E-Coffee with Experts

In this episode, Garrett Sussman, Director of Marketing of iPULLRANK, explains how tools like ChatGPT, Google’s AI Overviews, and new types of search are shaking up how websites get found. It’s not just about keywords anymore, now it’s about creating content that makes sense, is easy to understand, and truly helpful. We talk about what’s really happening with AI search, why old-school SEO tricks d...

In this episode of E-coffee with Experts, our host Austin Willman chats with Mike Witham, Head of SEO at 97th Floor, about the evolution of SEO in the age of AI, LLMs, and agentic automation. Mike shares how he transitioned from running a family restaurant to leading SEO strategy for enterprise brands, and why empathy plays a crucial role in leadership and client communication. They dive into how...

In this honest and inspiring episode of E-Coffee with Experts, host Austin Willman chats with Kevin McLauchlin, Co-founder of Cadence SEO. They dive into what it really takes to build a people-first marketing agency in a world where AI is everywhere. Kevin shares how his team uses AI to help with the boring stuff, so they can focus more on real connections and great results. Kevin also gets person...

In this episode, Austin talks with Derek Riccardo Coleman, Senior Growth Marketer at OpusClip, a smart marketer who’s using AI to improve how SEO works. They dig into how search is changing quickly, and why sticking to “old-school SEO” isn’t enough anymore. Derek explains what AEO and GEO mean in plain terms, and why they matter if you want your brand to show up on tools like ChatGPT, Grok, and mo...

In this episode of E-Coffee with Experts, or host Austin Willman chats with Brian Ferritto, Partner and Digital Marketing Director at 42Connect, a Cleveland-based agency that’s grown from a small web design shop into a full-service digital marketing firm. Brian shares how his background in art and wrestling shaped his approach to business, and how hitting a breaking point with team turnover pushed...

In this episode of E-Coffee with Experts, Austin chats with Lily Ray, Vice President, SEO Strategy & Research at Amsive, one of the top voices in SEO and digital marketing, about how search is evolving fast in the age of AI. They dive into why sites like Reddit and Quora are dominating AI results, how Google keeps changing the game, and why trust and authenticity are now the real difference-makers...

In this episode of E-Coffee with Experts, we sit down with Founder of Gouda Market, Tom Jacobs. Tom opens up about his journey from a broke music major to running a successful agency helping B2B brands rethink their entire SEO game. He dives deep into why traditional SEO metrics like “page one rankings” no longer matter and how to approach content in an AI-dominated search landscape. You’ll learn...

In this episode of E-Coffee with Experts, Austin chats with Artem Skori, VP of Business Development at Boosteroid, one of the fastest-growing cloud gaming providers with over 27 global data centers. Often called the Netflix of gaming, Boosteroid is transforming how people play, bringing high-performance gaming to any device, from PCs and smart TVs to even cars. Artem shares his journey into cloud...

In this episode of E-Coffee with Experts, host Ranmay chats with Bek Drayton, Founder & Marketing Director of BeKonstructive Marketing, about the biggest mistakes brands make with content, and what to do instead. Bek opens up about her journey, from going through two redundancies in just 12 months to building a successful digital marketing agency that’s been running strong for over a decade. We ge...

In this episode of E Coffee with Experts, Austin Willman sits down with Khanyile Dlamini, Sr. SEO Strategist at New Standard Digital and a seasoned SEO strategist with big-brand experience at companies like Grubhub and agencies like Single Grain. KD breaks down the truth behind AI overviews, LLM optimization, and how technical fundamentals still drive results in 2025. From schema markup to LLM.txt...

In this episode of E-Coffee with Experts, our host Austin Willman chats Diane Moura, Founder & CEO of ZenChange Marketing, who reveals how she built an agency that kept running even while she took weeks off to recover from spinal surgery. With decades of experience, from Fortune 500 boardrooms to building a niche agency for regulated industries, Diane shares the behind-the-scenes systems, leadersh...

In this episode of E-Coffee with Experts, host Ranmay Rathod sits down with Stewart Gandolf, CEO at Healthcare Success Agency, a top marketing agency serving hospitals, providers, SaaS, and healthtech companies, to unpack his 20+ year journey in healthcare marketing. Stewart shares how he accidentally fell into marketing after starting as an engineering student, and how he went on to dominate the...

