoopSwag at age 13.  Brennan is a master of creative growth ideas.  He combines that with an intense focus on product and proc...

If you sell a great product, then no doubt you’re getting referrals.  Referrals are great, but just waiting for them to happen on their own is NOT a formula for rapid growth.  Referral programs are a proven, but underutilized strategy for growing eCommerce brands. In this episode, I interview Arlen Robinson, referral marketing specialist, podcast host, and co-founder of Affiliate Software. We dig...

This eCommerce power couple is ON FIRE.  They are cranking out AMAZING products on Amazon and growing fast.  More importantly, they’re having fun in the process.   More surprising and impressive than the growth is that they’re married, work together and, wait for it...still like each other!   We uncover some really powerful lessons in Amazon growth, business growth, and maintaining healthy work re...

Facebook is still a land of opportunity, but it is NOT currently smooth sailing.  The most powerful storm right now is, of course, privacy concerns.  Namely, the iOS 14 update and how it will impact advertisers' ability to track and optimize campaigns.  Facebook’s ability to track users everywhere online as they did in the past is going to be severely limited.  Whenever I talk to Facebook advertis...

Andrew Youderian is a bit of a legend. Podcaster, investor, former eCommerce store operator, and now founder of the premier online community for 7 and 8 figure eCommerce store owners - Ecommerce Fuel. That’s why I’m super pumped to have him on the show this week to talk predictions for the rest of 2021! In this episode, we put on our Nostradamus hats and try to predict what we might see more of th...

How does potty talk on Instagram lead to a thriving eComm brand and a world-class influencer marketing program? Normally it doesn’t, but Adi Arezzini isn’t your typical eCommerce entrepreneur.   Few companies run influencer marketing as successfully as Adi Arezzini.  And few people understand what it takes to build a brand and a community like Adi.  What started as discussions on Instagram about g...

Once upon a time you could source any old product you wanted from Alibaba, slap your name on it, throw up a listing on Amazon, and presto!  Instant sales.  I personally know several people who sold 7-figures + per year doing this.  Well….those days are over.  Everyone I know who ran that kind of business is either 1. Out of business or 2. Had to make a hard pivot.   To succeed on Amazon now you ne...

Few eComm and wholesale businesses reach the heights that VHC Brands has reached under the leadership of Ken Kline.  You’ve maybe seen their home decor products in big retailers like Home Depot, Bed Bath and Beyond or online at Wayfair, Amazon and many more.    Also, few eComm businesses have faced the setbacks that Ken and team have faced.  From a fire that completely destroyed their inventory in...