eCommerce Evolution

Retention marketing is crucial for any business.  When the economy is thriving, you need retention marketing to cut through the clutter and help you stand out.  When times are tough, as they may be in the near future, retention marketing is essential. During a recession, it’s critical to get the most out of your marketing efforts.  The most effective way to accomplish this is to maximize your Life...

Chris Mercer - aka “Mercer,” is the man when it comes to measurement and analytics. He’s the guy the pros like Justin Brooke, Mike Rhodes, and OMG turn to when we need help. If you haven’t heard (and I’d be shocked if you haven’t), Google Analytics 4 or GA4 is coming, and Universal Analytics (the current version) will go away in July of 2023.  GA4 isn’t just an upgrade. It’s an entirely different...

The most difficult aspect of eCommerce is attracting new customers.  With CPMs and CPAs on the rise, great brands must learn to increase the average order values (AOV) and customer lifetime value (LTV) of their customers.  That’s where building a brand marketplace comes into play.  Yes, you need to be developing new products and expanding your line. However, partnering with other complementary bra...

Cyber 5 2022 is in the books!  In this episode, I’m joined by two OMG Commerce veterans to unpack the juicy tidbits and key takeaways from BFCM.  Bill Cover is a senior Google Strategist with 6 years of experience at OMG and over a decade of experience in eComm. Amber Norell is the Amazon Director at OMG. For 8 years, she has helped large brands with scaling on Amazon in the most competitive niche...

Allie Bloyd is a podcast host, consultant, Facebook Ad pro, and marketing juggernaut!   In this episode, Allie and I talk about several elements many eCommerce brands overlook or simply under-leverage.   To use a golf analogy, many eComm brands are focused on impressive drives when they also need to consider their short game. You know the saying, "Drive for show, putt for dough."   That’s where of...

What you don’t know about YouTube is hurting you. Justin Sardi is the founder of Tube Sift and Video Ad Vault. He is a true YouTube OG. He’s been running ads and geeking out on YouTube organic growth since 2012. He’s built two of the leading YouTube research and spying tools on the web - Tube Sift and Ad Vault. The team here at OMG actually uses both regularly. Justin is a sharp dude with a wealth...

Kurt is a legend in the eComm space and hosts one of the most popular podcasts in our industry. His show, The Unofficial Shopify Podcast, just crossed the 2 million downloads milestone. Kurt and his company are all about one thing - helping Shopify store owners make more money. And the best way to do that is by split-testing everything.  An important first step of split testing is questioning your...

John Parkes and I go way back.  In the early days of OMG, we partnered with Russell Brunson on a project called DotComSecrets Local. John helped oversee the project. It was pre-ClickFunnels in 2010 and an excellent time to work as an online entrepreneur. Having an upfront seat watching Russell and his team was inspiring and educational.  Fast forward to today, and John is the Chief Traffic Archite...

Preparation is the backbone for success during the holiday season. Today I am talking to  a few of our OMG experts on preparing to win the 2022 holidays. Joining us is Amber Norell, OMG’s Amazon Director, Bill Cover, one of OMG’s amazing Google Strategist, and Savannah Knight, one of OMG’s rockstar Google Specialists.  This holiday season should be quite interesting. Inflation, rising ad costs, pr...

Preparation is the backbone for success during the holiday season. Recently we just recorded a holiday webinar featuring Kristina Muntean and Jenna Galardi. Kristina works for Gorgias, an online customer support service who has worked with big brands such as Steve Madden and OLIPOP. Jenna Galardi has over a decade of experience helping businesses grow online. In current role  as Senior Omnichannel...

I love Arrae as a brand and as a group of products. I also think Nish Samantray is one of the brightest up-and-coming eCommerce founders in the game right now. Arrae is unique because it’s a supplement brand that combines natural ingredients with amazing packaging and design. Their supplements are designed to work in under an hour. So their bloat pill allows you to eat pizza and not feel terrible...

Content is King. Regardless of the platform. Want to scale on TikTok? You’re only as good as your content. Want to step up your IG game? Content, baby. Want to finally scale on YouTube? Hire OMG (ha!) and create great content! Today I’m interviewing Danil Saliukov, CEO and Co-Founder of Insense. I met Danil when we both spoke at Geek Out in San Diego a few months ago. Insense is a marketplace that...

