Earned: Unlocking the Power of the Creator Economy

In Episode 17 of Earned, Conor talks with Julia Straus, CEO of popular British activewear brand Sweaty Betty. Conor and Julia begin their conversation with a discussion of COVID-19's impact on retail (which they firmly believe is "not dead"), and the pivots Sweaty Betty has made to adapt to the changing landscape. We then take a few steps back and learn more about why Julia first decided to pursue...

In Episode 16 of Earned, Conor chats with Reuben Carranza, CEO of influencer-beloved skincare brand Kate Somerville, and former president of cult-favorite haircare brands R+Co and Olaplex. We dive into Reuben's learnings from his 24-year corporate career at P&G, and hear how and why he transitioned to leading a small, independent brand like R+Co—and the challenges he faced. We gain more insight in...

In our fifteenth episode of Earned, Conor sits down with Toto Haba, SVP of global marketing & communications at Benefit Cosmetics. We learn how Benefit's unconventional marketing approach and "laughter is the best cosmetic" mantra attracted Toto, who previously worked in the technology and consulting and digital advertising industries, to the brand. The two discuss why Benefit is well-positioned i...

In Episode 14 of Earned, Conor chats with Amanda Baldwin, president of influencer-favorite sunscreen brand Supergoop! We learn how Amanda, who won "most likely to become a Fortune 500 CEO" at Wharton, went from being an investor on Wall Street to falling in love with the beauty world—an industry she admires for being driven by evolution and innovation. Amanda emphasizes the importance of an "alway...

In Episode 13 of Earned, Conor sits down with Michael McNeil, VP of Integrated Marketing at Huda Beauty. We learn how Michael, who majored in political science and pre-med at LMU, took a hard left turn after college to get his "PhD in beauty" by joining a then-small cosmetics brand known as Anastasia Beverly Hills. Michael, who eventually became Director of Marketing at ABH, shares insight into th...

In Episode 12 of Earned, Conor sits down with Riccardo Pozzoli, esteemed entrepreneur, investor, and influencer himself, as well as co-founder of the mega-popular fashion blog The Blonde Salad. We learn why Riccardo decided to create The Blonde Salad with Chiara Ferragni at a time before the blogosphere and social media—and of course, influencers—were in style. We hear how the pair grew the site i...

In Episode 11 of Earned, Conor chats with David Benayoun and Adam Bohbot, co-founders of fast-growing, carbon neutral jewelry brand Ana Luisa. In the episode, Adam and David reveal their fateful meeting sharing a cab to a nightclub in Shanghai while both attending business school at EMLYON. After pursuing different career paths post-graduation (Adam entered the VC  world before joining an influenc...

 In Earned's 10th episode, Conor sits down with Joe Cloyes, co-founder and CEO of sustainable superfood skincare brand Youth To The People. Inspired by his grandmother, who started her own skincare line as a mother of seven in 1963, Joe and his cousin Greg Gonzalez founded Youth To The People in 2015, and the brand has seen explosive growth since. We dive into YTTP's impressive growth trajectory a...

In Episode 9 of Earned, Conor chats with Aurelian Lis, CEO of influencer-favorite skincare brand Dermalogica. Aurelian shares the post-COVID pivots that Dermalogica has made, including the brand's new Clean Touch Certification program. We also learn more about Aurelian's early days as COO of Commerce at dELiA*s Corp, before he walks us through his journey of building and selling his own customized...

Savannah Sachs, CEO of rapidly growing, probiotic-powered skincare line Tula, joins Conor for our eighth episode of Earned. After earning her MBA from Harvard Business School, Savannah stumbled into the beauty industry by joining—and fueling explosive growth for—subscription box Birchbox. She shares some of her learnings from her time at the brand, before explaining how Tula's differentiated brand...

For Episode 7 of Earned, Conor sits down with Jamie Starr, Global Director of Sports Marketing at The North Face. Jamie starts off by sharing where his love of the outdoors originated, growing up in Crested Butte, a small, close-knit community in Colorado's Rocky Mountains. Though he seemed destined to become a professional skier, Jamie wanted to pursue higher education at the University of Colora...

In our sixth Earned episode and second virtual interview, Conor chats with Divya Gugnani, co-founder and CEO of Wander Beauty, a digitally native beauty brand launched in 2015. Divya earned a B.S. at Cornell and an M.B.A. at Harvard, but claims her "hardest degree" was from the French Culinary Institute—though these reflect just a few of the serial entrepreneur's many impressive endeavors. We dive...

In Earned's first remote episode, Conor (virtually) sits down with Sarah Lee and Christine Chang, co-founders of cult-favorite skincare brand Glow Recipe. We dive into Sarah and Christine's unique backgrounds, as they unpack what they learned growing up across different countries and cultures. We then learn about their time working together at L'Oréal Korea, and what it was like to transition from...

In Earned Episode 4, Conor interviews Mehdi Mehdi, chief digital officer at Selena Gomez's highly anticipated beauty line Rare Beauty, and former VP of Digital at NYX Professional Makeup. We learn that Mehdi, who spent most of his childhood in Beirut, attributes much of who he is—and where he is—today to what he learned growing up in Lebanon. After moving back to the States to study political scie...

In episode 3 of Earned, by Tribe Dynamics , Conor sits down with Evelyn Wang, CMO of cult-favorite masstige cosmetics brand Milani . We dive into Evelyn's unexpected path to the beauty industry, beginning with a degree in Psychoanalytic Thought from a Toronto university, to a business degree at USC (with her sights set on the entertainment industry), before an internship at L'Oréal Paris eventuall...

In Episode 2 of Earned, Tribe Dynamics co-founder Conor Begley chats with Jordynn Wynn , co-founder of rising hair extensions brand Insert Name Here (yes, that's the name!) and marketing director at ColourPop . Raised in a small Montana town, Jordynn reveals how she wound up becoming the first official hire at ColourPop at age 21, and pulls back the curtain on the brand's humble beginnings. Jordyn...

Welcome to Earned, an influencer marketing podcast by Tribe Dynamics ! In this insightful first episode of our new show, our co-founder Conor Begley sits down with Ashton Wall , director of performance marketing at ColourPop —one of today's most popular beauty brands in earned media. Ashton talks about her background (which includes both a business degree from Santa Clara University and a product...