Ecommerce Conversations

ALTMany ecommerce merchants run pay-per-click ad campaigns on the major search engines. But Jason Prescott, CEO of Toptenwholesale.com, argues that merchants can obtain a higher return-on-investment by advertising on specialized virtual search engines. He discuss this with Practical Ecommerce’s Kerry Murdock.

Neal CreightonWith the existence of social networking and consumer review sites, disgruntled customers can post negative comments about an ecommerce merchant and cause lasting harm. Neal Creighton is CEO of RatePoint, a firm that provides reputation management tools for ecommerce merchants. He joins Practical Ecommerce’s Kerry Murdock to discuss ideas for managing a firm’s online reputation, inclu...

ALTCraig Vodnik is vice president, North America, for Cleverbridge, an ecommerce platform that helps online merchants sell software, music and other digital products. Vodnik joins Practical Ecommerce’s Kerry Murdock, and offers his ideas for the best way to sell digital products online and how to maximize international sales of digital products.

Melih Abdulhayoglu is founder and CEO of Comodo, a firm that provides Internet-security and fraud prevention services to ecommerce and other web-based firms. Adulhayoglu received in 2008 an Ernest & Young “Entrepreneur of the Year” award and is an authority on online security. He joins Practical Ecommerce’s Kerry Murdock, who asked him about the logic of EV SSLs, site seals and other steps tha...

David Heinemeier Hansson created the Ruby on Rails software framework and is a partner in 37signals, producers of the popular Basecamp suite of online collaboration tools. Hansson joins Practical Ecommerce Publisher Kerry Murdock to discuss Ruby on Rails, web development and the state of ecommerce.

Dan Robbins is Vice President of Marketing at Enquisite, a search analytics company that follows customers from search to conversion. He joins Practical Ecommerce Publisher Kerry Murdock to discuss Enquisite and how it can supplement a merchant’s other analytics programs.

SLI Systems CEO Shaun Ryan discusses site search and SLI’s hosted site search solution with Practical Ecommerce Publisher Kerry Murdock.

Keirsun Scott is Social Media Director for OneUpWeb, an online marketing consulting company. He joins Practical Ecommerce Publisher Kerry Murdock to discuss the benefits of social media for ecommerce merchants, citing examples of companies who make use of social media.

Amit Das, Managing Director for the U.S. division of Worldwide Business Research, speaks with Practical Ecommerce Publisher Kerry Murdock about the upcoming virtual ecommerce trade show, eTailXpo.

Jim Rue is a freelance and technology journalists, and recently attended the Annual Book Expo. He speaks with Practical Ecommerce Publisher, Kerry Murdock, about the migration of content delivery to digital format, and what the future holds for printed content.

Jody Hartwig is the Vice President of eBusiness at Netconcepts, a company specializing in natural search marketing and ecommerce. She joins Practical Ecommerce Publisher Kerry Murdock to discuss Microsoft’s new Live Search cashback program.

Michael Shatz is the publisher of The Merchant’s Guide, a resource to help ecommerce merchants lower their credit card fees. He joins Practical Ecommerce Publisher Kerry Murdock to discuss credit card payments and how his guide can help merchants understand credit card issues.

Damon Schechter is CEO and Founder of Shipwire, a shipping and storage solution for ecommerce merchants. He joins Practical Ecommerce Publisher Kerry Murdock to discuss Shipwire and how it can help merchants get their inventories out of their garages.

Jason Keenan is the Media Advisor with ICANN, the Internet Corporation for Assigned Name and Numbers, which regulates domain names globally. ICANN was created in 1998 to perform various Internet administrative tasks previously done by a range of bodies including universities, private companies and the U.S. government. Keenan joins Publisher Kerry Murdock to discuss ICANN and the future of the doma...

Rhett McNulty is Chief Operating Officer for ShopIt, a social networking sales application for ecommerce merchants. He joins Practical Ecommerce's Kerry Murdock to discuss ShopIt and the value of social networking.

Sweta Duseja is Product Marketing Manager for nCircle, a security risk and compliance monitoring firm. She joins Practical Ecommerce’s Kerry Murdock to discuss PCI (payment card industry) compliance and data security risk.

MarketMotive CEO and Co-founder Michael Stebbins joins Practical Ecommerce’s Kerry Murdock to discuss MarketMotive’s subscription-based consulting, lessons and strategy help for ecommerce merchants.

Colin Rule of PayPal and eBay speaks with Practical Ecommerce Publisher, Kerry Murdock, about online dispute resolution between buyers and merchants.

Carr-Jones and Kerry Murdock talk about Bling! It, Vertus’ new photo-editing software designed to improve product photos.

Join Mitch Bettis as he discusses ecommerce insurance with Nancy Callahan, Vice President of AIG Insurance.

Crawford and Pat Callahan talk about upcoming social media classes offered by Danna, as well as her eBay experience.

Gajwani and Pat Callahan talk about the benefits of online video for ecommerce.

Burke and Pat Callahan discuss social networking as a requirement for doing business in the future.

Justin Hertz and Pat Callahan explore the elements of a successful website, including how to distinguish yourself from the competition.

Reid Carr and Pat Callahan discuss the intricacies of a case study Carr co-authored — Cricket Communications: Less Is Definitely More