eCommerce Evolution

If Google isn’t within your top 2 channels for new customer acquisition - 2024 should be the year you change that. In this episode, I interview Matt Slaymaker on the latest and greatest from Google. Here’s a look at what we cover: What are the best brands doing on Google that others aren’t? What are the keys to a better, more productive relationship with your agency? How has PMax evolved, and how...

So much has changed on Amazon since we started helping sellers on the platform in 2016 (I can’t believe we’ve been in the Amazon game for 8 years). In this episode, I chat with Trenton Bodenbach, OMG Amazon Strategist.  We discuss some new potential game-changers on Amazon for 2024, strategy, and who’s winning and who’s not on the platform. Here’s a quick look at a few of our topics: 1) Verti...

I love this episode.  Not just because my guest, Rabah Rahil, is a super smart dude with an eye for fashion. I love it because we tackle two of the biggest issues facing brands, agencies, and developers in the DTC space: How to think about and utilize AI for better results (especially if you’ve resisted it a bit). How to evolve the customer shopping experience to wow customers and drive bette...

In the DTC space, there are always headwinds. Supply chain issues. Amazon account shutdowns. Meta or Google ad account issues.  And new headwinds pop up daily. That's why I love this conversation with Aaron Nosbisch so much. Aaron and my buddy Nick Shackelford run Lucyd - a social ad agency that focuses on CBD and Cannabis products, and now Brez, a very tasty THC drink that's legal in all 50...

Cody Wittick is the man. College hoops player. Agency owner. Podcast host. And, now, new dad! Most important for this discussion: Cody knows how to scale DTC brands with influencer marketing.  In this episode, we discuss the right and wrong ways to build an influencer marketing program. We talk about winning creatives and who's smarter: media buyers or the machine. And highlight the parallels...

This year was an AMAZING year of podcast guests. Today, I wanted to reflect on and recap 12 of my favorite lessons from this year. 1. Creative Thinking as a Competitive Advantage - Million Dollar Mindset (Ep 231) This episode was the most shared episode of the year. It ended up in a few forums and got a lot of love.  What helped Will and the team grow Organifi from $18M annually to over $100M...

How is your finance stack? We all love to talk about our tech or marketing stacks, but the financial side gets less attention. Heck, you might not even know for sure what your finance stack is!  My guest today is an eComm legend, Bill D'Alessandro. Bill is the founder and CEO of Elements Brands. He's built or acquired 8 brands and sold 7.  Before his time in eComm, he spent 5 years in th...

What do you do when you grow 25% YoY but realize you’re losing money?  How do you adjust when what has always worked in the past stops working?  What steps do you take when your cost to acquire a new customer is skyrocketing, and nothing is bringing it down? If you’re like some brand owners, you keep doing the same stuff but try to do it better.  Sometimes, you need a larger shift t...

In some ways, we know everything and nothing about our customers at the same time.  We have mountains of data at our fingertips for every customer interaction.  But we can’t see our customers.  We don’t really know what they love, why they buy, or what they’re into—even insights into why they bought from us or how they first learned about us are muddy.  Even when we think we kn...

Download The YouTube Ads Checklist Here YouTube offers TREMENDOUS scale opportunities. Just ask Dr. Squatch, Purple Mattress, Organifi, and Manscapped. But it's NOT the easiest platform to scale with. We're one of the top spenders on YouTube ads. We've spent more than almost any agency our size on the platform and learned what works and what doesn't. In this episode, I break down the 11 factors th...

Few DTC brands have been as polarizing or as successful as Chubbies. The Chubbies story is a wild one. It started with humble beginnings, selling shorts one by one in parks around the Stanford campus, leading to an IPO. Four Stanford college students had 3 things in common:  1. They were tired of working for the man.  2. They didn't fit the "Abercrombie" fashion mold of the late 2000s an...

“If you do what you’ve always done, you’ll get what you’ve always gotten.” “The definition of insanity is doing the same things over and over again and expecting different results.” Not sure where I first heard these quotes, but they definitely apply to this week’s episode. I firmly believe that to grow like no one else is growing, you must do what no one else is doing. In this episode, I walk thr...

How can you make the most of the Cyber 5? It all comes down to strategy, planning and execution. Ideally, you’re planning all year and working on the perfect strategies to attract new customers and inspire existing customers to buy more.  But planning is only part of the success equation. Making adjustments and tweaks based on what’s working and what’s not is also crucial. On this episode, I’...

