eCommerce Evolution

If you’re currently running ads to cold audiences - whether that’s on Facebook, YouTube, Google Display Network or anywhere else - you need to consider where you’re sending that cold traffic.  Do you send it to your home page? Product detail page? Those options can work, but you need to test sending traffic to pre-sale content.   What is pre-sale content?  To explain, I brought in one of the forem...

What’s the ultimate metric you should measure to grow your business?  Smart direct response marketers might say Cost Per Acquisition (CPA) or Return on Ad Spend (ROAS).  Advanced direct response marketers might say Lifetime Customer Value. But what does John Grimshaw say?  Well, you’ll have to tune in, but I’ll give you a hint? It’s CVV. John Grimshaw is traffic Marketing Director at Smart Markete...

Building an irresistible culture.  Creating raving fans. Treating your customers like friends of 10+ years.  These are some of the philosophies that’s taken LiveBearded from a single product lifestyle business to now a leader in the men’s personal care space.  The only thing more impressive than Anthony Mink’s beard is the culture of raving fans he and co-founder Spencer Bryce have built together....

Kiri Masters is the founder & CEO of Bobsled Marketing and marketplace institute and host of ECommerce BrainTrust. Author of Amazon Expansion Plan and new book Amazon for CMOs .  We talk Amazon a lot on this podcast.  I wanted to have Kiri on to discuss her philosophy both in how to expand and how to manage growth.  We discuss some really interesting topics including: What CMOs of big brands know...

Arri is a whizkid of sorts when it comes to messenger marketing and SMS marketing.  At the ripe old age of 22 he’s leading his team at Conversmart and has worked with some pretty impressive brands including Tuft & Needle, Poo-Pourri and the Beard Club just to name a few.      I know very little about SMS marketing for eCommerce so I was super excited to have Arri on the podcast to learn how he doe...

To date, this was one of my favorite episodes to record.  Partially because I love Amazon and love hearing behind the scenes stories from people who’ve worked there.  Brad does share a couple of great stories.  Mostly I love this interview because the advice shared is pure gold.  Brad Moss has a unique perspective on business and growth. At Amazon he served as the first business lead over all of S...

Paulina Masson is the founder of Shopkeeper and a longtime Amazon seller.  She has a wealth of knowledge when it comes to pricing products. She understands the competitive forces behind pricing decisions as well as the psychological factors.   Ultimately you want to price in such a way to maximize total profits.  While you should consider profit per transaction, that might not be the ultimate metr...

Is AI coming for all of our jobs?  As agencies and marketers, are we on the road to irrelevance?  Probably not fully, but our roles and our perspectives better shift and shift quickly.  Frederick Vallaeys is a brilliant marketer and programmer. He was one of Google’s first 500 employees and was on the original AdWords Quality Score team.  In this episode, we discuss how agencies and marketers of t...

A few months ago I delivered a talk at Social Media Marketing World 2019 on how to create a full funnel with YouTube ads.  Feedback on the session was great so I wanted to share it here on the podcast.     Why YouTube ads? Watch time for “which product to buy” videos on YouTube doubled this past year. Nearly 70% of shoppers say they are open to learning about products on YouTube directly from bran...

Christian Zeron started selling vintage watches online in college.  We started mainly with some free time, a lot of creativity and a serious watch obsession (he’s a self-described watch geek).  He’s since leveraged that into millions of YouTube views, millions in sales and over 1.8 Million monthly page views… without running ads. I’m an ads guy so my experience with organic YouTube is minimal.  I...

Casey Guass started Viral Launch as a broke 24-year-old college drop out.  The rest is history. It’s now one of the most beloved SaaS platforms for Amazon sellers.  Like most great companies it’s gone through some serious product evolutions. But, the core has remained the same - helping Amazon Sellers rank better on Amazon.   In this podcast, we cover a lot…and get pretty nerdy with data.  Here’s...

In just a few short years Bill D transitioned from investment banker to single brand eCommerce store owner, to now owning and leading a portfolio of 10 eComm brands through his company, Elements Brands.    I wanted to pick Bill’s brain - one, because he’s just wicked smart, but, two, because I think all eCommerce store owners could benefit from his perspective. In this power-house episode we uncov...

I’ve always loved the psychology behind why people buy.  It’s what originally attracted me to sales and marketing when I was in college.  I’ve always loved the study of persuasive headlines and compelling video ads. I’ll admit that I think less about shipping than I probably should. If we want to talk about pure conversion rates and growth, shipping is a huge deal.   That’s why I decided to invite...