Dr. Travis Zigler knows a thing or two about the entrepreneur’s journey.   Sometimes the path you end up taking as an entrepreneur is NOT the path you had in mind when you set out.   Travis and his wife, Jenna, are both optometrists by trade, but they had an itch to build an eCommerce business. They started with sunglasses, then landed with a dry eye product, but what began as a product-focused co...

My guest today is a longtime friend and colleague, Jon MacDonald.  Jon is the CEO and founder of, The Good. He and his team help brands like Nike, Xerox, and The Economist turn more visitors into customers.  He’s one of the best conversion rate optimization specialists I know. In this interview, we wanted to go beyond the typical hacks and quick tips and look at principle-based optimization or opt...

Long-time fans of the show might remember me saying that SEO was the first online marketing skill I learned and was also the first service OMG offered.  We got out of the SEO game years ago, but I still love it. And I believe it's a massive area of opportunity that most eComm brands are missing.  I first heard my guests speak at Geek Out in San Diego. Their talk was so good I asked them to come on...

Email marketing is the ultimate money maker for eCommerce companies. When you have email marketing dialed in, EVERYTHING else gets better. Your product launches improve, you can spend more on top-of-funnel marketing efforts, convert more abandoned carts, and give your customers a better experience. The list goes on and on. Nick Flint is the lead Email Strategist here at OMG Commerce. He took his k...

My guest today is Krik Angacian, the co-founder of Candy Can. Krik’s background is first as an investment banker and then as a founder of a protein popcorn business that he sold a few years ago.   Candy Can is a phenomenal product (full disclosure - I am an investor) and somewhat addictive. If you’re like me, you’ve been known to snack on children’s gummy vitamins (it’s actually a pretty common vi...

What’s the secret behind the runaway success of Dr. Squach, Manscapped, William Painter, Ruggable, Lume, and more?   Product design that people love is part of it. They also leveraged FANTASTIC creatives. They didn’t just create ads that converted; they had ads that viewers loved.   This allowed for scaling. They entered the rare space of being able to scale profitably to 10 million, 20 million, s...

What if you could cut your lead costs in half? What if you could shorten your sales cycle from several weeks to just a few hours? What if you could leverage organic and paid traffic for better connections, delightful customer interactions, and more sales?   That is what Chatbots can create for you.   I heard Natasha Willis speak at Blue Ribbon Miami a few months ago, and I loved her presentation s...

Should you build a brand from scratch? Or buy an existing brand and apply your genius to scale or improve it?   Mike Jackness is one of my favorite eCommerce pros to talk to. He’s a podcast host. He’s built, bought, and sold multiple brands. And he has a heart to teach. He’s currently running a successful eComm brand that I’m an investor in, and it’s in the process of selling.   We wanted to hop o...

I’ve always believed that writing good copy is one of the most profitable skills you can have as a marketer. And even if you don’t want to write copy yourself, understanding the process that your team should go through to create great copy is super important. Recently I spoke at Nick Shackelford’s Geek out in San Diego and I met Brandon Ham there. Brandon used to work for Agora Publishing, the mul...

Prime Day is now one of the most anticipated shopping events of the year for both shoppers and sellers. It started in 2015 as a way to celebrate the 20th anniversary of Amazon.  Mostly it was designed to help boost sales during one of the slowest times of the year (July).  It has since grown dramatically and rivaled some of the largest shopping days of the year.  In this episode, we break down wha...

The Google ads ecosystem offers opportunities to grow your brand that you really can’t find anywhere else.  Google is the world’s most popular search engine and the number 1 most visited site on the planet.  YouTube is the world's 2nd most popular search engine (even though it’s really a video site) and the world’s 2nd most visited site.  You can leverage both channels for both targeted growth and...

Misconceptions about GDN are rampant in the eComm world. It’s too hard. It’s too expensive. The targeting isn’t as good as Facebook. It doesn’t work. Justin Brooke knows better. Justin is an ad veteran who knows just about every ad platform out there. He’s partnered with and trained media buyers for Russell Brunson, Frank Kern, Dan Kennedy and more. He also worked for Agora Publishing. He KNOWS hi...

Andrew Eckblad is one of the sharpest video minds I know. He started in TV and film and even won a few Emmys. He was Frank Kerns’ “video guy” for over 10 years. Now he runs convertsmart and works with DTC brands making videos that convert on all platforms: Facebook, IG, YouTube, and TikTok. In this episode, we focus on the 8 biggest mistakes he sees DTC brands making when it comes to video marketi...