Early Childhood Business Made Easy

Send us Fan Mail Are you looking for ideas to help run your early childhood  business on a day-to-day basis?  If so, you're in luck! In this episode of Early Childhood Business Made Easy, we will discuss everything systems and explore ideas you can use to help make your business more efficient.  There are a number of different systems that business owners can use to help them run their busine...

Send us Fan Mail Consistency is the key to providing a quality experience. But how do we ensure that and what is the key to making sure our team is on the same page? When it comes to operating a preschool, playcafe, or other type of early childhood business, having well-developed standard operating procedures is essential. Strong SOPs help to ensure that all team members are on the same page in te...

Send us Fan Mail Keeping your early childhood business team motivated is a must . After all, they are at the forefront of your school or center. How can you do that? Well, I’ll let you in on a secret… Keeping your team happy with their work environment is all about feedback .  Yes friends, believe it or not, giving good, constructive feedback is the key to helping your team members be the best ver...

Send us Fan Mail Marketing strategies have evolved a lot in the last two decades, however, even in 2022, nothing beats great word-of-mouth when it comes to early childhood businesses. You see, people trust other people more than they trust social media ads or email marketing campaigns, so relying on word-of-mouth just seems like the best idea.  However, word-of-mouth is not what it used to be. You...

Send us Fan Mail Getting ready for fall before school ends might seem like a crazy idea, but trust me, prepping before your summer vacation will save you a headache in the long run. You see, fall in preschool can be hectic. You have new students, everyone is either super excited or really on edge, and you have to take care of a thousand things at once. So, why not make it easy for yourself and sta...

Send us Fan Mail As a child, I absolutely loved summer camp.  It was the best time of the year; I could hang out with my friends, engage in lot of fun activities, discover new interesting hobbies, and most importantly, beat the boredom that sometimes comes with summer vacation. And I bet you anything the feeling is still the same for our children. This is exactly why working on your summer camp pl...

Send us Fan Mail Hello everyone, Kelly here! I’m so excited for this week’s episode! Why is that? Simply because I’ll be sharing with you the best way to make your Parent Attraction Strategy 100% foolproof.  As you already know, your Parent Attraction Strategy can help you build trust as well as form a stronger connection with your parent audience. That, in turn, will help you grow your enrollment...

Send us Fan Mail Hello everyone, Kelley here! It’s week three of the Marketing Makeover month, which means it’s time to talk about the Parent Audience Builder. Marketing to families with young children can be challenging, which is why one of the most important things to do as an early childhood business owner is to build a strong Parent Audience Builder.  A Parent Audience Builder can help you gro...

Send us Fan Mail Hey everyone, Kelley here, and I’m back with a brand new episode! But wait, before we start, let me ask you a question: Are you struggling to develop a marketing message that resonates with your preschool parent audience?  If your answer is a resounding “YES!” then you’ve definitely come to the right place, because this is exactly what I’m discussing in this week’s episode of Earl...

Send us Fan Mail One of the most important things you can do to promote your early childhood business is give it a marketing makeover Because, as you might already know, a good marketing strategy allows you to reach your targets and get them to choose your preschool or center for their children. As an early childhood business owner, it's important to market your business in order to attract c...

Send us Fan Mail It can be difficult to attract new students to your preschool program, as there are many other schools and centers competing for the attention of potential families.  Because parents have so many other choices when it comes to finding the right preschool for their child, it can be hard for your business to stand out from the crowd. Preschools can get a lot of their marketing from...

Send us Fan Mail As Teacher Appreciation Week approaches, it's important to take a moment and come up with a meaningful strategy to celebrate the hardworking teachers that make our preschools operate every day. Teachers are the backbone of every preschool. They’re the ones who interact with the children daily, the ones who teach them, and the ones who care for them and their wellbeing.  Witho...

Send us Fan Mail Complaints from parents are the worst. I’ve dealt with them and I’m sure you have too.  There will always be someone who’s not happy with your services, no matter how good your preschool is. And that can put you in a difficult situation. Sometimes, it doesn’t matter how hard you try or how good your team is, someone is going to have an issue with something related to your preschoo...

Send us Fan Mail In this week's episode of Early Childhood Business Made Easy, I broach the subject of communication. Communication is a top priority for families. And how we communicate with them will determine their level of confidence in our ability to provide for their children. This is why having a great communication plan is a must for every early childhood business, whether it's a...

Send us Fan Mail If you've been listening to the podcast, then you know that in the last few episodes, I've been discussing how you can plan your summer camps. I've talked about how to plan your weekly themes and your camp's structure, and today, I will discuss how to communicate the right way. Good communication leads to engagement and more enrollment, so it's crucial to...

Send us Fan Mail Summer camp is a great opportunity for children to learn new skills and create relationships and memories that will last a lifetime. This is why, in the last two episodes, I discussed how to plan a super successful summer camp that will enroll. Today, I dive deeper into the subject, and talk about how to structure your camp. Whether you've been having summer camps for the las...

Send us Fan Mail Last week, I discussed how to plan for your best summer camp ever!  Today, I'll dive deeper into that plan, and talk about how to decide on the right themes. Your themes are some of the few things that will differentiate your school or center from other ones around you. If they're fun and creative, your team will enjoy working on them, the children will absolutely love t...

Send us Fan Mail Summer camp is always a lot of work for early childhood business owners. Planning them takes a lot of time, and making sure everything goes perfectly can turn into a daily task very quickly. It can also be a wonderful opportunity to showcase your early childhood business, as well as be a great enrollment season for your school or center. However, how can you focus on enrollment wh...

Send us Fan Mail When you have the right people on your team and they know what to do, your business works better and makes more money.  This is why investing in building a great team is a must if you want your early childhood business to thrive. When you trust your team, you can delegate tasks to them — such as enrollment tasks —.  Doing so means having more time to focus on the things you truly...

Send us Fan Mail Have you ever asked yourself, "Why am I doing this?" After all, you know where you're headed — a successful early childhood business and a successful life —, but why do you want any of that? Is it simply ambition? Is it financial security? Is it your love of the industry? Is it the hope for a better life and education for the future generation? Knowing your "wh...

Send us Fan Mail Friends, I'm back again with another great episode of Early Childhood Business Made Easy! If you remember well, last week, I discussed the three things I did every January to make sure I have the best strategic plan for my life and my business (if you haven't listened to the episode yet, click here ). But I don't stop there. To thrive as much as I can, I also make s...

Send us Fan Mail Unlike any other creature on Earth, human beings get to create their own reality.  We do this by starting and finishing projects, whether we are starting a company, creating a family, or simply growing a garden. This is the philosophy I live by, which is why, every year, I start my January with a vision for the next 364 days. Having a strategic plan (even if planning isn't al...

Send us Fan Mail If you've ever owned a business or managed people, then you know it is crucial to keep your team members happy. After all, happy coworkers make for better results, a healthier environment, and an overall more relaxed work culture. It's important not to forget how much focusing on our team members matters. It empowers them, and that empowers you. The people in your team a...

Send us Fan Mail Hello everyone, and welcome back to a brand new episode of Early Childhood Business Made Easy! In last week's episode, I discussed why you should be revamping your website this new year. Today, I delve into this even more, and talk about how to make sure your website checks all the right boxes. After all, you can't just create one and call it a day. You have to make sure...

Send us Fan Mail With over 290 million smartphones in the US alone, a website ensures your business and brand are only a few clicks away. And early childhood businesses are no different.  You need a strong presence on the internet if you want potential customers to find you, and most importantly, reach out to you. Your online presence is the first impression you'll make on prospective familie...