Michael Jackness is the President & CEO of Terran.com - owner of multiple commerce brands including tactical.com , wildbaby.com , icewraps.com , color it and more.  He’s also the host of the EcomCrew podcast and is a fantastic trainer and speaker.  I got to hang out with Mike recently at an event and I was reminded of why so many people in the eComm space look up to him.  He’s a brilliant marketer...

My guest today is a man who needs no introduction.  His podcast, Ecommerce Fuel, is one of the most downloaded Ecommerce podcasts on the planet.  And Andrew runs one of the largest most successful private eCommerce forums - EcommerceFuel.com . Each year Andrew sends out a poll to hundreds of successful merchants to get a pulse check on all things eCommerce.  It covers an incredible number of detai...

As some of you may know, my very first foray into online marketing was in the crazy world of SEO.  That was circa 2004. After creating some wins for an online print shop I was hooked on SEO. In the early days of OMG Commerce SEO was our bread and butter.  Now it’s still an important channel, but as Google has become more of a pay-to-play environment, more companies come to us wanting help with ads...

Connor Young is a bit of a health nut - and an exercise enthusiast.  He’s also an entrepreneur.     He’s combined his passions into a powerful and growing commerce business called Ample Foods.  Connor and his team are doing a lot of things right with Ample. What potentially stands above the other wins is that they have achieved two very successful crowdfunding campaigns.  The first was a tradition...

The first glowing testimonial I heard about Joana Galvao was from Ezra Firestone.  Next was my buddy, Jared Mitchell of Skincare by Alana. Joana was described as a designer who “Gets it” - who understands how design impacts online experience and sales. She recently spoke at Traffic & Conversion Summit in San Diego and I heard she brought down the house.  So I wanted her to come on the podcast and...

Austin Brawner is a legend in the eCommerce space, namely because his podcast - Ecommerce Influence - is one of the most popular in the industry.  Austin has worked with, and is friends with, many of the top DTC brands in eCommerce - MVTM Watches, Pura Vida Bracelets, Blenders Eyewear, Four Sigmatic and many others.  In fact, we reminisce on the podcast about a dinner we both attended in San Diego...

My buddy, Johnny Pinto has a unique product, a unique story, and a unique approach to eCommerce growth.  He’s the CEO and Co-Founder of BoomBoom. BoomBoom produces an essential oil based inhaler that refreshes and energizes you.  These types of inhalers are super popular in South East Asia, and BoomBoom is determined to make them popular in the US too. The story of BoomBoom is chock full of fantas...

Ro Bhatia has some serious eCommerce chops.  He started his career at Google, then spent 5 years at Yahoo, then worked for eBay with merchants, then ran the dot com division for Home Depot.  Now he’s the Chief Product and Strategy officer at Limelight Ecommerce. In this episode we dig into growth tactics that you probably either haven’t thought of or aren’t leveraging properly.  Ro has a wealth of...

I just got back from a trip to the Amazon HQ in Seattle. Chris Tyler, our Director of Amazon Services, and I were there visiting with our Amazon DSP reps (more on DSP in a minute).  We recently found out we were the fastest growing agency in 2018 in terms of DSP spend. We got to preview new audience targeting options, discuss new ad options coming soon to the Amazon ecosystem and more…Blow your mi...

My guest today is John Li, co-founder of Pickfu.  John is a really sharp dude, with a very unique service.  A service that started as a side project and became a standalone business sort of on accident…more on that in the episode.    Pickfu is a consumer feedback tool that allows you to get real customer feedback in minutes.  This has driven insights into product page enhancements, better product...

Steve Chou is an eCommerce podcast host, eCommerce store owner, and former microprocessor designer.  In fact, the microprocessor running the phone in your hand was likely designed by Steve’s team. All of that to say, Steve is a pretty smart dude. I recently saw Steve in San Diego at Social Media Marketing World where we were both speaking.  We had lunch and talked a little about Chatbots. I was in...

My guest on this show is a legend in the eCommerce space.  He’s the founder of the Shopify Agency, Ethercycle. He’s the host of the wildly popular Unofficial Shopify Podcast.  And, he’s just an overall really smart dude. When most ecommerce companies consider conversion rate optimization they usually immediately think of split testing, multivariate testing, cart optimization, etc.  BUT, most merch...