eCom Collab Club Podcast - The eCommerce Podcast for DTC Businesses

In this episode , Pete is joined by Yasamine Beheshti, Group Head of eCommerce at Batra Group , to chat about how global brands like Juicy Couture, FILA, Hunter Boots and Reebok plan for Black Friday/Cyber Monday – without torching margins or losing their brand magic. From starting her career at Ralph Lauren straight out of university to running eCommerce for 7 international brands, Yasamine has s...

In this episode, Pete teams up with guest co-host Rich Evans from Get Better to chat with Darren Lake, Head of CX & Marketing at Glazing Vision , about how AI is actually making customer service sharper, analytics faster, and CRM more powerful without losing the human touch. Darren shares how Glazing Vision is embedding AI into customer service, cutting hours out of manual processes, and turni...

In this episode, Pete teams up with guest co-host Rich Evans from Get Better to chat with Danny Bull, founder of Düng Snacks, about how AI is actually making marketing sharper, faster and more profitable for challenger brands. Danny shares how Düng is punching above its weight, getting into all the right places, and freeing up more time for the creative work that really moves the needle. This isn’...

In this episode, Pete and Adam sit down with Emma Burke, founder of LACEEZE LTD, to unpack what it really takes to build a brand that means something, not just sells something. From turning a personal frustration into a product to creating a fiercely loyal community around a niche problem, Emma shares the story of how LACEEZE became a brand people believe in, not just buy from. No gimmicks. No fak...

In this episode, Pete and Adam sit down with Nick Moutter , founder of MOOT Group , to uncover how predictive analytics and AI are changing the way eCommerce brands scale. From rescuing brands like Houseology to building Ascend AI, Nick shares the hard-won lessons that keep stockouts, shrinking margins and chaos at bay – long before they bite. Forget guesswork. This is about making data your super...

In this episode , Pete and Adam sit down with Tom Mayes, co-founder of Edmunds Cocktails, to uncover what most brands miss after checkout—and how a great unboxing moment, a handwritten note, and a post-purchase flow that actually educates (not just sells) can turn casual customers into obsessed repeat buyers. From cocktail rituals to limited drops, Tom shares how his team builds loyalty without th...

In this episode, Adam sits down with Jodie Sanders, CMO of Pooky Lights, to unpack how smart brands turn customer feedback into gold – not just a colour-coded spreadsheet no one reads. From spicy Trustpilot reviews to DMs with more attitude than insight, Jodie shares how her team turns even the toughest feedback into sharper strategy, stronger products, and long-term loyalty. No sulking. Just grow...

In this episode, Pete and Adam sit down with Amy Anzel, founder of Hollywood Browzer Beauty, to unpack what really happens when you stop avoiding complaints and start using them to grow. Amy’s taken her beauty brand from in-store demos to 20+ markets, built a fiercely loyal global customer base, and turned even the sharpest feedback into stronger retention and repeat sales. She’s sharp (literally)...

In this episode, Adam and Pete sit down with Rob Manning, Director of DTC at Biotiful Gut Health, to unpack what it really takes to grow a brand in 2025 – without losing your margins, your team, or your mind. Rob’s helping lead one of the UK’s most recognisable gut health brands, balancing DTC and retail growth, keeping the team sane, and saying no to the chaos that trips so many brands up. He’s c...

In this episode, ex-pro tennis player turned DTC founder Jack Oswald joins Adam and Pete to unpack what it actually takes to grow a product brand without sacrificing margins, sanity, or control. Jack’s built Cancha, a modular bag brand now shipping globally, using a mix of bootstrapping, crowdfunding, fintech loans and angel investment. And he’s brutally honest about what worked…and what he’d neve...

What makes a business truly valuable – and what quietly destroys your shot at a clean exit? In this episode, Elizabeth Gooch MBE joins Adam and Pete to unpack what it really takes to grow, scale and sell a company that investors actually want to buy. She’s built a global tech brand, listed it on the London stock exchange, and now mentors founders who want to do the same – without falling into the...

How do you turn browsers into loyal fans without a playbook full of tactics? In this episode, Finula Crowe , founder of New Day Originals , joins Rich Evans (standing in for Pete and Adam) to talk about building a fashion brand that’s rooted in real values, community, and story – not smoke and mirrors. They cover: – Why raw, real UGC builds more trust than glossy ads – What most brands get wrong a...

