E-Coffee with Experts

Aditi Uppal, Vice President of Corporate and Growth Marketing at Teradata, joins our CEO, Dawood Bukhari, on E-Coffee with Experts to share how she thinks about building marketing systems that actually work at scale, and why most companies claiming to be customer-centric are missing the mark. Aditi brings a rare blend of engineering, brand, and enterprise marketing experience, from launching her c...

What if you could save your company over a million pounds just by asking the right question? In this episode of E-Coffee with Experts, Austin Willman sits down with Peter Louca, a Head of Performance Marketing veteran with over two decades of experience spanning paid search, programmatic, social, SEO, and full-funnel strategy. Peter breaks down how he approaches performance marketing from first pr...

Frank Vitetta, Founder at LLM Scout & Orchid Box, joins E-Coffee with Experts to share what 18 years in SEO and digital marketing has taught him about surviving algorithm shifts, generating B2B pipeline, and winning visibility in an AI-first search landscape. Frank breaks down why 85% of marketing qualified leads never convert to sales, how the 2012 Google Panda and Penguihubhubhhhn updates reshap...

Hannah Bryce is the SEO Consultant at Latern SEO with over 16 years of in-house experience across e-commerce, health and wellness, and multiple other industries. After building and leading high-performing SEO teams, she recently launched Lantern SEO, her own independent consultancy focused on strategy, audits, and rescue work for brands navigating complex SEO challenges. In this episode, Hannah sh...

Most SEOs are wasting time debating schema, chasing Google's latest guide, and trying to game an algorithm that will eventually game them back. In this episode, Austin sits down with Timothy Boluwatife, AEO/SEO Strategist at Breaking B2B, to break down what actually moves the needle for B2B SEO in 2025 and beyond. Tim shares why Google's recent AI content guide misses the mark, why non-commodity c...

What does good marketing actually look like inside a firm that prides itself on results over recommendations? In this episode, Austin sits down with Barney O'Kelly, Head of Solutions & Product Marketing at AlixPartners, a global management consulting firm known for getting things done when the stakes are highest. Barney shares why he replaced the term "personal brand" with something far more human...

Most agencies tell you to niche down, lock clients into long-term retainers, and productize your offer. Colton Hower, Founder & CEO of Power Marketing Company, did the opposite and built a 190-client agency with a 91% retention rate in five years. In this episode, Colton breaks down the three Power Pillars that drive every client interaction, why 30-day contracts actually create stronger retention...

Levi Clucas, Technical SEO Lead at Footprint Digital and three-time Brighton SEO speaker, joins Austin Willman to break down what good SEO actually looks like in 2025 and beyond. Levi shares why the best SEOs lead with intuition over checklists, how she uses a simple spreadsheet to solve one of the most persistent problems in site migrations, and why the shift toward human-centered content is resh...

Jason Berkowitz, SEO Director & Founder of Break The Web, joins Austin Willman on E-Coffee with Experts to talk about what's actually working in SEO and AI visibility right now, and what most brands are completely missing. Jason shares how his agency built Hugen, an in-house AI LLM visibility tracker that monitors brand mentions and sentiment across ChatGPT, Claude, Perplexity, and Gemini. He brea...

In this episode of E-Coffee with Experts, Austin sits down with Manoosh Majdzadeh, Head of Marketing at exalate, to unpack what modern B2B marketing actually looks like when the rules keep changing. Manoosh breaks down how brands can unify PPC, organic, PR, and thought leadership under one consistent brand umbrella. She shares why LLM share of voice is the biggest uncontrollable gap marketers face...

Tom Shapiro is the CEO at Stratabeat, Inc., a B2B SEO and content agency helping tech and SaaS companies break through marketing plateaus. With over 20 years in the industry, Tom started his career at iProspect as the 85th employee and helped grow the company from 12 million to 75 million dollars in just five years. He has since built Stratabeat into a full-service growth agency and authored multi...

In this episode, Jason Mann, Chief Growth Officer at The Players Company, breaks down what it actually takes to build a brand that investors want to back, why most companies fail on Amazon, how AI is reshaping content and brand discoverability, and what separates brands that scale from brands that stall. Jason shares how his background as a quarterback shaped his leadership style, why he believes...

