eComFuel Podcast

New post from The eCommerceFuel Blog : User experience. This phrase has been tossed around a lot in the last few years, but few have actually mastered applying it in all aspects of their business. Most businesses focus on the wire-framing and usability testing, but there are some even easier ways to reel in customers and keep them coming back. Jason Broughton, head of UX for Zappos, weighs in on h...

New post from The eCommerceFuel Blog : Trying to drum up some press for your brand or business can be a full-time job. And with all the effort that goes into trying to get media coverage, how worth it does it end up being for your brand? Today, we're looking at three success stories of landing major press and how each business was affected differently. Join us as we dive into how you can get press...

New post from The eCommerceFuel Blog : The art of sorting out your customers, weeding out the qualified from the non-qualified, is one of the most important skills you can develop in business. There are hundreds of tools out there that claim to help you to weed out these customers, but none as effective as the 80/20 rule. This week AdWords guru Perry Marshall is here to discuss the 80/20 rule of m...

New post from The eCommerceFuel Blog : Knowing how to read a financial statement and a few other basics of accounting is vital in an eCommerce business. Without basic knowledge of accounting, you may think you're raking in the cash when you're actually in the red. We're covering everything from the basics of reading an income statement to the ins and outs of your store revenue. Subscribe:  iTunes...

New post from The eCommerceFuel Blog : There are tons of conferences being offered in the world of eCommerce and marketing today, so it can be difficult to choose which one is the best fit for your individual situation. We're a bit biased when it comes to talking up our favorite conference (eCommerceFuelLive of course), but there are a lot of other great options out there as well. Whether you are...

New post from The eCommerceFuel Blog : Crowdfunding is a popular topic and it's one that continues to pick up steam as bigger companies and cooler products get launched on platforms like Kickstarter. And we've finally discovered the secret sauce of crafting a killer Kickstarter marketing plan from start to finish. Jason Feinberg, founder of FCTRY, is here to talk about the Kickstarter Holy Grail:...

New post from The eCommerceFuel Blog : Today's episode comes to you from the road. As eCommerce entrepreneurs, flexibility is one of the biggest perks of the job. But how easy is it to pack up the family into an RV and head south while trying to stay on top of your business? Hop into the passenger seat as we dive into what it takes to hit the road, spend time with family and turn an RV into a mobi...

New post from The eCommerceFuel Blog : eCommerce entrepreneurs can be a misunderstood bunch. Sometimes it's the people that know us better than anyone else who can't figure us out – our parents. Today on the show, we talk to a few eCommerce entrepreneurs and their mothers to really dig into how well their parents really know their kid's business. What they say might surprise you! Subscribe:  iTune...

New post from The eCommerceFuel Blog : After almost 150 episodes of the eCommerceFuel podcast, our topics have run the gamut. But one very obvious topic we've yet to tackle? The story behind why Andrew Youderian and frequent co-host Bill D'Alessandro got into eCommerce in the first place. The path to success in eCommerce can be a long and bumpy one. Sadly, many people give up before they bring the...

New post from The eCommerceFuel Blog : We were inspired by one of our favorite podcasts, Start-Up, to kick off a new series this week. Over the course of the next year, we'll be following Kyle Goguen, founder of Pawstruck, to see what it's like for a successful business to try and take their company to the next level. We'll be checking in with Kyle every few months to see if he's ticking all the b...

New post from The eCommerceFuel Blog : It's everyone's new favorite social media platform and for some business owners, it's a gold mine. Lily Jade is a multi-million dollar diaper bag business and they've generated seven figures alone through Instagram. eCommerceFuel community members and founders of Lily Jade, Landon and Meggan Wood, along  with their Instagram manager, Ashley McGleary, share th...

New post from The eCommerceFuel Blog : If you can't beat them, join them. Amazon FBA is a natural next step to help you grow your business. But sending out your first shipment can be ripe with potential problems. On today's episode, we've got a novice and a pro weighing in on the intricacies behind FBA, including the differences between a UPC, FNSKU, and an ASIN, along with expert tips for optimiz...