What actually drives conversions beyond the inbox? And what’s the right way to use WhatsApp without getting ghosted? In this episode, GoKwik's Chief Revenue Officer, Abhishek Chandra, joins Adam and Pete to unpack how DTC brands are turning WhatsApp into a proper revenue channel (not a spammy afterthought). They cover:– Why email and SMS are quietly losing their punch– How to use WhatsApp to r...

What actually slows customers down on their path to purchase? And what actually works to fix it? In this episode, ex-pro swimmer and Oshun founder, Joe Welstead, joins Adam and Pete to break down the real friction points that mess with your conversions. They cover: – Why your funnel probably isn’t the issue (yet) – When subscriptions don’t work (and what to do instead) – Small UX tweaks that made...

From panic loans to equity regret — most eCommerce founders wait until it’s too late to sort their finances. In this episode, Adam Pearce chats with Blake Bull from Finspire Finance to break down how to fund your brand the right way — whether you're scaling fast or just trying to stay afloat. They cover: – When funding becomes a must-have, not a nice-to-have – Debt vs equity vs revenue-based: what...

Peter Gardner sits down with Rich Evans to unpack the shockwave caused by the Shopify’s and ChatGPT integration. The pair explain why the moments after checkout have suddenly become prime real estate, how AI is rewriting the acquisition playbook, and which tools are already winning extra revenue for smart brands. You will hear plain-spoken stories, battle scars, and a step-by-step plan you can swi...

Learn how to raise basket size without tanking conversion rates. Luxury e-commerce lead Lorna Patterson shares real-world upsell, cross-sell and bundling tactics that grew AOV and LTV for Dior, Chantecaille and more. Episode summaryIn this chat, hosts Peter Gardner and Adam Pearce pick Lorna’s brain on: The “shop-the-look” framework that converts first-time buyers Why fewer shade options beat “cho...

Sick of emails that say “Hi [First Name]” and call it personalisation? Tom Gatenby (Squash Pixel) shows how to turn the data you already hold into loyalty-boosting experiences that feel human, not stalkerish. Timestamps 00:00 Welcome & Sponsor shout-outs 02:10 The classic personalisation fail and why it annoys customers 09:30 Using purchase history to trigger smarter follow-ups 16:45 Free or c...

In this episode of the Ecom Collab Club podcast, hosts Adam Pearce and Peter Gardner engage with Ben Hornby from Airwallex to explore the complexities of the e-commerce checkout process. They discuss the importance of native checkout experiences, the impact of payment methods on conversion rates, and the challenges of international sales, including currency conversion and local payment preferences...

Summary In this episode of the Ecom Collab Club podcast, hosts Adam Pearce and Peter Gardner discuss the challenges of returns in e-commerce with Priya Downs, founder of Nudea. They explore the reasons behind returns, the impact of product quality, and strategies to reduce return rates. Priya shares her insights from the lingerie industry, emphasizing the importance of sizing tools and customer ed...

Customers expect a lot…and, honestly, they’re not wrong to. But, between clunky websites to customer service that feels like it’s operated by a robot, too many brands still fumble it spectacularly. Charlotte Aytan, Director of inclusive sportswear brand TLC Sport, knows all about what customers actually care about, as well as where brands keep getting it wrong. From customer service clichés that n...

Customer Loyalty: One-Night Stand or Long-Term Thing?  Most brands treat customer loyalty like a one-off hook-up: flash a discount, hope for the best, and wonder why customers never call back. But building customer loyalty isn’t as simple as setting up a points program. In this episode, Sarah Welsh, Co-Founder and CPO of HANX, shares what really keeps customers coming back, why traditional loyalty...

In this episode, we dive deep into the overlooked but crucial aspect of e-commerce: the last mile experience. Our guest, Steve, the founder of Uncle Matt’s Hats, shares how packaging, fulfillment, and post-purchase engagement can elevate a brand and create organic marketing opportunities. From using ice cream tubs as packaging to building a movement around mental health, Steve’s approach to e-comm...

We got Cameron Goldie, Head of eCommerce at Grenade , in the hot seat to chat no-BS ecommerce truths —why most brands screw up retention, how to actually use data without chasing meaningless vanity metrics , and what Grenade does differently to stay ahead. We’re talking AI, customer psychology, retention strategies that actually work, and why Cameron sees himself as Rocky Balboa in the ecommerce r...

In this episode of the eCom Collab Club Podcast , host Peter Gardner and Adam Pearce sit down with Pedram Mehrshahi, co-founder of KLORIS.CO, to explore the game-changing impact of qualitative data on e-commerce success. They discuss how brands can collect and implement customer insights to improve conversions, retention, and brand loyalty. Pedram shares how KLORIS has built a premium wellness bra...