Richard Morgan and Justin Barlow of Nigel Wright Group join our host, Austin Willman, on E-coffee with Experts to break down how a 37-year-old executive recruitment firm uses SEO, AI, and content strategy to consistently win new clients across the UK, Europe, and the US. Justin shares the exact SEO strategy behind 7,000 tracked terms, 3,500 on page one, and a 54% presence in AI overviews. He also...

Jeff Biebuyck is the Founder of Frontgate Real Estate in California, operating under Compass. With decades of experience across multiple real estate cycles, Jeff has built a high-performing team by focusing on what most agents completely ignore: community relationships, authentic trust-building, and a tribe-like team structure that keeps both senior and junior agents winning. In this episode, Jeff...

Damon Wilson, Lacrosse Goalie Coach & Online Business Owner at Lax Goalie Rat. Based in Argentina, he coaches youth lacrosse players and parents almost entirely in the US and Canada, all virtually. In this episode, Damon shares how he turned a niche passion into a scalable online coaching business, using virtual summits, SEO-driven content, and community-building as his core growth engines. He tal...

Crystal Carter, Head of AI Search and SEO Communications at Wix, joins e-Coffee with Experts to break down what SEO actually means in a world dominated by AI search engines. Crystal shares how she started her career being handed the internet as a young millennial, built her expertise across freelance, agency, local authority, and e-commerce, and now leads SEO communications for one of the largest...

Tamara Novitovic, Head of SEO at Bazoom, joins the show to break down everything happening in search right now, from Google's latest core and spam updates to the hard truths about link building, parasite SEO, and why most AEO pitches are pure noise. Tamara explains why the recent spam update targeted specific black hat tactics like parasite SEO and affiliate manipulation, what the core update mean...

Christopher Pappas, Founder of eLearning Industry, joins the show to share how he built one of the most trusted publishing platforms in the L&D space from the ground up, and what it really takes to win in content, community, and marketing today. In this episode with our CEO, Dawood Bukhari, Christopher breaks down why generic content is dead, how brand mentions are becoming critical for LLM visibi...

Daniel Liddle, Senior SEO Director at iCrossing UK, shares how enterprise organizations can stop treating SEO as a traffic channel and start building it as a strategic infrastructure. With over a decade of experience across global brands, Daniel breaks down what it really takes to align siloed teams, navigate AI search uncertainty, and build authority in a world where LLMs are reshaping how brands...

In this episode, Austin sits down with Ashlyn Verh, an Account Manager at Socius Marketing, to break down what it actually takes to build a strong digital presence for small and local businesses. Ashlyn shares her proven LVLL method — Listen, Validate, Level, Lead, and how she uses it to set realistic expectations with clients, redirect wasted ad spend, and guide business owners through a clear di...

Shaun Kanary is VP of SEO, SEM & Marketing Growth Strategies at Kuno Creative, and a college professor teaching digital marketing. In this episode, Shaun breaks down why traditional SEO is no longer enough in the age of AI and what brands need to do right now to stay visible. We cover how AI has shifted ranking authority from backlinks to trust validation, why your first-party data is your biggest...

In this episode, Lisa Paasche, Founder at EKTE Vision, breaks down the exact pivot she made in 2015 that transformed her agency from a low-margin link-building shop into a creative powerhouse landing coverage on BBC, The Guardian, CNN, and even the Tonight Show. She shares why she made 40% of her team redundant to move forward, how she hired people with no industry experience on purpose, and what...

In this episode, Tomal Syed-Aguirre, Founder of Soul Spaces, joins us to talk about what it really takes to build a relationship-first commercial real estate business in London. From ditching transactional deal culture to navigating volatile pipelines and experimenting with every marketing channel imaginable, Tomal shares the honest, unfiltered side of running a founder-led business in 2026. Soul...

In this episode, Will Palmer, Founder at Growth Lab, breaks down how his agency uses CallRail data and language models to surface attribution gaps that law firms never knew existed, and how that intelligence turned a flight-risk client into one who doubled their ad spend. He explains the three-legged marketing system he uses for every law firm: a converting website, targeted traffic, and airtight...

In this episode of E-coffee with Experts, David Reske, Founder and CEO, Nowspeed, Inc. shares how he has navigated every major shift in SEO and digital marketing since 2004, why most agencies fail to scale beyond founder-led growth, and how NowSpeed built a proprietary AI SEO agent that compresses months of work into 15 minutes. David breaks down his approach to Generative Engine Optimization (GEO...