I believe in the who, not the how, for more business problems and opportunities. Want to grow faster? Need to solve a nagging problem? Rather than thinking about how to solve it, you might want to start with who. But that only works well if you have strong leadership skills. As your business grows, you’ll be doing less and leading more.  My buddy Peter Awad joins the show today. He’s an eComm...

Are you dabbling with generative AI or using it to gain a competitive advantage?  Are you getting better at using AI or staying the same?  If you're like some professionals I know, maybe you've gotten frustrated with only slight gains using AI, so you've moved on. I'll admit, I'm still just dabbling compared to my buddy Fred. Fred Vallaeys is one of the smartest dudes I know. His perspec...

Price. It’s an emotional topic for shoppers and for brands.  As shoppers were more influenced by price than we care to admit. As brands we’re often afraid to change our prices. And our current prices were probably created a long time ago. It’s almost a certainty that they price for at least some of your products is wrong right now. Byron Myer’s is a super smart dude. He started Inogen, a med-...

Why does one hook work and another flops?  Why does one offer get customers clicking and buying and another offer get’s only a shrug?  How can you know BEFORE you spend money on an ad if it’s likely to convert? Today’s episode is a recording from a recent talk I gave at Ezra Firestone’s Blue Ribbon Mastermind.  I break down 7 ad tests guaranteed to make ANY ad better.  Follow t...

Liz Saunders knows the Amazon game well. She was the Chief of Staff for Jungle Scout as it grew from under 40 employees to a few hundred. And the founder of Fluencer Fruit. Through software, coaching, and services, she helps brands and influencers maximize their results with Amazon’s Influencer program.  The Influencer game is still early at Amazon, but right now, it’s free for brands to part...

Amazon DSP is a misunderstood platform. Heck, even the name is confusing!  The Amazon DSP we’re referring to in this episode is the Demand Side Platform. Not to be confused with Amazon’s other DSP - Delivery Service Provider (the independent contractors who deliver your Amazon packages).  Amazon DSP Ads are a way to target shoppers on and off Amazon with highly relevant image and video a...

Your Amazon listings are probably NOT as optimized as you think. Your products likely aren’t merchandised as well as they could be either. In this episode, Brandon shows you how to find obscure keywords to dramatically grow your sales and rankings. He also shows you how to merchandise your product to fly off the shelf.  We also talk about AI, competitor research, new product development, and...

Post-purchase surveys can teach you a lot about your customers, and no one knows that better than my most recent guest, Trevor Crump.  Trevor is the co-founder of Bestie, which is one of the fastest-growing post-purchase apps on Shopify.  We talked about the key questions you should ask your customers and how you can turn their answers into extra cash!  Make sure you give this episo...

Gracey Ryback, an A-List Amazon Influencer, began her journey on TikTok by talking about products she loved. Soon after, she started hosting Amazon Lives. To date, she has driven seven figures in new sales for various products on Amazon.  I first met Gracey when we both spoke at SellerCon in Austin earlier this summer. Her presentation was amazing, and I immediately knew I had to get her on t...

FREE RESOURCE: OMG's Ultimate Email Marketing Testing Checklist https://docs.google.com/spreadsheets/d/1Mt6eOX2wxCM61uhGc0WoSVWSlemUJRP0T9mfgBk2o-M/edit#gid=1837668272 How can you triple your results from Email & SMS? Is crafting a single captivating subject line the key? Does discovering the ultimate promotion hold the answer? Likely not. Making huge improvements is all about finding dozens o...

Tomer is a speaker, an Amazon Seller, the host of the Top Dog community, and the author of "Ride the Amazon Wave." We recently met when we both spoke at SellerCon in Austin. Tomer has a unique approach to getting 5-star reviews and scaling sales on Amazon. No, this does not include buying reviews, begging for reviews, or doing anything that toes the line of Amazon's TOS.  He is all about...

What if you could find one strategy that, if properly executed, could: Triple your revenue Build a hyper-engaged community around your brand Get feedback on exactly what products to launch next (and create anticipation around the launch of new products) Create an ongoing, repeatable marketing vehicle that improves CAC and LTV Establish a content machine Sounds too good to be true? That's exactly w...