In this episode of E-Coffee with Experts, host Ranmay chats with Sara Kavanagh, Director of SEO at Candidsky, about how AI is reshaping SEO, and why most marketers are using it wrong. Sara shares her journey from content to SEO leadership and gives a behind-the-scenes look at how her agency blends paid media, digital PR, and organic strategy to help brands grow. She doesn’t hold back on what’s rea...

In this episode of E-Coffee with Experts, Abdullah Al Lawati, Senior Technical Success Specialist at PowerDMARC, shares how companies unknowingly leave doors open for hackers, spoofing, and phishing attacks, and what you can do to stop it. Abdullah explains why simply setting up DMARC, SPF, or DKIM once is never enough. He reveals the hidden gaps in email security that most businesses overlook and...

In this episode of E-Coffee with Experts, Tyler Jacobson, Marketing Director at 4B Marketing, shares how he helped grow a web hosting company from just 200 users to ranking in the global top 1%. His story blends deep SEO knowledge, creative thinking, and the smart use of AI tools to drive real business results. Tyler dives into the power of mixing research with originality, explaining why data alo...

In this episode of E-Coffee with Experts, our host Ranmay chats with Chris Turnbull, Director of Catalyst Creative Marketing, about his journey from freelancer to agency owner and what it takes to scale a modern SEO agency in today’s AI-powered world. Chris shares how COVID unexpectedly gave him the space to build Catalyst from scratch, and how he turned that pause into real momentum. He breaks do...

In this episode of E-Coffee with Experts, Kyle Bailey, Managing Director at Frontburner Marketing shares how local businesses can still grow fast in 2025. He explains why Google Business Profile is the last big place to win online, and why websites alone aren’t enough anymore. Kyle talks about “everywhere optimization”: showing up on sites like Yelp, Thumbtack, Facebook, and others to build trust...

In this episode of E-Coffee with Experts, Ranmay sits down with Ines Nasri, CEO of WebPower USA LLC. Ines shares her inspiring journey from digital educator and MBA professor to running a successful agency focused on helping small and medium-sized businesses thrive online. She'll explain how her team does more than just get leads; they teach clients how to convert them, helping businesses of all k...

In this episode of E-Coffee with Experts, we have a great conversation with Dan Hamilton, Director of SEO at Zero Gravity Marketing, about his journey from junior SEO to leading a 9-person team, and the strategies he’s using to win search in the AI era. Dan shares why SEO in 2025 is more than just keywords, revealing how to blend paid ads, organic search, social media, and content into one powerfu...

In this episode of E-Coffee with Experts, we’re chatting with Terry Zelen, Owner of Zelen Communications, and the guy who went from studying marine biology to running a successful creative agency. His path into marketing wasn’t traditional, but that’s what makes his perspective so refreshing. Terry breaks down how his team started using AI tools like ChatGPT and Midjourney way before it was trendy...

In this episode of E-Coffee with Experts, our host Aniko Hoang chats with Nikias, also known as Papa Muscle, Founder of Papa Muscle. He's an SEO consultant and the brains behind some health brands. Nikias spills the beans on how his years of pumping iron taught him a ton about SEO: think long-term, no shortcuts, and staying consistent, even when it feels like nothing's happening. He shares a wild...

In this episode of E-Coffee with Experts, we chat with Lance Cayko, Architect, Builder, and Co-founder of F9 Productions, who somehow runs four businesses and still finds time to go fishing. He shares how getting laid off pushed him to build smarter, why scheduling every part of his life (even fun stuff) gives him more freedom, and how Craigslist helped him land his first clients during a recessio...

In this episode of E-Coffee with Experts, we chat with Nick Rubright, Founder & CEO of Ranko Media, the SEO and digital PR agency behind brands like WebEx, Binance and Spotify’s Soundtrack. Nick shares how he went from promoting his own music site with SEO to building an agency that helps enterprise clients grow through link building, technical SEO, and digital PR. We dig into what it’s really lik...

In this episode of E-Coffee with Experts, we sit down with Martha Van Berkel, CEO & Co-founder of Schema App, to explore why schema markup is no longer a technical afterthought, it’s now essential for SEO and AI search visibility. Martha shares how Schema App helps brands transform their content into a knowledge graph that gives Google and AI tools the context they need to surface trusted results....

In this episode of E-Coffee with Experts, our host Victor Julio Coupé chats with Nihal Mandanna, Head of Growth at MobiLoud, about how smart brands are turning websites into high-converting mobile apps and why this shift drives 10x more revenue per user. Nihal explains how MobiLoud helps e-commerce and content businesses launch native apps fast, without rebuilding from scratch. He shares why mobil...