The Affordable Care Act has been in effect for five years now. We decided to check in with small business owners to see how well it's worked for their families and employees. Today we're hoping to answer this question: is it possible to find affordable heath insurance for your small business under ObamaCare? Get full show notes and more information here:  http://bit.ly/1LIzKjr

In this wide-ranging conversation, we talk about Kickstarter, Amazon, creating proprietary products, as well as a plethora of other eCommerce-related topics. We wrap up the show with some trivia to see how well Lars can remember some of the things that he may or may not have shed light on in terms of funny stories and comments in the forum. Get full show notes and more information here:  http://bi...

Jason brings a unique perspective to our tribe of independent 6 and 7-figure merchants and shares some takeaways that we can glean from some of those bigger organizations. He shares a lot of great insights on the future of eCommerce and talks about some of the innovative things that retailers are doing today. Jason also shares some predictions about what may happen with mobile, messaging commerce,...

This episode is a prime run of all things storytelling for your business from a guy who has the background and authority to speak on the topic. Michael and I chat about how you can use storytelling to grow your business, build your brand, and connect with customers. Don’t miss Michael’s gems about what goes into building a good story and the exact formula for writing compelling stories to help you...

Jeff is here today to talk about how he created Ugmonk and infused it with his personality and style. Get full show notes and more information here:  http://bit.ly/1KwEKqG

Today, we take a slightly opposite approach to an often-discussed topic - instead of talking about how to find a mentor we dig into the ins and outs of being a good mentor in business. Tune in to check out our reflection on our experiences with mentorship as well as our best tips for being a great mentor. Get full show notes and more information here:  http://bit.ly/1SWJxbW

The author of the New York Times bestselling book, Essentialism (one of my top book picks for 2015 ), Gregory McKeown, joins me on this episode to help answer those questions. Greg shares some key concepts outlined in his book and imparts some game-changing advice that you can start applying today to become more productive and efficient in your life and business. Get full show notes and more infor...

If you’re in the eCommerce field, you’ve undoubtedly heard of Peep Laja from ConversionXL.com , one of the most respected conversion blogs online. I invited Peep to join us on the eCommerce Fuel podcast to discuss some of the best practices for increasing your eCommerce conversion. Get full show notes and more information here:  http://bit.ly/1RheCGh

On this follow-up, Clayton and I chat about how things panned out – did everything go well, did things fall apart and so on. We dive into what it’s like to buy your first eCommerce business, as well as how TrollingMotors.net is doing now, what has changed since Clay’s purchase of the store and the biggest “a-ha” moments of the process. Get full show notes and more information here:  http://bit.ly/...

Apart from being a great eCommerce writer on Medium.com, Andy is the founder of Bonobos.com, a menswear clothing online store that he’s grown into a highly-respected company over the past few years. We chat about how Andy got started and his experience in men’s clothing space. And, he also shares some stories from his own experience. Get full show notes and more information here:  http://bit.ly/1m...

If you haven’t heard this interview with Michael before, or even if you have, then you are in for a real treat. While I first aired this interview over two years ago, the incredible knowledge and lessons that Michael shared with me is still something I know all of us can learn from and use in our businesses today. Enjoy! You can find show notes and more information by clicking here: http://bit.ly/...

Joining me to talk about our top 10 favorite (or perhaps only) books from 2015 is the man behind NerdMarketing.com , Drew Sanocki. This year we have a good mix of business, personal development, diet and fiction books that you might want to check out if you’re looking for a next good read. Get full show notes and more information here:  http://bit.ly/1OmlLjJ

The man who’s currently recovering from frostbite after standing in line all night looking for Pokémon deals on Black Friday, Bill D’Allesandro of RebelCEO.com , is here today to help answer those questions. Here are some tips for optimizing your eCommerce business for Black Friday and Cyber Monday and, ultimately, making them the best sales days of the year. Get full show notes and more informati...